Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.

Paid, Earned and Owned Media Framework

This document outlines paid, owned and earned media.

Paid is media you buy – you get total control over messaging, reach and frequency, as much as your budget allows; earned is what others say about your brand – you get no control but you can influence outcomes if you’re smart; and owned is content you create (content marketing) – you control the messaging, but not so much whether anyone reads/views it.

Paid, Earned and Owned Media Framework

  1. 1. N t: oe Ma y fh C i s s c l d p t r rq i p y n fr u htss s n o te h e e o i me i l f m e u e a me to s c a k a n a a ao r e tbs i go p , eii a c u t a dfr o t e o c ne tWe s lh g ru s v ry g co ns n o s me y s f o tn. ai n fn p D s n db Dg a J n l L td e i e y itlu g i e g i e mi h v n t ii u s e tii temo e i od roce t as l f me ok ae o d tg eh d h n h sn s d l re t rae i e r w r. n mp a

×