2. Proposal for Persona
• The title is going to be Persona, I’ve chosen it because it represents the motive of my magazine, which is to
focus on each reader as an individual.
• Monthly source-highlighting and exploring different genres, R’n’B , Hip Hop and Soul, I’ve chosen to do a range
of genres because there aren’t many magazines available on the market that supplies this range in one
magazine.
• The content of the magazine will include interviews of artists in a question and answer style and also in an
article form. The interviews will be especially with new up and coming artists from the UK (give them a chance
to make their voices heard in the industry and with fans)
• I believe that my magazine is going to be different from other magazines available because it’s one of the only
UK based magazines that focus mainly on up and coming artists from these genres. It also has special features
such as the events page that tailors for people all over the country.
• The Design features will be appropriate for both male and female readers; the colour scheme will be
Purple, black and white. My target audience will be for young people from ages 15-30, I don’t think that the
magazine should have a social class restriction because I think it should be accessible to all at an affordable
price of about £3.
• In this modern age of technology magazines can be shared /published online allowing easier to access at a much
cheaper price for the brand and the customers, therefore this is another way that I will publish my articles on
an independent website and through apps for smart phones, ipads, iphones ect.
• Another benefit of this would be that I could have people subscribe to persona and the latest information would
be posted on a daily or weekly basis
• Persona will be published by sonic, who also published Rwd magazine, Neu magazine and Click music.
3. Influence of case studies
My case studies helped me to come up with ideas of the design for my front cover, contents page and
double page spread
I used ideas from two rwd magazines one of them was in the case study that I evaluated and the other
was a hard copy that I got. I also used vibe magazine
The theme of my magazine is London and to help to highlight that all the talent and artists are from
the UK
The colour schemes in the magazines I’ve looked at have been continued throughout the magazine I am
going to continue this feature though Persona too.
In one of the magazines I saw ‘hash tags’ that differ through out the magazine depending on the artist
featured. I think this is a good idea because it get the audience involved.
5. Front Cover Design
Skyline
Masthead
Location-
Kingston London domino red telephone
boxes
Picture of Lauren Because it helps to illustrate the whole
Cover Cato UK theme
lines (model/artist)
Costume-
Casual look, snapback, hoodie, jeans
trainers
Props-
Main Mic old school
Barcode cover
and line Shot type-
price Long shot or mid shot
6. Contents Design
White background
Masthead costume-
black top, big hair, dark makeup, red
lipstick, out there earrings
Content Shot type-
head shot or close up
No props
Picture of
the model
Page number
7. Double Page Spread Design
Masthead Masthead
Advert
Q&A
Advert
Picture Picture
Q&A Q&A
Quote
If there are more than 2 pictures the model will
wear the same costume but pose in different
ways. So that there's a variety and help the
reader to get to know the artist.
