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RSQ - advertising is dead.
1.
advertising is dead. long live
advertising.
2.
the way people consume
media is changing. so should the way you communicate.
3.
1704 NEWSPAPER 1867 1920 1928 RADIO STATION TV STATION OUTDOOR
4.
2004 1999 2007 2005 2010
5.
6.
advertise smarter, not harder. think
like your customer.
7.
WEBSITE APP COMMUNITIES GAME FACEBOOK
8.
18-34 FEMALE RUNNING + COOKING
+ MUSIC FESTIVALS FACEBOOK, INSTAGRAM & TWITTER NIKE, LULULEMON, TOYOTA, CUPCAKE WINE, WARBY PARKER BREAKING BAD, HOUSE OF CARDS, ORANGE IS THE NEW BLACK
9.
BRAND BUY
10.
BRAND BUY
11.
RESULT REACH
12.
13.
understand the customer journey. guide
the consumer toward acquisition.
14.
AD BUY
15.
WEBSITE AD BUY FACEBOOK SEARCH
16.
PLAN EXECUTE MEASURE
17.
CAMPAIGN BUILD TO LAST
18.
add value to
the customer’s life. create things people want.
19.
awareness interest desire action
20.
AWARENESS ENGAGE ACTION INTEREST DESIRE
21.
BUSINESS OFFERING TECHNOLOGY CONSUMER PROBLEM ADVERTISING
22.
23.
UTILITY CONVENIENCE VALUE EXPERIENCE
24.
WHAT IS THE
RETURN ON RELATIONSHIP? $$$$$$$$$$$$$ VS. $$ $$$ $$$$$$$ $$$$$$$$$$$$$
25.
26.
27.
www.artcopycode.com/#/film
28.
29.
30.
31.
jarrett@rsq.com @jarrettmccraw linkedin.com/in/jarrettmccraw
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