This presentation summarizes diagnostic services and healthcare strategies for effective performance. It discusses key drivers in the Indian diagnostic industry like foreign health insurance, relaxation in regulations, and emerging technologies. It profiles two major diagnostic service providers - Thyrocare Laboratories and Piramal Diagnostics. The presentation also analyzes in-house diagnostic services provided by Asian Heart Institute and Fortis Healthcare. It discusses their product offerings, pricing, promotion strategies, processes, and people. Lastly, it proposes strategies like focusing on patients, credibility, expertise, and accessibility to improve performance in the fragmented and competitive diagnostic market in India.

1. SERVICE MARKETING PRESENTATIONPresented to:Mrs. Sonal Dabke

3. RASHMIKA PATIL C-27

4. PRACHI PITALE C-29

5. CHAITALI SWAMI C-36

6. PRATIKSHA RANE C-42

8. FLOW OF PRESENTATION Problems Faced by Diagnostic Centers Salient Features Diagnostic Industry in India Strategies For Effective Performance Information of Diagnostic Center Services Key Drivers Target Market Technology Future Scope Information of Hospitals providing Diagnostic Services Diagnostic Service Providers

10. “Prevention is better than cure”

11. Diagnostic industry categorized into 2 segments: Manufacturing of equipments, kits and reagents. Providing diagnostic services and solutions

13. $500 mn domestic pathology industry, growing at an CAGR of 20%pa over the last 5 years.

15. Minutest details of human body can be obtained

18. Outsourcing

19. Relaxation in Government Regulations

20. Transformation from Unorganized to Organized track

21. Emerging Scope in Molecular Diagnostics & Pharmacogenomics

22. Availability of High Quality Diagnostic Equipments

23. Burgeoning Population

25. Target Market

27. INDIRECT CUSTOMER

28. DIRECT CUSTOMER

29. SALIENT FEATURE

32. Require all equipments with all facilities

33. Additional services-

34. Picking and dropping the patient

36. Care

37. Concern and courtesy

38. Every stage in the service process i.e. from entry to exit are important

40. Service charge adds financial burden

42. INTERIOR

43. COLORS

44. APPEARANCE OF SERVICE PROVIDER

45. FRAGRANCE, CLEANLINESS, HYGIENE

48. Structure of Hospital

49. Thyrocare Laboratories Ltd. Piramal Diagnostics Pvt.Ltd

50. Mission Being in the healthcare industry, it is the patient who is both our primary customer and concern. Ensuring that the right value is given in right time to the right patient is the test we undergo everyday successfully.

51. Vision : To become the preferred choice of the medical fraternity and the end-consumer in clinical diagnostic services by setting the highest benchmarks in quality, expertise and services. Mission : To build a network of diagnostic centers offering end-to-end solutions on state-of-the-art machines manned by skilled workforce having a pan India and international presence.

52. Piramal Diagnostics Offers a full range of clinical diagnostic services Spread across the country with 124 diagnostic centers in 85 cities Over 400 collection centers Visited by more than 9900 patients per day

53. P’s MARKETING

54. Product Mix Tests Packages Other Products

56. Thyroglobulin

57. Total Bilirubin

58. Blood Glocuse

59. Cholesterol Total

60. Complete Heamogram

61. Lipase-Serum

63. Aneamia Profile

64. Health Screen

65. Pregnancy Profile

66. Cardio Profile

67. Pre-operative Profile

69. Products Pathology -Biochemistry, Immunology, Hematology, Histopathology and Immuno-histochemistry, Microbiology, Molecular Biology, Cytogenetic and Flow Cytometry. Radiology spanning X-ray, Ultrasound, Color Doppler, Mammography, Bone Densitometry, Ortho-pantomography (OPG), CT scan and MRI.

70. Health check-ups Standard Health Check Up- Rs.5000/- Executive Health Check Up Rs.7500/- Comprehensive Health Check up Rs.10000/- Specialized Cardiac Health Package Rs10,000/- Master < 45 yrs Health Package Rs10,000/ Master > 45 yrs Health Package Rs12,000/- Specialized Senior Citizen Rs15,000/- Golden Age Health Check up Rs 10000/- Master Health Check up Rs. 6275/- Happy Heart Check up Rs 5400/- Diabetic Check up Rs 2150/ Healthy Child Check up Rs 1550/- Well Woman Check up Rs 5000 /- Pre Marital Check up Rs 2400/- Specialized Cancer check up Rs.10000/-

72. Aneamia Profile Rs.1000

73. Health Screen Rs.800

74. Pregnancy Profile Rs.4000

76. Place Single Laboratory Model In all metros More than 800 authorized service centres 10,000 hospitals & laboratories 33 logistics hub

78. Tie-ups with Corporate houses

79. Print media

81. Physical Evidence Logo Aprons Medi-van

82. Physical Evidence Logo Aprons Thyrocare Van

83. Process

84. Process

85. Process Distribution centers Diagnostic center

87. Technicians

88. Paramedical staff

90. STPD analysis

91. Segmentation Age groups Diseases/organ

92. Targeting Serves to all

93. Positioning BREADTH OF SERVICE OFFERINGS Narrow Wide Unfocused (Everything for everyone) Service Focused Many NUMBER OF MARKETS SERVED Fully Focused Market (Service and Focused Few market focused)

94. Differentiation Pathology Radiology

95. Segmentation Gender Diseases / Organ

96. Target People suffering from thyroid disease

97. Positioning BREATH OF SERVICES OFFERED NARROW WIDE MANY NUMBER OF MARKETS SERVED FEW

98. Differentiation thyroid testing laboratory

99. SWOT analysis

100. STRENGTHS: Central Processing Laboratory Powerful Logistics Technology Exclusively for thyroid treatment WEAKNESS: Less on promotion activities SWOT ANALYSIS OPPORTUNITIES: Expansion on product line Expand geographically THREATS: Competition from existing players

102. Highly trained staff

103. Wide customer base

105. Increasing no of franchises

106. Focusing on eastern India

109. ASIAN HEART INSTITUTE ANDFORTIS HEALTHCARE

111. Aim to provide world-class cardiac care in India

112. Quality cardiac care to patients at reasonable costs.

113. Incorporate the latest technological advances and ethical practices

115. They have assembled the finest talents in medicine, be they doctors, nurses or technicians, and even management professionals across a wide spectrum.

117. CONSULTATIONS

118. LABORATORY

119. CARDIAC

120. RADIOLOGY

121. SPECIAL INVESTIGATIONS

122. The Health Check-up Program

123. CONSULTATIONS

124. LABORATORY

125. CARDIAC

126. RADIOLOGY

128. Pathology Investigations

129. Radiology Investigations

130. Add on Package

131. Audiometry Package

132. Throid Package

133. Asthma Package

134. Ortho Package

135. Diabetes Package

136. Kidney Package

137. Cardiac Package

138. Executive Health Package

139. Pathology Investigations

140. Radiology Investigations

141. Full Body Package

142. Pathology Investigations

143. Radiology Investigations

144. Kids Package

147. Male : Rs.2700 Female: 3200

148. Add on Package

149. Audiometry Package- Rs. 450

150. Throid Package Rs. 725

151. Asthma Package Rs. 725

152. Ortho Package Rs. 1775

153. Diabetes Package Rs. 1040

154. Kidney Package Rs. 1320

155. Cardiac Package Rs. 1500

156. Executive Health Package

157. Male: Rs. 4400 Female: Rs.5000

158. Full Body Package

159. Male: Rs. 6200 Female: Rs. 7400

160. Kids Package

162. Place [FORTIS HEALTHCARE]

163. Promotion[ASIAN HEART INSTITUTE] PLATINUM OFFER: Health Check up packages 25% DISCOUNT.

165. MARATHON

168. Promotion [FORTIS HEALTHCARE] Radio Promotion- MY FM Fortis Hospital, Hiranandani:- Preventive Health Package gifted to Teachers Bone Densitometry Camp

169. Fortis Hospital, Hiranandani:- Health Screening at Wonder Kids School, Vashi & Koperkhairne

170. Film Shoot of 3 Idiots

171. Process[ASIAN HEART INSTITUTE]

172. HUB N SPOKE Process[FORTIS HEALTHCARE]

174. Nurses

176. Rewards

177. HIS (Hospital Information system )

178. Processes such as employee records, roster management, leave records, approvals, salaries and tax deductions are automated so that employees need not get in touch with the HR department for routine information.

180. The major benefit offered by Fortis Healthcare to its employees is an environment, which offers challenges and opportunities to develop professionally

181. They offer

182. competitive compensation

183. medical facilities

184. hospitalization

185. accident insurance

186. staff cafeterias

188. Physical Evidence

191. DISEASE WISE

193. GENDER WISE

195. DIRECT CUSTOMERS

196. SERVES FOR ALL TYPES OF PATIENT

199. LOCATED ALL OVER INDIA

200. FOCUS ONLY ON HEART RELATED DISEASES

202. LOCATED ONLY IN MUMBAI

203. FOCUS ON WHOLE BODY

206. Credibility (Zero Defect Service)

207. Expertise

208. Modernization

209. Professional

210. One Stop Shop

212. Event Management

213. Human Resources

214. The Ambience

216. The second group consists of hospitals backed by trusts and private corporations.

217. The third group gaining prominence is private imaging centers manned by groups of radiologists.

219. Government funded

220. Private centers

221. High Quality service

222. Non hospital environment

223. Multiple centers

225. Finances are planned years in advance

227. Trust hospitals-internal generation

228. No pressure to repay loans

231. Mobile vans

232. Medical tourism

235. www.expresspharma.com

236. www.asianheartinstitute.org

237. www.fortishealthcare.com

239. THANK YOU