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BROKEN 
WINDOW 
THEORY 
…BROKEN BUSINESS? 
CREATING THE ‘NORM’ 
JAY ACHARYA
THEORY 
• Theory 
introduced 
in 
the 
1980’s 
by 
James 
Q. 
Wilson 
and 
George 
L. 
Kelling 
‘Consider 
a 
building 
with 
a 
few 
broken 
windows. 
If 
the 
windows 
are 
not 
repaired, 
the 
tendency 
is 
for 
vandals 
to 
break 
a 
few 
more 
windows. 
Eventually, 
they 
may 
even 
break 
into 
the 
building, 
and 
if 
it's 
unoccupied, 
perhaps 
become 
squa@ers 
or 
light 
fires 
inside.’ 
The 
Broken 
Windows 
Theory 
is 
directed 
at 
the 
norm-­‐se(ng 
of 
urban 
disorder, 
crime 
and 
anJ 
social 
behaviour 
breeding 
the 
same 
etc. 
where; 
if 
an 
urban 
area 
is 
leM 
in 
a 
state 
of 
dis-­‐repair, 
broken 
windows, 
rubbish 
on 
the 
streets 
and 
overgrown 
gardens, 
people 
will 
follow 
suit 
and 
adopt 
the 
same 
aPtude 
to 
their 
environment. 
They 
are 
living 
the 
NORM.
LET 
US 
ADAPT 
THE 
QUOTE… 
‘Consider 
a 
business 
with 
a 
few 
under 
performing 
people. 
If 
the 
people 
are 
not 
supported 
and 
not 
understanding 
the 
strategy, 
the 
tendency 
is 
for 
others 
to 
start 
to 
under 
perform 
also. 
Eventually, 
this 
will 
impact 
your 
service 
and 
business 
performance, 
and 
if 
it's 
neglected, 
perhaps 
clients 
become 
uncommi@ed 
to 
you.’
LET 
US 
CREATE 
THE 
NORM 
By 
speaking 
to 
us, 
here 
at 
ASPIRE, 
we 
can 
idenJfy 
what 
THE 
NORM 
should 
look 
like 
to 
you 
and 
your 
people. 
So 
instead 
of 
creaJng 
a 
culture 
of 
BROKEN 
WINDOWS, 
we 
can 
create 
a 
culture 
of 
wanJng 
to 
be 
high 
performers 
and 
strategy 
led 
individuals. 
If 
you 
would 
like 
to 
know 
more 
about 
this, 
and 
see 
what 
support 
we 
can 
offer, 
please 
contact 
us 
at 
your 
earliest 
opportunity. 
0333 
772 
0369 
| 
info@aspire.me.uk 
www.aspire.me.uk

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Broken window theory

  • 1. BROKEN WINDOW THEORY …BROKEN BUSINESS? CREATING THE ‘NORM’ JAY ACHARYA
  • 2. THEORY • Theory introduced in the 1980’s by James Q. Wilson and George L. Kelling ‘Consider a building with a few broken windows. If the windows are not repaired, the tendency is for vandals to break a few more windows. Eventually, they may even break into the building, and if it's unoccupied, perhaps become squa@ers or light fires inside.’ The Broken Windows Theory is directed at the norm-­‐se(ng of urban disorder, crime and anJ social behaviour breeding the same etc. where; if an urban area is leM in a state of dis-­‐repair, broken windows, rubbish on the streets and overgrown gardens, people will follow suit and adopt the same aPtude to their environment. They are living the NORM.
  • 3. LET US ADAPT THE QUOTE… ‘Consider a business with a few under performing people. If the people are not supported and not understanding the strategy, the tendency is for others to start to under perform also. Eventually, this will impact your service and business performance, and if it's neglected, perhaps clients become uncommi@ed to you.’
  • 4. LET US CREATE THE NORM By speaking to us, here at ASPIRE, we can idenJfy what THE NORM should look like to you and your people. So instead of creaJng a culture of BROKEN WINDOWS, we can create a culture of wanJng to be high performers and strategy led individuals. If you would like to know more about this, and see what support we can offer, please contact us at your earliest opportunity. 0333 772 0369 | info@aspire.me.uk www.aspire.me.uk