This presentation explains the advantage for a realtor to have its own web presence, the different tools, and options available for them.
www.jpmcreative.us/web-design-and-development-services/
2. WHY
YOU NEED
YOUR OWN SITE?
According to Expert Web Professionals 97% of consumers look online before
buying a product or service. If you do not have a current website and not
budgeting for internet marketing, now is the time to change your strategy.
• No Website / Missing Clients
• 90% Use Search Engines
• Your Online Presence is Very Important
3. Almost everyone is connected to the
World Wide Web.
Why is so important?
Benefits of a Website
Effective Efficient
4. Cost Effective
Advertising online is cost-effective compared to print
advertising and enables you to target your ideal client more
efficiently than other traditional marketing vehicles. You
can also do corrections on your campaigns on the fly to
minimize costly mistakes. A website will receive all the
traffic generated by your online marketing efforts BUSINESS
Credibility
Having a professional, user friendly website, will
inspire more trust from the consumers making your
business credible over other companies who either do
not have a web presence, or poor design
24/7 Availability
Your website will be available when your client is
searching for your products and services, even when
you are sleeping
5. INCREASED
PROFITS
Having a website with great content increases the probability for
increased sales
ONLINE PRECENSE INCREASE PROFITS
MARKET
TARGETING
Strategically planned website can
effectively attract the targeted
customer you seek.
6. BROCKERAGE
Page
Single Featured Page
Limited Exposure
Affordable
Marketing efforts benefit broker
DO IT YOURSELF
Website
Generic Template
Could Affect Your Credibility
Affordable
High Cost Overtime
PROFESSIONAL
Design
Business and Industry Oriented
Increase Credibility
Lower Cost Overtime
High Upfront Cost
ALTERNATIVES
W H I C H A R E Y O U R
www.jpmcreative.us
7. WHAT
YOUR WEBSITE SHOULD
PROVIDE TO YOUR CLIENTS
As an active realtor in the
industry your website need to
provide your clients with a
superior user experience,
relevant content and accurate
search
8. www.jpmcreative.us
MLS
INTEGRATION
When clients are searching for
realtors they are most likely are in
the market of selling or buying their
next property. Your website need to
have MLS integration for them to
search properties without leaving
your site.
10. www.jpmcreative.us
MAP
INTEGRATION
Your clients will be able from their
mobile devices access direction to
the property on open house and call
directly to your phone from your
website without having to navigate
away or switching application.
Your website should be responsive,
to be able to adapt to different
screen size.
12. JAVIER PALACIOS
THANK YOU
G R E A T T O H A V E Y O U I N T H I S P R E S E N T A T I O N
VISIT US AT:
WWW.JPMCREATIVE.US
www.facebook.com/jpmcreativellc
@jpmcreativellc
Hinweis der Redaktion
Hello there!
Thank you for joining me in this quick presentation about the advantages of a realtor website. My name is Javier Palacios from JPMCreative. You can visit our website www.jpmcreative.us to check some of the services we offer to our clients. Now let’s begin.
Why as a realtor you need your own website? According to expert web professionals 97% of consumers look online before committing to purchase a product or service so if you don’t have a website your clients may be taking their business to somebody else. Now is the time to revise your online marketing strategy and see how effective is your website if you have one or implement a new one if you don’t.
Plain and simple: No Website you are missing business by missing clients that are searching for your service online.
90% of the people looking for products and services online admitted to be using search engines such as Google, Bing and Yahoo to find what they are looking for, these search engines work by indexing websites and presenting relevant content to their users. Your online presence is very important in this modern business world.
The benefits of a website and why is so important. Almost everybody in the world with exception of remote areas are connected to the world wide web or have some sort of access to the internet. I will discuss ahead five of the most relevant benefits.
Websites are cost effective. Advertising online is cost effective compared to print advertising and enables you to target your ideal client more efficiently than other traditional marketing vehicles. The ability to make real time adjustments in your marketing campaigns minimize costly mistakes. Your website will receive the traffic produced by your online marketing efforts. Another benefit a well designed website brings to you is business credibility. With a professional user friendly website you will inspire trust from consumers and making your services as a realtor more credible over other realtors who either do not have a web presence, or a poor design. Your website is working for you 24 hours a day, 7 days a week, 365 days a year, think of it as having a business location with a receptionist willing to tell your clients about your services 24/7. Your website will be available whenever your client is searching for your services.
Among the most important benefits your website has, is the ability to increase profits. By having a web presence you increase the probability for potential clients looking for a realtor to find you online at the time they are in need of your services. And last but certainly not the least is market targeting benefits, when you have an strategically planned website you can successfully attract the ideal client you are seeking.
Which are your alternatives to establish an online presence. First option and the most common one is to have a dedicated page through your broker. Actually almost every realtor choose this option the most. This single feature page is affordable and most likely will not cost you anything other than the commission you already pay to your broker. Although it won’t hurt you to have a dedicated page in your broker website you may be losing some business without even knowing. Some broker websites that provide with featured pages for their agents have the same navigation across the entire site, this allow your potential customer to wander off to other parts of the site and end up at your coworker feature page. But in my opinion the biggest downside of having a dedicated page through your broker website is that all your marketing efforts and money you spend to drive traffic to your dedicated page will only benefit your broker site because the traffic is going to the main site overall. The other option is the do it yourself website services such as wix.com and Vistaprint. These services are what they call what you see is what you get, basically the companies setup generic templates that are customizable by their clients to fit their need. Some of the downside of these types of website is that the one size fit all concept may not be suitable for your business, it can affect your credibility and since the monthly payments usually is higher than the monthly payment of renting hosting it will be more expensive to maintain overtime. The other alternative is to hire a professional web developer. With a professional you will definitely have a website that is business and industry oriented, the designer will know how to design a website that will increase the credibility of your realtor services, the cost of having a website done by a professional will be high upfront but the cost of the site will be lower over time. You should consider this option if you are planning to have a long career in the real estate industry.
What your website should provide to your clients. As an active realtor in the industry your website need to provide your clients with a superior user experience, relevant content an and accurate search
Part of having a website as a realtor is to provide your clients with listing search. Most likely when a customer is researching for realtor services is because they are thinking in buying or selling their next property. MLS integration have to be your priority when shopping for website services. Listing search will motivate your client to stay in your site instead of navigating away to sites like Zillow or any other MLS search engine.
Another feature your site must provide to your user is a lead generating form to facilitate the communication with you without the hassle of leaving your website or dialing your phone number
Map integration, with google maps integrating location maps is easy than ever before. These maps on mobile devices allow your clients to use the integrated GPS to navigate to your listing. This is a great feature to have, specially on your listings open house.
A web technology I recommend you to use when creating your website is the use of Content management system or better known as CMS in the developer world.
CMS facilitate content management And offer better data handling they are used in small and large companies to power their website. There are many good CMS platforms out there but the most popular are:
WordPress power 30% of the web today follow by
Joomla! with 3.1% and
Drupal with 2%
This conclude my presentation, thank you for stopping by I sincerely hope it make you consider your website as a strong marketing tool in your marketing efforts. Feel free to visit us at www.jpmcreative.us, like us in Facebook www.facebook.com/jpmcreativellc/, follow us in twitter @jpmcreativellc until the next time yours truly Javier Palacios
