Post purchase attitude of Idea Cellular Customers
•Download as PPS, PDF•
1 like•1,232 views
Idea Cellular is a mobile service provider in India with over 47 million subscribers as of March 2009. It was founded in 1995 and originally provided services in Gujarat and Maharashtra. Over the years, it expanded to other states through mergers and acquisitions. A survey of 50 Idea customers found that the most common complaints were call dropping (45%), unreachability during roaming (56%), and poor customer service (57%). However, 80% were satisfied with call rates and 72% were satisfied with tariffs and schemes. Customers suggested increasing towers to address call dropping and improving tower sharing for better roaming.
Recommended
More Related Content
Viewers also liked
Viewers also liked (14)
Similar to Post purchase attitude of Idea Cellular Customers
Similar to Post purchase attitude of Idea Cellular Customers (20)
Recently uploaded
Recently uploaded (20)
Post purchase attitude of Idea Cellular Customers
- 1. POST PURCHASE CUSTOMER ATTITUDE OF CELLULAR Presented by: Dhanya Menon Jeet Kabasi Md. Shafiullah Khan Made by Jeet Kabasi. Contact: jeet.kabasi@rediffmail.com
- 2. IDEA Cellular is a GSM mobile service operator with a customer base of over 47 million (4 crore 70 lakhs) As on March 2009 Subscriber base as on December 31, 2008: 40,016,153 Made by Jeet Kabasi. Contact: jeet.kabasi@rediffmail.com
- 4. Year Subscriber Base 2003 2 million 2004 4 million December 31, 2005 6,473,962 December 31, 2006 12,442,450 December 31, 2007 21,054,027 December 31, 2008 40,016,153 Made by Jeet Kabasi. Contact: jeet.kabasi@rediffmail.com
- 5. SIM is KING or CUSTOMER is King? As quoted in the official site of Idea Cellular: “ From basic voice & Short Message Service (SMS) services to high-end value added services such as Mobile TV, Games etc - IDEA is seen as an innovative, customer focused brand…” Courtesy: http://www.ideacellular.com/ Made by Jeet Kabasi. Contact: jeet.kabasi@rediffmail.com
- 6. The SURVEY was conducted of the following: Sample Size: 50(Fifty) Customer Selected: Random Tool of Survey: Questionnaire Made by Jeet Kabasi. Contact: jeet.kabasi@rediffmail.com Questionnaire Self Filled Telephonic Mailed
- 7. 45 % of Customers complained about Call Drop Made by Jeet Kabasi. Contact: jeet.kabasi@rediffmail.com
- 8. 80 % of Customers are satisfied with the existing Call rates (both Local and National) Made by Jeet Kabasi. Contact: jeet.kabasi@rediffmail.com
- 9. 56 % of Customers complained about Unreachability during Roaming Made by Jeet Kabasi. Contact: jeet.kabasi@rediffmail.com
- 10. 48 % complained of baseless account balance deduction, poor services of Value Added Services (VAS) Made by Jeet Kabasi. Contact: jeet.kabasi@rediffmail.com
- 11. 57 % complained that “CUSTOMER CARE” does not really CARE about the CUSTOMERS Made by Jeet Kabasi. Contact: jeet.kabasi@rediffmail.com
- 12. 72 % of Customers are satisfied with the existing tariffs and schemes Made by Jeet Kabasi. Contact: jeet.kabasi@rediffmail.com
- 14. INFERENCE Made by Jeet Kabasi. Contact: jeet.kabasi@rediffmail.com
- 15. Thank You Made by Jeet Kabasi. Contact: jeet.kabasi@rediffmail.com