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Big data success story slides 2016
- 1. Copyright © 2015 Oracle and/or its affiliates. All rights reserved. | 1 Improve Gaming Experience with Big Data Analytics • Manage and analyze up to 300 billion events per day • Understand and segment players • Quickly correct game play problems • Deployed Oracle Advanced Analytics and Oracle R Advanced Analytics for Hadoop on Oracle Big Data Appliance and Oracle Database Appliance Increase in revenue in one region by tailoring messages and playing experience 62%
- 2. Copyright © 2015 Oracle and/or its affiliates. All rights reserved. |Copyright © 2016 Oracle and/or its affiliates. All rights reserved. |Copyright © 2016 Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Internal/Restricted/Highly Restricted 2 $156MPotential savings identified “With one vendor providing the whole solution, it’s very easy for us.” Nina Monckton, NHS BSA Data Lab To Find Savings and Cost Reductions in Health Care Budget • United Kingdom’s National Health Service • Identify billing and identity fraud • Optimize treatment by reducing use of less effective medical procedures • Deployed Oracle Advanced Analytics, and Oracle Business Intelligence on Oracle Exadata and Oracle Exalytics
- 3. Copyright © 2015 Oracle and/or its affiliates. All rights reserved. | 3 “Our strategy is extremely customer- centric, and we wanted to get a 360- degree view of our customers and prospects... we have found new ways of doing business, new ways of improving our products, and new ways of marketing and customer segmentation.” – Luc Verbist, CIO, de Persgroep 6xImprovement in prospecting Customer 360 • Manage and grow complementary print and online publishing offerings • Understand customer behavior • Deployed Oracle Big Data Appliance and ISV partner application 92%Customer churn prediction accuracy
- 4. Copyright © 2015 Oracle and/or its affiliates. All rights reserved. | “There is no other platform that offers such performance.” – Jameel Mohammed, Group Chief Operating Officer, Globacom Limited 40xFaster network event analysis Improve network analytics, call center efficiency • Optimize subscriber and network data handling • Strengthen analytics and reporting • Improve customer-care agent response times • Deployed Oracle Big Data Appliance and ISV partner mCentric’s application. 4 35,000Call center minutes saved daily
- 5. Copyright © 2015 Oracle and/or its affiliates. All rights reserved. | Deliver real-time offers and prevent fraud • Manage over 35 million customers and 1.5 billion events daily • Deliver location-based offers and services to subscribers • Detect fraudulent pre-paid calling card transactions • Deployed Oracle Exadata, Oracle Advanced Analytics ,Oracle Data Integrator, Oracle Stream Explorer 4 hourReduction in analysis time to detect fraudulent activity 5
- 6. Copyright © 2015 Oracle and/or its affiliates. All rights reserved. | Accelerate Product Testing • Manage and distribute data from over 7,000 sensors, 2 TB per test. • Rapid, concurrent access to multiple teams shortens analysis time and enables rapid turnaround for subsequent tests • Deployed Oracle Big Data Appliance, Oracle NoSQL Database 30%Reduction in test time which accelerates time to market 6
- 7. Copyright © 2015 Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Internal/Restricted/Highly Restricted 7 Path to conversion Mix and effectiveness Measuring ROI Attribution Optimize the omni-channel experience • Engage 1 million passengers annually with relevant messaging, content, and imagery • Test, target, and personalize across website, eMail and room flyers channels • Over 40% conversion rate lift for cross-sell and up-sell of services • Deployed Oracle Real-Time Decisions, Oracle Database, Siebel, Oracle BIEE 7%-10% increase in revenues
- 8. Copyright © 2015 Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Internal/Restricted/Highly Restricted 8 Path to conversion Mix and effectiveness Measuring ROI Customer Analytics for Retail and CPG Clients • Able to run queries agains the entire data set, rather than sample. • Query time down from days to minutes • Deployed Oracle Exadata and Oracle Big Data Appliance 100%Deliver personalized results with all the data – no sampling “the ability to get that answer, get that insight within minutes rather than days is quite impactful to a business.” – Yael Cosset, CIO, 84.51
- 9. Copyright © 2015 Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Internal/Restricted/Highly Restricted 9 Prevent Online Fraud • Improve customer experience for online secondary ticket marketplace • Reduce fraudulent by individuals and organized gangs • Update fraud model independent of application • Deployed Oracle Database, Oracle Advanced Analytics 90%Reduction in online fraud
- 10. Copyright © 2015 Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Internal/Restricted/Highly Restricted 10 Financial Fraud Detection • Manage risk for $30B in transfers • 2,500 financial institutions • Fast deployment is key benefit • Model deployment down from 3 months to one day • Deployed Oracle Advanced Analytics $200MFraudulent transactions prevented per year
- 11. Copyright © 2015 Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Internal/Restricted/Highly Restricted 11 Path to conversion Mix and effectiveness Measuring ROI Attribution Logo if approved, Anonymous story without logo also OK. Suitable photograph Full screen. Arrange behind the border. Summary Headline • 3-4 bullets of highlights • Deployed these Oracle Products MetricNeed business value, not IT performance
- 12. Copyright © 2015 Oracle and/or its affiliates. All rights reserved. | Oracle Big Data Momentum: On-premises Customers around the World
Editor's Notes
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- The publishing industry has seen its share of disruption over the years. Online publishing is changing the business model and economics quite significantly. One Oracle customer located just north of Brussels in Belgium is using big data to help them manage that change. With physical newspapers and magazines there's not much to measure. When that content moves online (that’s digitization) there's a potential treasure trove of data: what articles do they read, when do they read them, on what device, and so on (that’s datafication). de Persgroep have used that new information to create a much more detailed view of their customers and prospects. They use this model in their prospecting activities to segment their customer base. They have found, for example, that they can improve their calling campaigns by a factor of 6 to certain segments, which is a huge saving in time and money. By understanding what kinds of articles are read at different times of the day and on different devices, they've been able to give important guidance to their creative team. This means that the right content is published when customers are ready to consume it, increasing overall satisfaction. They can predict with 92% accuracy who is likely not going to renew their newspaper subscription, which enables them to tailor their approach and retain more customers, and as you know it’s much cheaper to retain an existing customer than acquire a new one. All this shows up where it matters most: in the bottom line and in their overall competitiveness in their market. Today, de Persgroep have actually widened the gap between themselves and closest competing company by more than 20%
- For more background on this customer there is a story on oracle.com: http://www.oracle.com/us/corporate/customers/customersearch/globacom-1-big-data-ss-2207715.html Globacom is the leading provider of mobile phone services in Nigeria with a presence in several other west African countries. They had several issues that they wanted to address with their big data project and we’ll focus on two of them. They needed to understand what was going on with their network so they could accurately pass on information to subscribers calling in with problems. They also wanted to improve first resolution (basically solve more problems on the first call, rather than requiring multiple calls) which helps them to save on costs. Using mCentric’s xDR Navigator running on the Big Data Appliance enabled them to both analyze network events much faster (about 3 minutes down to about 5 seconds, which is where the 40x comes from) but it also means that the CSR can answer customers more quickly and more effectively. That figure of 35,000 minutes saved per day corresponds to about 80 FTE, so a big staff saving, in addition to improving the customer experience. The whole project took about 10 weeks which was under the allocated 16 weeks. And the big data appliance went from arriving at the facility to ingesting production data in just 5 days.
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- Oracle Real Time Decisions provides a powerful and easy-to-use solution that helps us operationalize our big data—without the need for a large number of data scientists,” said Therron Hofsetz, director, software applications, Holland America Line N.V. “We especially appreciate that it is easy to install and multichannel friendly—meaning we can combine data from websites, call centers, enterprise applications, and more. As important, we can quickly determine if an offer is effective. Rather than Holland enforcing business rules that may or may not be actually effective -- they may be sort of tribal lore or tribal knowledge within the company -- Real-Time Decisions is taking actual analytical information, fact-based decision-making for marketing and using it in a real-time context to provide that optimized content and that optimized experience for our guests. http://www.oracle.com/us/corporate/customers/customersearch/holland-america-1-rtd-2565715.html clickstream data merged with loyalty program interests and preferences merged with sales transactional history are what they use to drive the actions they take with the customer. Their goal is to target prospects, actual customers prior to the cruise, as well as customers who are currently cruising. They look to increase cross-sell and up-sell of things like on-shore excursions. Not only are these profitable for Holland America, but customers who take these extra packages are generally happier with their vacation than those who don’t. So it’s a win all around.
- Company is FiServ who have
- As of 20 October 2015 DECLINED: Against Corporate Policy: ACC, Regions Financial, P&G, Toyota, Softbank, Clorox, WIND, Starbucks, Sabre, Liberty Global, State Street, BATM (DOD) Too Early:CIRSA, UniCredit and Statnett Issues (can’t ask right now): iPass Shelfware (not using): BAE System, Deutsche Bank, CME --Deloitte – not sure if they will release product APPROVED TO USE: -- Wargaming.net, CaixaBank, Thompson Reuters, dunnhumby, 84.51, mCentric, Accenture, Alpha Bank, Garanti Bank, 7&i Holdings, De Persgroep, CERN, NHS-BSA Nara Institute, Globacom, Payback, Graydon, WSSC, SunTrust Outstanding requests: -- Airbus – no response from request --Randstad – rep is checking --Smart Communications (chasing answer) --NHS (chasing answer) --Generali -- Mediahuis -- State of MN (working on it) --Telefonica (not yet approved) --Pole emploi.fr – not yet ready for referencing --H3G – not yet ready for referencing --NTT Communications – Ref Mgr has requested approval. --Abu Dhabi Police – approach when live --Softbank – never got a response for OOW Notes from Neil’s NDA Analyst slide: Accenture is a partner; not a customer Mcentric is a partner; not a customer Mideast Data Systems (not verified as customer or partner) Mayo Clinic (not verified as customer) CMA Systems (not verified as customer or partner) Cosmote (not verified as customer or partner) VerySell (not verified as customer or partner) MN Sure (not verified as customer or partner) VX logo – (not sure what company this is) ==================================