2. Overview
100% PURE is a leading organic cosmetics
beauty firm based in Silicon Valley. They sell
their own brand cosmetics via 13 physical
stores and 3 online stores. All the stores
use Shopify as their commerce framework.
Background to 100% PURE Challenge
100% PURE approached LoyaltyLion to
increase customer retention, acquisition
and engagement. 100% PURE also wanted
one view of their customers to help them
improve analysis and marketing efforts.
Solution
100% PURE implemented LoyaltyLion across their physical and online stores, which provided
them with one view of their customers, via LoyaltyLion’s analytics area. In addition to this, they
used LoyaltyLion to build a bespoke loyalty program which rewards various onsite activities with
points.
Results
LoyaltyLion has generated $152,406 for 100% PURE in three months. $98,977 from newly
acquired customers and $53,429 from repeat purchases.
4. 100% PURE - custom loyalty program
100% PURE implemented LoyaltyLion across their online and physical stores. They
took advantage of LoyaltyLion’s advanced customisation options to create a fully
integrated loyalty program that complements their brand.
Online store Mobile responsive
5. Using LoyaltyLion, 100% PURE offer their customers points for account creation,
purchases, referrals, newsletter signups and visits. Customers collect these points
and redeem them for rewards. 100% PURE use LoyaltyLion to offer a wide selection
of rewards including products, early sale access and exclusive loyalty items.
100% PURE - increase engagement and retention
Earn points Gain rewards
6. 100% PURE - keep customers informed
Customised emails
LoyaltyLion includes automated emails.
These emails are sent when a customer
joins the loyalty program and when they
have a reward available.
The emails are completely customisable
and have click through rates 8x the
industry average.
7. 100% PURE - acquire new customers
Refer a friend
LoyaltyLion includes advanced refer a
friend software.
Customers of 100% PURE can refer
friends via Twitter, Facebook, email and
direct links.
Customers earn points for successful
referrals and their friends benefit from
$30 off their first purchase.
9. Results
$8,200 per week
from referrals
Referrals
$53,429 from reward
driven purchases in
three months
Retention
ROI exceeds
900% In just three
months
ROI
100% PURE have been using LoyaltyLion for just over three months, in this time they
have earned over $152,000.
