SlideShare a Scribd company logo
1 of 40
Using ReadyTalk
• Chat and raise hand
• All lines are muted
• If you lose your Internet
connection, reconnect
using the link emailed
to you.
• If you lose your phone
connection, re-dial
the phone number
and re-join.
• ReadyTalk support:
800-843-9166
Your audio will play through your computer’s speakers.
• This seminar will be available on the TechSoup
website along with past webinar
presentations:
www.techsoup.org/community/events-
webinars
• You will receive a link to this
presentation, material and links.
• Twitter hashtag: #techsoup
You Are Being Recorded…
FS%20logo%20type%20black%20two%20inch
%20wide.jpg
Facilitator
Becky Wiegand
TechSoup
Interactive Events Producer
TechSoup is part of TechSoup Global,
working towards the day when every
nonprofit, library, and social benefit
organization on the planet has the
technology, knowledge, and resources
they need to operate at their full potential.
Who Is TechSoup?
Who Is TechSoup?
• TechSoup is a 501(c)(3) nonprofit organization.
• As of April 30, 2013, TechSoup Global has served more than
208,300 organizations — including over 67,000 organizations
outside of North America. We have distributed more than 11
million software and hardware product donations and enabled
recipients to save more than US$3.61 billion in IT expenses in 56
countries around the world.
Who Is TechSoup?
• Technology donations available through the TechSoup catalog: 401
• Number of donor partners for US programs, including
Adobe, Cisco, Microsoft, and Symantec: 63
• NetSquared Local monthly meetup groups around the world: 48
• TechSoup’s community blog and forums have participation from
more than 50,000 monthly NPO and library users.
• Reach more than 200,000 NPO, library, and philanthropy
subscribers in the United States with our newsletters each month.
Lesley Mansford
Trustee
Razoo Foundation
@lesleymansford, @razoo
Lesley@razoo.com
Darian Rodriguez Heyman
Co-Founder
Social Media for Nonprofits
@dheyman, @sm4nonprofits
Darian@SM4NP.org
Who Are We?
• Why Crowdfunding?
• Launching your Campaign
• Using Social Media
• Celebrate: Thank Your Donors
Agenda
Why Crowdfunding?
Why Crowdfunding?
• People Give to People
• The Most Powerful Form of Ask is a “Peer Ask”
• Turn Your Donors Into Fundraisers
Online Giving:
13%
Why Crowdfunding?
Growing at:
35% - 55%
Why Crowdfunding?
It Increases Your
Donor Base
It’s Here to Stay
It’s Easy
It’s Efficient
It’s Social
Why Crowdfunding?
Launching Your Campaign
Just Do It
Fail Fast, Fail Forward
How to Launch
Pick a Well-Defined Goal & Deadline
• $20,000
• By October 15, 2013
• SFES Playground
• For 647 Kids
How to Launch
Start End
Your fundraiser
should look like this
promote
promote Deadline panic. Promote!
promote promote
Not like this
Fundraiser = Campaign
Start End
How to Launch
Tell Your Story and Be Creative
How to Launch
How to Launch
Upload
Content
Images are Powerful…
How to Launch
Fundraisers with
videos typically
earn 4X more!
…Videos Even More So
How to Launch
Website
Widget
Social Media
Press Releases
Promote Your Fundraiser
How to Launch
Build momentum, then branch out
• Staff
• Board of Directors
• Key Influencers
• Donors
• Your Social Network
• Volunteers
• Friends
Start With Your Inner Circle
How to Launch
Ask Clearly
Tie to Direct Impact
“$10 provides 500 liters of clean drinking
water to refugees in Somalia.”
“
”
Don’t Be Afraid to Ask
How to Launch
Using Social Media
• Editorial Calendar
• Facebook < 3 / Day
• Twitter 1+ / Day
• P2P Asks Are Key
• Seed the Tip Jar
Using Social Media
Plan for Success
• Mornings: 8 – 9AM
• Lunch: 12 – 1PM
• End of Day: 4:30 – 6PM
• Nights: 9:30 – 11PM
•Weekends vs. Wednesdays!
Active Social Media Times
Using Social Media
• ? Vs. .
• Media: Photos, Vids
• Tag Everyone!
• Emoticons Rock! :)
• URLs: Less Vs. More
• Respond, Recognize & Retweet
ROI = Realization of Influence
Using Social Media
=$18
Share & Ask for Shares
Using Social Media
Think 50/50
Using Social Media
The Ask: 5 Minutes/Week
Form a Social Media Marketing Committee
Using Social Media
CELEBRATE!
Thank Your Donors
• Announce when milestones are met
• Send “thank you” notes
• Show donors their impact
Thank Your Donors
Stay In Touch
Show Donors Their Impact
Thank Your Donors
Q & A
Please type your
questions in the
chat window.
Follow-up questions can be
posted in TechSoup’s
Community Forums:
techsoup.org/community
Thank You!
Darian@SM4NP.org
Twitter: @dheyman
Lesley@Razoo.com
Twitter: @LesleyMansford
Thank You to Our Webinar Sponsor!
ReadyTalk offers dedicated product demos for
TechSoup organizations 4 times per week.
For more information:
pages.readytalk.com/techsoup.html

More Related Content

What's hot

Social Media Content Strategy for St Richards Hospice
Social Media Content Strategy for St Richards HospiceSocial Media Content Strategy for St Richards Hospice
Social Media Content Strategy for St Richards Hospice
Coldicott Freelance Training
 
Facebook 101
Facebook 101Facebook 101
Facebook 101
NAACP
 

What's hot (20)

Fundraising with Social Media
Fundraising with Social MediaFundraising with Social Media
Fundraising with Social Media
 
Southeast Asia - GlobalGlving Partner Workshop 2016
Southeast Asia - GlobalGlving Partner Workshop 2016Southeast Asia - GlobalGlving Partner Workshop 2016
Southeast Asia - GlobalGlving Partner Workshop 2016
 
Social Media Content Strategy for St Richards Hospice
Social Media Content Strategy for St Richards HospiceSocial Media Content Strategy for St Richards Hospice
Social Media Content Strategy for St Richards Hospice
 
Home Watch schemes and social media
Home Watch schemes and social mediaHome Watch schemes and social media
Home Watch schemes and social media
 
When your prince charming gives your kids nightmares: Case studies of nonprof...
When your prince charming gives your kids nightmares: Case studies of nonprof...When your prince charming gives your kids nightmares: Case studies of nonprof...
When your prince charming gives your kids nightmares: Case studies of nonprof...
 
Cultivating Community: How to Build an Active and Engaged Group
Cultivating Community: How to Build an Active and Engaged GroupCultivating Community: How to Build an Active and Engaged Group
Cultivating Community: How to Build an Active and Engaged Group
 
Developing your digital ministry strategy
Developing your digital ministry strategyDeveloping your digital ministry strategy
Developing your digital ministry strategy
 
Social Media Ministry 101
Social Media Ministry 101Social Media Ministry 101
Social Media Ministry 101
 
Converting Armchair Activists to Real-Life Volunteers
Converting Armchair Activists to Real-Life VolunteersConverting Armchair Activists to Real-Life Volunteers
Converting Armchair Activists to Real-Life Volunteers
 
Submission Writing Townsville Saturday 2 March 2013
Submission Writing Townsville Saturday 2 March 2013Submission Writing Townsville Saturday 2 March 2013
Submission Writing Townsville Saturday 2 March 2013
 
National Volunteering Forum: Digital and the volunteer journey
National Volunteering Forum: Digital and the volunteer journeyNational Volunteering Forum: Digital and the volunteer journey
National Volunteering Forum: Digital and the volunteer journey
 
Using Social Media to Strengthen Donor Relationships
Using Social Media to Strengthen Donor RelationshipsUsing Social Media to Strengthen Donor Relationships
Using Social Media to Strengthen Donor Relationships
 
Using social media in church
Using social media in churchUsing social media in church
Using social media in church
 
Facebook: Getting On
Facebook: Getting OnFacebook: Getting On
Facebook: Getting On
 
Community-Driven Programming: Creating a Culture of Community
Community-Driven Programming: Creating a Culture of CommunityCommunity-Driven Programming: Creating a Culture of Community
Community-Driven Programming: Creating a Culture of Community
 
Fight Colorectal Cancer Advocacy Toolbox 830am session
Fight Colorectal Cancer Advocacy Toolbox   830am sessionFight Colorectal Cancer Advocacy Toolbox   830am session
Fight Colorectal Cancer Advocacy Toolbox 830am session
 
Social Media for Ministries
Social Media for MinistriesSocial Media for Ministries
Social Media for Ministries
 
LA Rotary Club: Social Media for Nonprofits 3-23-12
LA Rotary Club: Social Media for Nonprofits 3-23-12LA Rotary Club: Social Media for Nonprofits 3-23-12
LA Rotary Club: Social Media for Nonprofits 3-23-12
 
Facebook 101
Facebook 101Facebook 101
Facebook 101
 
Indiana Assoc for Home & Hospice Care
Indiana Assoc for Home & Hospice CareIndiana Assoc for Home & Hospice Care
Indiana Assoc for Home & Hospice Care
 

Viewers also liked

Christmas 2009
Christmas 2009Christmas 2009
Christmas 2009
cqqkie
 
BCBS Michigan Case Study
BCBS Michigan Case StudyBCBS Michigan Case Study
BCBS Michigan Case Study
mkgreco
 
David Ditz Project List 123109
David Ditz Project List 123109David Ditz Project List 123109
David Ditz Project List 123109
davidditz
 

Viewers also liked (8)

What are QR Codes?
What are QR Codes?What are QR Codes?
What are QR Codes?
 
Christmas 2009
Christmas 2009Christmas 2009
Christmas 2009
 
Building A High Speed Future Proposal
Building A High Speed Future ProposalBuilding A High Speed Future Proposal
Building A High Speed Future Proposal
 
29 Creative Ways to use Banners on a Roll
29 Creative Ways to use Banners on a Roll29 Creative Ways to use Banners on a Roll
29 Creative Ways to use Banners on a Roll
 
BCBS Michigan Case Study
BCBS Michigan Case StudyBCBS Michigan Case Study
BCBS Michigan Case Study
 
David Ditz Project List 123109
David Ditz Project List 123109David Ditz Project List 123109
David Ditz Project List 123109
 
Hours of service regulations
Hours of service regulationsHours of service regulations
Hours of service regulations
 
Study: The Future of VR, AR and Self-Driving Cars
Study: The Future of VR, AR and Self-Driving CarsStudy: The Future of VR, AR and Self-Driving Cars
Study: The Future of VR, AR and Self-Driving Cars
 

Similar to Presentation fundraising with social media final

Online Fundraising with Social Media with Razoo and Social Media for Nonprofits
Online Fundraising with Social Media with Razoo and Social Media for NonprofitsOnline Fundraising with Social Media with Razoo and Social Media for Nonprofits
Online Fundraising with Social Media with Razoo and Social Media for Nonprofits
HubSpot
 
Onlinefundraisingwithsocialmedia razooandsm4np-131002124659-phpapp02
Onlinefundraisingwithsocialmedia razooandsm4np-131002124659-phpapp02Onlinefundraisingwithsocialmedia razooandsm4np-131002124659-phpapp02
Onlinefundraisingwithsocialmedia razooandsm4np-131002124659-phpapp02
Bruno Rabelo
 
Intersection between social media and fundraising green edition
Intersection between social media and fundraising green editionIntersection between social media and fundraising green edition
Intersection between social media and fundraising green edition
Dawn Crawford
 
CLEEN Foundation - GlobalGiving Workshop - Lagos
CLEEN Foundation - GlobalGiving Workshop - LagosCLEEN Foundation - GlobalGiving Workshop - Lagos
CLEEN Foundation - GlobalGiving Workshop - Lagos
GlobalGiving
 
Microsoftpowerpoint nigeriaworkshops-lagosaugust3-110803055738-phpapp01
Microsoftpowerpoint nigeriaworkshops-lagosaugust3-110803055738-phpapp01Microsoftpowerpoint nigeriaworkshops-lagosaugust3-110803055738-phpapp01
Microsoftpowerpoint nigeriaworkshops-lagosaugust3-110803055738-phpapp01
Adetutu Adeniji
 
Southern african online fundraising workshop presentation
Southern african online fundraising workshop presentationSouthern african online fundraising workshop presentation
Southern african online fundraising workshop presentation
Spectra Speaks
 
Global Giving Online Fundraising Workshop Presentation in Johannesburg
Global Giving Online Fundraising Workshop Presentation in JohannesburgGlobal Giving Online Fundraising Workshop Presentation in Johannesburg
Global Giving Online Fundraising Workshop Presentation in Johannesburg
Spectra Speaks
 
Cambodia workshop presentation
Cambodia workshop presentationCambodia workshop presentation
Cambodia workshop presentation
GlobalGiving
 

Similar to Presentation fundraising with social media final (20)

Online Fundraising with Social Media with Razoo and Social Media for Nonprofits
Online Fundraising with Social Media with Razoo and Social Media for NonprofitsOnline Fundraising with Social Media with Razoo and Social Media for Nonprofits
Online Fundraising with Social Media with Razoo and Social Media for Nonprofits
 
Onlinefundraisingwithsocialmedia razooandsm4np-131002124659-phpapp02
Onlinefundraisingwithsocialmedia razooandsm4np-131002124659-phpapp02Onlinefundraisingwithsocialmedia razooandsm4np-131002124659-phpapp02
Onlinefundraisingwithsocialmedia razooandsm4np-131002124659-phpapp02
 
Year-End Fundraising with Social Media
Year-End Fundraising with Social MediaYear-End Fundraising with Social Media
Year-End Fundraising with Social Media
 
Intersection between social media and fundraising green edition
Intersection between social media and fundraising green editionIntersection between social media and fundraising green edition
Intersection between social media and fundraising green edition
 
Global Giving Online Fundraising Workshop Presentation in Namibia
Global Giving Online Fundraising Workshop Presentation in NamibiaGlobal Giving Online Fundraising Workshop Presentation in Namibia
Global Giving Online Fundraising Workshop Presentation in Namibia
 
CLEEN Foundation - GlobalGiving Workshop - Lagos
CLEEN Foundation - GlobalGiving Workshop - LagosCLEEN Foundation - GlobalGiving Workshop - Lagos
CLEEN Foundation - GlobalGiving Workshop - Lagos
 
Microsoftpowerpoint nigeriaworkshops-lagosaugust3-110803055738-phpapp01
Microsoftpowerpoint nigeriaworkshops-lagosaugust3-110803055738-phpapp01Microsoftpowerpoint nigeriaworkshops-lagosaugust3-110803055738-phpapp01
Microsoftpowerpoint nigeriaworkshops-lagosaugust3-110803055738-phpapp01
 
Social media for nonprofits
Social media for nonprofitsSocial media for nonprofits
Social media for nonprofits
 
Southern african online fundraising workshop presentation
Southern african online fundraising workshop presentationSouthern african online fundraising workshop presentation
Southern african online fundraising workshop presentation
 
Global Giving Online Fundraising Workshop Presentation in Johannesburg
Global Giving Online Fundraising Workshop Presentation in JohannesburgGlobal Giving Online Fundraising Workshop Presentation in Johannesburg
Global Giving Online Fundraising Workshop Presentation in Johannesburg
 
Social Media: Gain or Drain
Social Media: Gain or DrainSocial Media: Gain or Drain
Social Media: Gain or Drain
 
Cambodia workshop presentation
Cambodia workshop presentationCambodia workshop presentation
Cambodia workshop presentation
 
Overdrive Social Media
Overdrive Social MediaOverdrive Social Media
Overdrive Social Media
 
E-philanthropy
E-philanthropyE-philanthropy
E-philanthropy
 
Webinar: Seven Strategic fundraising tips for your nonprofit-2016-01-20
Webinar: Seven Strategic fundraising tips for your nonprofit-2016-01-20Webinar: Seven Strategic fundraising tips for your nonprofit-2016-01-20
Webinar: Seven Strategic fundraising tips for your nonprofit-2016-01-20
 
Social Media & Creating Impactful Recruitment Messages
Social Media & Creating Impactful Recruitment MessagesSocial Media & Creating Impactful Recruitment Messages
Social Media & Creating Impactful Recruitment Messages
 
Social Media for Municipalities
Social Media for MunicipalitiesSocial Media for Municipalities
Social Media for Municipalities
 
Valparaiso Rotary Club Social Media Presentation The Four Horsemen-old and ne...
Valparaiso Rotary Club Social Media Presentation The Four Horsemen-old and ne...Valparaiso Rotary Club Social Media Presentation The Four Horsemen-old and ne...
Valparaiso Rotary Club Social Media Presentation The Four Horsemen-old and ne...
 
Webinar - Crowdfunding for Libraries: Technology Tips for Futuristic Fundrais...
Webinar - Crowdfunding for Libraries: Technology Tips for Futuristic Fundrais...Webinar - Crowdfunding for Libraries: Technology Tips for Futuristic Fundrais...
Webinar - Crowdfunding for Libraries: Technology Tips for Futuristic Fundrais...
 
Introduction to #GivingTuesday 2014
Introduction to #GivingTuesday 2014Introduction to #GivingTuesday 2014
Introduction to #GivingTuesday 2014
 

Recently uploaded

+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
?#DUbAI#??##{{(☎️+971_581248768%)**%*]'#abortion pills for sale in dubai@
 
Architecting Cloud Native Applications
Architecting Cloud Native ApplicationsArchitecting Cloud Native Applications
Architecting Cloud Native Applications
WSO2
 
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Victor Rentea
 

Recently uploaded (20)

WSO2's API Vision: Unifying Control, Empowering Developers
WSO2's API Vision: Unifying Control, Empowering DevelopersWSO2's API Vision: Unifying Control, Empowering Developers
WSO2's API Vision: Unifying Control, Empowering Developers
 
JohnPollard-hybrid-app-RailsConf2024.pptx
JohnPollard-hybrid-app-RailsConf2024.pptxJohnPollard-hybrid-app-RailsConf2024.pptx
JohnPollard-hybrid-app-RailsConf2024.pptx
 
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
 
Architecting Cloud Native Applications
Architecting Cloud Native ApplicationsArchitecting Cloud Native Applications
Architecting Cloud Native Applications
 
Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...
 
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ..."I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
 
ICT role in 21st century education and its challenges
ICT role in 21st century education and its challengesICT role in 21st century education and its challenges
ICT role in 21st century education and its challenges
 
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWEREMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
 
AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)
AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)
AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)
 
Artificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : UncertaintyArtificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : Uncertainty
 
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
 
Mcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Mcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot ModelMcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Mcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot Model
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodPolkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
 
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
 
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of Terraform
 
Exploring Multimodal Embeddings with Milvus
Exploring Multimodal Embeddings with MilvusExploring Multimodal Embeddings with Milvus
Exploring Multimodal Embeddings with Milvus
 
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
 
Introduction to use of FHIR Documents in ABDM
Introduction to use of FHIR Documents in ABDMIntroduction to use of FHIR Documents in ABDM
Introduction to use of FHIR Documents in ABDM
 
MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024
 

Presentation fundraising with social media final

Editor's Notes

  1. Darian
  2. Darian
  3. Darian then Lesley introduces herself
  4. Darian
  5. Darian
  6. Darian
  7. Darian
  8. Darian
  9. Lesley
  10. Darian
  11. Darian
  12. Darian
  13. Lesley
  14. Lesley
  15. Lesley
  16. Lesley
  17. Lesley
  18. Darian, Lesley context
  19. Lesley
  20. Lesley
  21. Lesley
  22. Darian
  23. Darian
  24. Darian
  25. Darian, Lesley context
  26. Darian
  27. Darian
  28. Lesley
  29. Lesley
  30. Lesley
  31. Lesley, then Darian, then Q&amp;A