3. What is a noindex tag?
● tells search engines not to include a
particular page in search results
● added the to the <head> section:
<meta name=“robots” content=“noindex”>
4. Why is fixing a page’s indexing issue important?
● Revives a page’s ranking and search visibility
5. How to check a page’s indexing status:
● bare Google search results
6. How to check a page’s indexing status:
● "site:" Search Operator in Google
7. How to check a page’s indexing status:
● browser extension (example: SEO Pro Extension)
8. ● View page source
For a page to rank:
For a page you don’t want to show up on search results:
How to check a page’s indexing status:
9. How to check a page’s indexing status:
● Google Search Console URL Inspection
10. How to do it the right way
● set the metarobots tag accordingly
<meta name=“robots” content=“index”>
<meta name=“robots” content=“noindex”>
● add the code to the <head> section of the
● check your site’s indexing status regularly
through Google Search Console
11. How to regularly check a page’s indexing status:
● Google Search Console indexing report
13. What is a sitemap?
● a file that lists out the URLs you want to
be crawled - not every page - on your
● must be in XML format
14. <urlset>: Encapsulates the file and references the current protocol standard
<loc>: Specifies the URL of the page.
<lastmod>: Indicates when the page was last modified.
● NOT NECESSARY:
<changefreq>: Provides a general idea of how frequently the content at the URL
<priority>: Indicates the priority of this URL relative to other URLs on your site.
16. Why is updating your XML sitemap important?
● helps Google discover and index pages
● helps new content possibly rank faster
● helps search engines understand your site
and recognize canonical pages
17. How to create and update a sitemap the right way
● must contain URLs of pages that you want to rank
○ must contain CANONICAL URLs only
● submit to Google in Google Search Console
● break up your sitemap if you exceed 50,000 URLs
● update your sitemap when:
○ new pages are added
○ old pages are removed
○ pages are redirected
18. Sitemap Plugins and Tutorial
● use XML Sitemap WP Plugins to automatically update
20. What is a canonical tag?
● an HTML code placed on a page's <head> section
to tell search engines that a specific URL is the
“master copy” of a page
● a strong hint, not a directive
21. What is a canonical tag?
● links with tracking coming from:
○ Facebook →
○ Google My Business →
site.com/seo-audit-work → site.com/seo-audit- services
23. Why is a canonical tag important?
● ensures that Google shows the page you want to rank in
search results and not its “knock-off” version
● prevents duplicate content issues: duplicate,
near-duplicate and similar pages
● conserves the SEO value or authority of the “master
24. How to setup a canonical tag the right way
● implement canonical tags on pages you want to rank
● check that the page you’re placing a canonical tag has
the same or nearly similar content to the canonical page
● the “master copy” page should have a self-referential
canonical place the line of code on the page’s header
● make sure the XML sitemap contains ONLY the
● make sure all your internal links are pointing to the
32. What is a 301 redirect?
● Initial URL → Destination URL
https://www.site.com/ → https://site.com/
● a digital "change of address" notice telling web
browsers and search engines that a webpage has
permanently moved from one URL address to a
● an HTTP response status code
33. When does a 301-redirect becomes important?
● when you want to replace an “old” page
(outdated content) with another page
(updated or better content) but would like to
keep the old page’s traffic and ranking
● when you want to resolve keyword
cannibalization and other duplicate content
34. What is “keyword cannibalization”?
● an instance of multiple pages with their content
targeting the same, exact-match keywords with
the same user intent
https://site.com/seo-audit-services vs https://site.com/seo-services
Target keyword phrase: “seo services”
User intent: to check available SEO services and pricing
35. How to implement a 301-redirect properly
● check that the destination URL of the 301-redirect is the page
that you want to appear on search results
● take note of the www or non-www version that you want to adopt
for your destination URL
● use WordPress plugins: Yoast, Redirection, Simple 301 Redirects
● Never edit .htaccess directly from the Yoast plugin options
unless you have FTP access to the site and has made a backup
37. What is structured data?
● a standardized format for organizing and labelling
information about a page, and classifying the page
content; for example, on a car model page, what is
the year model, brand, color, price, seating
capacity, and so on
● the native language of the search engines
● Google’s recommended format: JSON-LD
40. Why is structured data important?
● helps Google better understand the context of
your content, so that it can accurately match it to
● leads to more accurate and relevant search results
“best” + “malaysian coffee” + “under $10” +
41. Why is structured data important?
● helps drive website traffic by standing out in
search with rich results
42. How to implement structured data the right way
● leverage schema types that attract traffic (e.g., image metadata)
43. How to implement structured data the right way
● implement the right schema type
● classify your business as accurately as possible
Auto Parts Store
44. How to implement structured data the right way
● use chatGPT
● use WP plugins: Yoast, RankMath, Schema Pro
● use Google’s Structured Data Markup Helper
46. What is image SEO?
● optimization of images on a website to
make them more search engine-friendly by
ensuring images load quickly, have
descriptive file names and alt text, and are
relevant to the surrounding content
47. Why is image SEO important?
● allows optimized images to rank in relevant search results,
attracting additional visitors to your website
48. Why is image SEO important?
● enhances content understanding as descriptive file names
and alt text help Google understand the context of images
49. How to optimize image SEO important?
● use unique images with your brand logo
● use the correct format (png, jpeg, webp)
● use descriptive filenames
● use keyword-rich alt text
● use structured data for images
● place images near or within relevant texts
● create an image sitemap
51. Why is optimizing above-the-fold content important?
● The content above the fold is the first thing
that both search engines and users see.
● encourages users to engage with the page,
reducing bounce rates and increasing the
likelihood of them taking desired actions
55. How to format the above-the-fold for the win
● use a descriptive h1 title with clear user value
● start with a captivating introduction of no more than
● add a stunning image below the introductory
paragraph and using image metadata
● add a clear CTA
57. What is topical authority?
● being recognized by Google as an expert
or go-to source on a specific topic or
subject, based on the depth and quality of
content you provide on that topic
58. What is a table of contents (TOC)?
● a structured outline or list of links on a
webpage that provides users and search
engines with quick navigation to specific
sections or topics within that page
59. Why is a table of contents important?
● helps search engines understand the structure and
depth of the content (*can positively influence
● allows easy access to desired content for users
● can potentially increase on-page time (*positively
influences historical data for better rankings)
60. How to create a TOC the right way
● place the table of contents just before the
● use a logical hierarchy of <h> tags
● set jumplinks to the respective sections of
61. What is an internal link?
● a hyperlink that points to another page on
the same website
62. Why are internal links important?
● links related content together showing search
engines the depth and breadth of content on related
topics (*enhances topical authority)
● spreads authority among important pages for better
● helps users navigate the website (*improves
historical data for better rankings)
63. How to improve internal links on a website
● make sure you are interlinking pages with
similar topics and context
● use keyword-rich anchor texts
● fix broken links
● fix redirect chains
● find any orphan pages
● add a Related Links section on the page
65. What are breadcrumbs?
● a navigational aid that shows users their
path from the homepage to their current
location on a website
66. Why are breadcrumbs important?
● gives search engines a better understanding of a
website's structure, helping them determine the
site's relevance to search queries
● provide users with a clear way to backtrack or
navigate to higher-level pages
● when recognized by search engines, breadcrumbs
can appear in search results
67. How to implement breadcrumbs the right way
● follow a hierarchical structure of topics
Home | Main Topic | Subtopic
Home | All Products | Product Category | Specific Product
● place breadcrumbs at the top of the page (below the
navigation bar but above the main content)
● use consistent separators: ">", "→", and "|"
● use BreadcrumbList structured data to help search
engines understand and potentially display your
breadcrumbs in search results