1.
The Upcoming Trend of
Display Advertising and Lighting Technology
for Retail Store Design
MRC Technology
International Limited
Booth No. : G05
MRC Technology International Ltd.
www.mrct.com.hk
Authorized Agent
Creative Technology International Ltd.

2.
MRC Technology International Limited - Managing Director & Technology Innovator
StorBridge Global (HK) Limited - Vice-President
PHD in Management, Statistics, Mathematics, Physics, Computer Science
Dr. Eddie Hwang
Speaker
• Experience in the world's top 500 enterprises management.
• Over 40 years of experience in promoting hi-tech and
innovative products worldwide in multinational companies.
• Currently holds several patents in the field of advertising.
MRC Technology International Ltd.
www.mrct.com.hk
The Upcoming Trend of Display Advertising
and Lighting Technology for Retail Store Design
Authorized Agent : Creative Technology International Ltd.
Booth No. : G05

3.
Toward
Sustainability
Our products cover a comprehensive
range of applications and we have a
diverse client base
About Us
Established in 1995 with a goal to design
and promote a new innovative technology
that takes the lightbox and signage industry
to another level.
We aim at leading the trend for display
advertising.
Awards
Top 7 - GREEN Enterprise Award
Merit - Sectoral Award
Top Winner - GREEN Innovations Award
Excellence - Productwi$e Award
MRC Technology International Ltd.
www.mrct.com.hk
The Upcoming Trend of Display Advertising
and Lighting Technology for Retail Store Design
Authorized Agent : Creative Technology International Ltd.
Booth No. : G05

4.
INCANDESCENT LAMP
FLUROSCENT TUBE LIGHT
CFL LAMP
LED
OIL GAS LAMP
CANDLE 1800
1810
1879
1934
1976
2006
TIMELINE
LIGHTING TECHNOLOGY
HIGH-CRI LED
Present
MRC Technology International Ltd.
www.mrct.com.hk
Authorized Agent : Creative Technology International Ltd.
Booth No. : G05

5.
Overview
LIGHTING TECHNOLOGY
Lighting & CRI
INCANDESCENT
LAMP
FLUROSCENT
TUBE LIGHT
CFL LAMP LED HIGH CRI LED
90 - 988295
8075 - 85
MRC Technology International Ltd.
www.mrct.com.hk
The Upcoming Trend of Display Advertising
and Lighting Technology for Retail Store Design
Authorized Agent : Creative Technology International Ltd.
Booth No. : G05

6.
 LIGHTING TREND
 HIGH CRI
-20
0
20
40
60
80
100
CRI R1 R2 R3 R4 R5 R6 R7 R8 R9 R10 R11 R12 R13 R14 R15
Conventional Ultra High CRI
General color rendering index CRI is the mean of series R1 to R8
Name Appearance under daylight
R1 Light greyish red
R2 Dark greyish yellow
R3 Strong yellow green
R4 Moderate yellowish green
R5 Light bluish green
R6 Light blue
R7 Light violet
R8 Light reddish purple
R9 Strong red
R10 Strong yellow
R11 Strong green
R12 Strong blue
R13 Light yellowish pink
R14 Moderate olive green
MRC Technology International Ltd.
www.mrct.com.hk

7.
 LIGHTING TREND
 HIGH CRI
HIGH CRI HIGH CRI
LOW CRI LOW CRI
MRC Technology International Ltd.
www.mrct.com.hk
The Upcoming Trend of Display Advertising
and Lighting Technology for Retail Store Design
Authorized Agent : Creative Technology International Ltd.
Booth No. : G05

8.
 LIGHTING TREND
 HIGH CRI
MRC Technology International Ltd.
www.mrct.com.hk
The Upcoming Trend of Display Advertising
and Lighting Technology for Retail Store Design
Authorized Agent : Creative Technology International Ltd.
Booth No. : G05

9.
1839
1867
1985
2000
2004 2010
 BANNER / POSTER
 BILLBOARD
 LIGHTBOX
 DIGITAL SIGNAGE
 3D PROJECTION / DID VIDEO WALL
 LED DISPLAY WALL
INCANDESCENT
LAMP
FLUROSCENT
TUBE LIGHT
CFL LAMP
LED
OIL GAS LAMP
CANDLE
1800
1810
1879
1934
1976
2006
TIMELINE
DISPLAY ADVERTISING
MRC Technology International Ltd.
www.mrct.com.hk

10.
BANNER BILLBOARD LIGHTBOX
DIGITAL
SIGNAGE
DID
VIDEO
WALL
3D
PROJECTION
LED
DISPLAY
WALL
 Physical
 Digital
Overview
DISPLAY ADVERTISING
Display Advertising
MRC Technology International Ltd.
www.mrct.com.hk
The Upcoming Trend of Display Advertising
and Lighting Technology for Retail Store Design
Authorized Agent : Creative Technology International Ltd.
Booth No. : G05

11.
1995 2000 2005 2010 2015
Digital AD
Physical AD
Sales Summary
DISPLAY ADVERTISING IN 20 YEARS
MRC Technology International Ltd.
www.mrct.com.hk
The Upcoming Trend of Display Advertising
and Lighting Technology for Retail Store Design
Authorized Agent : Creative Technology International Ltd.
Booth No. : G05

12.
Concepts
How to
 INSTANT UPDATE
 INTERESTING INTERACTION
 SAVE COST
 CUSTOMER FEEDBACK
CONTENT MANAGEMENT
MRC Technology International Ltd.
www.mrct.com.hk

13.
CONTENT MANAGEMENT
MRC Technology International Ltd.
www.mrct.com.hk
CONTENT Platform AUDIENCE
The Upcoming Trend of Display Advertising
and Lighting Technology for Retail Store Design
Authorized Agent : Creative Technology International Ltd.
Booth No. : G05

14.
CONTENT MANAGEMENT
CONTENT Platform AUDIENCE
MRC Technology International Ltd.
www.mrct.com.hk
The Upcoming Trend of Display Advertising
and Lighting Technology for Retail Store Design
Authorized Agent : Creative Technology International Ltd.
Booth No. : G05

15.
How will a content management system benefit Retail Store ?
MRC Technology International Ltd.
www.mrct.com.hk
The Upcoming Trend of Display Advertising
and Lighting Technology for Retail Store Design
Authorized Agent : Creative Technology International Ltd.
Booth No. : G05

16.
CONTENT MANAGEMENT
Common Advertising Equipment in Retail Store
Platform
Cloud
Video Wall
Kiosk
Landscape / Portrait Monitor
Digital Projector
Portable Device
Facade LED Display Wall
MRC Technology International Ltd.
www.mrct.com.hk

17.
MRC Technology International Ltd.
www.mrct.com.hk
The Upcoming Trend of Display Advertising
and Lighting Technology for Retail Store Design
Authorized Agent : Creative Technology International Ltd.
Booth No. : G05

18.
Cloud Control System + CMS
 Time Scheduling
 Flexible Screen Division
 24/7 Online Access
 Zero Delays
 Single & Central Database for All Stores
 Reduce labour cost
 Etc.
 DIGITAL
 TREND
MRC Technology International Ltd.
www.mrct.com.hk
The Upcoming Trend of Display Advertising
and Lighting Technology for Retail Store Design
Authorized Agent : Creative Technology International Ltd.
Booth No. : G05

19.
 DIGITAL
 TREND
MRC Technology International Ltd.
www.mrct.com.hk
The Upcoming Trend of Display Advertising
and Lighting Technology for Retail Store Design
Authorized Agent : Creative Technology International Ltd.
Booth No. : G05

20.
 INTERESTING INTERACTION
 DIGITAL SIGNAGE & CMS
MRC Technology International Ltd.
www.mrct.com.hk
The Upcoming Trend of Display Advertising
and Lighting Technology for Retail Store Design
Authorized Agent : Creative Technology International Ltd.
Booth No. : G05

21.
 INTERESTING INTERACTION
 DIGITAL – AUGMENTED REALITY
MRC Technology International Ltd.
www.mrct.com.hk
The Upcoming Trend of Display Advertising
and Lighting Technology for Retail Store Design
Authorized Agent : Creative Technology International Ltd.
Booth No. : G05

22.
Frameless Style
 High Quality
 Changing large light box content need to
become much Easier
 Reduce labour cost
 Recyclable
 PHYSICAL
 TREND
MRC Technology International Ltd.
www.mrct.com.hk
The Upcoming Trend of Display Advertising
and Lighting Technology for Retail Store Design
Authorized Agent : Creative Technology International Ltd.
Booth No. : G05

23.
 PHYSICAL
 Frameless Style
MRC Technology International Ltd.
www.mrct.com.hk
The Upcoming Trend of Display Advertising
and Lighting Technology for Retail Store Design
Authorized Agent : Creative Technology International Ltd.
Booth No. : G05

24.
 PHYSICAL
 Frameless Style
MRC Technology International Ltd.
www.mrct.com.hk
The Upcoming Trend of Display Advertising
and Lighting Technology for Retail Store Design
Authorized Agent : Creative Technology International Ltd.
Booth No. : G05

25.
Exceptional Design
Backlit LED
Power LED
Edgelit Panel
Flexible & AgileBIGFOOT TECH.
AVAILABILITY OF INTEGRATION BY PARTS
Sustainable
Product Design
MRC Technology International Ltd.
www.mrct.com.hk
The Upcoming Trend of Display Advertising
and Lighting Technology for Retail Store Design
Authorized Agent : Creative Technology International Ltd.
Booth No. : G05

26.
Are you following the rules?
MRC Technology International Ltd.
www.mrct.com.hk
The Upcoming Trend of Display Advertising
and Lighting Technology for Retail Store Design
Authorized Agent : Creative Technology International Ltd.
Booth No. : G05

27.
Design Rules for Retail stores
 Single & Central Database for All Stores
 Reliability and Security
 Omni-Channel Efficiencies
 Scalability for Business Expansion
 Ease of Remote Access
 Substantially Lower IT & Labour Costs
 Improved Customer Service Capabilities
MRC Technology International Ltd.
www.mrct.com.hk
The Upcoming Trend of Display Advertising
and Lighting Technology for Retail Store Design
Authorized Agent : Creative Technology International Ltd.
Booth No. : G05

28.
STATIC & DYNAMIC
Finding the Right Mix
MRC Technology International Ltd.
www.mrct.com.hk
The Upcoming Trend of Display Advertising
and Lighting Technology for Retail Store Design
Authorized Agent : Creative Technology International Ltd.
Booth No. : G05

29.
Q&A
MRC Technology International Ltd.
www.mrct.com.hk
THANK YOU !!
www.mrct.com.hk
The Upcoming Trend of Display Advertising
and Lighting Technology for Retail Store Design
Booth No. : G05
Authorized Agent : Creative Technology International Ltd.
Booth No. : G05