Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.

Marketing Via Twitter: Fast & Furious 6

My partner, Ethan Nguyen, and I, analyzed two Twitter accounts relating to the movie Fast & Furious 6, then created our own Twitter account to market the new movie.

  • Als Erste(r) kommentieren

  • Gehören Sie zu den Ersten, denen das gefällt!

Marketing Via Twitter: Fast & Furious 6

  1. 1. Thong Ethan NguyenJasmine LeongMoviesMarch 1st, 2013
  2. 2. Vin Diesel Fan PageKeywords used: Vin Diesel Fast and Furious TwitterPage name: Vin Diesel Fan PageURL: https://twitter.com/PromoVinDieselTwitter name: @PromoVinDieselDesign: Profile image-Vin Diesel’s bustHeader photo-textured black default backgroundBackground image-tiled Vin Diesel portrait
  3. 3. Tweeter: Male, 25-35 y.o., US, Vin Dieselpromoter/fanAudience: Diesel fans, males & females, 18-45 y.o., allaround the world, varying incomes & education levelsPurpose:1) Promoting Diesel’s work2) Sharing Diesel’swhereabouts via photos3) Supporting the end ofdomestic violence
  4. 4. Strategies: 1) Communicate news about Diesel’s newmovie Fast & Furious 62) Drive traffic to Facebook.com/stopthedomesticviolence and Twitter page@DomesticV2012Tactics:-Hashtags-Engagement-Posts photos & videos-Gaining followers
  5. 5. Frequency:•3 tweets in February 2013•No tweets from January 2013 to November 2012•Consistent tweets from October 2012 to page’screation in February 2012Critique:•Has a mention•Connection to Fast & Furious 6; interests followers•Engages followers by asking for a retweet
  6. 6. Fast & Furious 6Keywords used: Fast and Furious 6 TwitterPage name: Fast & Furious 6URL: https://twitter.com/FastFuriousTwitter name: @FastFuriousDesign: Profile image-Fast & Furious 6 promotional titleHeader photo-skyBackground image-Fast & Furious 6 promotional shoot
  7. 7. Strategies:• Communicate• Brand• Drive trafficTweeter: The marketing/ PR teamAudience: Mass publicPurpose: Raising public awareness, getting ideas
  8. 8. • Engagement• Hashtags• Link to social media• Gain followers viaretweetingTactics
  9. 9. Tactics cont.• Photos• Videos• Designed For both web andmobile
  10. 10. Frequency:Consistently varied between 1 and 5 posts a dayCritique:•Engages followers by asking for pictures of theirtrucks and asking for a retweet•Uses hashtags wisely•Employs Twitpics
  11. 11. Target audience:•Fans of the Fast and Furious movie series•Males and females (mostly males)•Aged 15 to 50•WorldwideURL: https://twitter.com/Fast6FanTwitter account name: @Fast6FanTwitter page name: Fast&Furious6FanPageExplanation: Distinguish ourselves as a fan-made page aboutFast & Furious 6
  12. 12. Design:Profile photo: Fast & Furious 6 promotional titleHeader photo: Fast & Furious 6 promotional stillBackground photo: Fast & Furious 6 promotionalshootBio strategy: Communicate that we are a fan page for Fast &Furious 6Bio tactics: Link to Apple Trailers page for Fast & Furious 6,promote ourselves as an interesting, up-to-date Twitter
  13. 13. Tactics:1) Link followers to other sources about the movie (photos,videos, articles)Strategy:Promote Fast & Furious 6 to our followers2) Engage followers by asking questions and tweetingcontroversial topics3) Use hashtags

    Als Erste(r) kommentieren

    Loggen Sie sich ein, um Kommentare anzuzeigen.

My partner, Ethan Nguyen, and I, analyzed two Twitter accounts relating to the movie Fast & Furious 6, then created our own Twitter account to market the new movie.

Aufrufe

Aufrufe insgesamt

961

Auf Slideshare

0

Aus Einbettungen

0

Anzahl der Einbettungen

5

Befehle

Downloads

4

Geteilt

0

Kommentare

0

Likes

0

×