This document discusses how and why corporates are embracing coworking spaces. It outlines three main reasons that corporates use coworking: 1) to promote innovation and become a future-proof company, 2) to boost employee engagement and company culture, and 3) to rebrand and become a more attractive employer. It then provides examples of different corporate coworking models, such as opening coworking spaces in offices, membership models, and accelerator programs. It concludes by outlining what coworking operators can offer corporates, including space, creative environments, work methods, skills training, and using the Coworking Grid to align space design with organizational goals.

1. @Rosan Gompers - The Community Office //
Coworking Conference Europe
Dublin November 2017

2. WHY CORPORATES EMBRACE COWORKING
CORPORATES & COWORKING
next step in new ways of working – facing the new era //
CORPORATE COWORKING APPROACHES
WHAT YOU CAN OFFER

3. WHY CORPORATES EMBRACE COWORKING
the cultural perspective

4. 1. INNOVATION // become a future proof company
2. ENGAGEMENT // boost the company culture
3. REBRANDING // become an attractive brand (again)

5. Process gets in the way of progress
versus
Scarcity is the mother of invention
1. INNOVATION // become a future proof company
Cost of failure
versus
Return on failure

6. Autonomy is the keystone of coworking leading to
higher engagement & productivity
2. ENGAGEMENT // boost the company culture
70% more happy & healthy in coworking spaces

7. “Autonomy is not the rugged, go-it-alone, rely-on-nobody
individualism of the American cowboy. It means acting with
choice – which means we can be both autonomous and
happily interdependent with others.”[Daniel Pink – Drive]

8. Employer branding
1. REBRANDING // become an attractive brand (again)
The future of work is collaborative &
creative knowledge work

9. Source: Oscar Berg

10. DIVERSE CORPORATE COWORKING MODELS

11. Activity based working +
// NEW WAYS OF WORKING @the office
New workformats & workstyles
Live // work // meet
Outside in
Space design

12. WORKHUBS @NOORDHOFF UITGEVERS

13. Clear vision & story
LESSONS
Concept linked to strategy
Smart design (design follows behaviour)

14. Starting a coworking space in the office
// OPEN SPACES
Open to start-ups // freelancers etc.
Innovation
Sharing m2

15. CORPORATE COWORKING @RABOBANK

16. ACCELERATOR PROGRAMS @ZORG & ZEKERHEID

17. Integration & community building
LESSONS
Innovation program or challenge
Proposition matching your goals and
target groups

18. Add on to the office
// MEMBERSHIP of a coworking space
Inspiration & innovation
Less traveling, practical reasons
Flexible capacity

19. BLEND OF START-UPS & CORPORATES @B.AMSTERDAM

20. Hiring an office instead of coworking
LESSONS
Detached from the company

21. WHAT YOU CAN OFFER CORPORATES

22. SO…. OFFERING SPACE &

23. & …..CREATIVE ENVIRONMENT
CREATIVE THINKING
WAYS OF WORKING / WORKMETHODS
CULTURE & MINDSET
SKILLS OF THE FUTURE
COWORKING MODEL
A RESET BUTTON
…..

24. UNPACK THE POTENTIAL
IDENTITY & PURPOSE
EXPERTISE
SHOW DON’T TELL
DESIGN THINKING
HOSPITALITY

25. YOUR NEXT STEP IN NEW WAYS OF WORKING //
THE COWORKING GRID©

26. The Coworking Grid© // How to align the design of
your space with your goals & use your m2 smart
vision
wished for culture/scene
identity
target groups
organisational model
ways of working & collaboration
employee or member experience
location
design
workspaces & places
facilities

27. THE COWORKING GRID©

28. THE COWORKING GRID©

32. CORPORATES & COWORKING
Next step // fusion of worlds
www.thecommunityoffice.com