BobnBab Digital company profile

1. digital profile

2. WEBVERTISING
Company Introduction

3. BobnBab, established in 2007, was originally based in Beirut,
Lebanon and then rapidly expanded to the UAE in June of the
same year.
BobnBab, is comprised of three life-long friends, with over 25
years experience combined working in creative houses, dealing
specifically with extensive graphic design, web design and
development, as well as detailed and comprehensive advertising
and marketing campaigns. We joined forces and gave life to our
unique name, quite literally, making a giant leap for the
evolutionary process of what is known to most people as
advertising and marketing. Our aim to expand internationally in
the coming years, intending to fully service the entire Middle
East and Northern and Southern Africa. Our growth is only
limited by our imaginations.
The Inception

4. Business branding, advertising, marketing, digital media,
collateral & sales design, media planning and buying are what
BobnBab excels in for our domestic and international clients.
We offer professional, pioneering solutions to corporations in
order to expand their markets with measurable results and gain
marked visibility.
Our multi-faceted team, consisting of talented professionals in
design, writing, media planning and search engine optimization,
are the driving force that allows us to develop state of the art
brands with cooperate identities, brochures, catalogues, web
sites and various intellectual property- from conception to
completion and maintenance.
The Inception

5. Here is what you can expect from your experience at BobnBab.
Our dedicated, results-driven team of designers, writers and
marketers will:
‣ Create a new -or build upon your existing- web identity to accentuate
your professionalism and competitive edge.
‣ Keep you abreast of trends and innovations, making a BobnBab job
value added.
‣ Plan your digital media campaign to fit your online presence using the
appropriate strategy in promoting your name and book your media
with the most convenient prices in the market.
‣ Work on the best search key phrases, for a better search engine
marketing and optimization (SEO/SEM)
‣ Listen, make expert suggestions and implement your vision as our
unconditional commitment to your continued success.
Our unconditional commitment to your success. We listen,
suggest and implement your vision.
The Inception (birth)

6. WEBVERTISING
Digital Media Services

7. > We will get more potential customers to your website, and
we will get more of your site’s visitors contacting you.
> We can determine what your potential customers are
searching for, and work with you to incorporate this
terminology into your website appropriately.
> We can identify and contact websites that are worthwhile
having linked to you.
> We can set up and manage pay per click advertising
campaigns.
> We can review your website on an ongoing basis to ensure
that your primary lead generation goals are incorporated into
your web design and development process.
Online Marketing Overview

8. > You can spend as little or as much as you want on internet
marketing, depending on your business needs. We
recommend a minimum ongoing monthly budget.
> We will provide evaluations of the budget and further
recommendations on an ongoing basis, after conducting
extensive research of your market and your competitors.
> Your budget can be revised at any point.
> We typically recommend a mix of around X% search
engine optimization, Y% pay per click advertising and Z%
email marketing.
Online Marketing Budget Overview

9. > The actual tasks involved in online marketing can vary
quite a bit depending on several factors, including: search
engine friendliness of the existing website, your industry, and
your preferred balance of return on investment and speed of
results.
For example, if your website code is already search engine friendly,
less time will be spent on improving it.
If your industry is particularly competitive, then email marketing to your
existing customers may offer a better initial return.
If speed of results is more important to you than return on investment,
then pay-per-click may be a larger percentage of the work, and search
engine optimization may be a smaller percentage.
Typical Timeline

10. ADDENDUM
Competitive Advantage to Online Marketing

11. Ongoing online marketing of your business will provide you with
many competitive advantages, including the following:
> Gain visibility for your brand. Not all of your customers will be searching for
your services online, however for those that are, you want to appear prominently
in search results.
> Better understand your customers. See what terminology your prospective
customers are using to find your services, see what information they spend the
most time reading, see which websites are most likely to refer paying customers,
and much more.
> Better understand your competitors. See when your competitors are spending
money on online marketing, see what they rank well for, see when they update
their websites and what information they deem important enough to add, etc.
> Increase & better understand marketing ROI. Effective online marketing has an
exceptionally high return on investment, well above many types of traditional
marketing and advertising. In addition, it is much easier to directly measure the
return on investment. e.g. exactly how many certificates...
Competitive Advantage to Online Marketing

12. ADDENDUM
Tasks Involved in Online Marketing

13. SEO: This refers to the practice of creating navigation, links
and texts that cause search engines to rank the website
higher and draw more results from the searches relevant to
your products or services, ensuring these searches see your
site first rather than your competitors’.
National and International brands are turning to the web
more and more each day for high converting prospects and
spectacular ROI.
BoBnBab assist businesses in the Middle East in expanding
their market reach, developing online profit centers and
generating more visibility and awareness.
This leads to more brand awareness, more mindshare and
more customers as well as a stronger impact for your offline
advertising ventures.
SEO, Search Engine Optimization

14. BoBnBab specializes in finding the solution to help your
brand reap important financial rewards from a highly
optimized web property.
This is achieved in two main areas: creating a web property
that converts visitors into paying customers, and placing
that property front and center in the search engines so that
your sales funnels receives more traffic and visitors than
your competitors. We use the below technic to ensure that
we are doing it the right way.
With different available packages, you can take your
business into the exact digital level.
SEO, Search Engine Optimization

15. We ensure you are using and referencing the phraseology your
clients are using to search for your products and services. In
collaboration with you, we will determine the search phrases for
which you will want to be well ranked on Google, Yahoo and MSN.
The list will be based on analysis of the phrases seen in your web
statistics, research into your industry, and a review of terminology
used on your website and on your competitor’s websites. We will
review the list together and add and remove anything obvious as
dictated by your industry expertise.
This list will then be validated on a quarterly basis by reviewing
estimated traffic and comparative traffic as shown by
WordTracker, Overture, Google Adwords Keyword Tool & Google
Trends Phrases will be matched up to your site architecture.
Over time this list will be revised and expanded upon.
Search Phrase Research

16. We ensure that your website is search engine friendly and can be
easily spidered and indexed.
Behind the scenes there are many ways of implementing the code
of a website that will result in an identical look and feel for the
visitor. Not all methods are equally friendly to the search engines
and we will provide specific recommendations that will ensure
your website is coded in a standards compliant search engine
friendly manner.
Code Recommendation & Optimization

17. Some specific examples include:
‣usage of <h1> and <h2> tags to indicate primary and
secondary headers (may be styled any way)
‣usage of CSS for text styling instead of <font> tags
‣usage of externally referenced CSS and Javascript files rather
than inline scripts and styles
‣usage of text links instead of image links where possible
‣navigation links accessible outside of javascript
‣provision of an HTML site map page
‣provision of an XML site map
These changes can have a negligible impact on the look and feel of
your site, and a noticeable and measurable impact on your site
traffic. Barring a comprehensive site redesign, this task is typically
finite in nature.
Code Recommendation & Optimization

18. We ensure that your pages have a good balance of search engine rich
text and visitor readability.
We review the phraseology research with your copywriters and
provide guidance on incorporation of phrases as appropriate in page
titles, headers, and page content.
By matching site content to commonly used phrases, we greatly
increase the chance of ranking well for those phrases.
Editorial Recommendation & Optimization

19. The content areas that are reviewed and revised in order of most
important to least important are generally:
‣ Page Title (appears in the browser bar)
‣ H1 Primary Header (may be styled in any way)
‣ H2 Secondary Headers (2-3, may be styled in any way)
‣ In-bound on-site links
‣ Body Content
‣ META Description
‣ ALT tags (image descriptions)
‣ META Keywords (largely disregarded by Google)
Any given page can be optimized for 2-5 closely related phrases.
New editorial content is reviewed as provided and key pages are
monitored for search engine friendliness on a weekly or monthly basis.
Editorial Recommendation & Optimization

20. We ensure that your website has a consistently increasing number of
quality inbound links. We manually review and follow up with quality
linking opportunities. These opportunities are located from multiple
sources, including all other websites that are highly ranked for the
phrases you would like to be highly ranked for and any website that is
linking to one of your main competitors.
These websites are reviewed to determine whether they offer links or
reciprocal links, whether their link page has value to impart, etc, and
then they are contacted to determine whether a link is available.
Where reciprocal links are required we determine how best to to
implement that on your existing web properties, or whether it is an
option at all. Linking is an ongoing process and will be done
continuously.
Link Building

21. > We ensure that your paid advertising is compelling, timely, and
appropriate.
> We plan and set up your advertising campaigns, choose appropriate
phrases to target, target appropriate geographic areas, write
compelling ad copy, review click through and conversion rates, and
use a variety of bidding strategies.
> We monitor your competitors and adapt campaigns, bidding and ad
text accordingly.
> We continually adjust your paid advertising campaigns to match
your current marketing goals.
> We track and report on relative return on investment across
campaigns and versus search engine optimization.
Media Planing & Buying

22. We keep you informed of the impact of our work.
We provide ongoing reports that include any observations related
to the work being done, as well as an overview of key metrics
compared on a month to month basis.
These key metrics include but are not limited to the following:
‣ changes in overall site traffic
‣ changes in traffic attributable to search engine rankings
‣ changes in conversions (clients taking an action once they visit
the site, such as filling out a contact form)
‣ changes in search phrase rankings (versus competitor changes
in rankings)
‣ top referring phrases and sites
‣ comparative rankings of competitors
Reporting

23. We provide a wide variety of supporting marketing options
including email marketing, social media marketing, viral marketing
and more.
Over time as we work more closely together we will provide further
recommendations regarding your possible marketing needs.
Additional Marketing Options

24. JEAN GHALO ANTHONY RAHAYEL
+961 3 111 343 +961 3 111 353
+971 50 253 9933 +961 4 716 615
jean.ghalo@bobnbab.com anthony.rahayel@bobnbab.com
Contacts