2011 NFL Solution to avoid a work stoppage. This presentation is lengthy and detailed. But if your livelihood depends on preventing an NFL work stoppage, it's important you invest the and read this. It's the first step in creating a long-term solution and resolution for the NFL, and all concerned parties.

1. 2011 NFL SOLUTION AVOIDING A WORK STOPPAGE 1 Jason Mathas © Copyright 2010-11 • Jason@JasonMathas.com

2. A WORK STOPPAGE BENEFITS NO ONE Projected 2011 revenue for the NFL is $9B. Equitable distribution of revenue is critical for all participants. But increasing net revenue for all is more important than leveraging percentage. 50% of a $9B+ yearly business is more valuable than 100% of a $0-4.4B business. The revenue lost during a full year work stoppage will require 9 years to recoup if total yearly revenue increased by 1B per year after work stoppage. That is an optimistic/unrealistic projection to expect an average of 11-12% growth (compared to $9B/year) over the next 9 years. Jason Mathas © Copyright 2010-11 • Jason@JasonMathas.com 2

3. INCREASE REVENUE IN 16-GAME REGULAR SEASON WITH STRATEGIC PLAN FOR EXPANSION Instead of spending more time on difficult negotiations for an increase in regular season games, there is great potential for significantly more revenue under the current 16-game regular season. Efforts and energy by league, owners, players association and players are better spent maximizing revenue under current system, than recreating it. While efficiently increasing revenue under current system, a plan for expansion (within the next 3-5 years) can be developed to benefit everyone involved. Jason Mathas © Copyright 2010-11 • Jason@JasonMathas.com 3

4. ADVANCING NEGOTIATIONS League, owners and players can all reap greater profits from current system without increasing to an 18-game regular season. Significant additional revenue is being left on the table and completely overlooked. Greater revenue, an improved NFL product and satisfied participants (league, owners, players) can coexist. By removing the “18-Game Regular Season” barrier, negotiations can advance to other critical issues: Revenue sharing Rookie wage scale Retired players’ benefits Jason Mathas © Copyright 2010-11 • Jason@JasonMathas.com 4

5. 18 GAME SEASON DOES NOT ADD REVENUE GAMES 4 pre-season + 16 regular season=20 games/team 2 pre-season + 18 regular season=20 games/team This is simply a redistribution, rather than addition. Theoretically more regular season games should result in more revenue, but in practical application the ROI will not justify the change. But there is a way to generate more revenue without altering the current pre/regular season (4+16) format. Jason Mathas © Copyright 2010-11 • Jason@JasonMathas.com 5

6. NFL INSTANT REVENUE INCREASE WITHOUT 18-GAME REGULAR SEASON Post-season games (on a 1 to 1 comparison) are far more valuable for revenue generation than pre-season or regular season games. Compare total revenue generated during 11 post-season games (4 rounds-wild card to Super Bowl) with the highest revenue generated by 11 regular season games. Increasing post-season games is the most efficient way to increase revenue without implementing an 18-game regular season, and combating the resultant resistance from players and NFLPA. Jason Mathas © Copyright 2010-11 • Jason@JasonMathas.com 6

7. MORE “MEANINGFUL” GAMES, NOT SIMPLY “MORE” GAMES Adding games does not guarantee long-term revenue increases, without a strategic transitional plan. Adding games without a strategic plan devalues and dilutes the NFL product. This can weaken the NFL’s position for future tv contract negotiations. 18-game regular season is not the most efficient method to increase revenue. Plus it risks alienating advertisers/sponsors, players and fans. Post-Season/Playoff games intensify the NFL product. Playoff expansion creates a solution for the league, owners and players that is equitable and profitable. Jason Mathas © Copyright 2010-11 • Jason@JasonMathas.com 7

8. PLAYERS WON’T OBJECT TO MORE “MEANINGFUL” GAMES The 2010 Packers played 24 games The 2007 Giants played 24 games The 2005 Steelers played 24 games 4 pre-season games 16 regular season games 4 post-season games Wild card teams reaching the Super Bowl play 4 additional games No player has ever resisted playing more than 16 games, when additional games are played in the post-season. But they’re already resisting the concept of more than 16 games in the regular season. Jason Mathas © Copyright 2010-11 • Jason@JasonMathas.com 8

9. ADDITIONAL GAMES REPACKAGED, MADE MORE APPEALING Under the current 12-team NFL playoff tournament, an 18-game regular season creates greater likelihood of more inconsequential games during the final month of the season. More inconsequential games translates into less player and fan interest because playoff teams are set and final games don’t impact teams that qualify. Qualifying more teams for post-season ensures competitive games during every week of the season. Teams will battle for 1st round byes, 1st round home games and the precious few remaining 1st round road games in playoffs. Jason Mathas © Copyright 2010-11 • Jason@JasonMathas.com 9

10. INCENTIVIZE TEAMS TOEARN 17TH GAME Generating the most possible revenue is a combination of putting the best product on the field to create fan interest, resulting in stadium sellouts, high tv ratings and ultimately more lucrative tv contracts with networks. Increasing the number of regular season games doesn’t automatically ensure all teams will do their absolute best to be competitive for the duration of the season. Rewarding the top 24 teams provides the motivation for all 32 to focus on attempting to win every game, rather than resting starters late in the season (once a playoff spot is secured) or playing for draft position (when eliminated from post-season contention). Jason Mathas © Copyright 2010-11 • Jason@JasonMathas.com 10

11. REWARDS AND REPERCUSSIONS Players who perform well earn more money. Players who don’t perform well make less or are cut. Teams should be subject to the same paradigm. Teams with the best records qualify for the post-season, play more games and earn more money. Teams who don’t qualify for the playoffs, play less games and make less money. The onus should be on both players AND teams to perform well in order to earn increased compensation and generate more revenue. Jason Mathas © Copyright 2010-11 • Jason@JasonMathas.com 11

12. REGULAR SEASON PERFORMANCE DETERMINES POST-SEASON APPEARANCE(S) AND REVENUE POTENTIAL Make the post-season, play more games, generate more revenue. Miss the post-season, play less games, generate less revenue. 18-game regular season means 9 home games per team Additional meaningful games can be created without immediate expansion to 18-game regular season. 16-game regular season with 24-team playoff expansion system guarantees: Minimum of 9 home games for 16 of 32 teams=50% 100% increase over current system (from 8 to 16) Minimum of 17 meaningful games for 24 of 32 teams=75% 100% increase over current system (from 12 to 24) If 24 teams make the playoffs, a slow start or marginal record will not cause a team to jettison talent or play for next year because the real possibility for a playoff spot still exists. Jason Mathas © Copyright 2010-11 • Jason@JasonMathas.com 12

13. PLAYOFF GAMES ARE GUARANTEED SELLOUTS, RATINGS WINNERS & AD REVENUE GOLDMINES Adding 2 regular season games (games 17 & 18) will likely result in many empty stadiums, disgruntled season ticket holders/fans and local blackouts for teams out of the playoff picture. This dilutes the quality of play and tarnishes the reputation of the NFL. Adding an additional round of playoffs, creates a 17th game for 75% of teams and provides the opportunity to contend for a Super Bowl. This translates into more sold out stadiums because of more meaningful games. Jason Mathas © Copyright 2010-11 • Jason@JasonMathas.com 13

14. POST-SEASON PARTICIPATION Current NFL Playoff System qualifies 12 teams in a single-elimination tournament 12/32=38% of teams make post-season NBA Qualifies 16/30 teams=53% 4 round playoff system (best of 7 series format) results in numerous games and opportunities for revenue. MLB Qualifies 8/30 teams=27% But Triple and Quadruple elimination format of NBA and MLB requires too much time for resolution. Jason Mathas © Copyright 2010-11 • Jason@JasonMathas.com 14

15. NFL PLAYOFF PARTICIPATION HISTORY In a 32-team league (2002-2010) 12/32 teams make playoffs=38% In a 30-team league (1995-2001) 12/30 teams made playoffs=40% In a 28-team league (1990-1995), 12/28 teams made playoffs=43% In 1982* 16/28 teams made playoffs=57% (*strike shortened season) In a 28-team league (1978-1989) 10/28 teams made playoffs=36% In a 28-team league (1976-1977) 8/28 teams made playoffs=29% In a 26-team league (1970-1975) 8/26 teams made playoffs=30% The NFL has already gone as high as 57% of teams qualifying for post-season in 1982. Then, “necessity demanded creativity”. The “loss of revenue” consequences of a work stoppage in 2011 are considerably greater. Now “crisis demands resolution”. Jason Mathas © Copyright 2010-11 • Jason@JasonMathas.com 15

16. VIABLE AND FEASIBLE POST-SEASON SOLUTIONS FOR NFL Current NFL system is 4-Round Playoff: 12/32 teams make playoffs=38% 11 post-season games (including Super Bowl) Solution #1 5-Round Playoff: 24/32 teams make playoffs=75% 23 post-season games (including Super Bowl) Solution #2 Separate PPT 19 post-season games (including Super Bowl) Solution#3 Separate PPT 13 post-season games (including Super Bowl) Jason Mathas © Copyright 2010-11 • Jason@JasonMathas.com 16

17. 24-TEAM PLAYOFF BENEFITS Solution #15-Round Playoff: 24/32 teams make playoffs=75% 23 post-season games (including Super Bowl) Qualifying more teams for playoffs will make regular season more competitive and compelling throughout all 16 games. Teams like Giants and Bucs are rewarded, rather than punished, for a 10-6 record (that earned the Packers a chance at a Super Bowl and ultimately a championship), but eliminated them from post-season because of tiebreakers and division alignment. Fewer teams are mathematically eliminated with 4-6 games remaining. More playoff teams means more competitive/compelling regular season games, more exciting playoff games and the resultant increase in playoff revenue. Jason Mathas © Copyright 2010-11 • Jason@JasonMathas.com 17

18. MOTIVATING TEAMS TO COMPETE IN ALL 16 REGULAR SEASON GAMES 8 teams (1-4 from each conference) are guaranteed a 1st round bye, 2nd round home game and the shortest, most direct path to the Super Bowl. 8 teams (5-8 from each conference) are guaranteed 1st round home games. 8 teams (9-12 from each conference) are guaranteed a playoff berth and 1st round road games. Jason Mathas © Copyright 2010-11 • Jason@JasonMathas.com 18

19. TEAMS 1-4 WILL PLAY HARDER, ALL SEASON, WITH EXPANDED PLAYOFFS The top record in each conference secures home-field advantage throughout the playoffs. This creates motivation to play for more than simply a playoff spot and 1st round bye. The ranking of teams 1-4 can be altered pending the outcome of all 16 regular season games, especially the last 4, because all 32 teams will still be in contention, playing hard, late in the season despite record. Teams ranked 1-4 will play hard all season to earn home-field advantage throughout the playoffs to earn a 1st round bye by finishing in the top 4 to not slip to 5-8 in conference and be forced to play a 1st round home game to not slip to 9-12 in conference and be forced to play a 1st round road game To not slip out of the playoffs altogether Jason Mathas © Copyright 2010-11 • Jason@JasonMathas.com 19

20. TEAMS 5-8 WILL PLAY HARDER, ALL SEASON, WITH EXPANDED PLAYOFFS 8 teams (5-8 from each conference) are guaranteed a 1st round home game. Qualifying for the playoffs and earning a home game, even without a 1st round bye creates an easier path to the Super Bowl. The ranking of teams 5-8 can be altered pending the outcome of all 16 regular season games, especially the last 4, because all 32 teams will still be in contention, playing hard, late in the season despite record. Teams ranked 5-8 will play hard all season to possibly move into the top 4 and earn a 1st round bye to not slip to 9-12 in conference and be forced to play a 1st round road game To not slip out of the playoffs altogether Jason Mathas © Copyright 2010-11 • Jason@JasonMathas.com 20

21. TEAMS 9-12 WILL PLAY HARDER, ALL SEASON, WITH EXPANDED PLAYOFFS 8 teams (9-12 from each conference) are guaranteed a playoff spot and 1st round road game. Qualifying for the playoffs earns teams a 17th game and the opportunity to compete for a chance to advance to the Super Bowl. The ranking of teams 9-12 can be altered pending the outcome of all 16 regular season games, especially the last 4, because all 32 teams will still be in contention, playing hard, late in the season despite record. Teams ranked 9-12 will play hard all season to possibly move into the top 4 and earn a 1st round bye. to earn a 1st round home game by finishing ranked 5-8. to maintain a position in the top 12 and prevent post-season elimination. Jason Mathas © Copyright 2010-11 • Jason@JasonMathas.com 21

22. TEAMS 13-16 WILL PLAY HARDER, ALL SEASON, WITH EXPANDED PLAYOFFS 8 teams (13-16 from each conference) have the opportunity to control their own destiny and earn a playoff spot, in spite of a slow start or mid-season slump. The possibility of controlling destiny by winning games will create motivation to stay focused all season long. Qualifying for the playoffs by moving up from position 13-16 to a top 12 ranking earns teams a 17th game and the opportunity to compete and potentially advance to the Super Bowl. As long as there’s a legitimate opportunity to compete for a world championship, greater effort will be put forth. The ranking of teams 13-16 can be altered pending the outcome of all 16 regular season games, especially the last 4. Teams ranked 13-16 will play hard all season to possibly move into the top 12 and earn a playoff berth. to potentially earn a 1st round home game by finishing ranked 5-8 to go from “out of” the playoffs to “in”, simply by winning remaining games. Jason Mathas © Copyright 2010-11 • Jason@JasonMathas.com 22

23. 24-TEAM PLAYOFF DETAILS 5 Round post-season (including Super Bowl). Top 12 records from each conference qualify. Playoff seeding/rank based on overall record compared to other teams in conference (with applicable tiebreakers). Teams 1-4 in each conference (not necessarily division winners) receive 1st round bye and 2nd round home game. Teams 5-8 in each conference play 1st round home game. Teams 9-12 in each conference play 1st round road game Jason Mathas © Copyright 2010-11 • Jason@JasonMathas.com 23

24. 24-Team PlayoffRound 1 (8 Games) Wild card “Qualification Round”-GAME 17 Teams 5-12 in each conference play in 1st round. Teams 5-8 host home games, teams 9-12 travel. 5 vs 12, 6 vs 11, 7 vs 10, 8 vs 9 24 teams reduced to 16 during round 1. Winners advance and play road game in 2nd round. Jason Mathas © Copyright 2010-11 • Jason@JasonMathas.com 24

25. 24-Team 2011 NFL Post-Season Solution-Round 1 Mock Tournament Bracket-Wild Card Qualification Round Jason Mathas © Copyright 2010-11 • Jason@JasonMathas.com 25 ROUND 1 8 GAMES January 8-9 ROUND 3 4 GAMES January 22-23 ROUND 4 2 GAMES January 30 ROUND 2 8 GAMES January 15-16 ROUND 5 SUPER BOWL February 13 1 NEW ENGLAND (H) Rank/Seed is based on overall conference record 5 INDIANAPOLIS (H) 12 TENNESSEE 6 KANSAS CITY (H) 11 HOUSTON 4 NY JETS (H) AFC 3 BALTIMORE (H) 7 SAN DIEGO (H) 10 MIAMI • Teams 5-8 host 1st round playoff games • Teams 9-12 play 1st round road playoff games • 1st round winners advance • Top 4 teams earn 1st round bye • Top 4 teams host 2nd round playoff games • 2nd round matchups (lowest seeds at highest seeds) 8 JACKSONVILLE (H) 9 OAKLAND 2 PITTSBURGH (H) 1 ATLANTA (H) 5 GREEN BAY (H) 12 DALLAS 6 NY GIANTS (H) 11 MINNESOTA 4 PHILADELPHIA (H) NFC 3 NEW ORLEANS (H) 7 TAMPA BAY (H) 10 DETROIT 8 SEATTLE (H) 9 ST LOUIS 2 CHICAGO (H)

26. 24-TEAM PLAYOFF ROUND 1 SCHEDULING-OPTION 1 Option 1 (8 Games) 3 Saturday Games/3 Sunday Games/2 Monday Games Saturday & Sunday 1:30 PM EST-1 Game (East Coast Host Team) Saturday & Sunday 5:00 PM EST-1 Game Saturday & Sunday 8:30 PM EST-1 Game Monday 7:00 PM EST-1 Game (East Coast Host Team) Monday 10:30 PM EST-1 Game (West Coast Host Team) This expands revenue opportunities over 3 days, but also requires more viewer commitment. But the Monday addition is a familiar adaptation for NFL fans. This option provides a singular national audience focus for all 8 games, which creates national ad revenue increases. Jason Mathas © Copyright 2010-11 • Jason@JasonMathas.com 26

27. 24-Team 2011 NFL Post-Season Solution-Round 1 Mock Tournament Bracket-Wild Card Qualification Round Jason Mathas © Copyright 2010-11 • Jason@JasonMathas.com 27 ROUND 1 8 GAMES January 8-10 ROUND 3 4 GAMES January 22-23 ROUND 4 2 GAMES January 30 ROUND 2 8 GAMES January 15-17 ROUND 5 SUPER BOWL February 13 1 NEW ENGLAND (H) Rank/Seed is based on overall conference record 5 INDIANAPOLIS (H) 12 TENNESSEE 6 KANSAS CITY (H) 11 HOUSTON Round 1-Scheduling Option 1 3 Saturday Games/3 Sunday Games/2 Monday Games Saturday January 8 (1:30 PM EST)-Tampa Bay vs Detroit Saturday January 8 (5:00 PM EST)-Jacksonville vs Oakland Saturday January 8 (8:30 PM EST)-Indianapolis vs Tennessee Sunday January 9 (1:30 PM EST)-Kansas City vs Houston Sunday January 9 (5:00 PM EST)-San Diego vs Miami Sunday January 9 (8:30 PM EST)-Green Bay vs Dallas Monday January 10 (7:00 PM EST)-NY Giants vs Minnesota Monday January 10 (10:30 PM EST)-Seattle vs St Louis 4 NY JETS (H) AFC 3 BALTIMORE (H) 7 SAN DIEGO (H) 10 MIAMI 8 JACKSONVILLE (H) 9 OAKLAND 2 PITTSBURGH (H) 1 ATLANTA (H) 5 GREEN BAY (H) 12 DALLAS 6 NY GIANTS (H) 11 MINNESOTA 4 PHILADELPHIA (H) NFC 3 NEW ORLEANS (H) 7 TAMPA BAY (H) 10 DETROIT 8 SEATTLE (H) 9 ST LOUIS 2 CHICAGO (H)

28. 24-TEAM PLAYOFF ROUND 1 SCHEDULING-OPTION 2 Option 2 (8 Games) 1 Friday Game/3 Saturday Games/3 Sunday Games/1 Monday Game Friday 9:00 PM EST-1 Game Saturday & Sunday 1:30 PM EST-1 Game (East Coast Host Team) Saturday & Sunday 5:00 PM EST-1 Game Saturday & Sunday 8:30 PM EST-1 Game Monday 8:30 PM EST-1 Game (East Coast Host Team) This expands revenue opportunities over 4 days, but also requires more viewer commitment. The preparation week is shortened for teams playing in Friday game, and requires concerted efforts to alert fans of new Friday playoff game. This option provides a singular national audience focus for all 8 games, which creates national ad revenue increases. Jason Mathas © Copyright 2010-11 • Jason@JasonMathas.com 28

29. 24-Team 2011 NFL Post-Season Solution-Round 1 Mock Tournament Bracket-Wild Card Qualification Round Jason Mathas © Copyright 2010-11 • Jason@JasonMathas.com 29 ROUND 1 8 GAMES January 7-10 ROUND 3 4 GAMES January 22-23 ROUND 4 2 GAMES January 30 ROUND 2 8 GAMES January 14-17 ROUND 5 SUPER BOWL February 13 1 NEW ENGLAND (H) Rank/Seed is based on overall conference record 5 INDIANAPOLIS (H) 12 TENNESSEE 6 KANSAS CITY (H) Round 1-Scheduling Option 2 1 Friday Game/3 Saturday Games/3 Sunday Games/1 Monday Game Friday January 7 (9:00 PM EST)-Seattle vs St Louis Saturday January 8 (1:30 PM EST)-Tampa Bay vs Detroit Saturday January 8 (5:00 PM EST)-Jacksonville vs Oakland Saturday January 8 (8:30 PM EST)-Indianapolis vs Tennessee Sunday January 9 (1:30 PM EST)-Kansas City vs Houston Sunday January 9 (5:00 PM EST)-San Diego vs Miami Sunday January 9 (8:30 PM EST)-Green Bay vs Dallas Monday January 10 (8:30 PM EST)-NY Giants vs Minnesota 11 HOUSTON 4 NY JETS (H) AFC 3 BALTIMORE (H) 7 SAN DIEGO (H) 10 MIAMI 8 JACKSONVILLE (H) 9 OAKLAND 2 PITTSBURGH (H) 1 ATLANTA (H) 5 GREEN BAY (H) 12 DALLAS 6 NY GIANTS (H) 11 MINNESOTA 4 PHILADELPHIA (H) NFC 3 NEW ORLEANS (H) 7 TAMPA BAY (H) 10 DETROIT 8 SEATTLE (H) 9 ST LOUIS 2 CHICAGO (H)

30. 24-TEAM PLAYOFF ROUND 1 SCHEDULING-OPTION 3 Option 3 (8 Games) 4 Saturday Games/4 Sunday Games Saturday & Sunday 1:30 PM EST-2 Games (East Coast Host Team) Saturday & Sunday 5:00 PM EST-1 Game Saturday & Sunday 8:30 PM EST-1 Game This consolidates scheduling into 2 days, but requires 4 games to run concurrently (2 Saturday, 2 Sunday). This option does not provide a singular national audience focus for all 8 games, which is an overall national ad revenue concern. Jason Mathas © Copyright 2010-11 • Jason@JasonMathas.com 30

31. 24-Team 2011 NFL Post-Season Solution-Round 1 Mock Tournament Bracket-Wild Card Qualification Round Jason Mathas © Copyright 2010-11 • Jason@JasonMathas.com 31 ROUND 1 8 GAMES January 8-9 ROUND 3 4 GAMES January 22-23 ROUND 4 2 GAMES January 30 ROUND 2 8 GAMES January 15-16 ROUND 5 SUPER BOWL February 13 1 NEW ENGLAND (H) Rank/Seed is based on overall conference record 5 INDIANAPOLIS (H) 12 TENNESSEE 6 KANSAS CITY (H) 11 HOUSTON 4 NY JETS (H) Round 1-Scheduling Option 3 4 Saturday Games/4 Sunday Games Saturday January 8 (1:30 PM EST) -Jacksonville vs Oakland Saturday January 8 (1:30 PM EST) -Tampa Bay vs Detroit Saturday January 8 (5:00 PM EST)-Seattle vs St Louis Saturday January 8 (8:30 PM EST)-Indianapolis vs Tennessee Sunday January 9 (1:30 PM EST)-Kansas City vs Houston Sunday January 9 (1:30 PM EST)-NY Giants vs Minnesota Sunday January 9 (5:00 PM EST)-San Diego vs Miami Sunday January 9 (8:30 PM EST)-Green Bay vs Dallas AFC 3 BALTIMORE (H) 7 SAN DIEGO (H) 10 MIAMI 8 JACKSONVILLE (H) 9 OAKLAND 2 PITTSBURGH (H) 1 ATLANTA (H) 5 GREEN BAY (H) 12 DALLAS 6 NY GIANTS (H) 11 MINNESOTA 4 PHILADELPHIA (H) NFC 3 NEW ORLEANS (H) 7 TAMPA BAY (H) 10 DETROIT 8 SEATTLE (H) 9 ST LOUIS 2 CHICAGO (H)

32. 24-Team PlayoffRound 2 (8 Games) “Elimination Round”-GAME 18 for road teams, GAME 17 for home teams Teams 1-4 in each conference had bye in Round 1. 16 teams remain in Round 2 (8 per conference) Top 4 teams in each conference host home game in 2nd round. 1 vs 4th ranked advancing team from 1st round. 2 vs 3rd ranked advancing team from 1st round. 3 vs 2nd ranked advancing team from 1st round. 4 vs 1st ranked advancing team from 1st round. 16 teams reduced to 8 in round 2. Jason Mathas © Copyright 2010-11 • Jason@JasonMathas.com 32

33. 24-Team 2011 NFL Post-Season Solution-Round 2 Mock Tournament Bracket-Elimination Round Jason Mathas © Copyright 2010-11 • Jason@JasonMathas.com 33 ROUND 1 8 GAMES January 8-9 ROUND 3 4 GAMES January 22-23 ROUND 4 2 GAMES January 30 ROUND 2 8 GAMES January 15-16 ROUND 5 SUPER BOWL February 13 1 NEW ENGLAND (H) Rank/Seed is based on overall conference record 5 INDIANAPOLIS (H) 8 JACKSONVILLE 12 TENNESSEE 6 KANSAS CITY (H) 5 INDIANAPOLIS 11 HOUSTON 4 NY JETS (H) AFC 3 BALTIMORE (H) 7 SAN DIEGO (H) 6 KANSAS CITY 10 MIAMI • Top 4 teams (each conference) host 2nd round games • 2nd round matchups (lowest seeds at highest seeds) • 2 highest advancing seeds in each conference host 3rd round home playoff game • 2 lowest advancing seeds in each conference play 3rd round road playoff game 8 JACKSONVILLE (H) 7 SAN DIEGO 9 OAKLAND 2 PITTSBURGH (H) 1 ATLANTA (H) 5 GREEN BAY (H) 8 SEATTLE 12 DALLAS 6 NY GIANTS (H) 5 GREEN BAY 11 MINNESOTA 4 PHILADELPHIA (H) NFC 3 NEW ORLEANS (H) 7 TAMPA BAY (H) 6 NY GIANTS 10 DETROIT 8 SEATTLE (H) 7 TAMPA BAY 9 ST LOUIS 2 CHICAGO (H) Mock Results are based on highest winning seeds advancing combined with 2011 winners.

34. 24-TEAM PLAYOFF ROUND 2 SCHEDULING-OPTION 1 Option 1 (8 Games) 3 Saturday Games/3 Sunday Games/2 Monday Games Saturday & Sunday 1:30 PM EST-1Game (East Coast Host Team) Saturday & Sunday 5:00 PM EST-1 Game Saturday & Sunday 8:30 PM EST-1 Game Monday 7:00 PM EST-1 Game (preferably East Coast Host Team) Monday 10:30 PM EST-1 Game (preferably West Coast Host Team) This expands revenue opportunities over 3 days, but also requires more viewer commitment. But the Monday addition is a familiar adaptation for NFL fans. Monday games could require earlier start times to accommodate national audiences, depending on team/city matchups. This option provides a singular national audience focus for all 8 games, which creates national ad revenue increases. Jason Mathas © Copyright 2010-11 • Jason@JasonMathas.com 34

35. 24-Team 2011 NFL Post-Season Solution-Round 2 Mock Tournament Bracket-Elimination Round Jason Mathas © Copyright 2010-11 • Jason@JasonMathas.com 35 ROUND 1 8 GAMES January 8-10 ROUND 3 4 GAMES January 22-23 ROUND 4 2 GAMES January 30 ROUND 2 8 GAMES January 15-17 ROUND 5 SUPER BOWL February 13 1 NEW ENGLAND (H) Rank/Seed is based on overall conference record 5 INDIANAPOLIS (H) 8 JACKSONVILLE 12 TENNESSEE 6 KANSAS CITY (H) 5 INDIANAPOLIS 11 HOUSTON 4 NY JETS (H) Round 2-Scheduling Option 1 3 Saturday Games/3 Sunday Games/2 Monday Games Saturday January 15 (1:30 PM EST) -Baltimore vs Kansas City Saturday January 15 (5:00 PM EST)-Pittsburgh vs San Diego Saturday January 15 (8:30 PM EST)-NY Jets vs Indianapolis Sunday January 16 (1:30 PM EST)-Chicago vs Tampa Bay Sunday January 16 (5:00 PM EST)-Atlanta vs Seattle Sunday January 16 (8:30 PM EST)-New England vs Jacksonville Monday January 17 (7:00 PM EST)-Philadelphia vs Green Bay Monday January 17 (10:30 PM EST)-New Orleans vs NY Giants AFC 3 BALTIMORE (H) 7 SAN DIEGO (H) 6 KANSAS CITY 10 MIAMI 8 JACKSONVILLE (H) 7 SAN DIEGO 9 OAKLAND 2 PITTSBURGH (H) 1 ATLANTA (H) 5 GREEN BAY (H) 8 SEATTLE 12 DALLAS 6 NY GIANTS (H) 5 GREEN BAY 11 MINNESOTA 4 PHILADELPHIA (H) NFC 3 NEW ORLEANS (H) 7 TAMPA BAY (H) 6 NY GIANTS 10 DETROIT 8 SEATTLE (H) 7 TAMPA BAY 9 ST LOUIS 2 CHICAGO (H) Mock Results are based on highest winning seeds advancing combined with 2011 winners.

36. 24-TEAM PLAYOFF ROUND 2 SCHEDULING-OPTION 2 Option 2 (8 Games) 1 Friday Game/3 Saturday Games/3 Sunday Games/1 Monday Game Friday 8:30 PM EST-1 Game Saturday & Sunday 1:30 PM EST-1 Game (East Coast Host Team) Saturday & Sunday 5:00 PM EST-1 Game Saturday & Sunday 8:30 PM EST-1 Game Monday 8:30 PM EST-1 Game (East Coast Host Team) This expands revenue opportunities over 4 days, but also requires more viewer commitment. The preparation week is shortened for teams playing in Friday game, and requires concerted effort to alert fans of new Friday playoff game. This option provides a singular national audience focus for all 8 games, which creates national ad revenue increases. Jason Mathas © Copyright 2010-11 • Jason@JasonMathas.com 36

37. 24-Team 2011 NFL Post-Season Solution-Round 2 Mock Tournament Bracket-Elimination Round Jason Mathas © Copyright 2010-11 • Jason@JasonMathas.com 37 ROUND 1 8 GAMES January 7-10 ROUND 3 4 GAMES January 22-23 ROUND 4 2 GAMES January 30 ROUND 2 8 GAMES January 14-17 ROUND 5 SUPER BOWL February 13 1 NEW ENGLAND (H) Rank/Seed is based on overall conference record 5 INDIANAPOLIS (H) 8 JACKSONVILLE 12 TENNESSEE 6 KANSAS CITY (H) 5 INDIANAPOLIS Round 2-Scheduling Option 2 1 Friday Game/3 Saturday Games/3 Sunday Games/1 Monday Game Friday January 14 (8:30 PM EST)-New Orleans vs NY Giants Saturday January 15 (1:30 PM EST)-Baltimore vs Kansas City Saturday January 15 (5:00 PM EST)-Atlanta vs Seattle Saturday January 15 (8:30 PM EST)-Pittsburgh vs San Diego Sunday January 16 (1:30 PM EST)-Chicago vs Tampa Bay Sunday January 16 (5:00 PM EST)-Philadelphia vs Green Bay Sunday January 16 (8:30 PM EST)-New England vs Jacksonville Monday January 17 (8:30 PM EST)-NY Jets vs Indianapolis 11 HOUSTON 4 NY JETS (H) AFC 3 BALTIMORE (H) 7 SAN DIEGO (H) 6 KANSAS CITY 10 MIAMI 8 JACKSONVILLE (H) 7 SAN DIEGO 9 OAKLAND 2 PITTSBURGH (H) 1 ATLANTA (H) 5 GREEN BAY (H) 8 SEATTLE 12 DALLAS 6 NY GIANTS (H) 5 GREEN BAY 11 MINNESOTA 4 PHILADELPHIA (H) NFC 3 NEW ORLEANS (H) 7 TAMPA BAY (H) 6 NY GIANTS 10 DETROIT 8 SEATTLE (H) 7 TAMPA BAY 9 ST LOUIS 2 CHICAGO (H) Mock Results are based on highest winning seeds advancing combined with 2011 winners.

38. 24-TEAM PLAYOFF ROUND 2 SCHEDULING-OPTION 3 Option 3 (8 Games) 4 Saturday Games/4 Sunday Games Saturday & Sunday 1:30 PM EST-2 Games (East Coast Host Team) Saturday & Sunday 5:00 PM EST-1 Game Saturday & Sunday 8:30 PM EST-1 Game This consolidates scheduling into 2 days, but requires 4 games to run concurrently (2 Saturday, 2 Sunday). This option does not provide a singular national audience focus for all 8 games, which is an overall national ad revenue concern. Jason Mathas © Copyright 2010-11 • Jason@JasonMathas.com 38

39. Jason Mathas © Copyright 2010-11 • Jason@JasonMathas.com 39 24-Team 2011 NFL Post-Season Solution-Round 2 Mock Tournament Bracket-Elimination Round ROUND 1 8 GAMES January 8-9 ROUND 3 4 GAMES January 22-23 ROUND 4 2 GAMES January 30 ROUND 2 8 GAMES January 15-16 ROUND 5 SUPER BOWL February 13 1 NEW ENGLAND (H) Rank/Seed is based on overall conference record 5 INDIANAPOLIS (H) 8 JACKSONVILLE 12 TENNESSEE 6 KANSAS CITY (H) 5 INDIANAPOLIS 11 HOUSTON 4 NY JETS (H) Round 2-Scheduling Option 3 4 Saturday Games/4 Sunday Games Saturday January 15 (1:30 PM EST)-Baltimore vs Kansas City Saturday January 15 (1:30 PM EST)-Philadelphia vs Green Bay Saturday January 15 (5:00 PM EST)-New England vs Jacksonville Saturday January 15 (8:30 PM EST)-New Orleans vs NY Giants Sunday January 16 (1:30 PM EST)-Chicago vs Tampa Bay Sunday January 16 (1:30 PM EST)-Atlanta vs Seattle Sunday January 16 (5:00 PM EST)-Pittsburgh vs San Diego Sunday January 16 (8:30 PM EST)-NY Jets vs Indianapolis AFC 3 BALTIMORE (H) 7 SAN DIEGO (H) 6 KANSAS CITY 10 MIAMI 8 JACKSONVILLE (H) 7 SAN DIEGO 9 OAKLAND 2 PITTSBURGH (H) 1 ATLANTA (H) 5 GREEN BAY (H) 8 SEATTLE 12 DALLAS 6 NY GIANTS (H) 5 GREEN BAY 11 MINNESOTA 4 PHILADELPHIA (H) NFC 3 NEW ORLEANS (H) 7 TAMPA BAY (H) 6 NY GIANTS 10 DETROIT 8 SEATTLE (H) 7 TAMPA BAY 9 ST LOUIS 2 CHICAGO (H) Mock Results are based on highest winning seeds advancing combined with 2011 winners.

40. 24-Team PlayoffRound 3 (4 Games) Divisional Round-GAME 19 for teams 5-12 advancing, GAME 18 for teams 1-4 advancing 8 teams (4 per conference) advanced from round 2 and qualify for round 3 2 highest ranked advancing teams from each conference host home games 1st ranked team vs 4th ranked team 2nd ranked team vs 3rd ranked team 8 teams reduced to 4 in round 3. Jason Mathas © Copyright 2010-11 • Jason@JasonMathas.com 40

41. 24-Team 2011 NFL Post-Season Solution-Round 3 Mock Tournament Bracket-Divisional Round Jason Mathas © Copyright 2010-11 • Jason@JasonMathas.com 41 ROUND 1 8 GAMES January 8-9 ROUND 3 4 GAMES January 22-23 ROUND 4 2 GAMES January 30 ROUND 2 8 GAMES January 15-16 ROUND 5 SUPER BOWL February 13 1 NEW ENGLAND (H) 1 NEW ENGLAND (H) Rank/Seed is based on overall conference record 5 INDIANAPOLIS (H) 8 JACKSONVILLE 12 TENNESSEE 6 KANSAS CITY (H) Round 3-Scheduling 2 Saturday Games/2 Sunday Games Saturday January 22 (4:00 PM EST) Pittsburgh vs Baltimore Saturday January 22 (8:30 PM EST) Atlanta vs Green Bay Sunday January 23 (4:00 PM EST) Chicago vs New Orleans Sunday January 23 (8:30 PM EST) New England vs NY Jets 5 INDIANAPOLIS 4 NY JETS 11 HOUSTON 4 NY JETS (H) AFC 3 BALTIMORE (H) 7 SAN DIEGO (H) 3 BALTIMORE 6 KANSAS CITY 10 MIAMI 8 JACKSONVILLE (H) 7 SAN DIEGO 2 PITTSBURGH (H) 9 OAKLAND 2 PITTSBURGH (H) 1 ATLANTA (H) 5 GREEN BAY (H) 1 ATLANTA (H) 8 SEATTLE 12 DALLAS 6 NY GIANTS (H) 5 GREEN BAY 11 MINNESOTA 5 GREEN BAY • Top 2 teams (each conference) host 3rd round games • 3rd round matchups (lowest seeds at highest seeds) • Highest advancing seeds (each conference) host 3rd round home playoff game • 2 lowest advancing seeds in each conference play 3rd round road playoff game 4 PHILADELPHIA (H) NFC 3 NEW ORLEANS (H) 7 TAMPA BAY (H) 3 NEW ORLEANS 6 NY GIANTS 10 DETROIT 8 SEATTLE (H) 7 TAMPA BAY 2 CHICAGO (H) 9 ST LOUIS 2 CHICAGO (H) Mock Results are based on highest winning seeds advancing combined with 2011 winners.

42. 24-Team PlayoffRound 4 (2 Games) Conference Championship Round-GAME 20 for teams 5-12 advancing, GAME 19 for teams 1-4 advancing. Highest ranked advancing teams host home game against lower ranked winners from divisional round. 4 teams reduced to 2 in round 4. Winners advance to Super Bowl. Jason Mathas © Copyright 2010-11 • Jason@JasonMathas.com 42

43. 24-Team 2011 NFL Post-Season Solution-Round 4 Mock Tournament Bracket-Conference Championships Jason Mathas © Copyright 2010-11 • Jason@JasonMathas.com 43 ROUND 1 8 GAMES January 8-9 ROUND 3 4 GAMES January 22-23 ROUND 4 2 GAMES January 30 ROUND 2 8 GAMES January 15-16 ROUND 5 SUPER BOWL February 13 1 NEW ENGLAND (H) 1 NEW ENGLAND (H) Rank/Seed is based on overall conference record 5 INDIANAPOLIS (H) 8 JACKSONVILLE 12 TENNESSEE 4 NY JETS 6 KANSAS CITY (H) 5 INDIANAPOLIS 4 NY JETS 11 HOUSTON Sunday January 30 6:30 PM EST 4 NY JETS (H) AFC 3 BALTIMORE (H) 7 SAN DIEGO (H) 3 BALTIMORE 6 KANSAS CITY 10 MIAMI 2 PITTSBURGH (H) 8 JACKSONVILLE (H) 7 SAN DIEGO 2 PITTSBURGH (H) 9 OAKLAND 2 PITTSBURGH (H) 1 ATLANTA (H) 5 GREEN BAY (H) 1 ATLANTA (H) 8 SEATTLE 12 DALLAS 5 GREEN BAY 6 NY GIANTS (H) 5 GREEN BAY 11 MINNESOTA 5 GREEN BAY 4 PHILADELPHIA (H) Sunday January 30 3:00 PM EST NFC 3 NEW ORLEANS (H) 7 TAMPA BAY (H) 3 NEW ORLEANS 6 NY GIANTS 10 DETROIT 2 CHICAGO (H) 8 SEATTLE (H) 7 TAMPA BAY 2 CHICAGO (H) 9 ST LOUIS 2 CHICAGO (H) Mock Results are based on highest winning seeds advancing combined with 2011 winners.

44. 24-TEAM PLAYOFFROUND 5 (SUPER BOWL) GAME 21 for teams 5-12 (per conference) advancing, GAME 20 for teams 1-4 (per conference) advancing. Conference Champions meet in Super Bowl to determine league champion. Jason Mathas © Copyright 2010-11 • Jason@JasonMathas.com 44

45. 24-TEAM 2011 NFL POST-SEASON SOLUTION MOCK TOURNAMENT BRACKET-ROUNDS 1-5 Jason Mathas © Copyright 2010-11 • Jason@JasonMathas.com 45 ROUND 1 8 GAMES January 8-9 ROUND 3 4 GAMES January 22-23 ROUND 4 2 GAMES January 30 ROUND 2 8 GAMES January 15-16 ROUND 5 SUPER BOWL February 13 1 NEW ENGLAND (H) 1 NEW ENGLAND (H) Rank/Seed is based on overall conference record 5 INDIANAPOLIS (H) 8 JACKSONVILLE 12 TENNESSEE 4 NY JETS 6 KANSAS CITY (H) 5 INDIANAPOLIS 4 NY JETS 11 HOUSTON 4 NY JETS (H) 2 PITTSBURGH AFC 3 BALTIMORE (H) 7 SAN DIEGO (H) 3 BALTIMORE 6 KANSAS CITY 10 MIAMI 2 PITTSBURGH (H) 8 JACKSONVILLE (H) 7 SAN DIEGO 2 PITTSBURGH (H) 9 OAKLAND 2 PITTSBURGH (H) 1 ATLANTA (H) 5 GREEN BAY (H) 1 ATLANTA (H) 8 SEATTLE 12 DALLAS 5 GREEN BAY 6 NY GIANTS (H) 5 GREEN BAY 11 MINNESOTA 5 GREEN BAY 4 PHILADELPHIA (H) NFC 5 GREEN BAY 3 NEW ORLEANS (H) 7 TAMPA BAY (H) 3 NEW ORLEANS 6 NY GIANTS 10 DETROIT 2 CHICAGO (H) 8 SEATTLE (H) 7 TAMPA BAY 2 CHICAGO (H) 9 ST LOUIS 2 CHICAGO (H) Mock Results are based on highest winning seeds advancing combined with 2011 winners.

46. MORE PLAYOFF TEAMS, NOT LESS, MAKES NFL MORE COMPETITIVE Seattle (7-9) beat New Orleans (11-5). 7-9 teams (even 6-10 teams, in some instances) can be dangerous in the post-season. Records are not always indicative of outcome. Post-Season single elimination tourney elevates intensity and excitement across the board. Qualifying more teams greatly increases the likelihood all teams will put forth their best effort and put the best possible product on the field during every regular season game. Jason Mathas © Copyright 2010-11 • Jason@JasonMathas.com 46

47. EXPANDED PLAYOFF PROOF 2002-2010 (32 TEAMS) 2002-2010 Average of 14.4 teams finished .563 or better 45% of teams finished 9-7 or better Average of 18.2 teams finished .500 or better 60% of teams finished 8-8 or better Average of 21.4 teams finished .438 or better 67% of teams finished 7-9 or better Average of 3.1 teams with winning records (.563 or better) didn’t make the playoffs. 9.6% of teams with winning records were excluded from playoffs Seattle proved a 7-9 team can win a playoff game. Qualifying teams 7-9 or better creates a very competitive post-season tournament. This system prevents teams not qualifying for playoffs with better records than teams qualifying. This system rewards the best records with home games, regardless of division standings. Jason Mathas © Copyright 2010-11 • Jason@JasonMathas.com 47

48. 2002 DATA SUPPORTING EXPANDED PLAYOFF 2002 16 teams (50%) finished 9-7 (.563) or better 4 teams with winning records were excluded from post-season The Jets, Dolphins and Patriots all finished 9-7, but a tiebreaker qualified Jets and eliminated Dolphins and Patriots Teams shouldn’t be punished for identical records to advancing teams (unless they’re sub .500). 19 teams (59%) finished 8-8 (.500) or better 5 teams (16%) finished 7-9 (.438) 24 teams finished .438 or better 75% of teams finished 7-9 or better Jason Mathas © Copyright 2010-11 • Jason@JasonMathas.com 48

49. 2003 DATA SUPPORTING EXPANDED PLAYOFF 2003 14 teams (44%) finished 9-7 (.563) or better 2 teams with winning records were excluded from post-season. The Dolphins and Broncos finished 10-6, but only the Broncos earned a playoff spot. 16 teams (50%) finished 8-8 (.500) or better 3 teams (9%) finished 7-9 (.438) 19 teams finished .438 or better 59% of teams finished 7-9 or better Jason Mathas © Copyright 2010-11 • Jason@JasonMathas.com 49

50. 2004 DATA SUPPORTING EXPANDED PLAYOFF 2004 13 teams (41%) finished 9-7 (.563) or better 3 teams (Jacksonville, Baltimore and Buffalo) with winning records were excluded from post-season St Louis and Minnesota finished 8-8 and made the playoffs. New Orleans and Cincinnati didn’t with the same 8-8 record. 17 teams (53%) finished 8-8 (.500) or better 3 teams (9%) finished 7-9 (.438) 20 teams finished .438 or better 63% of teams finished 7-9 or better Jason Mathas © Copyright 2010-11 • Jason@JasonMathas.com 50

51. 2005 DATA SUPPORTING EXPANDED PLAYOFF 2005 17 teams (53%) finished 9-7 (.563) or better 5 teams with winning records were excluded from post-season 18 teams (56%) finished 8-8 (.500) or better 0 teams finished 7-9 (.438) 18 teams finished .438 or better 56% of teams finished 7-9 or better Jason Mathas © Copyright 2010-11 • Jason@JasonMathas.com 51

52. 2006 DATA SUPPORTING EXPANDED PLAYOFF 2006 12 teams (38%) finished 9-7 (.563) or better Denver (9-7) was excluded from post-season, eliminated by Kansas City (identical 9-7 record) in division. Dallas and Seattle (both 9-7) made playoffs, as did the NY Giants (8-8). 20 teams (63%) finished 8-8 (.500) or better 3 teams (9%) finished 7-9 (.438) 23 teams finished .438 or better 72% of teams finished 7-9 or better Jason Mathas © Copyright 2010-11 • Jason@JasonMathas.com 52

53. 2007 DATA SUPPORTING EXPANDED PLAYOFF 2007 13 teams (41%) finished 9-7 (.563) or better Cleveland finished 10-6, but failed to make the playoffs, though Pittsburgh finished 10-6, won the division and made playoffs due to tiebreakers. Washington and Tampa Bay finished 9-7, but both made playoffs with worse records than Cleveland. 17 teams (53%) finished 8-8 (.500) or better 7 teams (22%) finished .438 or better 24 teams finished .438 or better 75% of teams finished 7-9 or better Jason Mathas © Copyright 2010-11 • Jason@JasonMathas.com 53

54. 2008 DATA SUPPORTING EXPANDED PLAYOFF 2008 16 teams (50%) finished 9-7 (.563) or better 6 teams with winning records were excluded from post-season New England and Atlanta finished 11-5, but did not qualify for the playoffs. San Diego (8-8), Arizona (9-7), Philadelphia (9-6-1), and Minnesota (10-6) all made the playoffs. 21 teams (66%) finished 8-8 (.500) or better 2 teams (6%) finished .438 or better 23 teams finished .438 or better 72% of teams finished 7-9 or better Jason Mathas © Copyright 2010-11 • Jason@JasonMathas.com 54

55. 2009 DATA SUPPORTING EXPANDED PLAYOFF 2009 15 teams (47%) finished 9-7 (.563) or better 3 teams with winning records were excluded from post-season Baltimore, Pittsburgh and Houston all finished 9-7, but only Baltimore qualified for playoffs because of tiebreakers and division alignment. 20 teams (63%) finished 8-8 (.500) or better 3 teams (9%) finished 7-9 (.438) 23 teams finished .438 or better 72% of teams finished 7-9 or better Jason Mathas © Copyright 2010-11 • Jason@JasonMathas.com 55

56. 2010 DATA SUPPORTING EXPANDED PLAYOFF 2010 14 teams (44%) finished 9-7 (.563) or better 3 teams with winning records were excluded from post-season Philadelphia, NY Giants and Tampa Bay all finished 10-6, but only Philadelphia qualified for playoffs because of tiebreakers and division alignment. San Diego finished 9-7, Oakland and Jacksonville finished 8-8, but only Seattle (7-9) made the playoffs. 16 teams (50%) finished 8-8 (.500) or better 3 teams (9%) finished .438 or better 19 teams finished .438 or better 59% of teams finished 7-9 or better Jason Mathas © Copyright 2010-11 • Jason@JasonMathas.com 56

57. TOTAL REVENUE GAMES16 OR 18 GAME SCHEDULE 20 games per team=320 total games 4 pre-season + 16 regular season=320 total games 2 pre-season + 18 regular season=320 total games Current post-season is 11 games (including Super Bowl) for a grand total of 331 total revenue games (“+1” counting the Pro Bowl). Pre-season games are not highly regarded, but teams and fans are still excited about the possibility of success for the year. In many cases, the final 2-4 regular season games (in an 18-game season) will be less compelling for teams mathematically eliminated from post-season contention than pre-season games. This already occurs with a 16-game regular season. The result is low attendance and even lower regard for the increase in games. Jason Mathas © Copyright 2010-11 • Jason@JasonMathas.com 57

58. TRANSITION AWAY FROM 4 PRE-SEASON GAMES MUST BE STRATEGIZED BEFORE IMPLEMENTED 4 pre-season games allow for teams to tune-up and are part of the ritual/schedule/routine of training camp. 4 pre-season games, more importantly, allow for the evaluation of new talent, questionable talent and fading talent. 4 pre-season games prepare players for the regular season, physically and mentally, over the course of an entire month. Pre-season games can be reduced, but only with a specifically designed plan created with the players, not dictated to them. People will resist what they’re told to do, but will embrace what they help design. Reducing pre-season games from 4 to 2 doesn’t make long-term financial sense until overall games (pre and regular season) exceed 20, not simply equal 20 by redistribution. Jason Mathas © Copyright 2010-11 • Jason@JasonMathas.com 58

59. INCREASE TOTAL REVENUE GAMES WITHOUT RESISTANCE All players want to become world champions and win the Super Bowl. Psychologically players will risk more and play harder during the post-season than they will during the regular season (especially compared to the pre-season). Players will resent all injuries suffered (from nagging to catastrophic) to varying degrees. But those suffered during pre-season and regular season much more than those suffered during post-season play, especially in a Super Bowl. Those games matter because there’s something at stake…legacy, football immortality etc. Expanding the post-season with more teams and more games is the most efficient way to increase total league revenue and improve the NFL product among all 32 teams. Jason Mathas © Copyright 2010-11 • Jason@JasonMathas.com 59

60. POST-SEASON REVENUE GAMES ARE MORE THAN DOUBLED Expanding the playoff format from 12 to 24 teams, (from 4 to 5 rounds), gives more teams the legitimate opportunity to compete for a Super Bowl. This format change increases total post-season games per year from 11 to 23. That’s 12 additional high-profile/high revenue playoff games. Total post-season revenue will more than double. Post-season games are guaranteed sellouts. Games 15-18 during the regular season are not guaranteed sellouts when a team has already secured a playoff spot and pulled starters or is out of the race. Jason Mathas © Copyright 2010-11 • Jason@JasonMathas.com 60

61. 24-TEAM PLAYOFF EXPANSIONBENEFITS LEAGUE, OWNERS, PLAYERS AND BOTTOM LINE FOR ALL NFL creates a more equitable playoff opportunity for all 32 teams, making the regular season more valuable/profitable. All teams play harder for the duration of the regular season to fortify playoff positions or earn spots in the post-season. 16 teams/owners earn minimum of 9 home games. 24 teams/owners earn minimum of 17 games. Players have a better chance of getting to and winning Super Bowl. Significantly more money is made without a significant increase in workload over current system. Jason Mathas © Copyright 2010-11 • Jason@JasonMathas.com 61