Jeff Kingston and Tyson Stevens presented a brief introduction into search engine optimization (SEO) during Winter 2013 Semester.

2. A Brief History

3. DirectoriesSearchEngines
 Categories
 Sub-Categories
 Very Limited
 Requires Submission
 Easy to Spam
 Simple
 No Limits
 No Submission
 Harder to Spam

4.  Robots/Crawlers
 Page Index
 Ranking Factors:
› Relevancy
› Authority
› On-site
› Off-site

5. Building or re-building your
website so that it will place
higher in search rankings

6. “Keywords are important as they are
a large part of what Google uses to
determine your page’s relevancy”
Tools to Use:
• Google Adwords Keyword Tool
• Google
• LSI Keyword Tool
• Google Trends
What to Consider:
• Relevancy to Content
• Traffic
• Competition
• Long-Tail vs. Short Tail
For now, just pick a keyword or
phrase that you feel would be
relevant and well-trafficked.

7. Use Google Adwords keyword tool to build a list of 5 keywords
that are relevant to your content and would drive real traffic to
your blog.

8. Let Focus on Your
Content:
1. Open Your Post
2. Visual vs. Text
Header Tags
Strong/Emphasis
Image Alt Tags
Internal Linking
External Linking
3. URL/Permalinks
4. Meta Data
1. Self-Hosted
2. Title
3. Description
4. No Keywords
5. SE Readability
1. Java
2. Flash
3. More…
6. Google Authorship

9. Perform an on-site audit of your site/blog for the following
attributes:
1. Meta Tags (Title & Description)
2. Keyword Locations (Meta Data, H1 Tags, URL, etc.)

10. Building your website’s
authority and relevance as
perceived by Google.

11.  Pagerank
 Domain Authority
 Trust/Antitrust
As Per:

12.  Anchor Text
 Context
 Co-Citation
 DoFollow/NoFollow
Again,
As Per:

13. White Hat
Quality Content
Press Releases
Broken Links
Social Bookmarking
Guest Posts
Web 2.0
Articles
Directories
Forums
Profiles
Commenting
Link Wheels
Link Farming
Cloaking
Hacking
Black Hat
Tip: Diversify Across Domain & IP
Editorial vs. Acquired
Who is your audience?

14. Keep in Mind
 Quality
(Age, Natural, Relevan
t)
 Velocity
 Anchor Text (30/30/30)
 Context
 Semantic Context (LSI)

15. Find/Build links to your site/blog in the following quantities:
1. Make 3 good blog comments that link back to you
2. Find 2 sites that might accept a guest post from you and plan
a topic that you could write about.
3. Find 2 other websites that are relevant to your site and might
link back to you

16.  Directories
› dmoz.org
› freeprwebdirectory.com
› bulldogblog.net
› dir.yahoo.com
› Find niche directories
 Blog commenting
Finding Link Opportunities
 Search Queries:
› inurl:
› inanchor:
› link:
› site:
 Ask!
 Be creative

17. Local SEO
 Citations
 Local Listings
 NAP Consistency
 Reviews
(Number, Quality)
National SEO
 Links
 On-site Factors

18. Google Analytics Certification ($50)
Microsoft Excel Certification (Free)
 SEOMoz.com
 SearchEngineLand.com
 Inbound.org
 Distilled.net
 Twitter
 Bloggers
DO IT
YOURSELF

19. TysonStevensJeffKingston
Company:
SEO Manager @ PMA Media
Blog @ RightHatSEO.com
Contact:
Twitter - @RightHatSEO
Email – tyson@righthatseo.com
Contact:
Twitter - @whattodowith
Email – jeff@jeffreykingston.com