Service Marketing
Presented By:
Jeevanjyoti Nayak
Strategy & Challenges

Content
• Service
• Service Marketing
• Scope
• Nature
• Strategies
• Challenges

Service
Service are essentially intangible activities which
are separately identifiable and provide the
satisfaction of wants.

Services Marketing
Service marketing is a form of marketing businesses
that provide a service to their customers use to
increase brand awareness and sales.

Scope of Service Marketing
• Create Awareness
• Boosts Sale And Increase Revenue
• Provide Employment
• Source of New Ideas
• Helps In Economic Development

Nature of Service Marketing
• Marketing of intangible products
• Expanded Marketing Mix
• Inseparability of consumption and production
• Managerial Function

Service Marketing Strategies
• Market Research
• Managing service differentiation
• Managing Service quality
• Managing service Productivity
• Advertising
• Management of people, physical evidence and
processes.

Challenges In Service Marketing
• Intangibility
• Defining and Improving Quality
• Demonstrating Empathy
• Trustworthiness Among Customer