Ali_Hilton_Heilig_Laszczuk_RetailAssignment

Yevro Deli Retail Concept
8th
Line and Upper Middle Road
Upper Oakville Shopping Centre
Jeff Heilig
Saba Ali
Jevon Hilton
Andrew Laszczuk
Tina Preussner
ADVG23349 National & Retail Advertising Development

Executive Summary:
The purpose of this report is to detail and summarize the retail plan for Yevro
Deli. Included in this plan is a comprehensive overview of the market profile and
target market, an analysis of competition in the primary and secondary trading
areas, a presentation of the retail image, a description of the product mix,
strategy & location, as well as an in-depth overview of the advertising plan.
The first section discusses the market profile of delis operating in Canada. The
environmental profile builds on the data introduced in the market profile to create
a full analysis of the market conditions Yevro Deli would be operating in. This
information covers technological, social, political and legal, economic, and
demographic factors and trends pertaining to the retail category and deli sector.
Following the market profile is the target market profile. This section addresses
the specific target audience to whom Yevro Deli would be catering. Provided in
this is a complete demographic and psychographic profile and their motivations
for buying meat.
Through the research it was found that the two main competitors are Metro and
Florence Meats. The report goes over the types of products that will be offered
by Yevro Deli in contrast to those competitors. Highlighted also in this section
are the different products the store will offer and the prices of each. This section
discusses three strengths and weaknesses of each competitor, and how
competitors position themselves and use promotion as a means to attract
consumers.
This report concludes with the creative outline of Yevro Deli. Enclosed in this
section is information on the store name and logo, our image, and the rationale
behind our retail initiative. The retail mix describes the products Yevro Deli will
offer, the pricing strategy, and location considerations of the store.
Lastly, the overall advertising strategy includes information about the objectives
and specific strategies with each advertisement. Outlined as well are the media
considerations, adding up to a budget of $100,000.

Industry Market Situation Analysis:
Market Profile:
Annual retail sales of category:
Canada – meat 2009 2010 2011 2012 2013
2014
Retailing -
Retail Value
RSP excluding
Sales Tax -
CAD - Current
Prices
312,190.1 317,558.4 320,267.5 328,401.7 333,781.0 340,792.8
Meat - Total
Volume - '000
tonnes
2,344.1 2,322.8 2,325.1 2,373.7 2,422.9 2,472.1
*Retailing in Canada – Market Sizes – Historic/Forecast – Euromonitor
This chart displays collective retail sales in Canada, as well as total meat sales in
tonnes from 2009 to 2014. The collective RSP (retail selling price) of Canada
spiked 9.2% between 2009 and 2014. Total meat sold in tonnes in Canada
jumped 5.5% between 2009 and 2014.
Segment sales:
Ontario Ham Bought
In Past
Month
Lamb
Bought In
Past Month
Pork Bought
In Last
Month
Veal Bought
In Last
Month
25-34 33.72% 14.31% 51.25% 11.26%
35-49 37.83% 14.16% 60.18% 14.56%
50-64 43.10% 18.53% 61.98% 14.34%
65+ 47.19% 18.29% 63.37% 19.70%
Men 42.22% 18.61% 56.77% 14.06%
Women 40.58% 15.03% 55.49% 12.22%
*PMB 2012/2013 Spring 2-Year Readership Study. Clear Decisions. Meat
Bought In Last 30 Days.
Interestingly, consumers aged 65 plus purchase more veal than any other target
group. As well, the 25-34 age group purchases about 9% less pork than those
surveyed. Statistically, men and women share similar purchasing habits when it
comes to meat. The largest margin is lamb consumption at a mere 3.58%.

Ontario Beef Bought In
Past Month
Turkey Bought In
Last Month
Chicken Bought
In Last Month
25-34 80.53% 27.40% 79.20%
35-49 81.90% 31.47% 80.87%
50-64 83.28% 31.83% 79.62%
65+ 76.57% 33.93% 76.62%
Men 78.83% 29.69% 74.72%
Women 80.56% 31.49% 81.85%
*PMB 2012/2013 Spring 2-Year Readership Study. Clear Decisions. Meat
Bought In Last 30 Days.
According to PMB, beef was the most popular meat purchased across all
demographic groups, except for 65+ and women. The highest percentile is the
35-49 demographic group who bought beef. Men and women also share similar
purchasing habits, except women buy 7.13% more chicken.
Category growth/declines:
Canada - Year-over-year sales (%)
2008-09 2009-10 2010-11 2011-12 2012-13
Meat -0.9 -2.2 -1.1 0.9 0.9
*Market Sizes – Historic – Total Volume – ‘000 kg per Household -
Euromonitor
This graph represents year-over-year sales of meat per household in Canada.
Sales initially dropped as the 2008 recession staggered growth and slowed
consumer spending. As the Canadian economy recovered, consumers felt more
confident to purchase more groceries weekly outside of such necessities like
bread and milk. That growth has remained slow as consumers have learned to
budget more and not spend more than necessary.
Relevant sales trends in category:
According to PMB, beef and chicken are the two most popular meats among
Canadians, followed by pork and ham.

Environmental Profile:
Technology:
Robot waiters may take over the restaurant industry. A Chinese restaurant
recently began employing robots to serve customers. “In the kitchen, two large
blue robots take care of all the frying, while another spends its day making
dumplings. The robot waiters, meanwhile, can only move along a fixed path, and
will politely ask customers to move if blocked.” (Hiscock, 2014, paragraph 4).
The owner says each robot costs $6,700 CAD to operate. The cost of labour
drops, as robot servers have no need for sick days, vacation time or overtime
pay. (Hiscock, 2014, paragraph 5). While this is still a developing technology in
the retail industry, it’s possible within a number of years that Canadian
restaurants could begin adapting robotic or automated servers to save on labour
costs and further evolve the customer experience.
Social/Cultural:
Euromonitor states that Canadian customers are interested in ethnic cuisines.
The report states that “numerous businesses are adapting to consumer needs in
line with ethnicity trends”5
. Furthermore, international competitors and Canadian
restaurants introducing ethnic influences into their menus are helping to shape
the Canadian foodservice industry. (Full-Service Restaurants. n.d., para. 10).
Canadians are increasingly worried about their health and wellbeing. Restaurants
are answering this through “menu rebranding and item positioning.”5
Canadian
restaurants want to replicate home cooked meals, which are generally perceived
to be healthier. (Full-Service Restaurants. n.d., para. 13)
Middle Eastern and Latin American cuisine has seen a surge in interest in 2013.
This will negatively impact European-influenced restaurants, leading to a decline
in sales volume.5
Canadian consumers are gradually “moving away from
European cuisines and towards more exotic fare” (Full-Service Restaurants. n.d.,
para. 22)
The “fast casual” concept employed by fast food chains like McDonald’s also
poses a threat. This involves fast food chains “[incorporating] the attributes of
successful full-service restaurants and [applying] them to their existing concepts”.
(Full-Service Restaurants. n.d., para. 24)
In an effort to attract more consumers, McDonald’s “has improved sitting areas,
to make them more comfortable and pleasing to the eye and, most importantly,
modern.” (Full-Service Restaurants. n.d., para. 24)

Obesity concerns among Canadians have propelled many Canadian restaurants
to begin offering healthier “’value meals’ [that] will grow in accordance with
increasing concerns regarding… a shift towards healthy lifestyles.” (Restaurants,
Bars. n.d., para. 19)
Political/Legal:
The Canadian government passed Anti-Spam Legislation in 2010 that “help to
protect Canadians while ensuring that businesses can continue to compete in the
global marketplace”. (Government of Canada, 2013, para .1)
With this new law, it prohibits unauthorized contact between businesses and
consumers through email or social networking, online misrepresentation in the
promotion of product or service, and many other barriers. (Government of
Canada, 2013, para 2)
Economy:
In 2013, the Canadian restaurant industry reached a value of C$22 billion,
growing 3% over that same year.5
Current projections suggest that if value sales
remain constant until 2018, “prices are set to grow by a 1% CAGR (compound
annual growth rate) to reach C$23.5 billion”. (Full-Service Restaurants. n.d.,
para. 6)
North American full-service restaurants grew 2% in 2012, accounting for C$6.2
billion in value sales.5
However this growth still “lagged behind ethnic restaurants
in value growth terms in 2013”. (Full-Service Restaurants. n.d., para. 11)
The two largest expenses for the Canadian foodservice industry in 2012 were
operational costs, “accounting for 59% of total costs”6
, and labour, “which
comprised a considerable 40% of the industry’s expenses in 2012.”6
In that same
year, industry workers saw an average annual raise of 25% while the workforce
grew by only 3%. (Full-Service Restaurants. n.d., para. 22)
Demographic:
Foodservice providers must constantly tailor the consumer experience to
changes in demographic trends. One noteworthy trend is how disposable
consumer income has become “a major hurdle for players, as they seek to entice
consumers to frequent and spend more in full-service restaurants rather than
shift to alternatives like fast food outlets or ready to eat meals at home.” (Full-
Service Restaurants. n.d., para. 7)
The fast food industry has benefitted from a strong change in certain
demographic factors. “…Decrease in the number of marriages, a lower birth rate,
an increased number of separations and divorces, added to the general trend

and stimulated demand for more convenient foodservice offers.” (Full-Service
Restaurants. n.d., para. 7)
Canadian foodservice providers must also look to catering to the elderly. They
could do this by “opening more coffee shops and other outlets, attracting older
customers with more premium and healthier meals, and an ambience suitable for
the elderly to socialise and spend time”. (Full-Service Restaurants. n.d., para. 25)

Target Market
Demographic Information:
Canada has a diverse, multicultural population due to the number of immigrants
coming in annually to each province. The total immigrant population in the town
of Oakville (Ontario) living in private households is 180,430. Many of the new
immigrants are part of the Eastern European community. Out of the total
population, 10,240 people are of Polish origin, 2,995 are Russian, 6,345 are
Ukrainian and from the South-East European descent 3,710 are Croatian.
Characteristic
Oakville, T
Ontario
(Census subdivision)
Total Male Female
Immigration status
Total population in private households by immigrant
status and period of immigration
180,430 87,510 92,925
Ethnic origin population
Eastern European origins 24,035 11,605 12,430
Polish 10,240 4,945 5,295
Russian 2,995 1,325 1,670
Ukrainian 6,345 3,140 3,200
Croatian 3,710 1,805 1,905
Source: National Household Survey Profile, Oakville, T, Ontario 2011.
Being from the same community and living in close proximity (North East
Oakville) much of the demographics, activities and interests are similar.
Specifically in the Iroquois Ridge North area (Prince Michael Drive) which is 3.2
km from Upper Middle Oakville Shopping Center, the median age group of target
is 35 - 49 years old. In the small community size of 935, 465 are married with
young children aged 5 – 9 years old.

Population by Age Group: Population grouped according to age in the area.
Marital Status: Marital or formal relationship statuses.
Children at Home: Children at home includes: never married sons or
daughters, previously married sons or daughters (alone); grandchildren with no
parent present.
Source: REALTOR.ca, Demographics. Path: Population by Age Group, Marital
Status, Children at Home

With a completed education, much of the target audience has graduated with a
university degree and hold careers in the field of Business, Administration,
Finance and Management with a total Household income of $200,000+
Education Highest level of education from an accredited institution, based on
evaluation rather than attendance.
Occupations: Based on the total labour force, occupation is a grouping of similar
job tasks and work performed.

Household income: The combined gross income of all the members of a
household who are 15 years old and older.
Source: REALTOR.ca, Demographics. Path: Education, Occupations, And
Household Income

Psychographic Information:
Being family oriented, much of the shopping is for the household whether its
grocery, home decoration or gift shopping for relatives and friends. According to
PMB, 88.34% of the primary grocery shoppers for the household are women.
These women agree to always using a shopping list (50.58%), looking at special
flyers and inserts when planning their shopping list (55.10%), they love cooking
for sit down meals with their family in the evening (61.35%) or putting in extra
effort in entertaining guests/ family celebrations (72.89%.)
With over four churches in vicinity, two being Croatian and Ukrainian
simultaneously, much of the time spent there is with the entire family for religious
gatherings such as mass and other events. The community has strong religious
(Christian) affiliations with most of the target being devout Catholics. Out of the
total population, 68,415 are Catholic. (NHS Profile, Oakville, T, Ontario, 2011.
Path: Religion)

Source: Google Maps. Upper Middle and Trafalgar.
Much of the shopping is done during holidays with ongoing seasonal promotions
every year: Back-to-School sale, Black Friday, Christmas. More consumers are
also turning to mobile shopping i.e. use of smartphone devices, with an average
of 15+ hours spent researching on mobile sites and apps. (Holiday Is (Almost) Here,
2014, para. 2)
The consumers are favorable towards the product as 43.55% of the primary
grocery shoppers use Fresh Cut Deli meat. The target is from a niche market so
a cultural shift can play a major role in creating an entirely new category in the
food/meat industry: ethnic foods. Another recent trend to socially influence
consumers is purchasing purely organic produce, in order to live a healthy
lifestyle. Canada Organic Trade Association can verify for the booming market
for organic food with a growth in market of about $3.5billion in 2012 and local
sales of certified organic food along with non-alcoholic beverages reaching $3
billion. (Canadian Organic Statistics, 2014, para. 2)

Competitive Analysis:
Intratype Competition:
Florence Meats: A butcher shop that is approximately 10 km away from the
Upper Oakville Shopping Centre. They specialize in providing customers with a
European & South African experience.
Intertype Competition:
Metro: A grocery store in the Upper Oakville Shopping Centre. As a local grocery
store they provide consumers with a wide variety of food products all in one
place.
Longo’s: A Grocery store that is approx. 3.1KM away from the Upper Oakville
Shopping Centre. Widely known store in the area that carries a wide variety of
food products at one destination.
Wal – Mart: A supercentre that is approx. 3.1KM from the Shopping Centre.
Wal – Mart provides consumers with a one-stop shopping destination providing
them with access to everything from household products to electronics to
groceries.
Real Canadian Superstore: A superstore located approx. 3.1KM from shopping
centre. Superstore is a Canadian store that promotes being low on prices as well
as carrying a wide variety of products that goes beyond just groceries.
Closest Competition:
Florence Meats: Although they are located 10KM away they are one of the
biggest competitors. They are most likely well known within the community
having been in business in Oakville since 1977. The store combines a European
& South African experience in one store.
The service provided are similar to what will be provided by Yevro Deli, they
provide fresh, high quality meats such as beef, veal, pork, lamb, poultry, venison,
bison, & ostrich. Florence Meats provides their customers with BBQ rentals and
have an especially high emphasis on their South African specialties. (Florence
Meats, n.d., para. 1)
Metro: It is located within the same plaza that Yevro Deli will be opening up in.
Metro is a well-known & trusted grocery chain. They are the biggest competitor in
the plaza because they provide consumers with a place to purchase all their
groceries in one store.
It carries different meats; however do not have the high quality & fresh meat that
will be provided by Yevro Deli through a traditional European Experience.

Strengths & Weaknesses:
Florence Meats:
Strengths:
Established business plan: The owner ran a butcher shop 25 years in South
Africa so the transition of moving to Oakville wasn’t as hard as it would have
been if starting from the bottom.
Wide Variety of premium meats: People will be able to find basically any kind
of meat they may desire, making it convenient for them to shop for their meat in
one store.
Homegrown Ontario Member: As a member they support the farms of Ontario,
earning goodwill with their customers.
Weaknesses:
Far in proximity: They are 10km away from the upper Oakville shopping centre,
meaning if people in the area want high quality meats they will have to travel
further.
Pricier than regular grocery stores: Because they are priced higher for their
quality selection of meat, they are alienating a select few consumers.
No advertisements: After not finding any advertisements or promotions, it has
been concluded that they are currently not doing any, due to this they may
become forgotten by some customers & they will have trouble gaining new
customers due to no exposure to potential buyers.
Metro:
Strengths:
Variety of Grocery products: With a huge collection of different types of
groceries, they are able to have a large target market & and are known to be a
place to get all your grocery needs in one place.
Same plaza as Yevro Deli: Being in the same plaza it will have an advantage
with people who just want to stop off at one store and pick all their stuff, it’s in a
close proximity to the neighbourhood.
Brand Strength: As a well-known brand with locations all across Ontario, they
are trusted and many consumers will head there over Yevro Deli.

Weaknesses:
Doesn’t have high quality meat: By not having high quality & fresh meat will
alienate certain consumers who only want the best.
Lots of grocery competition in the area: Metro has many competitors that
provide the same services as them in close vicinity. (Press, 2013 November 13,
para. 1)
Subpar customer service: As a big retail chain they don’t have as good of a
relationship with their consumers as a smaller business would.
Key Benefits/Position:
Florence Meats positions themselves as a company that has a great relationship
with each and every customer. They are able to keep this position because they
are a small butcher shop with a single location situated within Oakville.
The key benefit promoted by Florence Meats is that they offer high quality meat
products including homemade ready to cook meals made out of the same high
quality products they carry.
Metro is positioned as a family friendly grocery store. They call themselves “your
local grocery store”. A key benefit for Metro is that you are able to buy all the
groceries you may need in that one store. (Metro, 2014, para. 1)
This is relevant because Yevro Deli’s goal is to become the place that people go
to for all their meat purchases. Because it will also be a small business, having a
good rapport with customers is also something Yevro is aiming to do.
Current Advertising:
Metro like most retailers does a lot of their ads through flyers in newspapers.
Florence Meats is currently not running any promotions.
Retail Image:
Store Name:
Yevro Deli
Positioning Line:
“Taste the quality of tradition”.

USP (Unique Selling Point):
Offering traditional, high quality deli products that are freshly sliced.
Supporting Rationale:
Store reflects the predominantly Eastern European population of Oakville and
offers quality deli produce at a fair price.
Weakness of product/service:
Individuals of Eastern European may find the atmosphere less enticing.
Products:
Yevro Deli will offer the following meat categories and other foods:
• Regular Deli Produce (Beef, Chicken, Pork, Lamb)
• Organic Deli Produce (Beef, Chicken, Pork, Lamb)
• Frozen Produce (Hamburgers, Sausage, Perogies, Pre Cooked Catered
Food)
• Pickled Produce (Pickles, Vegetables, Beats)
• Sauces (Mustard, Horseradish, Ketchup)
• Serve Fresh Meals (Fountain Drink, Fries, Hamburger/Hotdog/Deli
Sandwich/Chili/Soups)
Services:
Freshly Made Meals: Freshly prepared meals available in-store hamburgers,
sausages, chilli, soup, sandwiches, perogies, fries, and fountain drinks.
Ready to Cook Deli: Precooked and seasoned meat, ready for grilling for a
party or event. This would include beef, chicken and pork.
Product Line Pricing:
Organic Meat: Premium Price (15%-20% more than regular deli)
Deli Meat: Medium Priced
Frozen Produce: Medium Priced
Pickled Produce: Medium Priced
Sauces/Spreads: Lower Priced
Product Bundle Pricing:
With purchase of 20 or more Premium Organic Hamburger Patties, receive a
coupon to redeem at COBS Bakery for 2 free packages (24) of hamburger buns.

Limited time offer, while supplies last. This promotion would run during the
summer.
Discounts:
Student Discounts:
Students get 15% off their purchase when they show their student ID.
Discounts for Local Organisations:
Including churches and business in exchange for larger volume purchases. A
20% discount off final purchase of large volume purchases $350 or higher would
be an option.
Opportunities with local businesses including the COBS bread where a price
discount would be offered when the buyer purchases some bread/buns.
Connecting with local churches: Offer food discounts to local churches in the
primary and secondary purchasing areas for larger quantity purchases. By
promoting to the 12+ churches in the local area of the store we hope to build a
profitable relationship and offer quality European meats for a competitive price. In
addition it will help build brand image with traditional community members.
Promotional Pricing:
Repeat Purchase Card: When you purchase nine freshly prepared meal
combos ($5 or more in value), you will receive the 10th meal for free.
Place:
Interior:
Yevro Deli aspires to be a warm, inviting, and modern atmosphere while still
offering the comforts and quality of a traditional deli.
Colour Scheme:
The colour scheme would feature warm and inviting colours like orange and red.
Natural brown and redwood colours of cherry and walnut would help improve and
enhance the comfort of the atmosphere. Hints of black matte emphasize the
warm colours and helps create a modern or sophisticated look of the inside.
Signage:

To keep a modern and clean interior, limited signage will be used to reduce
visual distraction away from the deli menus.
Atmosphere:
Yevro Deli wants to promote a warm and modern interior atmosphere that
compliments the traditional flavours. When customers enter the shop, they will be
greeted by friendly staff and a warm eating area which will help promote the
purchase of freshly prepared meals.
Exterior:
The exterior of Yevro Deli will compliment the inviting and modern themes found
in its interior. The exterior will consist of red brick with black trim around the
doors and large windows to clearly see the inside. The logo would also be clearly
visible above the store.

Advertising Plan:
Objectives:
To increase brand awareness from 0% to 50% among potential consumers that
Yevro Deli offers traditional deli produce from October 31st to December 30th.
(Post Card)
To increase consumer preference from 0% to 55% among primary grocery
shoppers within a 15km distance that Yevro Deli offers high quality produce
including organic produce, from October 31st to December 30th. (Door Hanger)
To promote superior value of deli meals from 0% to 60% among value seekers
that Yevro Deli offers fair prices for quality meals from October 31st to
December 30th. (Online)
To increase awareness of produce selection from 0% to 45% among primary
grocery shoppers within a 15km distance that Yevro Deli offers a wide variety of
deli produce from October 31st to December 30th. (Newspaper)
Strategy:
High quality magazine print with full colour would best illustrate to the potential
consumer the traditional deli produce Yevro Deli offers. A selection of appetizing
meats, cheeses and other produce will be arranged to entice the consumer to
purchase.
High quality magazine print would offer the best quality image to entice primary
grocery shoppers specifically interested in high quality produce and organic
produce. These advertisements could be simpler and illustrate one or two
specific items in an appealing arrangement. By advertising easy to create and
quick snacks consumers could be persuaded to try it for themselves.
Online rich media on websites such as Twitter, YouTube and Facebook
geographically targeting individuals in primary and secondary and tertiary
purchasing zones. These ads would target value seekers and specifically
students who want a quality meal at a fair price by advertising student lunch
specials. Daily specials would also appear in these ads.
The Oakville Beaver would illustrate the wide variety Yevro Deli offers to its
consumers. These ads would show the variety of deli produce including fresh
meats, dried meats, cheeses, pickled produce and an assortment of sauces.

Tone:
We aspire this deli to become a destination for the community, one that
compliments and is involved. By becoming closer with the all of local Oakville’s
community including its predominantly Eastern European residents; more of the
community will be entice to purchase their deli produce from Yevro Deli rather
than other businesses. The store should be traditional but modern, and inviting to
students but still keep the traditional atmosphere.
Personality:
To become closer with the community the store can connect with local churches
and Sheridan’s Trafalgar campus and offer deals in order to incentivize
purchase. Local churches including the Ukrainian and Croatian church located on
Trafalgar, offer food on Thursdays. By reaching out and offering a reduced price
in exchange for a larger quantity purchase, it opens an equitable opportunity. In
addition, by offering student discounts for lunches for high quality meals they will
be enticed to travel from the campus to seek value and purchase from Yevro
Deli.
Image:
We want the deli to be modern but still have traditional elements. These
elements include a clean interior with comforting/inviting atmosphere. The store
should inspire the feeling of entering into a wood cabin with all the modern
technologies after coming in from the cold. Locals will come to our deli to feel
warm and welcomed. They want to trust what they are eating is safe and that
what you feed your family can be trusted.
Media Considerations:
Costing:
Oakville Beaver:
The Oakville Beaver was chosen because it targets people specifically in
Oakville, with the Thursday paper having a circulation of 55,032. Yevro Deli’s
newspaper advertisements can potentially reach 90.5% of Oakville’s households.
The ads will also be running through the Wednesday & Friday editions of the
Beaver.
Total Campaign cost for Newspaper: $74,468
Wednesday & Friday: $53,264 ($26,632 + $26,632)
Thursday: $21,204

Postcards:
On a smaller scale Yevro Deli will be targeting the L6H area using post cards as
a direct mail distribution method, Canada Post delivers to approx. 19,231
different residential households in the area. This method can directly reach
31.6% of the households in Oakville. Yevro Deli is located within this FSA
(Forward Sortation Area) which means that those who see the postcards will be
within a close proximity to the store.
Total cost for post cards: $2,961.57
(http://www.canadapost.ca/cpc2/addrm/hh/current/details/cdONuL6H-e.asp)
Door Hangers:
Due to the low cost of door hangers it was decided that Yevro Deli would target
all the houses in the L6H FSA. That allows Yevro Deli a reach of 16,444 (27%)
of Oakville’s households.
Total Cost for Door hangers: $3,309.35
http://www.eprintfast.com/doorhangers.html#pricelist
Online:
Yevro Deli will be doing some online advertising through Metroland Media. It
was decided that they would go for 250,000 impressions over the course of 6
weeks.
Total Cost for online: $18,000.00
http://media.zuza.com/a/f/afca5613-57d9-4727-b06f-2f8d461fcbd8/Gross-
alphabetical_Metroland_July.pdf
Blocking Chart (Included in Excel file “Yevro Deli Costings”)

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ab
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http://www.portal.euromonitor.com.library.sheridanc.on.ca/portal/analysis/tab
Euromonitor International. Last Updated 08 Oct 2014. Full-Service Restaurants
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http://www.portal.euromonitor.com.library.sheridanc.on.ca/portal/analysis/tab
Hiscock, M. (2014, August 18). This new restaurant is run entirely by robots. The
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robots/.
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http://fightspam.gc.ca/eic/site/030.nsf/eng/h_00039.html
(Florence Meats - Oakville, Ontario Butcher Shop and South African Specialty
Store. (n.d.). Retrieved November 3, 2014.
http://www.florencemeats.com/butcher.html)
(Press, T. (2013, November 13). Loblaw, Metro margins squeezed in grocery
wars. Retrieved November 4, 2014.http://www.cbc.ca/news/business/loblaw-
metro-margins-squeezed-in-grocery-wars-1.2425213)
”(Metro, My Grocer. (n.d.). Retrieved November 4, 2014.
http://www.metro.ca/home.en.html)
Holiday Is (Almost) Here: 5 Shopping Trends Marketers Should Watch â€“
Think with Google. (n.d.). Retrieved November 5, 2014, from
https://www.thinkwithgoogle.com/articles/five-holiday-shopping-trends-marketers-
should-watch.html
Canadian Organic Statistics. (n.d.). Retrieved November 5, 2014, from
http://www.ota.com/otacanada/stats.html
PMB 2013 2-Year Readership Study, Path: Grocery/Food
Shopping/Cooking/Statements

Totals
Used In Past
30 Days [Ham]
Used In Past
30 Days
[Lamb]
Used In Past
30 Days [Pork]
Used In Past
30 Days [Veal]
Unwgt 7877 3081 1354 4680 1188
(000s) 11566 4581 1782 6685 1635
Vert% 100 100 100 100 100
Horz% 100 39.61 15.41 57.8 14.14
Index 100 100 100 100 100
Unwgt 1003 341 140 543 121
(000s) 1803 608 258 924 203
Vert% 15.59 13.27 14.48 13.82 12.42
Horz% 100 33.72 14.31 51.25 11.26
Index 100 85 93 89 80
Unwgt 2061 758 346 1249 302
(000s) 3016 1141 427 1815 439
Vert% 26.08 24.91 23.96 27.15 26.85
Horz% 100 37.83 14.16 60.18 14.56
Index 100 96 92 104 103
Unwgt 2017 849 400 1293 322
(000s) 2601 1121 482 1612 373
Vert% 22.49 24.47 27.05 24.11 22.81
Horz% 100 43.1 18.53 61.98 14.34
Index 100 109 120 107 101
Unwgt 1611 719 309 1028 288
(000s) 1848 872 338 1171 364
Vert% 15.98 19.04 18.97 17.52 22.26
Horz% 100 47.19 18.29 63.37 19.7
Index 100 119 119 110 139
Unwgt 3702 1461 637 2145 571
(000s) 5665 2251 938 3202 912
Vert% 48.98 49.14 52.64 47.9 55.78
Horz% 100 39.74 16.56 56.52 16.1
Index 100 100 107 98 114
Unwgt 4175 1620 717 2535 617
(000s) 5901 2329 845 3483 724
Vert% 51.02 50.84 47.42 52.1 44.28
Horz% 100 39.47 14.32 59.02 12.27
Index 100 100 93 102 87
Source: PMB 2012 Spring 2-Year Readership and Product Database Weighted by: Population
Wednesday, November 05, 2014 10:47:19 AM
Age (Summary) [50-64]
Age (Summary) [65+]
men
women
Jeff Heilig, Andrew Laszczuk, Saba Ali, Jevon Hilton
Base: Region [Ontario]
Totals

Beef Used In
Past 6 Months
Used In Past
30 Days
[Turkey]
Used In Past
30 Days
[Chicken]
6349 2495 6233
9221 3539 9064
100 100 100
79.73 30.6 78.37
100 100 100
817 285 789
1452 494 1428
15.75 13.96 15.75
80.53 27.4 79.2
101 90 101
1741 670 1713
2470 949 2439
26.79 26.82 26.91
81.9 31.47 80.87
103 103 103
1681 673 1649
2166 828 2071
23.49 23.4 22.85
83.28 31.83 79.62
104 104 102
1260 535 1237
1415 627 1416
15.35 17.72 15.62
76.57 33.93 76.62
96 111 98
2946 1177 2808
4466 1682 4233
48.43 47.53 46.7
78.83 29.69 74.72
99 97 95
3403 1318 3425
4754 1858 4830
51.56 52.5 53.29
80.56 31.49 81.85
101 103 104

Totals
Unwgt
(000s)
Vert%
Horz%
Index
5493
7472
100.00
100.00
100
2515
3758
100.00
50.29
100
2978
3715
100.00
49.72
100
4228
5780
100.00
77.36
100
529
439
100.00
5.88
100
Sliced
Meats-Kinds
Hhld. Used In
Past 30 Days
Fresh Cut (At
Deli Counter)
Unwgt
(000s)
Vert%
Horz%
Index
2471
3237
43.32
100.00
100
1141
1619
43.08
50.02
99
1330
1618
43.55
49.98
101
1948
2537
43.89
78.38
101
256
205
46.70
6.33
108
Sliced
Meats-Kinds
Hhld. Used In
Past 30 Days
Pre-
Packaged-
Large Multi
Portion
Unwgt
(000s)
Vert%
Horz%
Index
572
1687
22.58
100.00
100
265
812
21.61
48.13
96
307
876
23.58
51.93
104
468
1352
23.39
80.14
104
62
95
21.64
5.63
96
Sliced
Meats-Kinds
Hhld. Used In
Past 30 Days
Pre-
Packaged-
Small Single
Portion
Unwgt
(000s)
Vert%
Horz%
Index
263
787
10.53
100.00
100
91
324
8.62
41.17
82
172
463
12.46
58.83
118
204
598
10.35
75.98
98
21
27 *
6.15
3.43
58
Groceries/Fo
od Shopping
Agree-I
Always Use A
Shopping List
Unwgt
(000s)
Vert%
Horz%
Index
2636
3433
45.94
100.00
100
1073
1554
41.35
45.27
90
1563
1879
50.58
54.73
110
2093
2769
47.91
80.66
104
255
215
48.97
6.26
107
Groceries/Fo
od Shopping
Agree-Willing
To Pay A
Little Extra To
Save Time
Shopping
Unwgt
(000s)
Vert%
Horz%
Index
2077
2572
34.42
100.00
100
963
1277
33.98
49.65
99
1114
1295
34.86
50.35
101
1642
2056
35.57
79.94
103
253
213
48.52
8.28
141
Base: age 35-49
Totals men women
married/living
together
household
income
200000-
250000
Saba Ali, Jeff Heilig, Jevon Hilton, Andrew Laszczuk
Wednesday, November 05, 2014 5:42:26 PM Page 1 of 3

Groceries/Fo
od
Shopping/Co
oking/Eating-
Statements
[Agree-I Have
Conservative
Tastes In
Food]
Unwgt
(000s)
Vert%
Horz%
Index
1979
2649
35.45
100.00
100
988
1406
37.41
53.08
106
991
1243
33.46
46.92
94
1505
1960
33.91
73.99
96
171
137
31.21
5.17
88
Groceries/Fo
od Shopping
Agree-Look
At
Specials-
Flyers/NPape
r Inserts
PlanShopList
Unwgt
(000s)
Vert%
Horz%
Index
2645
3719
49.77
100.00
100
1077
1672
44.49
44.96
89
1568
2047
55.10
55.04
111
2029
2872
49.69
77.23
100
191
176
40.09
4.73
81
Cooking/Eatin
g-Statements
Agree-I Love
To Cook
Unwgt
(000s)
Vert%
Horz%
Index
2822
3698
49.49
100.00
100
1183
1760
46.83
47.59
95
1639
1938
52.17
52.41
105
2143
2864
49.55
77.45
100
295
239
54.44
6.46
110
Groceries/Fo
od Shopping
Agree-If You
Want Quality
Have To Buy
Branded
Produce
Unwgt
(000s)
Vert%
Horz%
Index
2068
2719
36.39
100.00
100
1014
1438
38.27
52.89
105
1054
1280
34.45
47.08
95
1632
2172
37.58
79.88
103
224
171
38.95
6.29
107
Groceries/Fo
od Shopping
Agree-Price
Isnt Most
Important
Thing To Me
When Buy
Food
Unwgt
(000s)
Vert%
Horz%
Index
2777
3376
45.18
100.00
100
1316
1772
47.15
52.49
104
1461
1604
43.18
47.51
96
2149
2652
45.88
78.55
102
305
234
53.30
6.93
118
Cooking/Eatin
g-Statements
Agree-We
Usually Have
A Sit Down
Meal Every
Evening
Unwgt
(000s)
Vert%
Horz%
Index
3489
4551
60.91
100.00
100
1580
2272
60.46
49.92
99
1909
2279
61.35
50.08
101
2831
3704
64.08
81.39
105
358
270
61.50
5.93
101
Base: age 35-49
Totals men women
married/living
together
household
income
200000-
250000

Cooking/Eatin
g-Statements
Agree-Put
Extra Effort
Entertn/Prepa
ring-Family
Celebrtn
Unwgt
(000s)
Vert%
Horz%
Index
4004
5118
68.50
100.00
100
1713
2410
64.13
47.09
94
2291
2708
72.89
52.91
106
3146
4077
70.54
79.66
103
416
318
72.44
6.21
106
principal
grocery
shopper
Unwgt
(000s)
Vert%
Horz%
Index
4151
5481
73.35
100.00
100
1495
2199
58.52
40.12
80
2656
3282
88.34
59.88
120
2998
4030
69.72
73.53
95
366
274
62.41
5.00
85
Pickles-# Of
Jars Used In
Hhld. In Past
30 Days Light
Unwgt
(000s)
Vert%
Horz%
Index
1468
1927
25.79
100.00
100
655
968
25.76
50.23
100
813
959
25.81
49.77
100
1156
1515
26.21
78.62
102
139
98
22.32
5.09
87
Pickles-# Of
Jars Used In
Hhld. In Past
30 Days
Medium
Unwgt
(000s)
Vert%
Horz%
Index
1253
1853
24.80
100.00
100
588
917
24.40
49.49
98
665
937
25.22
50.57
102
1015
1461
25.28
78.85
102
120
89
20.27
4.80
82
Pickles-# Of
Jars Used In
Hhld. In Past
30 Days
Medium-
Heavy
Unwgt
(000s)
Vert%
Horz%
Index
268
461
6.17
100.00
100
114
228
6.07
49.46
98
154
233
6.27
50.54
102
220
411
7.11
89.15
115
32
38 *
8.66
8.24
140
Pickles-# Of
Jars Used In
Hhld. In Past
30 Days
Heavy
Unwgt
(000s)
Vert%
Horz%
Index
78
95
1.27
100.00
100
38
32 *
0.85
33.68
67
40
63 *
1.70
66.32
133
63
68
1.18
71.58
93
6
2 #
0.46
2.11
36
Base: age 35-49
Totals men women
married/living
together
household
income
200000-
250000

Insertion half
page
ad color
B+3 Total
one
ad Campaign
total
Thursday 4 4141 1160 5301 21204
Wednesday 4 5498 1160 6658 26632
Friday 4 5498 1160 6658 26632

Standard
cost Total
Res Distribution
cost
0.154 19231 2961.574

10000 250 50000 total
644.27 88 3221.35 3309.35

Online Type Size #
of
weeks
in
campaignImpressions/WeekPremium
type
N/a N/a 6 250000 N/a

Premium
CPM Weekly
Cost Cost
W/PremiumTotal
Cost
0 12 3000 3000 18000

6 13 20 27 4 11 18 25
Online
Oakville
Beaver
Postcards
Door
Hangers
Metroland
Media
Direct
Mail
Yevro
Deli
Blocking
Chart
Media
November December
Newspaper

Modular Net Rates/Effective July 1, 2014 Additional modular sizes available. Contact your Corporate Account Executive for pricing.
A - F (Full, Three-Quarter, Half, Three-Eights and Quarter)
COMMUNITY NEWSPAPERS EDITIONS FORMAT PRESS RUN ONE TIME 4 TIMES 13 TIMES 26 TIMES 52 TIMES ONE TIME 4 TIMES 13 TIMES 26 TIMES 52 TIMES ONE TIME 4 TIMES 13 TIMES 26 TIMES 52 TIMES ONE TIME 4 TIMES 13 TIMES 26 TIMES 52 TIMES ONE TIME 4 TIMES 13 TIMES 26 TIMES 52 TIMES
Ajax/Pickering News Advertiser Wed Tab 54,400 $6,840 $5,449 $4,782 $4,567 $4,194 $5,643 $4,495 $3,945 $3,768 $3,460 $3,762 $2,997 $2,630 $2,512 $2,307 $2,963 $2,360 $2,071 $1,978 $1,817 $1,975 $1,573 $1,381 $1,319 $1,211
Thurs Tab 54,400 $6,840 $5,449 $4,782 $4,567 $4,194 $5,643 $4,495 $3,945 $3,768 $3,460 $3,762 $2,997 $2,630 $2,512 $2,307 $2,963 $2,360 $2,071 $1,978 $1,817 $1,975 $1,573 $1,381 $1,319 $1,211
Alliston Herald Thurs Tab 22,500 $4,861 $3,626 $2,979 $2,626 $2,568 $4,010 $2,991 $2,458 $2,167 $2,118 $2,673 $1,994 $1,639 $1,445 $1,412 $2,105 $1,571 $1,290 $1,138 $1,112 $1,404 $1,047 $860 $758 $741
Almaguin News Thurs B/S 3,500 $2,117 $1,906 $1,800 $1,694 $1,588 $1,747 $1,572 $1,485 $1,397 $1,310 $1,164 $1,048 $990 $932 $873 $917 $825 $779 $734 $688 $611 $550 $520 $489 $459
Ancaster News Thurs Tab 13,177 $2,568 $2,234 $1,607 $1,274 $1,274 $2,118 $1,843 $1,326 $1,051 $1,051 $1,412 $1,229 $884 $701 $701 $1,112 $968 $696 $552 $552 $741 $645 $464 $368 $368
Arnprior Chronicle Guide Thurs Tab 7,747 $1,209 $1,148 $1,087 $1,027 $967 $997 $947 $898 $848 $798 $612 $581 $551 $520 $490 $523 $497 $471 $445 $418 $310 $295 $278 $263 $248
Arthur Enterprise News Wed Tab 900 $1,298 $1,276 $1,188 $1,144 $1,122 $1,071 $1,053 $980 $944 $926 $714 $702 $653 $629 $617 $562 $553 $515 $495 $486 $375 $368 $343 $330 $324
Barrie Advance/Innisfil Journal (zoning available) Thurs Tab 63,800 $6,940 $6,246 $5,621 $5,041 $4,580 $5,378 $4,841 $4,357 $3,907 $3,550 $3,817 $3,435 $3,092 $2,773 $2,519 $2,863 $2,576 $2,319 $2,080 $1,889 $2,099 $1,889 $1,700 $1,525 $1,386
Belleville News Thurs Tab 23,715 $2,090 $1,401 $1,112 $1,023 $934 $1,724 $1,155 $917 $844 $771 $1,149 $770 $611 $562 $514 $905 $607 $481 $443 $405 $603 $404 $321 $295 $270
Bloor West Villager Thurs Tab 34,300 $4,020 $3,922 $3,753 $3,559 $3,511 $3,316 $3,237 $3,096 $2,936 $2,897 $2,210 $2,157 $2,064 $1,958 $1,931 $1,741 $1,699 $1,626 $1,542 $1,521 $1,160 $1,133 $1,083 $1,028 $1,014
Bracebridge Examiner Thurs Tab 8,849 $3,058 $2,752 $2,600 $2,447 $2,294 $2,523 $2,271 $2,145 $2,018 $1,892 $1,682 $1,514 $1,430 $1,346 $1,262 $1,325 $1,192 $1,126 $1,060 $993 $883 $795 $751 $706 $662
Bradford West Gwillimbury Topic Thurs Tab 10,700 $2,078 $1,980 $1,823 $1,666 $1,568 $1,714 $1,633 $1,504 $1,374 $1,294 $1,143 $1,089 $1,003 $916 $862 $900 $857 $790 $722 $679 $600 $572 $526 $481 $453
Brampton Guardian Wed Tab 118,000 $8,100 $7,492 $6,980 $5,822 $5,434 $6,081 $5,693 $5,240 $4,399 $4,108 $4,063 $3,752 $3,493 $2,976 $2,749 $3,041 $2,885 $2,601 $2,264 $2,031 $2,038 $1,908 $1,779 $1,533 $1,391
Brampton Guardian Thurs Tab 130,000 $8,100 $7,492 $6,980 $5,822 $5,434 $6,081 $5,693 $5,240 $4,399 $4,108 $4,063 $3,752 $3,493 $2,976 $2,749 $3,041 $2,885 $2,601 $2,264 $2,031 $2,038 $1,908 $1,779 $1,533 $1,391
Brampton Guardian Fri Tab 118,000 $8,100 $7,492 $6,980 $5,822 $5,434 $6,081 $5,693 $5,240 $4,399 $4,108 $4,063 $3,752 $3,493 $2,976 $2,749 $3,041 $2,885 $2,601 $2,264 $2,031 $2,038 $1,908 $1,779 $1,533 $1,391
Brant News Thurs Tab 49,003 $2,638 $2,233 $2,131 $2,071 $2,028 $1,978 $1,719 $1,634 $1,588 $1,529 $1,340 $1,178 $1,116 $1,085 $1,035 $1,109 $920 $886 $826 $785 $785 $609 $588 $548 $521
Brighton Independent Thurs Tab 7,251 $889 $689 $556 $489 $445 $734 $569 $459 $403 $367 $489 $379 $306 $269 $245 $385 $298 $241 $212 $193 $257 $199 $160 $141 $128
Brock Citizen Thurs Tab 5,639 $2,391 $2,117 $1,744 $1,568 $1,490 $1,973 $1,746 $1,439 $1,294 $1,229 $1,315 $1,164 $959 $862 $819 $1,036 $917 $756 $679 $645 $690 $611 $504 $453 $430
Burlington Post Wed Tab 49,780 $7,605 $6,664 $4,861 $4,449 $4,214 $6,274 $5,498 $4,010 $3,671 $3,477 $4,183 $3,665 $2,673 $2,447 $2,318 $3,294 $2,886 $2,105 $1,927 $1,825 $2,196 $1,924 $1,404 $1,285 $1,217
Thurs Tab 61,000 $7,820 $6,840 $4,998 $4,567 $4,332 $6,452 $5,643 $4,123 $3,768 $3,574 $4,301 $3,762 $2,749 $2,512 $2,382 $3,387 $2,963 $2,165 $1,978 $1,876 $2,258 $1,975 $1,443 $1,319 $1,251
Fri Tab 49,780 $7,820 $6,840 $4,998 $4,567 $4,332 $6,452 $5,643 $4,123 $3,768 $3,574 $4,301 $3,762 $2,749 $2,512 $2,382 $3,387 $2,963 $2,165 $1,978 $1,876 $2,258 $1,975 $1,443 $1,319 $1,251
Burlington Post/Flamborough Review* Thurs Tab 75,750 $9,192 $8,193 $6,154 $5,508 $5,272 $7,584 $6,759 $5,077 $4,544 $4,350 $5,056 $4,506 $3,385 $3,029 $2,900 $3,981 $3,549 $2,666 $2,385 $2,284 $2,654 $2,366 $1,777 $1,590 $1,522
Caledon Enterprise Tues Tab 14,685 $2,764 $2,626 $2,313 $2,078 $1,960 $2,280 $2,167 $1,908 $1,714 $1,617 $1,520 $1,445 $1,272 $1,143 $1,078 $1,197 $1,138 $1,002 $900 $849 $798 $758 $668 $600 $566
Thurs Tab 16,785 $2,764 $2,626 $2,313 $2,078 $1,960 $2,280 $2,167 $1,908 $1,714 $1,617 $1,520 $1,445 $1,272 $1,143 $1,078 $1,197 $1,138 $1,002 $900 $849 $798 $758 $668 $600 $566
Cambridge Times Tues/Fri Tab 43,514 $2,775 $2,329 $1,844 $1,798 $1,753 $2,302 $1,921 $1,522 $1,484 $1,446 $1,534 $1,281 $1,014 $989 $963 $1,208 $1,008 $799 $779 $759 $806 $673 $533 $520 $506
Thurs Tab 48,693 $3,070 $2,562 $2,028 $1,978 $1,928 $2,529 $2,111 $1,674 $1,633 $1,590 $1,688 $1,409 $1,115 $1,088 $1,060 $1,329 $1,109 $879 $856 $835 $888 $740 $586 $572 $556
Carleton Place-Almonte Canadian Gazette Thurs Tab 11,629 $988 $939 $889 $840 $791 $816 $775 $734 $694 $653 $525 $500 $473 $447 $420 $428 $407 $386 $364 $343 $287 $272 $258 $244 $230
Central Hastings News Thurs Tab 11,637 $1,601 $1,178 $851 $800 $711 $1,321 $972 $702 $660 $587 $880 $648 $468 $440 $391 $693 $510 $369 $347 $308 $462 $340 $246 $231 $205
City Centre Mirror (includes Annex) Thurs Tab 50,650 $6,562 $6,320 $5,957 $5,715 $5,642 $5,413 $5,213 $4,914 $4,714 $4,655 $3,608 $3,476 $3,276 $3,143 $3,103 $2,842 $2,737 $2,579 $2,474 $2,443 $1,895 $1,825 $1,720 $1,650 $1,629
Clarington This Week Wed/Thurs Tab 25,731 $4,478 $4,278 $3,519 $2,899 $2,799 $3,694 $3,529 $2,903 $2,392 $2,309 $2,463 $2,353 $1,935 $1,594 $1,539 $1,940 $1,853 $1,524 $1,256 $1,212 $1,293 $1,235 $1,016 $837 $808
Collingwood Connection Thurs Tab 11,500 $3,259 $2,553 $2,088 $1,859 $1,738 $2,689 $2,175 $1,771 $1,533 $1,433 $1,793 $1,424 $1,180 $1,023 $956 $1,412 $1,142 $930 $806 $753 $942 $736 $612 $525 $502
Collingwood Connection/Wasaga Sun-Stayner Sun* Thurs Tab 24,000 $4,888 $3,830 $3,133 $2,789 $2,607 $4,033 $3,263 $2,656 $2,300 $2,150 $2,689 $2,136 $1,771 $1,534 $1,434 $2,117 $1,713 $1,395 $1,209 $1,129 $1,412 $1,104 $918 $787 $753
Dundas Star News Thurs Tab 15,811 $2,568 $2,234 $1,607 $1,274 $1,274 $2,118 $1,843 $1,326 $1,051 $1,051 $1,412 $1,229 $884 $701 $701 $1,112 $968 $696 $552 $552 $741 $645 $464 $368 $368
Dunnville Sachem See The Sachem
East York/N. Riverdale/Beach/S. Riverdale Mirrors Thurs Tab 58,100 $8,305 $7,917 $6,634 $6,174 $6,028 $6,851 $6,532 $5,474 $5,093 $4,973 $4,568 $4,355 $3,649 $3,396 $3,316 $3,597 $3,429 $2,873 $2,674 $2,611 $2,398 $2,287 $1,916 $1,783 $1,741
Eastern Ontario Region - 15 Ottawa markets* (see specs for colour
charge)
Thurs Tab 332,184 $10,894 $10,349 $9,804 $9,260 $8,715 $8,987 $8,538 $8,088 $7,640 $7,190 $5,151 $4,893 $4,636 $4,378 $4,121 $4,719 $4,482 $4,246 $4,011 $3,774 $2,689 $2,554 $2,419 $2,285 $2,150
Eastern Ontario Region - 10 Seaway markets* (see specs for colour
charge)
Thurs Tab 176,433 $6,745 $6,407 $6,070 $5,733 $5,395 $5,564 $5,286 $5,008 $4,730 $4,451 $2,914 $2,768 $2,622 $2,477 $2,331 $2,921 $2,775 $2,629 $2,483 $2,337 $1,496 $1,421 $1,346 $1,272 $1,197
Eastern Ontario Region - Ottawa + Seaway* (see specs for colour charge) Thurs Tab 508,617 $16,797 $15,958 $15,118 $14,277 $13,438 $13,858 $13,165 $12,472 $11,780 $11,087 $7,661 $7,278 $6,894 $6,511 $6,129 $7,275 $6,911 $6,548 $6,184 $5,821 $3,943 $3,746 $3,549 $3,351 $3,154
Elmira Independent Fri Tab 11,000 $1,034 $983 $932 $880 $775 $841 $800 $757 $716 $631 $582 $554 $524 $496 $437 $511 $486 $459 $433 $384 $349 $333 $311 $298 $257
Erin Advocate Wed Tab 2,500 $2,783 $2,489 $2,136 $1,882 $1,784 $2,296 $2,054 $1,763 $1,552 $1,471 $1,531 $1,369 $1,175 $1,035 $981 $1,205 $1,078 $925 $815 $773 $804 $719 $617 $543 $515
Etobicoke Guardian Thurs Tab 72,450 $9,201 $9,007 $8,523 $8,159 $8,063 $7,591 $7,430 $7,031 $6,731 $6,652 $5,060 $4,954 $4,688 $4,488 $4,435 $3,985 $3,901 $3,691 $3,534 $3,492 $2,657 $2,600 $2,461 $2,356 $2,329
Exeter Times-Advocate Wed Tab 4,500 $1,452 $1,430 $1,342 $1,298 $1,276 $1,198 $1,180 $1,107 $1,071 $1,053 $799 $787 $738 $714 $702 $629 $619 $581 $562 $553 $419 $413 $388 $375 $368
Exeter Times-Advocate Weekender Thurs Tab 10,400 $1,606 $1,584 $1,496 $1,452 $1,430 $1,325 $1,307 $1,234 $1,198 $1,180 $883 $871 $823 $799 $787 $696 $686 $648 $629 $619 $464 $457 $432 $419 $413
Fergus-Elora News-Express Wed Tab 8,750 $1,672 $1,408 $1,232 $1,144 $1,122 $1,379 $1,162 $1,016 $944 $926 $920 $774 $678 $629 $617 $724 $610 $534 $495 $486 $483 $407 $356 $330 $324
Flamborough Review Thurs Tab 14,750 $1,842 $1,705 $1,294 $1,176 $1,156 $1,520 $1,407 $1,067 $970 $954 $1,013 $938 $711 $647 $636 $798 $739 $560 $509 $501 $532 $492 $374 $340 $334
Frontenac Gazette Thurs Tab 8,469 $926 $879 $833 $787 $741 $764 $725 $687 $650 $611 $604 $574 $544 $513 $483 $401 $381 $361 $341 $321 $338 $320 $304 $287 $270
Metroland Newspapers GROSS MODULAR ADVERTISING RATES
FULL PAGE THREE-QUARTER PAGE
Tab: 10.375" x 11.5",
B/S: 10.375" X 21.5",
unless otherwise noted
Tab: 10.375" x 8.571",
B/S: 10.375" X 16.125",
HALF PAGE THREE-EIGHTS QUARTER PAGE
Tab: V- 5.145" x 5.71", H: 10.375"x 2.786";
B/S: V - 5.145" x 10.75", H: 10.375" x 5.375",
Tab: V - 5.145" x 11.5", H - 10.375" x 5.71",
B/S: V - 5.145" x 21.5", H - 10.375" x 10.75",
Tab: V- 5.145" x 8.571",
B/S: V- 5.145" x 16.125",

A - F (Sixth, Eighth, Basebar, Sixteenth and Thirty-Second)
Ajax/Pickering News Advertiser Wed Tab 54,400 $1,317 $1,049 $921 $879 $807 $1,037 $826 $725 $692 $636 $1,075 $856 $752 $718 $659 $544 $434 $381 $363 $334 $286 $228 $200 $191 $175
Thurs Tab 54,400 $1,317 $1,049 $921 $879 $807 $1,037 $826 $725 $692 $636 $1,075 $856 $752 $718 $659 $544 $434 $381 $363 $334 $286 $228 $200 $191 $175
Alliston Herald Thurs Tab 22,500 $936 $698 $573 $506 $494 $737 $550 $452 $398 $389 $764 $570 $468 $413 $403 $387 $289 $237 $209 $204 $203 $152 $124 $110 $107
Almaguin News Thurs B/S 3,500 $408 $367 $346 $326 $306 $321 $289 $273 $257 $241 $333 $299 $283 $266 $250 $169 $152 $143 $135 $126 $88 $80 $75 $71 $66
Ancaster News Thurs Tab 13,177 $494 $430 $309 $245 $245 $389 $339 $244 $193 $193 $403 $351 $253 $200 $200 $204 $178 $128 $101 $101 $107 $93 $67 $53 $53
Arnprior Chronicle Guide Thurs Tab 7,747 $207 $196 $186 $175 $165 $161 $153 $145 $137 $130 $190 $181 $171 $161 $152 $85 $81 $77 $72 $67 $45 $42 $40 $38 $36
Arthur Enterprise News Wed Tab 900 $250 $246 $229 $220 $216 $197 $193 $180 $173 $170 $204 $201 $187 $180 $176 $103 $102 $95 $91 $89 $54 $53 $50 $48 $47
Barrie Advance/Innisfil Journal (zoning available) Thurs Tab 63,800 $1,574 $1,417 $1,275 $1,144 $1,039 $1,155 $1,039 $935 $839 $762 $1,091 $982 $883 $792 $720 $693 $623 $561 $503 $457 $520 $468 $421 $377 $343
Belleville News Thurs Tab 23,715 $402 $270 $214 $197 $180 $317 $212 $169 $155 $142 $328 $220 $175 $161 $147 $166 $111 $88 $81 $74 $87 $59 $46 $43 $39
Bloor West Villager Thurs Tab 34,300 $773 $755 $723 $686 $676 $609 $594 $569 $540 $532 $631 $616 $589 $560 $552 $320 $313 $299 $283 $279 $168 $164 $157 $148 $147
Bracebridge Examiner Thurs Tab 8,849 $589 $530 $500 $471 $442 $464 $417 $394 $371 $348 $481 $433 $408 $384 $360 $243 $219 $207 $195 $183 $128 $115 $109 $102 $96
Bradford West Gwillimbury Topic Thurs Tab 10,700 $400 $381 $351 $321 $302 $315 $300 $276 $253 $238 $326 $311 $286 $262 $246 $165 $158 $145 $133 $125 $87 $83 $76 $70 $66
Brampton Guardian Wed Tab 118,000 $1,359 $1,316 $1,164 $1,029 $938 $1,016 $970 $886 $776 $692 $1,273 $1,177 $1,097 $915 $854 $518 $492 $446 $401 $356 $272 $258 $234 $211 $187
Brampton Guardian Thurs Tab 130,000 $1,359 $1,316 $1,164 $1,029 $938 $1,016 $970 $886 $776 $692 $1,273 $1,177 $1,097 $915 $854 $518 $492 $446 $401 $356 $272 $258 $234 $211 $187
Brampton Guardian Fri Tab 118,000 $1,359 $1,316 $1,164 $1,029 $938 $1,016 $970 $886 $776 $692 $1,273 $1,177 $1,097 $915 $854 $518 $492 $446 $401 $356 $272 $258 $234 $211 $187
Brant News Thurs Tab 49,003 $514 $487 $467 $440 $420 $325 $312 $298 $278 $264 $204 $189 $176 $162 $135 $165 $147 $135 $132 $129 $88 $76 $68 $65 $61
Brighton Independent Thurs Tab 7,251 $171 $133 $107 $94 $86 $135 $104 $84 $74 $67 $140 $108 $87 $77 $70 $71 $55 $44 $39 $35 $37 $29 $23 $20 $19
Brock Citizen Thurs Tab 5,639 $460 $407 $336 $302 $287 $362 $321 $264 $238 $226 $376 $333 $274 $246 $234 $190 $168 $139 $125 $119 $100 $88 $73 $66 $62
Burlington Post Wed Tab 49,780 $1,464 $1,283 $936 $856 $811 $1,153 $1,010 $737 $674 $639 $1,195 $1,047 $764 $699 $662 $605 $530 $387 $354 $335 $318 $278 $203 $186 $176
Thurs Tab 61,000 $1,505 $1,317 $962 $879 $834 $1,186 $1,037 $758 $692 $657 $1,229 $1,075 $785 $718 $681 $622 $544 $398 $363 $345 $327 $286 $209 $191 $181
Fri Tab 49,780 $1,505 $1,317 $962 $879 $834 $1,186 $1,037 $758 $692 $657 $1,229 $1,075 $785 $718 $681 $622 $544 $398 $363 $345 $327 $286 $209 $191 $181
Burlington Post/Flamborough Review* Thurs Tab 75,750 $1,770 $1,577 $1,185 $1,060 $1,015 $1,394 $1,242 $933 $835 $799 $1,445 $1,287 $967 $865 $829 $732 $652 $490 $438 $420 $384 $342 $257 $230 $220
Caledon Enterprise Tues Tab 14,685 $532 $506 $445 $400 $377 $419 $398 $351 $315 $297 $434 $413 $363 $326 $308 $220 $209 $184 $165 $156 $115 $110 $97 $87 $82
Thurs Tab 16,785 $532 $506 $445 $400 $377 $419 $398 $351 $315 $297 $434 $413 $363 $326 $308 $220 $209 $184 $165 $156 $115 $110 $97 $87 $82
Cambridge Times Tues/Fri Tab 43,514 $538 $448 $355 $347 $338 $423 $353 $280 $273 $266 $439 $366 $289 $282 $275 $222 $186 $147 $144 $140 $116 $98 $78 $75 $73
Thurs Tab 48,693 $594 $493 $391 $382 $372 $465 $388 $308 $300 $293 $482 $402 $319 $311 $302 $247 $205 $162 $158 $154 $129 $112 $86 $84 $80
Carleton Place-Almonte Canadian Gazette Thurs Tab 11,629 $196 $187 $176 $166 $157 $148 $140 $133 $125 $118 $155 $148 $140 $132 $124 $78 $73 $69 $66 $62 $41 $39 $37 $35 $33
Central Hastings News Thurs Tab 11,637 $308 $227 $164 $154 $137 $243 $179 $129 $121 $108 $252 $185 $134 $126 $112 $127 $94 $68 $64 $57 $67 $49 $36 $33 $30
City Centre Mirror (includes Annex) Thurs Tab 50,650 $1,263 $1,217 $1,146 $1,099 $1,086 $994 $957 $903 $866 $855 $1,031 $993 $936 $898 $887 $523 $503 $474 $455 $448 $274 $264 $248 $238 $236
Clarington This Week Wed/Thurs Tab 25,731 $862 $823 $677 $558 $539 $679 $649 $533 $440 $424 $704 $672 $553 $456 $440 $356 $341 $281 $231 $222 $187 $179 $147 $121 $117
Collingwood Connection Thurs Tab 11,500 $628 $508 $413 $358 $335 $494 $400 $325 $282 $263 $512 $414 $338 $292 $273 $269 $209 $171 $154 $139 $154 $133 $121 $105 $92
Collingwood Connection/Wasaga Sun-Stayner Sun* Thurs Tab 24,000 $941 $761 $619 $537 $502 $741 $600 $488 $423 $395 $768 $621 $506 $438 $409 $403 $314 $257 $231 $209 $230 $199 $181 $158 $139
Dundas Star News Thurs Tab 15,811 $494 $430 $309 $245 $245 $389 $339 $244 $193 $193 $403 $351 $253 $200 $200 $204 $178 $128 $101 $101 $107 $93 $67 $53 $53
Dunnville Sachem See The Sachem
East York/N. Riverdale/Beach/S. Riverdale Mirrors Thurs Tab 58,100 $1,599 $1,524 $1,277 $1,188 $1,160 $1,259 $1,201 $1,006 $936 $914 $1,305 $1,244 $1,043 $970 $947 $661 $630 $527 $492 $479 $347 $331 $277 $258 $252
Eastern Ontario Region - 15 Ottawa markets* (see specs for colour
charge)
Thurs Tab 332,184 $1,803 $1,713 $1,623 $1,532 $1,442 $1,411 $1,341 $1,271 $1,200 $1,129 $1,712 $1,626 $1,540 $1,455 $1,370 $741 $704 $667 $630 $593 $389 $370 $350 $330 $311
Eastern Ontario Region - 10 Seaway markets* (see specs for colour
charge)
Thurs Tab 176,433 $1,020 $969 $918 $867 $816 $785 $746 $707 $668 $628 $1,059 $1,007 $953 $901 $847 $412 $392 $371 $350 $330 $216 $206 $195 $184 $173
Eastern Ontario Region - Ottawa + Seaway* (see specs for colour charge) Thurs Tab 508,617 $2,682 $2,547 $2,413 $2,280 $2,145 $2,071 $1,966 $1,863 $1,759 $1,656 $2,639 $2,508 $2,376 $2,243 $2,112 $1,087 $1,032 $978 $924 $870 $571 $542 $513 $485 $457
Elmira Independent Fri Tab 11,000 $257 $246 $233 $220 $194 $175 $167 $157 $149 $128 $175 $167 $157 $149 $128 $92 $88 $82 $78 $67 $50 $48 $45 $43 $38
Erin Advocate Wed Tab 2,500 $536 $479 $411 $362 $343 $422 $377 $324 $285 $270 $437 $391 $336 $296 $280 $222 $198 $170 $150 $142 $116 $104 $89 $79 $75
Etobicoke Guardian Thurs Tab 72,450 $1,771 $1,734 $1,641 $1,571 $1,552 $1,395 $1,365 $1,292 $1,237 $1,222 $1,445 $1,416 $1,339 $1,282 $1,267 $733 $716 $678 $650 $641 $384 $377 $356 $341 $337
Exeter Times-Advocate Wed Tab 4,500 $280 $275 $258 $250 $246 $220 $217 $203 $197 $193 $228 $225 $211 $204 $201 $116 $114 $107 $103 $102 $61 $60 $56 $54 $53
Exeter Times-Advocate Weekender Thurs Tab 10,400 $309 $305 $288 $280 $275 $243 $240 $227 $220 $217 $252 $249 $235 $228 $225 $128 $126 $119 $116 $114 $67 $66 $63 $61 $60
Fergus-Elora News-Express Wed Tab 8,750 $322 $271 $237 $220 $216 $253 $213 $187 $173 $170 $263 $221 $194 $180 $176 $133 $112 $98 $91 $89 $70 $59 $51 $48 $47
Flamborough Review Thurs Tab 14,750 $355 $328 $249 $226 $223 $279 $258 $196 $178 $175 $290 $268 $203 $185 $182 $147 $136 $103 $94 $92 $77 $71 $54 $49 $48
Frontenac Gazette Thurs Tab 8,469 $225 $213 $202 $191 $180 $169 $161 $152 $144 $136 $146 $139 $131 $123 $116 $89 $85 $80 $75 $71 $47 $44 $42 $40 $38
BASEBARSIXTH PAGE
Tab/B/S: V- 2.54" x 2.786", H - 5.145" x 1.357",
Tab/B/S: 2.54" X 1.357",
Tab: H - 5.145" x 2.786",
B/S: 5.145" x 5.285",
Tab/B/S: 10.375" X 1.785",
THIRTY SECOND PAGEEIGHTH PAGE
Tab: 5.145" x 3.714",
B/S: 5.145" x 7.17",
SIXTEENTH

G - N (Full, Three-Quarter, Half, Three-Eights and Quarter)
Georgetown/Acton - The Independent & Free Press Thurs Tab 22,800 $3,881 $3,175 $2,901 $2,666 $2,587 $3,202 $2,620 $2,393 $2,199 $2,134 $2,134 $1,746 $1,595 $1,466 $1,423 $1,681 $1,375 $1,256 $1,155 $1,121 $1,121 $917 $838 $770 $747
Georgina Advocate Thurs Tab 18,000 $2,901 $2,489 $1,980 $1,823 $1,725 $2,393 $2,054 $1,633 $1,504 $1,423 $1,595 $1,369 $1,089 $1,003 $949 $1,256 $1,078 $857 $790 $747 $838 $719 $572 $526 $498
Glanbrook Gazette Thurs Tab 7,078 $1,176 $1,137 $882 $882 $882 $970 $938 $728 $728 $728 $647 $625 $485 $485 $485 $509 $492 $382 $382 $382 $340 $328 $255 $255 $255
Grand River Sachem See The Sachem
Gravenhurst Banner Thurs Tab 5,500 $2,588 $2,329 $2,200 $2,070 $1,941 $2,135 $1,921 $1,815 $1,708 $1,601 $1,423 $1,281 $1,210 $1,139 $1,067 $1,121 $1,009 $953 $897 $841 $747 $672 $635 $598 $560
Grimsby Lincoln News (see Niagara This Week for Thurs) Wed Tab: see specs 23,450 $2,945 $2,117 $1,746 $1,553 $1,500 $2,430 $1,746 $1,441 $1,280 $1,237 $1,620 $1,163 $960 $853 $825 $1,275 $916 $816 $672 $649 $850 $610 $503 $448 $433
Guelph Mercury (Daily) See enclosed rate card
Guelph Tribune Tues Tab 40,632 $2,790 $2,329 $1,844 $1,798 $1,753 $2,302 $1,921 $1,522 $1,484 $1,446 $1,534 $1,281 $1,014 $989 $963 $1,208 $1,008 $799 $779 $759 $806 $673 $533 $520 $506
Thurs Tab 45,507 $3,070 $2,562 $2,028 $1,978 $1,928 $2,529 $2,111 $1,674 $1,633 $1,590 $1,688 $1,409 $1,115 $1,088 $1,060 $1,329 $1,109 $879 $856 $835 $888 $740 $586 $572 $556
Haldimand Sachem See The Sachem
Hamilton Community News -All 4 Papers
(Ancaster, Dundas, Hamilton Mountain, Stoney Creek)*
Thurs Tab 110,568 $11,682 $10,310 $7,448 $6,154 $6,154 $9,637 $8,505 $6,145 $5,077 $5,077 $6,425 $5,670 $4,096 $3,385 $3,385 $5,060 $4,465 $3,226 $2,666 $2,666 $3,373 $2,977 $2,151 $1,777 $1,777
Hamilton Mountain Thurs Tab 50,754 $4,234 $3,783 $2,764 $2,332 $2,332 $3,493 $3,121 $2,280 $1,924 $1,924 $2,328 $2,081 $1,520 $1,283 $1,283 $1,834 $1,638 $1,197 $1,010 $1,010 $1,222 $1,092 $798 $673 $673
Hamilton Spectator (Daily) See enclosed rate card
Huntsville Forester Thurs Tab 9,535 $3,176 $2,858 $2,699 $2,541 $2,382 $2,620 $2,358 $2,227 $2,096 $1,965 $1,747 $1,572 $1,485 $1,397 $1,310 $1,376 $1,238 $1,169 $1,100 $1,032 $917 $825 $779 $734 $688
Innisfil Journal Thurs Tab 11,000 $2,078 $1,980 $1,823 $1,666 $1,568 $1,714 $1,633 $1,504 $1,374 $1,294 $1,143 $1,089 $1,003 $916 $862 $900 $857 $790 $722 $679 $600 $572 $526 $481 $453
Kanata Kourier Standard Thurs Tab 27,408 $1,836 $1,744 $1,652 $1,561 $1,469 $1,515 $1,439 $1,364 $1,287 $1,212 $926 $879 $833 $787 $741 $796 $756 $716 $676 $636 $471 $447 $423 $400 $376
Kawartha Lakes This Week Thurs Tab 29,980 $4,312 $3,646 $3,038 $2,724 $2,587 $3,557 $3,008 $2,506 $2,248 $2,134 $2,372 $2,005 $1,671 $1,498 $1,423 $1,868 $1,579 $1,316 $1,180 $1,121 $1,245 $1,053 $877 $787 $747
Kemptville Advance Thurs Tab 10,328 $910 $865 $819 $773 $728 $751 $713 $676 $639 $601 $487 $462 $438 $413 $390 $394 $374 $355 $336 $315 $267 $253 $240 $226 $213
King Connection Thurs Tab 8,300 $977 $888 $769 $733 $665 $769 $700 $606 $578 $523 $539 $489 $423 $385 $366 $423 $386 $334 $302 $288 $296 $269 $233 $222 $201
Kingston Heritage Thurs Tab 45,919 $1,600 $1,521 $1,440 $1,361 $1,280 $1,321 $1,255 $1,188 $1,122 $1,057 $1,083 $1,029 $974 $920 $866 $694 $659 $624 $590 $555 $620 $589 $558 $527 $496
Kitchener (See Waterloo Regional Record - Daily) See enclosed rate card
Kitchener Post Fri Tab 60,000 $3,690 $3,282 $2,509 $2,399 $2,287 $3,044 $2,708 $2,071 $1,982 $1,888 $2,029 $1,805 $1,380 $1,324 $1,258 $1,598 $1,422 $1,086 $1,041 $989 $1,065 $948 $725 $693 $660
Listowel Banner Wed Tab 3,900 $1,496 $1,474 $1,408 $1,364 $1,342 $1,234 $1,216 $1,162 $1,125 $1,107 $823 $811 $774 $750 $738 $648 $638 $610 $591 $581 $432 $426 $407 $394 $388
Listowel Independent Plus Thurs Tab 24,500 $1,760 $1,738 $1,672 $1,628 $1,606 $1,452 $1,434 $1,379 $1,343 $1,325 $968 $956 $920 $895 $883 $762 $753 $724 $705 $696 $508 $502 $483 $470 $464
London Community News Thurs Tab 133,000 $3,558 $3,380 $3,202 $3,024 $2,669 $2,681 $2,547 $2,413 $2,279 $2,011 $1,822 $1,731 $1,640 $1,549 $1,367 $1,407 $1,337 $1,267 $1,196 $1,056 $940 $893 $846 $799 $705
Manotick News Thurs Tab 11,553 $1,209 $1,148 $1,087 $1,027 $967 $997 $947 $898 $848 $798 $620 $589 $558 $527 $496 $523 $497 $471 $445 $418 $318 $302 $286 $270 $254
Markham Economist & Sun Thurs Tab 72,000 $7,350 $6,488 $5,586 $4,998 $4,704 $6,064 $5,352 $4,608 $4,123 $3,881 $4,043 $3,568 $3,072 $2,749 $2,587 $3,183 $2,810 $2,419 $2,165 $2,037 $2,122 $1,873 $1,613 $1,443 $1,358
Markham Econ. & Sun/Stouffville Sun-Tribune* Thurs Tab 86,500 $8,585 $7,664 $6,644 $5,978 $5,488 $7,082 $6,322 $5,482 $4,932 $4,528 $4,722 $4,215 $3,654 $3,288 $3,018 $3,718 $3,319 $2,878 $2,589 $2,377 $2,479 $2,213 $1,919 $1,726 $1,585
Meaford Express Wed Tab 2,400 $2,078 $1,980 $1,823 $1,666 $1,568 $1,714 $1,633 $1,504 $1,374 $1,294 $1,143 $1,089 $1,003 $916 $862 $900 $857 $790 $722 $679 $600 $572 $526 $481 $453
Midland Penetanguishene Mirror Thurs Tab 20,500 $4,351 $3,038 $2,509 $2,332 $2,234 $3,590 $2,506 $2,070 $1,924 $1,843 $2,393 $1,671 $1,380 $1,283 $1,229 $1,885 $1,316 $1,087 $1,010 $968 $1,256 $877 $724 $673 $645
Milton Canadian Champion Thurs Tab 27,200 $5,010 $3,977 $2,945 $2,617 $2,380 $3,758 $2,982 $2,207 $1,962 $1,792 $2,505 $1,988 $1,471 $1,307 $1,195 $1,914 $1,519 $1,125 $1,001 $912 $1,252 $992 $732 $653 $596
Minto Express Wed Tab 1,500 $1,342 $1,320 $1,254 $1,210 $1,188 $1,107 $1,089 $1,035 $998 $980 $738 $726 $690 $666 $653 $581 $572 $543 $524 $515 $388 $381 $362 $349 $343
Mississauga News Thurs/Fri Tab 124,500 $11,757 $11,168 $10,110 $8,698 $6,816 $9,404 $8,934 $8,087 $6,958 $5,452 $7,052 $6,758 $6,228 $5,170 $3,688 $5,781 $5,540 $5,105 $4,229 $3,029 $4,346 $4,229 $3,640 $2,935 $2,111
Mississauga News (Apt/Condo/Malton Edition) Thurs Tab 75,900 $6,109 $5,740 $4,680 $4,450 $4,450 $5,040 $4,736 $3,862 $3,671 $3,671 $3,361 $3,157 $2,574 $2,448 $2,448 $2,647 $2,487 $2,027 $1,927 $1,927 $1,764 $1,657 $1,352 $1,284 $1,284
Mississauga News (Full City) Thurs/Fri or Thurs Tab 200,400 $13,733 $13,462 $11,968 $10,674 $9,322 $10,986 $10,763 $9,575 $8,540 $7,457 $8,040 $7,734 $7,134 $6,017 $4,440 $6,592 $6,340 $5,852 $4,934 $3,640 $4,852 $4,699 $4,146 $3,429 $2,582
Mount Forest Confederate Wed Tab 2,700 $1,298 $1,276 $1,188 $1,144 $1,122 $1,071 $1,053 $980 $944 $926 $714 $702 $653 $629 $617 $562 $553 $515 $495 $486 $375 $368 $343 $330 $324
Muskokaregion.com (includes Bracebridge, Gravenhurst and Huntsville) Thurs Tab 27,000 $4,117 $3,705 $3,499 $3,294 $3,088 $3,396 $3,057 $2,887 $2,717 $2,547 $2,264 $2,038 $1,925 $1,811 $1,698 $1,783 $1,605 $1,516 $1,426 $1,337 $1,189 $1,070 $1,010 $951 $892
The Muskokan (summer only) Fri Tab 12,000 $3,529 $3,176 $2,999 $2,823 $2,647 $2,911 $2,620 $2,475 $2,329 $2,183 $1,941 $1,747 $1,650 $1,553 $1,456 $1,528 $1,376 $1,299 $1,223 $1,146 $1,019 $917 $866 $815 $764
Napanee Beaver Thurs Tab (6 x 212) 12,133 $941 $895 $848 $801 $753 $777 $737 $699 $660 $621 $471 $447 $423 $400 $376 $408 $388 $367 $347 $326 $236 $223 $212 $200 $189
Nepean/Barrhaven News Thurs Tab 49,757 $1,664 $1,580 $1,497 $1,414 $1,331 $1,372 $1,304 $1,235 $1,167 $1,098 $1,083 $1,029 $974 $920 $866 $720 $684 $649 $612 $576 $561 $533 $505 $477 $449
New Hamburg Independent Wed Tab 3,400 $1,360 $1,176 $968 $922 $876 $1,122 $970 $799 $761 $722 $748 $647 $533 $508 $482 $589 $509 $420 $400 $380 $393 $340 $280 $267 $253
Newmarket Era and Aurora Banner Thurs B/S 53,700 $9,181 $8,097 $7,043 $6,351 $5,990 $7,574 $6,680 $5,811 $5,240 $4,942 $5,049 $4,453 $3,874 $3,493 $3,294 $3,976 $3,507 $3,051 $2,751 $2,594 $2,651 $2,338 $2,034 $1,834 $1,730
Newmarket Era, Aurora Banner, and Georgina Advocate Sun Tab 71,387 $7,448 $6,546 $5,645 $5,057 $4,743 $6,145 $5,401 $4,657 $4,172 $3,913 $4,096 $3,601 $3,105 $2,781 $2,609 $3,226 $2,835 $2,445 $2,190 $2,054 $2,151 $1,890 $1,630 $1,460 $1,370
Niagara This Week (Grimsby,St. Cath/NiagFalls) Wed 94,350 $3,880 $3,828 $3,648 $3,562 $3,510 $3,201 $3,158 $3,011 $2,939 $2,895 $2,135 $2,104 $2,008 $1,960 $1,930 $1,681 $1,659 $1,581 $1,543 $1,520 $1,121 $1,104 $1,055 $1,028 $1,014
Niagara This Week (includes Grimsby Lincoln News) Thurs 169,300 $4,814 $4,744 $4,462 $4,215 $4,110 $3,972 $3,913 $3,680 $3,477 $3,391 $2,648 $2,610 $2,405 $2,318 $2,261 $2,085 $2,055 $1,933 $1,826 $1,778 $1,390 $1,370 $1,288 $1,216 $1,304
Norfolk News Thurs Tab 26,000 $1,770 $1,562 $1,458 $1,353 $1,250 $1,320 $1,171 $1,093 $1,016 $938 $1,180 $783 $731 $679 $628 $693 $615 $574 $533 $492 $443 $388 $362 $336 $311
North Bay Nipissing News Thurs Tab 34,222 $1,482 $1,334 $1,260 $1,186 $1,112 $1,112 $1,001 $945 $889 $834 $747 $672 $634 $598 $560 $371 $333 $314 $296 $278
North York Mirror Thurs Tab 99,050 $11,695 $11,186 $9,975 $9,128 $8,716 $9,648 $9,229 $8,230 $7,531 $7,191 $6,432 $6,152 $5,486 $5,020 $4,794 $5,065 $4,845 $4,321 $3,953 $3,775 $3,377 $3,230 $2,881 $2,636 $2,516
Northumberland News Thurs Tab 22,800 $3,802 $3,508 $2,881 $2,705 $2,528 $3,137 $2,894 $2,377 $2,231 $2,086 $2,091 $1,930 $1,585 $1,488 $1,391 $1,647 $1,520 $1,248 $1,172 $1,095 $1,098 $1,013 $832 $781 $730
FULL PAGE THREE-QUARTER PAGE
Tab: 10.375" x 11.5",
B/S: 10.375" X 21.5",
Tab: 10.375" x 8.571",
B/S: 10.375" X 16.125",
Tab: see specs
Tab: V- 5.145" x 5.71", H: 10.375"x 2.786";
B/S: V - 5.145" x 10.75", H: 10.375" x 5.375",
HALF PAGE THREE-EIGHTS QUARTER PAGE
Tab: V - 5.145" x 11.5", H - 10.375" x 5.71",
B/S: V - 5.145" x 21.5", H - 10.375" x 10.75",
Tab: V- 5.145" x 8.571",
B/S: V- 5.145" x 16.125",
not available

G- N (Sixth, Eighth, Basebar, Sixteenth and Thirty-Second)
Georgetown/Acton - The Independent & Free Press Thurs Tab 22,800 $747 $611 $558 $513 $498 $588 $481 $440 $404 $392 $610 $499 $456 $419 $407 $309 $253 $231 $212 $206 $162 $133 $121 $111 $108
Georgina Advocate Thurs Tab 18,000 $558 $479 $381 $351 $332 $440 $377 $300 $276 $261 $456 $391 $311 $286 $271 $231 $198 $158 $145 $137 $121 $104 $83 $76 $72
Glanbrook Gazette Thurs Tab 7,078 $226 $219 $170 $170 $170 $178 $172 $134 $134 $134 $185 $179 $139 $139 $139 $94 $90 $70 $70 $70 $49 $47 $37 $37 $37
Grand River Sachem See The Sachem
Gravenhurst Banner Thurs Tab 5,500 $498 $448 $423 $399 $374 $392 $353 $333 $314 $294 $407 $366 $346 $325 $305 $206 $185 $175 $165 $154 $108 $97 $92 $86 $81
Grimsby Lincoln News (see Niagara This Week for Thurs) Wed Tab: see specs 23,450 $565 $406 $334 $298 $287 $489 $351 $289 $258 $249 $850 $610 $503 $448 $433 $281 $202 $167 $148 $144 $161 $116 $95 $85 $82
Guelph Mercury (Daily) See enclosed rate card
Guelph Tribune Tues Tab 40,632 $538 $448 $355 $347 $338 $423 $353 $280 $273 $266 $439 $366 $289 $282 $275 $222 $186 $147 $144 $140 $116 $98 $78 $75 $73
Thurs Tab 45,507 $594 $493 $391 $382 $372 $465 $388 $308 $300 $293 $482 $402 $319 $311 $302 $247 $205 $162 $158 $154 $129 $112 $86 $84 $80
Haldimand Sachem See The Sachem
Hamilton Community News -All 4 Papers
(Ancaster, Dundas, Hamilton Mountain, Stoney Creek)*
Thurs Tab 110,568 $2,249 $1,985 $1,434 $1,185 $1,185 $1,771 $1,563 $1,129 $933 $933 $1,836 $1,620 $1,170 $967 $967 $930 $821 $593 $490 $490 $488 $431 $311 $257 $257
Hamilton Mountain Thurs Tab 50,754 $815 $728 $532 $449 $449 $642 $573 $419 $354 $354 $665 $594 $434 $367 $367 $337 $301 $220 $186 $186 $177 $158 $115 $97 $97
Hamilton Spectator (Daily) See enclosed rate card
Huntsville Forester Thurs Tab 9,535 $611 $550 $520 $489 $459 $481 $433 $409 $385 $361 $499 $449 $424 $399 $374 $253 $227 $215 $202 $190 $133 $119 $113 $106 $100
Innisfil Journal Thurs Tab 11,000 $400 $381 $351 $321 $302 $315 $300 $276 $253 $238 $326 $311 $286 $262 $246 $165 $158 $145 $133 $125 $87 $83 $76 $70 $66
Kanata Kourier Standard Thurs Tab 27,408 $314 $298 $283 $267 $251 $248 $236 $223 $211 $198 $289 $274 $260 $245 $231 $131 $123 $117 $110 $104 $68 $65 $61 $58 $55
Kawartha Lakes This Week Thurs Tab 29,980 $830 $702 $585 $524 $498 $654 $553 $461 $413 $392 $678 $573 $477 $428 $407 $343 $290 $242 $217 $206 $180 $152 $127 $114 $108
Kemptville Advance Thurs Tab 10,328 $181 $171 $162 $153 $145 $136 $129 $122 $115 $108 $143 $136 $129 $121 $114 $71 $67 $64 $60 $57 $38 $36 $34 $32 $30
King Connection Thurs Tab 8,300 $207 $188 $163 $155 $141 $163 $148 $128 $122 $111 $203 $186 $161 $146 $139 $86 $78 $67 $65 $59 $45 $41 $35 $32 $31
Kingston Heritage Thurs Tab 45,919 $440 $417 $396 $373 $352 $330 $314 $298 $281 $264 $252 $239 $226 $214 $201 $173 $165 $156 $148 $139 $91 $87 $82 $78 $72
Kitchener (See Waterloo Regional Record - Daily) See enclosed rate card
Kitchener Post Fri Tab 60,000 $709 $632 $484 $465 $440 $559 $496 $382 $380 $346 $580 $515 $393 $376 $359 $293 $261 $205 $199 $182 $154 $138 $105 $100 $95
Listowel Banner Wed Tab 3,900 $288 $284 $271 $263 $258 $227 $223 $213 $207 $203 $235 $232 $221 $214 $211 $119 $117 $112 $109 $107 $63 $62 $59 $57 $56
Listowel Independent Plus Thurs Tab 24,500 $339 $335 $322 $313 $309 $267 $263 $253 $247 $243 $277 $273 $263 $256 $252 $140 $138 $133 $130 $128 $74 $73 $70 $68 $67
London Community News Thurs Tab 133,000 $493 $469 $444 $419 $370 $469 $446 $422 $399 $352 $1,412 $1,341 $1,270 $1,200 $1,059 $305 $289 $274 $259 $228 $168 $159 $151 $142 $126
Manotick News Thurs Tab 11,553 $214 $204 $193 $183 $171 $163 $155 $147 $139 $131 $190 $181 $171 $161 $152 $86 $82 $78 $72 $68 $45 $43 $41 $39 $36
Markham Economist & Sun Thurs Tab 72,000 $1,415 $1,249 $1,075 $962 $906 $1,114 $983 $847 $758 $713 $1,155 $1,019 $878 $785 $739 $585 $516 $445 $398 $374 $307 $271 $233 $209 $197
Markham Econ. & Sun/Stouffville Sun-Tribune* Thurs Tab 86,500 $1,653 $1,475 $1,279 $1,151 $1,056 $1,301 $1,162 $1,007 $906 $832 $1,349 $1,204 $1,044 $939 $862 $683 $610 $529 $476 $437 $359 $320 $278 $250 $229
Meaford Express Wed Tab 2,400 $400 $381 $351 $321 $302 $315 $300 $276 $253 $238 $326 $311 $286 $262 $246 $165 $158 $145 $133 $125 $87 $83 $76 $70 $66
Midland Penetanguishene Mirror Thurs Tab 20,500 $838 $585 $483 $449 $430 $660 $461 $380 $354 $339 $684 $477 $394 $367 $351 $346 $242 $200 $186 $178 $182 $127 $105 $97 $93
Milton Canadian Champion Thurs Tab 27,200 $834 $662 $489 $434 $398 $636 $505 $374 $333 $304 not available $318 $252 $186 $166 $152 $160 $126 $92 $82 $76
Minto Express Wed Tab 1,500 $258 $254 $241 $233 $229 $203 $200 $190 $183 $180 $211 $207 $197 $190 $187 $107 $105 $100 $96 $95 $56 $55 $52 $51 $50
Mississauga News Thurs/Fri Tab 124,500 $2,864 $2,794 $2,411 $1,935 $1,394 $2,205 $2,053 $1,817 $1,523 $1,053 $2,864 $2,794 $2,411 $1,935 $1,394 $1,170 $1,088 $970 $794 $559 $647 $600 $529 $441 $294
Mississauga News (Apt/Condo/Malton Edition) Thurs Tab 75,900 $1,176 $1,104 $901 $856 $856 $926 $870 $709 $674 $674 $1,176 $1,104 $901 $856 $856 $486 $456 $373 $354 $354 $255 $240 $195 $186 $186
Mississauga News (Full City) Thurs/Fri or Thurs Tab 200,400 $3,205 $3,099 $2,735 $2,264 $1,706 $2,529 $2,382 $2,123 $1,806 $1,382 $3,205 $3,099 $2,735 $2,264 $1,706 $1,347 $1,264 $1,117 $953 $735 $735 $694 $618 $523 $400
Mount Forest Confederate Wed Tab 2,700 $250 $246 $229 $220 $216 $197 $193 $180 $173 $170 $204 $201 $187 $180 $176 $103 $102 $95 $91 $89 $54 $53 $50 $48 $47
Muskokaregion.com (includes Bracebridge, Gravenhurst and Huntsville) Thurs Tab 27,000 $792 $713 $674 $634 $594 $624 $562 $530 $499 $468 $647 $582 $550 $518 $485 $328 $295 $279 $262 $246 $172 $155 $146 $138 $129
The Muskokan (summer only) Fri Tab 12,000 $679 $611 $577 $543 $509 $535 $481 $455 $428 $401 $555 $499 $471 $444 $416 $281 $253 $239 $225 $211 $147 $133 $125 $118 $111
Napanee Beaver Thurs Tab (6 x 212) 12,133 $157 $149 $141 $134 $125 $118 $112 $106 $100 $95 $148 $141 $134 $125 $118 $62 $59 $56 $53 $50 $33 $31 $30 $28 $27
Nepean/Barrhaven News Thurs Tab 49,757 $416 $395 $374 $354 $333 $313 $297 $282 $266 $250 $261 $248 $236 $222 $209 $164 $156 $148 $140 $132 $87 $82 $78 $73 $69
New Hamburg Independent Wed Tab 3,400 $262 $226 $186 $178 $168 $206 $179 $147 $140 $133 $214 $185 $152 $145 $138 $108 $94 $78 $74 $69 $56 $49 $40 $39 $36
Newmarket Era and Aurora Banner Thurs B/S 53,700 $1,767 $1,559 $1,356 $1,223 $1,153 $1,392 $1,227 $1,068 $963 $908 $1,443 $1,272 $1,107 $998 $941 $731 $644 $561 $505 $477 $384 $338 $294 $265 $250
Newmarket Era, Aurora Banner, and Georgina Advocate Sun Tab 71,387 $1,434 $1,260 $1,087 $973 $913 $1,129 $992 $856 $767 $719 $1,170 $1,029 $887 $795 $745 $593 $521 $449 $402 $377 $311 $274 $236 $211 $198
Niagara This Week (Grimsby,St. Cath/NiagFalls) Wed 94,350 $743 $734 $699 $682 $673 $645 $635 $607 $592 $583 $1,121 $1,104 $1,055 $1,028 $1,014 $371 $365 $349 $340 $335 $213 $211 $201 $195 $193
Niagara This Week (includes Grimsby Lincoln News) Thurs 169,300 $922 $909 $855 $808 $788 $800 $788 $741 $700 $750 $1,390 $1,370 $1,288 $1,216 $1,304 $460 $453 $426 $402 $432 $265 $260 $245 $232 $248
Norfolk News Thurs Tab 26,000 $295 $259 $239 $226 $207 $232 $204 $190 $177 $163 $330 $291 $272 $252 $233 $122 $107 $100 $93 $86 $64 $56 $52 $49 $45
North Bay Nipissing News Thurs Tab 34,222 $276 $249 $235 $221 $207 $188 $169 $160 $151 $141 $94 $85 $80 $75 $71
North York Mirror Thurs Tab 99,050 $2,251 $2,153 $1,920 $1,757 $1,678 $1,773 $1,696 $1,512 $1,384 $1,322 $1,838 $1,758 $1,568 $1,434 $1,370 $930 $891 $794 $726 $694 $489 $467 $416 $382 $364
Northumberland News Thurs Tab 22,800 $732 $675 $555 $521 $487 $576 $532 $437 $410 $383 $598 $551 $453 $425 $397 $303 $279 $229 $215 $201 $159 $147 $120 $113 $106
Tab: see specs
EIGHTH PAGE
BASEBARSIXTH PAGE THIRTY SECOND PAGE
Tab/B/S: V- 2.54" x 2.786", H - 5.145" x 1.357",
Tab/B/S: 2.54" X 1.357",
SIXTEENTH
not available not available
Tab: H - 5.145" x 2.786",
B/S: 5.145" x 5.285",
Tab/B/S: 10.375" X 1.785",
Tab: 5.145" x 3.714",
B/S: 5.145" x 7.17",

O -Z (Full, Three-Quarter, Half, Three-Eights and Quarter)
Oakville Beaver Wed/Fri Tab 45,850 $7,605 $6,664 $4,861 $4,449 $4,214 $6,274 $5,498 $4,010 $3,671 $3,477 $4,183 $3,665 $2,673 $2,447 $2,318 $3,294 $2,886 $2,105 $1,927 $1,825 $2,196 $1,924 $1,404 $1,285 $1,217
Thurs Tab 52,850 $8,594 $7,530 $5,493 $5,027 $4,762 $7,090 $6,213 $4,531 $4,148 $3,929 $4,727 $4,141 $3,020 $2,765 $2,619 $3,722 $3,261 $2,379 $2,178 $2,062 $2,481 $2,174 $1,587 $1,452 $1,375
Orangeville Banner Tues Tab 19,490 $2,724 $2,391 $1,921 $1,823 $1,784 $2,248 $1,973 $1,585 $1,504 $1,471 $1,498 $1,315 $1,056 $1,003 $981 $1,180 $1,036 $832 $790 $773 $787 $690 $555 $526 $515
Thurs Tab 23,500 $3,156 $2,822 $2,313 $2,176 $2,117 $2,603 $2,328 $1,908 $1,795 $1,746 $1,736 $1,552 $1,272 $1,197 $1,164 $1,367 $1,222 $1,002 $942 $917 $911 $815 $668 $628 $611
Orillia Today Thurs Tab 23,800 $4,351 $3,175 $2,666 $2,450 $2,372 $3,590 $2,620 $2,199 $2,021 $1,957 $2,393 $1,746 $1,466 $1,348 $1,304 $1,885 $1,375 $1,155 $1,061 $1,027 $1,256 $917 $770 $707 $685
Orleans News Thurs Tab 48,813 $1,664 $1,580 $1,497 $1,414 $1,331 $1,372 $1,304 $1,235 $1,167 $1,098 $1,083 $1,029 $974 $920 $866 $720 $684 $649 $612 $576 $561 $533 $505 $477 $449
Oshawa/Whitby This Week Wed Tab 81,519 $9,856 $8,557 $7,417 $6,977 $6,218 $8,131 $7,059 $6,119 $5,756 $5,130 $5,421 $4,706 $4,079 $3,837 $3,420 $4,269 $3,706 $3,213 $3,022 $2,693 $2,846 $2,470 $2,142 $2,015 $1,795
Osh./Whit./Clarington This Week Thurs Tab 107,250 $11,335 $10,716 $8,917 $8,657 $7,737 $9,351 $8,840 $7,356 $7,142 $6,383 $6,234 $5,894 $4,904 $4,761 $4,255 $4,909 $4,641 $3,862 $3,750 $3,351 $3,273 $3,094 $2,574 $2,500 $2,234
Osh./Whit. This Week/Clarington This Week/Pt.Perry Star* Thurs Tab 119,250 $12,035 $11,435 $9,617 $9,356 $8,436 $9,929 $9,434 $7,934 $7,719 $6,960 $6,620 $6,289 $5,289 $5,146 $4,640 $5,213 $4,953 $4,165 $4,052 $3,654 $3,475 $3,302 $2,776 $2,702 $2,436
Ottawa East News Thurs Tab 29,011 $1,664 $1,580 $1,497 $1,414 $1,331 $1,372 $1,304 $1,235 $1,167 $1,098 $1,083 $1,029 $974 $920 $866 $720 $684 $649 $612 $576 $561 $533 $505 $477 $449
Ottawa South News Thurs Tab 41,157 $1,664 $1,580 $1,497 $1,414 $1,331 $1,372 $1,304 $1,235 $1,167 $1,098 $1,083 $1,029 $974 $920 $866 $720 $684 $649 $612 $576 $561 $533 $505 $477 $449
Ottawa West News Thurs Tab 35,902 $1,664 $1,580 $1,497 $1,414 $1,331 $1,372 $1,304 $1,235 $1,167 $1,098 $1,083 $1,029 $974 $920 $866 $720 $684 $649 $612 $576 $561 $533 $505 $477 $449
Parkdale-Liberty Villager Thurs Tab 25,500 $3,220 $3,196 $3,051 $3,002 $2,978 $2,657 $2,636 $2,516 $2,477 $2,457 $1,771 $1,758 $1,678 $1,652 $1,638 $1,395 $1,385 $1,322 $1,301 $1,290 $930 $923 $881 $867 $860
Parry Sound North Star Wed B/S 3,500 $3,462 $2,980 $2,679 $2,559 $2,468 $2,856 $2,458 $2,210 $2,111 $2,036 $1,904 $1,639 $1,473 $1,407 $1,358 $1,504 $1,288 $1,166 $1,105 $1,074 $1,000 $860 $774 $739 $713
Parry Sound Beacon Star Fri Tab 8,500 $3,595 $3,175 $3,058 $3,038 $3,018 $2,992 $2,620 $2,523 $2,506 $2,490 $2,013 $1,746 $1,682 $1,671 $1,660 $1,585 $1,375 $1,324 $1,316 $1,307 $1,066 $917 $883 $877 $872
Perth Courier Thurs Tab 12,451 $784 $746 $706 $667 $627 $648 $615 $582 $550 $518 $416 $395 $374 $354 $333 $340 $323 $306 $289 $272 $223 $212 $201 $190 $179
Peterborough This Week Wed Tab 45,828 $5,919 $4,724 $3,881 $3,430 $3,352 $4,883 $3,897 $3,202 $2,830 $2,765 $3,256 $2,598 $2,134 $1,887 $1,843 $2,564 $2,046 $1,681 $1,486 $1,452 $1,709 $1,364 $1,121 $990 $968
Fri Tab 45,328 $5,919 $4,724 $3,881 $3,430 $3,352 $4,883 $3,897 $3,202 $2,830 $2,765 $3,256 $2,598 $2,134 $1,887 $1,843 $2,564 $2,046 $1,681 $1,486 $1,452 $1,709 $1,364 $1,121 $990 $968
Picton Gazette Thurs Tab (6 x 212) 9,637 $941 $895 $848 $801 $753 $777 $737 $699 $660 $621 $471 $447 $423 $400 $376 $408 $388 $367 $347 $326 $236 $223 $212 $200 $189
Port Perry Star Thurs Tab 12,000 $2,822 $2,705 $2,450 $2,097 $1,999 $2,328 $2,231 $2,021 $1,730 $1,649 $1,552 $1,488 $1,348 $1,153 $1,100 $1,222 $1,172 $1,061 $908 $866 $815 $781 $707 $606 $577
Quinte West News Thurs Tab 16,057 $1,845 $1,223 $1,089 $911 $822 $1,522 $1,009 $899 $752 $678 $1,015 $672 $599 $501 $452 $799 $530 $472 $395 $356 $533 $353 $315 $263 $237
Renfrew Mercury Thurs Tab 15,298 $1,303 $1,237 $1,172 $1,107 $1,042 $1,075 $1,021 $967 $913 $860 $659 $626 $594 $560 $527 $564 $536 $508 $479 $451 $334 $317 $300 $284 $267
Richmond Hill/Thornhill Liberal Thurs Tab 86,400 $8,232 $6,252 $5,508 $5,174 $4,978 $6,791 $5,158 $4,544 $4,269 $4,107 $4,528 $3,439 $3,029 $2,846 $2,738 $3,565 $2,708 $2,385 $2,241 $2,156 $2,377 $1,805 $1,590 $1,494 $1,438
The Sachem Thurs Tab 21,624 $2,215 $2,117 $1,607 $1,607 $1,607 $1,827 $1,746 $1,326 $1,326 $1,326 $1,218 $1,164 $884 $884 $884 $959 $917 $696 $696 $696 $640 $611 $464 $464 $464
Scarborough Mirror Thurs Tab 125,050 $12,373 $12,275 $11,283 $10,459 $9,879 $10,207 $10,127 $9,308 $8,629 $8,149 $6,805 $6,751 $6,205 $5,753 $5,433 $5,359 $5,317 $4,887 $4,530 $4,279 $3,573 $3,544 $3,258 $3,020 $2,852
Smiths Falls Record News Thurs Tab 11,294 $1,099 $1,043 $988 $933 $879 $907 $861 $816 $770 $725 $589 $559 $529 $500 $471 $475 $452 $428 $404 $380 $318 $302 $286 $270 $254
South Asian Focus Thurs Tab (10 x 175) 28,200
St. Catharines/Niagara Falls/Grimsby- Niagara This Week Wed Tab: see specs 94,350 $3,807 $3,749 $3,587 $3,499 $3,440 $3,141 $3,093 $2,959 $2,886 $2,838 $2,094 $2,062 $1,973 $1,924 $1,892 $1,649 $1,624 $1,554 $1,515 $1,490 $1,099 $1,082 $1,036 $1,010 $993
St. Catharines/Thorold/Niagara Falls/Fort Erie/Welland/
Pelham&Wainfleet/Grimsby/Port Colborne- Niagara This Week
Thurs Tab: see specs 165,666 $4,719 $4,645 $4,381 $4,131 $4,028 $3,893 $3,832 $3,614 $3,408 $3,323 $2,595 $2,555 $2,409 $2,272 $2,215 $2,044 $2,012 $1,897 $1,789 $1,745 $1,363 $1,341 $1,265 $1,193 $1,163
St. Lawrence News Thurs Tab 29,807 $1,585 $1,506 $1,427 $1,347 $1,268 $1,308 $1,242 $1,177 $1,112 $1,047 $839 $798 $756 $714 $671 $686 $652 $618 $583 $549 $459 $437 $413 $391 $367
St. Marys Journal-Argus Wed Tab 3,400 $1,298 $1,276 $1,188 $1,144 $1,122 $1,071 $1,053 $980 $944 $926 $714 $702 $653 $629 $617 $562 $553 $515 $495 $486 $375 $368 $343 $330 $324
Thurs Tab 6,900 $1,584 $1,562 $1,474 $1,430 $1,408 $1,307 $1,289 $1,216 $1,180 $1,162 $871 $859 $811 $787 $774 $686 $677 $638 $619 $610 $457 $451 $426 $413 $407
St. Thomas/Elgin Weekly News Thurs Tab 30,400 $1,168 $1,110 $1,087 $1,052 $935 $935 $916 $896 $868 $771 $687 $610 $598 $578 $514 $551 $481 $471 $455 $405 $378 $320 $314 $304 $270
Stittsville News Thurs Tab 12,887 $1,035 $984 $932 $880 $828 $855 $812 $769 $726 $683 $525 $500 $473 $447 $420 $449 $426 $404 $381 $359 $267 $253 $240 $226 $213
Stoney Creek News Thurs Tab 30,826 $3,783 $3,214 $2,313 $1,999 $1,999 $3,121 $2,652 $1,908 $1,649 $1,649 $2,081 $1,768 $1,272 $1,100 $1,100 $1,638 $1,392 $1,002 $866 $866 $1,092 $928 $668 $577 $577
Stouffville Sun-Tribune Thurs Tab 14,500 $2,430 $2,332 $2,117 $1,940 $1,568 $2,005 $1,924 $1,746 $1,601 $1,294 $1,337 $1,283 $1,164 $1,067 $862 $1,053 $1,010 $917 $840 $679 $702 $673 $611 $560 $453
Stratford Gazette Thurs Tab 20,000 $2,310 $2,178 $1,738 $1,430 $1,430 $1,906 $1,797 $1,434 $1,180 $1,180 $1,271 $1,198 $956 $787 $787 $1,001 $943 $753 $619 $619 $667 $629 $502 $413 $413
Toronto - All Publications - Thursday* Thurs Tab 494,300 $52,952 $51,645 $47,529 $45,035 $43,679 $43,686 $42,608 $39,212 $37,154 $36,036 $29,124 $28,405 $26,141 $24,770 $24,023 $22,935 $22,369 $20,585 $19,506 $18,919 $15,290 $14,913 $13,724 $13,004 $12,613
Trent Hills Independent Thurs Tab 11,808 $1,601 $1,178 $851 $800 $711 $1,321 $972 $702 $660 $587 $880 $648 $468 $440 $391 $693 $510 $369 $347 $308 $462 $340 $246 $231 $205
Uxbridge Times-Journal Thurs Tab 10,500 $2,352 $2,234 $2,038 $1,980 $1,940 $1,940 $1,843 $1,682 $1,633 $1,601 $1,294 $1,229 $1,121 $1,089 $1,067 $1,019 $968 $883 $857 $840 $679 $645 $589 $572 $560
Vaughan Citizen Thurs Tab 58,500 $4,724 $3,626 $3,214 $2,999 $2,862 $3,897 $2,991 $2,652 $2,474 $2,361 $2,598 $1,994 $1,768 $1,649 $1,574 $2,046 $1,571 $1,392 $1,299 $1,239 $1,364 $1,047 $928 $866 $826
Walkerton Herald-Times Thurs Tab 2,600 $1,298 $1,276 $1,188 $1,144 $1,122 $1,071 $1,053 $980 $944 $926 $714 $702 $653 $629 $617 $562 $553 $515 $495 $486 $375 $368 $343 $330 $324
Wasaga Sun-Stayner Sun Thurs Tab 12,500 $3,259 $2,553 $2,088 $1,859 $1,738 $2,689 $2,175 $1,771 $1,533 $1,433 $1,793 $1,424 $1,180 $1,023 $956 $1,412 $1,142 $930 $806 $753 $942 $736 $612 $525 $502
Waterloo Chronicle Wed Tab 32,000 $2,305 $2,051 $1,568 $1,499 $1,429 $1,902 $1,693 $1,294 $1,237 $1,180 $1,268 $1,128 $862 $825 $786 $999 $889 $679 $649 $619 $666 $593 $453 $433 $413
Waterloo Region Record (Daily) See enclosed rate card
West Carleton Review Thurs Tab 6,949 $1,035 $984 $932 $880 $828 $855 $812 $769 $726 $683 $525 $500 $473 $447 $420 $449 $426 $404 $381 $359 $267 $253 $240 $226 $213
Wingham Advance-Times Wed Tab 2,500 $1,298 $1,276 $1,188 $1,144 $1,122 $1,071 $1,053 $980 $944 $926 $714 $702 $653 $629 $617 $562 $553 $515 $495 $486 $375 $368 $343 $330 $324
York Guardian Thurs Tab 29,200 $3,220 $3,196 $3,051 $3,002 $2,978 $2,657 $2,636 $2,516 $2,477 $2,457 $1,771 $1,758 $1,678 $1,652 $1,638 $1,395 $1,385 $1,322 $1,301 $1,290 $930 $923 $881 $867 $860
* These are combo rates, but individual publication rates are also available. Please be careful not to double book.
COMMUNITY MARKETS (28 TUES. OR WED. PUBLICATIONS) 729,179
COMMUNITY MARKETS (104 THURS. OR FRI. PUBLICATIONS) 3,612,322
COMMUNITY MARKETS (1 SUN. PUBLICATION) 71,387
Press run totals indicated above do not include any of the Daily publications.
See enclosed rate card See enclosed rate card See enclosed rate card See enclosed rate card See enclosed rate card
QUARTER PAGE
Tab: V- 5.145" x 5.71", H: 10.375"x 2.786";
B/S: V - 5.145" x 10.75", H: 10.375" x 5.375",
Tab: 10.375" x 11.5",
B/S: 10.375" X 21.5",
Tab: 10.375" x 8.571",
B/S: 10.375" X 16.125",
Tab: V - 5.145" x 11.5", H - 10.375" x 5.71",
B/S: V - 5.145" x 21.5", H - 10.375" x 10.75",
Tab: V- 5.145" x 8.571",
B/S: V- 5.145" x 16.125",
FULL PAGE THREE-QUARTER PAGE HALF PAGE THREE-EIGHTS

O -Z (Sixth, Eighth, Basebar, Sixteenth and Thirty-Second)
Oakville Beaver Wed/Fri Tab 45,850 $1,464 $1,283 $936 $856 $811 $1,153 $1,010 $737 $674 $639 $1,195 $1,047 $764 $699 $662 $605 $530 $387 $354 $335 $318 $278 $203 $186 $176
Thurs Tab 52,850 $1,654 $1,450 $1,058 $967 $916 $1,303 $1,141 $833 $762 $722 $1,350 $1,183 $863 $790 $748 $684 $599 $437 $400 $379 $359 $314 $229 $210 $199
Orangeville Banner Tues Tab 19,490 $524 $460 $370 $351 $343 $413 $362 $291 $276 $270 $428 $376 $302 $286 $280 $217 $190 $153 $145 $142 $114 $100 $80 $76 $75
Thurs Tab 23,500 $607 $543 $445 $419 $407 $478 $428 $351 $330 $321 $496 $444 $363 $342 $333 $251 $225 $184 $173 $168 $132 $118 $97 $91 $88
Orillia Today Thurs Tab 23,800 $838 $611 $513 $472 $457 $660 $481 $404 $371 $360 $684 $499 $419 $385 $373 $346 $253 $212 $195 $189 $182 $133 $111 $102 $99
Orleans News Thurs Tab 48,813 $416 $395 $374 $354 $333 $313 $297 $282 $266 $250 $261 $248 $236 $222 $209 $164 $156 $148 $140 $132 $87 $82 $78 $73 $69
Oshawa/Whitby This Week Wed Tab 81,519 $1,897 $1,647 $1,428 $1,343 $1,196 $1,494 $1,297 $1,124 $1,058 $942 $1,548 $1,344 $1,166 $1,097 $977 $784 $681 $591 $555 $495 $412 $358 $310 $292 $260
Osh./Whit./Clarington This Week Thurs Tab 107,250 $2,182 $2,062 $1,717 $1,667 $1,489 $1,719 $1,625 $1,352 $1,313 $1,173 $1,781 $1,684 $1,401 $1,361 $1,216 $902 $853 $710 $689 $616 $473 $448 $372 $362 $323
Osh./Whit. This Week/Clarington This Week/Pt.Perry Star* Thurs Tab 119,250 $2,316 $2,201 $1,851 $1,801 $1,624 $1,825 $1,734 $1,458 $1,419 $1,279 $1,891 $1,797 $1,511 $1,470 $1,326 $958 $910 $765 $745 $671 $503 $477 $402 $391 $353
Ottawa East News Thurs Tab 29,011 $416 $395 $374 $354 $333 $313 $297 $282 $266 $250 $261 $248 $236 $222 $209 $164 $156 $148 $140 $132 $87 $82 $78 $73 $69
Ottawa South News Thurs Tab 41,157 $416 $395 $374 $354 $333 $313 $297 $282 $266 $250 $261 $248 $236 $222 $209 $164 $156 $148 $140 $132 $87 $82 $78 $73 $69
Ottawa West News Thurs Tab 35,902 $416 $395 $374 $354 $333 $313 $297 $282 $266 $250 $261 $248 $236 $222 $209 $164 $156 $148 $140 $132 $87 $82 $78 $73 $69
Parkdale-Liberty Villager Thurs Tab 25,500 $620 $615 $587 $578 $573 $488 $484 $462 $455 $451 $506 $503 $479 $472 $468 $256 $254 $243 $238 $237 $135 $133 $127 $126 $125
Parry Sound North Star Wed B/S 3,500 $666 $574 $516 $493 $475 $526 $451 $408 $387 $375 $546 $467 $422 $401 $389 $276 $236 $214 $202 $198 $145 $125 $113 $107 $104
Parry Sound Beacon Star Fri Tab 8,500 $705 $611 $589 $585 $581 $559 $481 $464 $461 $458 $575 $499 $480 $477 $474 $291 $253 $243 $242 $240 $156 $133 $128 $127 $126
Perth Courier Thurs Tab 12,451 $154 $147 $139 $132 $123 $116 $110 $104 $99 $93 $123 $117 $111 $105 $99 $61 $58 $55 $52 $49 $32 $31 $29 $28 $26
Peterborough This Week Wed Tab 45,828 $1,139 $909 $747 $660 $645 $897 $716 $588 $520 $508 $930 $742 $610 $539 $527 $471 $376 $309 $273 $267 $247 $197 $162 $143 $140
Fri Tab 45,328 $1,139 $909 $747 $660 $645 $897 $716 $588 $520 $508 $930 $742 $610 $539 $527 $471 $376 $309 $273 $267 $247 $197 $162 $143 $140
Picton Gazette Thurs Tab (6 x 212) 9,637 $157 $149 $141 $134 $125 $118 $112 $106 $100 $95 $148 $141 $134 $125 $118 $62 $59 $56 $53 $50 $33 $31 $30 $28 $27
Port Perry Star Thurs Tab 12,000 $543 $521 $472 $404 $385 $428 $410 $371 $318 $303 $444 $425 $385 $330 $314 $225 $215 $195 $167 $159 $118 $113 $102 $88 $84
Quinte West News Thurs Tab 16,057 $355 $235 $210 $175 $158 $280 $185 $165 $138 $125 $290 $192 $171 $143 $129 $147 $97 $87 $73 $65 $77 $51 $46 $38 $34
Renfrew Mercury Thurs Tab 15,298 $222 $211 $200 $189 $177 $175 $166 $158 $149 $140 $205 $195 $185 $174 $164 $92 $88 $83 $79 $73 $48 $46 $44 $41 $39
Richmond Hill/Thornhill Liberal Thurs Tab 86,400 $1,585 $1,204 $1,060 $996 $958 $1,248 $948 $835 $784 $755 $1,294 $983 $865 $813 $782 $655 $498 $438 $412 $396 $344 $261 $230 $216 $208
The Sachem Thurs Tab 21,624 $426 $407 $309 $309 $309 $336 $321 $244 $244 $244 $348 $333 $253 $253 $253 $176 $168 $128 $128 $128 $93 $88 $67 $67 $67
Scarborough Mirror Thurs Tab 125,050 $2,382 $2,363 $2,172 $2,014 $1,901 $1,875 $1,860 $1,711 $1,586 $1,497 $1,944 $1,930 $1,773 $1,644 $1,553 $985 $977 $898 $833 $786 $516 $513 $472 $437 $413
Smiths Falls Record News Thurs Tab 11,294 $219 $209 $198 $187 $175 $165 $157 $149 $141 $133 $172 $164 $155 $147 $138 $87 $83 $79 $73 $69 $46 $43 $41 $39 $37
South Asian Focus Thurs Tab (10 x 175) 28,200
St. Catharines/Niagara Falls/Grimsby- Niagara This Week Wed Tab: see specs 94,350 $577 $568 $544 $530 $521 $698 $687 $658 $641 $631 $303 $298 $285 $278 $274 $159 $157 $150 $146 $144
St. Catharines/Thorold/Niagara Falls/Fort Erie/Welland/
Pelham&Wainfleet/Grimsby/Port Colborne- Niagara This Week
Thurs Tab: see specs 165,666 $715 $704 $664 $626 $611 $865 $852 $803 $757 $738 $376 $370 $349 $329 $321 $197 $194 $183 $173 $168
St. Lawrence News Thurs Tab 29,807 $314 $298 $283 $267 $251 $236 $224 $212 $201 $189 $249 $237 $224 $212 $199 $124 $117 $111 $105 $99 $65 $62 $58 $55 $52
St. Marys Journal-Argus Wed Tab 3,400 $250 $246 $229 $220 $216 $197 $193 $180 $173 $170 $204 $201 $187 $180 $176 $103 $102 $95 $91 $89 $54 $53 $50 $48 $47
Thurs Tab 6,900 $305 $301 $284 $275 $271 $240 $237 $223 $217 $213 $249 $245 $232 $225 $221 $126 $124 $117 $114 $112 $66 $65 $62 $60 $59
St. Thomas/Elgin Weekly News Thurs Tab 30,400 $267 $214 $209 $202 $180 $204 $168 $165 $159 $142 $105 $88 $86 $84 $74 $55 $46 $45 $44 $39
Stittsville News Thurs Tab 12,887 $177 $169 $160 $151 $142 $140 $133 $125 $118 $112 $163 $155 $147 $139 $131 $73 $69 $66 $62 $59 $39 $37 $35 $33 $31
Stoney Creek News Thurs Tab 30,826 $728 $619 $445 $385 $385 $573 $487 $351 $303 $303 $594 $505 $363 $314 $314 $301 $256 $184 $159 $159 $158 $134 $97 $84 $84
Stouffville Sun-Tribune Thurs Tab 14,500 $468 $449 $407 $374 $302 $368 $354 $321 $294 $238 $382 $367 $333 $305 $246 $193 $186 $168 $154 $125 $102 $97 $88 $81 $66
Stratford Gazette Thurs Tab 20,000 $445 $419 $335 $275 $275 $350 $330 $263 $217 $217 $363 $342 $273 $225 $225 $184 $173 $138 $114 $114 $97 $91 $73 $60 $60
Toronto - All Publications - Thursday* Thurs Tab 494,300 $10,194 $9,942 $9,149 $8,670 $8,408 $8,027 $7,829 $7,206 $6,828 $6,621 $8,321 $8,116 $7,469 $7,077 $6,863 $4,215 $4,110 $3,783 $3,584 $3,476 $2,212 $2,158 $1,986 $1,881 $1,825
Trent Hills Independent Thurs Tab 11,808 $308 $227 $164 $154 $137 $243 $179 $129 $121 $108 $252 $185 $134 $126 $112 $127 $94 $68 $64 $57 $67 $49 $36 $33 $30
Uxbridge Times-Journal Thurs Tab 10,500 $453 $430 $392 $381 $374 $357 $339 $309 $300 $294 $370 $351 $320 $311 $305 $187 $178 $162 $158 $154 $98 $93 $85 $83 $81
Vaughan Citizen Thurs Tab 58,500 $909 $698 $619 $577 $551 $716 $550 $487 $455 $434 $742 $570 $505 $471 $450 $376 $289 $256 $239 $228 $197 $152 $134 $125 $120
Walkerton Herald-Times Thurs Tab 2,600 $250 $246 $229 $220 $216 $197 $193 $180 $173 $170 $204 $201 $187 $180 $176 $103 $102 $95 $91 $89 $54 $53 $50 $48 $47
Wasaga Sun-Stayner Sun Thurs Tab 12,500 $628 $508 $413 $358 $335 $494 $400 $325 $282 $263 $512 $414 $338 $292 $273 $269 $209 $171 $154 $139 $154 $133 $121 $105 $92
Waterloo Chronicle Wed Tab 32,000 $443 $395 $302 $289 $275 $349 $311 $238 $227 $216 $362 $322 $246 $235 $225 $183 $163 $125 $120 $114 $96 $86 $66 $64 $60
Waterloo Region Record (Daily) See enclosed rate card
West Carleton Review Thurs Tab 6,949 $177 $169 $160 $151 $142 $140 $133 $125 $118 $112 $163 $155 $147 $139 $131 $73 $69 $66 $62 $59 $39 $37 $35 $33 $31
Wingham Advance-Times Wed Tab 2,500 $250 $246 $229 $220 $216 $197 $193 $180 $173 $170 $204 $201 $187 $180 $176 $103 $102 $95 $91 $89 $54 $53 $50 $48 $47
York Guardian Thurs Tab 29,200 $620 $615 $587 $578 $573 $488 $484 $462 $455 $451 $506 $503 $479 $472 $468 $256 $254 $243 $238 $237 $135 $133 $127 $126 $125
* These are combo rates, but individual publication rates are also available. Please be careful not to double book.
COMMUNITY MARKETS (28 TUES. OR WED. PUBLICATIONS) 729,179
COMMUNITY MARKETS (104 THURS. OR FRI. PUBLICATIONS) 3,612,322
COMMUNITY MARKETS (1 SUN. PUBLICATION) 71,387
Press run totals indicated above do not include any of the Daily publications.
See enclosed rate card See enclosed rate card See enclosed rate card See enclosed rate cardSee enclosed rate card
Tab: H - 5.145" x 2.786",
B/S: 5.145" x 5.285",
Tab/B/S: V- 2.54" x 2.786", H - 5.145" x 1.357",
Tab/B/S: 2.54" X 1.357",
Tab/B/S: 10.375" X 1.785",
BASEBAR SIXTEENTH THIRTY SECOND PAGE
not available
SIXTH PAGE EIGHTH PAGE
Tab: 5.145" x 3.714",
B/S: 5.145" x 7.17",
not available
not available

2014-11-06, 1:25 PMCARDonline
Page 1 of 4http://www.cardonline.ca.library.sheridanc.on.ca/printerFriendly/7044.jsf
Community Newspapers (Oakville)
Oakville Beaver
The electronic addresses provided in this listing are for inquiring about the company’s products and or services and not to be used for
sending unsolicited marketing or promotional messages.
CONTACT INFORMATION
Published by: Metroland Media Group Ltd., 447 Speers Rd., Oakville, ON, L6K 3S7
Phone: 905-845-3824 . Fax: 905-337-5568 . Email: dbaird@oakvillebeaver.com
Website: http://www.insidehalton.com
Patty Allen, Distribution Manager (Email: paallen@metroland.com)
Daniel Baird, Advertising Director (Email: dbaird@oakvillebeaver.com)
Manuel Garcia, Production Manager (Email: mgarcia@metroland.com)
Charlene Hall, Circulation Manager (Phone: 905-337-5573 . Email: chall@metroland.com)
Neil Oliver, Publisher (Email: noliver@metroland.com)
MATERIAL ADDRESS
Corporate Sales, 10 Tempo Avenue, Toronto, ON, M2H 2N8
Phone: 416-493-1300 . Fax: 416-493-0623 . Email: corporate.sales@metroland.com
BRANCH OFFICES
Corporate Sales, 10 Tempo Avenue, Toronto, ON, M2H 2N8
(Phone: 416-493-1300 . Fax: 416-493-0623 . Email: corporate.sales@metroland.com )
Adam Flinders, National Sales and Classified Manager (Email: aflinders@metroland.com )
MEDIA REPRESENTATIVES
AdReach Ontario
Dicomm Media (For United States only)
Thibaud Wallaert, General Manager (Phone: (646) 536-7206 . Fax: (973) 335-1038 )
PRIMARY AD CONTACT
Adam Flinders (416-493-1300)
Year Established: 1962. Published in English.
Subscription: Free.
Member of: Ontario Community Newspapers Association & Ad-Reach, Canadian Circulations Audit Board (CCAB), Ontario Press
Council, Local Media Association, Flyer Distribution Standards Association (FDSA), Newspapers Canada | Journaux Canadiens

2014-11-06, 1:25 PMCARDonline
Page 2 of 4http://www.cardonline.ca.library.sheridanc.on.ca/printerFriendly/7044.jsf
ISSUANCE & CLOSING
Issued 3 times per week (W, Th, F).
Closing: Space reservations: 4-6 days preceding edition, Material: 5 days preceding edition, deadlines may vary.
ADVERTISING
Rates are effective July 1, 2014
Rates confirmed July 23, 2014
Rates are gross
Agency commission 15%
Cash discount None.
RATE CARD
Space Rates - Th
1 ti 4 ti 13 ti 26 ti 52 ti
Full p. (10.375" x 11.5") $8,594 $7,530 $5,493 $5,027 $4,762
3/4 p. (10.375" x 8.571") $7,090 $6,213 $4,531 $4,148 $3,929
1/2 p. (v: 5.145" x 11.5") (h: 10.375" x 5.71") $4,727 $4,141 $3,020 $2,765 $2,619
3/8 p. (v: 5.145" x 8.571") $3,722 $3,261 $2,379 $2,178 $2,062
1/4 p. (v: 5.145" x 5.71") (h: 10.375" x 2.786") $2,481 $2,174 $1,587 $1,452 $1,375
1/6 p. (5.145" x 3.714") $1,654 $1,450 $1,058 $967 $916
1/8 p. (h: 5.145" x 2.786") $1,303 $1,141 $833 $762 $722
Basebar (10.375" x 1.785") $1,350 $1,183 $863 $790 $748
1/16 p. (v: 2.54" x 2.786") (h: 5.145" x 1.357") $684 $599 $437 $400 $379
1/32 p. (2.54" x 1.357") $359 $314 $229 $210 $199
Space Rates - W/F
1 ti 4 ti 13 ti 26 ti 52 ti
Full p. (10.375" x 11.5") $7,605 $6,664 $4,861 $4,449 $4,214
3/4 p. (10.375" x 8.571") $6,274 $5,498 $4,010 $3,671 $3,477
1/2 p. (v: 5.145" x 11.5") (h: 10.375" x 5.71") $4,183 $3,665 $2,673 $2,447 $2,318
3/8 p. (v: 5.145" x 8.571") $3,294 $2,886 $2,105 $1,927 $1,825
1/4 p. (v: 5.145" x 5.71") (h: 10.375" x 2.786") $2,196 $1,924 $1,404 $1,285 $1,217
1/6 p. (5.145" x 3.714") $1,464 $1,283 $936 $856 $811
1/8 p. (h: 5.145" x 2.786") $1,153 $1,010 $737 $674 $639
Basebar (10.375" x 1.785") $1,195 $1,047 $764 $699 $662
1/16 p. (v: 2.54" x 2.786") (h: 5.145" x 1.357") $605 $530 $387 $354 $335
1/32 p. (2.54" x 1.357") $318 $278 $203 $186 $176
Colour Rates
All Ed's
Black + 3 colours $1,160
Multi-market rates - on request.
Banners/Earlugs
Rates on request.
Classified

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