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Building an authentic and well
positioned community to
attract and retain mutually
aligned members !
Mischa Schlemmer!
Architect/ Economist/ Yogi/
Humanitarian!
!
!
Digital Natives & the Future of
Abundant Work
Welcome to the!
Creative Economy of the
Information Age / Digital
Revolution
Creativity and Collaboration !
as Social Capital
Community as chosen family to
help go beyond individual
comfort zone
Method: !
!
Attract!
Retain!
Engage
Tools: !
!
Emotional Intelligence & Flow
Attract / Brand
!
Attract!
!
!
!
!
Clear Vision and Values
!
Attract!
!
!
!
!
Routine communication of !
Identity and Social Branding
!
Attract!
!
!
!
!
Seek mutually aligned personal/
project/community brands
Retain / Coach
!
Retain!
!
!
!
!
CRM database, intake , feedback
!
Retain!
!
!
!
!
Mutual commitment and
expectations
!
Retain!
!
!
!
!
Welcome and integration practices
!
Retain!
!
!
!
!
Personal/professional coaching and
evolution monitoring
Engage / Serve
!
Engage!
!
!
!
!
Routine community practices
!
Engage!
!
!
!
!
Efficient opportunities to !
contribute and serve
!
Engage!
!
!
!
!
Member generated !
brand content and social network
Attract / Brand!
Retain / Coach!
Engage / Serve
Thank you for your attention!!
!
!
!
How can I help support your
vision?
!
Mischa Schlemmer!
!
!
Digital Natives & the Future of !
Abundant Work!

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