This document introduces OliveTree, a mobile app that offers agricultural consultation services to link various supply chain members for mutual benefit. It aims to address limited mobility, lack of farmer selling options, and need for efficient produce flow. OliveTree envisions the village as an integrated business system and aims to achieve competitiveness through personalized services, closed-loop processes, and collaboration. It targets wealthy Indian farmers and the fragmented cold chain sector. OliveTree positions itself as providing end-to-end solutions through strategic partnerships to simplify agronomic business and create a user-friendly environment for all members.

1. Live in Peace. Triumph with us.

2. Executive Summary
Introducing OliveTree- An agronomic
service mobile app that offers
consultation among the various
agricultural channel members, thus
linking them to mutually benefit
from each other and secure an end
to end functioning.

4. Limited mobility
and convenience
for various
channel members
Dearth of options
for farmers to sell
their produce
Need for channel
integration for
efficient flow of
produce

5. Village as a Business System
Farm Labor
Farm Inputs–
Fetilisers,seeds etc.,.
Non Farm Community
FinancialServices
Logistics
Policies
Resource
Management
MarketingSkills
Value Added
Products
Technology
Processing
Industries
Achieving Competitiveness

6. Market Overview
 Markets less competitive where agro-commercials
firms deal with consumers and producers
 Huge gap between prices consumers pay and prices
farmers actually receive
 Intermediaries do not always behave in a competitive
manner
 Agricultural markets brought under Agricultural
Produce Market Regulation Act to safeguard interest
of producers and raise standard of local markets
 But, Regulated markets still not competitive

7. Sector Decline

8. Competitors

9. Why OliveTree?
More personalized product or service
Create demand for personalized services-
Product tailored to individual farm requirement
A closed-loop process
enable a reduction in chemical usage, a
reduction in waste and spoilage, and better
matching of demand to supply.
A collaborative ecosystem
Enable better collaboration across the food supply chain.
Create opportunities for providers of digital agriculture
products and services to the industry.

12. Target Customers
Farmers
Supply chain
Intermediaries
Wholesalers
Distributors
Retailers

13. Goal- OliveTree
• We aim to be the most versatile and diverse
agronomic web service app in India.
• We provide a platform where you as a farmer
can make yourself heard and negotiate with
various other channel members
• We also aim to delimit the problems caused due
to mobility and lack of transportation by
connecting fragmented cold chain sector and
secure an end to end functioning

15. Target Market
We aim to serve the:
The Wealthy Indian Farmers
The Fragmented Cold Chain
Sector

16. A Web service to link the various channels

18. CONSUMER
• Consistent availability of
various superior quality
crops at low costs through
app/website.
• Informatics services –Crop
information ,etc,.
COLLABORATORS
• Facilitate transportation and
cold chain sector with a
technology service that links
them with the
farmers/wholesalers/retailer
consumers.
• Local procurement of produc
by wholesalers/retailers at
suitable rates
Company
• Simplify and expedite agronomic
business through OliveTree.
• A stable and lucid flow of
information
• Creating a user-conscious
environment about various govt.
policies, MSP, etc.,.
Competitor
• Linking transport and
chain supply chains fo
harvest distribution a
management of prod
• Direct crop procurem
farmers.

19. Positioning

20. Consumer
Collaborators
Company
Competitor
• Expand scope of
business for various
channel members
• Optimizing services for
transportation and
distribution services.
• Local procurement of
produce; minimized
purchase costs &
reliability on imports
for wholesalers/retailers
• End-to-end
solutions for
procurement,
handling,
distribution and
management of
produce.
• Value creation
for all channel
members of
supply chain.
A web portal/app that
provides a multitude of
crops of all breeds in an
instant at suitable rates.
Linking different channel
members of the agronomic
chain & creating a mutually
beneficial service.

21. Olive tree provides the various agriculture
channel members with a wide ranging end
to end functional network of procurement,
handling, transport and distribution
services. We do this by forming strategic
partnerships with SMEs and major
companies that facilitate with required
service, and help consumers/wholesalers/
retailers to purchase superior quality crops
at low costs.

22. Tactics

23. Attributes Benefits Cost
Product • Ability to opt for transport
service for any distance at
suitable rates.
• Flexibility of choosing
suitable
wholesalers/retailers/farme
rs for procurement or sales
of produce.
• Leverage supply, storage
and distribution services by
linking cold chain sector
with the
farmer/wholesaler/retailer.
• Saves Time and
money
• Easy process
functionality
• Lower service
charges
• Hassle-free crop
management for
farmers.
Free trial for 1 month
Rs. 300 /month
subsequently.
Tech,app &messaging
costs.
Services • Informatics Services
• Consultancy Services to all
channel members
Transparency of all
features to you, the
user.
Additional price
discounts and
consultancy services
informatics are
provided with a
freemium model.

24. Pricing Strategy
Freemium
• Free subscription for the first month
• Subscription fee of Rs.300/month on
subsequent usage
• Additional Features:
Seasonal Discounts
Added benefits such as instant
transportation etc,. on further paymen

25. Communication to Customers
 With a click of a button, farmers can access information
regarding weather, dealers’ market prices, plant protection,
agro advisories, IPM practices etc.
 Will also allow customers to choose from a multitude of cold
chain sectors enabling ease of transportation and various
distribution services.
 Other features like extreme weather alerts and market prices
of commodities in the neighboring area have also been added to
help the farmers in the best possible manner.

27. Live In Peace. Triumph With Us.

28. Olives symbolizes peace and victory. We as
an app/web service aim to ease your
problems as a farmer, a wholesaler, a retailer
or a customer while simultaneously providing
you with the best transport and distribution
network available across the nation while
ensuring an end to end functionality and a
mutual link that stand for trust, quality and
guarantee for a lifetime.
Meaning

29. Implementation
services

30. A means to
link through-
OliveTree

32. Bibliography
• http://newclimateeconomy.report/2014
• https://www.researchgate.net/publication/244992809_Agriculture_in_I
ndia_A_SWOT_analysis
• http://breakthrough.unglobalcompact.org

34. THANK YOU