Jaylynn Brown is exploring developing a personal brand as a sports commentator. Their goal is to work in multimedia sports entertainment by 2027. They analyze potential competitors in the field and develop plans to network with recruiters at ESPN, Fox Sports, and CBS Sports through LinkedIn. Brown's brand positioning focuses on providing passionate and accurate play-by-play to make sports fans feel the on-field energy.

1. PERSONAL BRAND EXPLORATION
Jaylynn Brown
Project & Portfolio I: Week 1
March 02, 2023

2. I was born and raised in Nashville,Tn. I grew
up being the youngest of
fi
ve siblings. I base
my values around my family. The way I depict
myself is a direct correlation of the morals I
was raised with. I still always have room for
growth. I like to call myself “teachable”.George
Shaw once said, "Progress is impossible
without change, and those who cannot change
their minds cannot change anything.” That is
what I live by.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Anchor
• Radio talk-show host
• Television Reporter (TV Reporter)
BRAND ARCHETYPE -“The
Entertainer”. The entertainer is
someone who lives a life
fi
lled with
fun, humor, and play – and
encourage others to do the same.
To lighten up the world. I separate
myself by just being me.I like for
people to know the real me. I pride
myself on being vulnerable to build
better connections.
News Analysts, Reporters, and Journalist for Sports
Broadcasting
Picture Relevant
to Your Industry
Goes Here

4. Hiring managers of multimedia sports entertainment companies
TARGET AUDIENCE
Amy Riley
Outreach Plan:
• I will complete my Portfolio.
• I will use Linkedin to my initial contact.
• I will follow-up on Linkedin between march 5th and
march 8th
PROFILE
PICTURE
Senior recruiter at Espn
Gene White
Outreach Plan:
• I will do some more research on requirements of Fox
sports.
• I plan to reach out to Gene White on LinkedIn as well
for my initial contact
• I will follow-up on Linkedin between march 5th and
march 8th
PROFILE
PICTURE Talent Acquisition at Fox
Sports
Taj Lewis Outreach Plan:
• I will work on my validation.
• I’ve already reached out to Taj Lewis on Linkedin
• I will follow up march 4th
PROFILE
PICTURE Production manager at CBS
Sports

5. GOALS
Short Term: (Immediately After Graduation,2025)
• I will post more content speci
fi
c to sports media to
build my volume.
‣ At least Ten post speci
fi
c to my brand per
month.
Mid Term: (2028)
• I will have experience working in multimedia sports
entertainment
• I will have a job with a multimedia sports
entertainment company by January 1st, 2027.
Long Term: (2035)
• Still posting content I create for sports to build my
volume.
‣ Average at least
fi
ve post per month.
Averaging at least 5 connects on LinkedIN per
month

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Word processing software
SOFT
HARD
Novice / Adept / Expert
Information retrieval or search software Novice / Adept / Expert
Reading Comprehension Novice / Adept / Expert
Active Learning Novice / Adept / Expert
Spreadsheet software
SOFT
HARD
Novice / Adept / Expert
Geographic information system Novice / Adept / Expert
Writing Novice / Adept / Expert
Persuasion Novice / Adept / Expert

7. I help Sports enthusiasts feel the game by
delivering the most accurate description of
what is happening play by play with the
same passion that is on the
fi
eld.
PROMISE

8. CREDENTIALS
Work Experience:
• Hands on experience with sports such as:
baseball, football, and basketball
Volunteer Work
• Volunteered as a coach for a little league
baseball team located in Nashville,Tn.
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Rashid Mcdonald
Industry Experience:
• Industry experience goes here
Education:
• Full Sail University(2022-2024)
• Monroe college
Leadership Experience:
• Played baseball at Monroe.
• Freelance Writer covered the Yankees and Mets.
Skills and Pro
fi
ciencies:
• Ap Writer - X endorsements
• Journalism - X endorsements
• Reporting - X endorsements
• Microsoft Of
fi
ce
• Graphic Design
• Broadcast Writing
• Video editing
• Adobe Photoshop
Jaylynn Brown
Overall Online Presence:
• 6 connections, does have banner image customized,
professional headshot, very detailed pro
fi
le, does have
published articles, act on social media, LinkedIn URL is
customized
• Grade: Average, 65 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• None
Education:
• Full Sail University(2022-2025)
Leadership Experience:
• Played football in high-school.
Skills and Pro
fi
ciencies:
• Communication- 0 endorsements
• Adaptation- 0 endorsements
• Reliability- 0 endorsements
Overall Online Presence:
• 0 connections,Does have a customized banner,Good
detailed headshot, Not very detailed pro
fi
le, zero
published articles, Not active on other social
media,Doesn’t have their LinkedIn URL customized
• Grade: Poor, 10 out of 100

10. COMPETITION
Nate Burleson
Noteworthy Experience:
• Host Of GMFB
• Former wide receiver of the Detroit Lions
Jaylynn Brown
HEADSHOT HEADSHOT
Industry Experience:
• Host Of GMFB
• Former wide receiver of the Detroit
Lions
• Former wide receiver of the
Minnesota Vikings
Education
• University of Nevada
Skills and Pro
fi
ciencies:
• None
Overall Online Presence:
• 387 connections, banner not customized, good
headshot, average detailed pro
fi
le, has published
articles, very active on other social medias, is their
LinkedIn URL is customized
• Grade: Superior, 90 out of 100
Industry Experience:
• None
Education:
• Full Sail University(2022-2025)
Leadership Experience:
• Played football in high-school.
Skills and Pro
fi
ciencies:
• Communication- 0 endorsements
• Adaptation- 0 endorsements
• Reliability- 0 endorsements
Overall Online Presence:
• 0 connections,Does have a customized banner,Good
detailed headshot, Not very detailed pro
fi
le, zero
published articles, Not active on other social
media,Doesn’t have their LinkedIn URL customized
• Grade: Poor, 10 out of 100

11. BRAND POSITION
For sports enthusiast who want to feel the on-
fi
eld energy
fl
ow through the broadcaster, I
provide passion along with accuracy because I
know the feeling of having a different type of love
for sports.
“ OPTIMIZE”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• eTV SPORTS NETWORK AND LOCAL SPORTS
‣ MARCH 5TH | ONLINE
• Career in Sports management:Sports marketing
‣ MARCH 8TH | ONLINE
• Careers in sports & athletics round table discussion
‣ MARCH 9TH | ONLINE
Digital Marketing
• Primary Content:I plan to make some Tennessee Titans
based hype videos for the upcoming season. I will take some
highlight plays from last season and redo the commentary to
bring a different feel that will bring the energy that is needed
for the video.
• Primary Tools:I will be using instagram, twitter, and LinkedIn.
• Website: I will use my digital portfolio site moving forward to
help build my brand awareness online by sending it to people
I believe fall in my target audience.
Picture of You
Goes Here

13. PROFESSIONAL
DEVELOPMENT
Mentor
• I will seek a knowledgable mentor that has experience
in the multimedia sports entertainment industry.They
will have years of experience along with some good and
bad times so I can learn from the mistakes they made.
January , 2025
Formal Education
• Sportscasting Bachelor’s Degree
Technical Skills
• I will take courses on Microsoft Word through Linkedin
outlook essential training Microsoft 365 , January 2024
• I will take a LinkedIn training course for Premiere Pro
Video Editing fundamentals , January 2024
• I will take a LinkedIn training course for Photoshop
Selections: Tips, tricks, and techniques, January 2024
Soft Skills
• I Will take a LinkedIn training course called Time
management fundamentals, August 2023
• I Will take a LinkedIn training course called Speaking
con
fi
dently and effectively , June 2023
• I Will take a LinkedIn training course called critical
thinking and problem solving -October 2023

14. Jaylynn Brown
You know the feeling of listening to a game where the
sportscaster seems bias. Well, what I do is give my heart and soul to both
teams regardless. In fact, I always
fi
nd something about both teams that I
love to ensure that my passion
fl
ows both ways.
“
Picture of You
Goes Here

15. REFERENCES
Brown, J. [Jaylynn]. (n.d.). Timeline [linkedIn]. Retrieved March 4,
2023, from https://www.linkedin.com/in/jaylynn-brown-a73996268/
Burleson, N. [Nathaniel]. (n.d.). Timeline [linkedIn]. Retrieved March
4, 2023, from https://www.linkedin.com/in/nathaniel-
burleson-995b1045/
“Careers in Sports & Athletics-Round Table Discussion.”
Eventbrite, https://www.eventbrite.com/e/careers-in-sports-
athletics-round-table-discussion-tickets-524020779257?
a
ff
=efbneb
“Careers in Sports Management: Sports Marketing.” Eventbrite,
https://www.eventbrite.com/e/careers-in-sports-
management-sports-marketing-tickets-551729406507?
a
ff
=efbneb
“ETV Sports Network and Local Sports Talkers Channels Updates
and Commentary.” AllEvents.in, https://www.eventbrite.com/
e/careers-in-sports-athletics-round-table-discussion-
tickets-524020779257?a
ff
=efbneb
Lewis, T. [Taj]. (n.d.). Timeline [linkedIn]. Retrieved March 4, 2023,
from https://www.linkedin.com/in/tajlewis/
McDonald, R. [Rashid]. (n.d.). Timeline [linkedIn]. Retrieved March
4, 2023, from https://www.linkedin.com/in/rashid-mcdonald-
a1b498204/
“Occupation Keyword Search.” O*NET OnLine, https://
www.onetonline.org/
fi
nd/quick?s=sports+commentator
Putnam, Kaye. “Entertainer Brand Archetype - Kaye Putnam:
Psychology Brand Strategy.” Kaye Putnam | Psychology Driven
Brand Strategist, 13 Apr. 2022, https://www.kayeputnam.com/
brand-archetype-entertainer/.
Riley, A. [Amy]. (n.d.). Timeline [linkedIn]. Retrieved March 4, 2023,
from https://www.linkedin.com/in/amy-riley-3629677/
White, G. [Gene]. (n.d.). Timeline [linkedIn]. Retrieved March 4,
2023, from https://www.linkedin.com/in/gene-
white-1a891a8/