Digital Jungle is cross cultural digital marketing Agency that works with Western organisations to reach a Chinese audience; living in China or abroad. With staff in China, Australia and New Zealand, and with Partners around the World, Digital Jungle can support and service clients in creating powerful online presence for brands wanting to target Chinese living abroad or living in China.

1. Agency Credentials DIGITAL JUNGLE

2. “
Digital Jungle is a cross cultural, digital
marketing Agency, connecting Western
organisations with a Chinese audience
living in China or abroad
”

3. fierce Competition is

4. Our Strengths
We excel at providing our clients with integrated digital marketing programs that resonate with
Chinese:
« We treat each client with full attention, no matter their brand; new or established.
« We provide integrated digital marketing solutions that leverages on our experiences in digital
strategy, digital marketing and e-commerce, as well as an insight into the Chinese digital
landscape.
« We work on multiple digital marketing channels ranging from search engines, relevant
websites, forums and blogs with an emphasis on social media, PR and Online Influencers.
« We have strong local connections and collaborate with influential partners/suppliers.
« We work will clients around the globe that want to reach a Chinese audience.

5. “
What services do Digital Jungle offer?
”

6. Research
Digital Jungle has developed sophisticated social media mining &
data analysis technology for determining consumer insights,
influencers and brand sentiment.
& Insights

7. Social, Search & Content
We work with all major Chinese social & search platforms such as Sina Weibo, Tencent WeChat,
Baidu and Qihoo 360.
« Digital Jungle help’s our clients set up and verify their social media accounts as well as
providing management of your social media accounts. We provide full service content, social
and search marketing; from content strategy, daily updates, customer service to monitoring
and reporting.
« We help our clients promote their social media messages through the use of KOLs (Key
Opinion Leader) and paid campaigns.
« We are experts in Chinese SEO and SEM, providing account setup and full-service
management of SEM on Baidu and Qihoo 360.
« We help our clients with content strategy, development and distribution. Our content team
work with text, graphics and video content formats and are experts in creating attractive,
interesting content assets that Chinese will respond too.

8. Design & Creative

9. E-Commerce
Solutions
Digital Jungle work’s with all major e-commerce platforms and marketing channels to provide our
clients with E-commerce solution and digital marketing.
« We help our clients set up online store on major e-commerce platforms such as Tmall,
Taobao, or 360Buy as well as on their own platforms using Magento, OpenCart,
WooCommerce,.
« We help our clients promote their online store within the e-commerce platform (such as in
Tmall) and through search optimization and paid campaigns.
« We help our clients market their online store, their brands and products on multiple digital
channels, such as Chinese search engines, social media, with online influencers (Key Opinion
Leader), affiliate programs and paid media.
« We can develop specific Chinese language landing pages or mini-sites to showcase products
or offers outside your e-commerce platform.

10. Mobile
Design & Development
We provide years of experience and knowledge of the Chinese mobile market. This specialist area
takes into consideration the UI and UX aspects that work with a Chinese user when engaging with
a small screen device.
MOBILE WEBSITES
We help our clients develop
responsive websites, landing
pages and mini-sites, along
with Chinese translation.
APPLICATIONS
We develop mobile
applications for iOS
and Android.
WECHAT APPS
WeChat has a huge adoption
among Chinese and
organisations can engage
their customers though a
customized WeChat service
account,

11. “
Take a look at some of our recent work
”

12. THE SOLUTION:
We developed a comprehensive Chinese
social media and content marketing
program on Sina Weibo, Douban, Youku
as well as leveraging Chinese vertical
travel sites. Regularly conducted, online
social competitions and outreach
programs to ensure that Chinese
travelers were encouraged to share their
‘South Island’ experiences.
THE ASK:
Christchurch Airport engaged Digital
Jungle to promote tourism into the
South Island of New Zealand,
specifically targeting the Chinese
inbound traveler.

13. Version 13
THE ASK:
Bentley needed to develop a Chinese
social media program and build mobile
apps to allow for more convenient
engagement with the brand.
THE SOLUTION:
Digital Jungle created a comprehensive
Chinese social media program
(WeChat, Weibo and variety of Chinese
BBS sites) that ran for over 2 years.
Also designed many highly functional
automotive apps (iOS & Android).

14. THE SOLUTION:
We developed a comprehensive Chinese social
media, search marketing (Baidu & Qihoo 360)
and content marketing program that all aligned
to provide a consistent message and positioning
for TORO.
THE ASK:
Toro approached Digital Jungle to
develop a digital marketing
strategy with the aim to build
brand awareness in China.

15. THE ASK:
Qatar Airways wanted a Chinese social media activity
to highlight and develop broad awareness for a new
route from Chengdu, China into the Middle East &
Europe.
THE SOLUTION:
We developed a mini-site for a competition that was
integrated into a Sina Weibo application. The game
required people to find and count the hidden images of
small ‘panda bears’ in order to win trips to Europe.
Also involved an offline program at the departure gates
using QR codes to highlight the social activity.

16. THE ASK:
Create an online store (durexjoy.com) where Durex
can sell their products into international markets.
THE SOLUTION:
Developed an International ecommerce strategy to
help Durex China establish an online sales platform
initially targeting the UK & Australia but with an eye
to additional markets over time.
A Magento eCommerce platform was used and
integrated into Salesforce, JDEdwards and
payments gateways as well as shipping/logistics
providers.
Subsequently, providing multi-channel digital
marketing to promote the eShop.

17. THE ASK:
Promote to Chinese tourists
before and when they visit
Australia.
THE SOLUTION:
A paid media program
leveraging Chinese online media
in Australia, supported by a Sina
Weibo program to connect with
Chinese living in Sydney.
Additionally, an eBook was
written and distributed on travel
BBS and forums in China to
provide Chinese looking to travel
to Sydney some useful
information.

18. THE ASK:
Promote Australian real-estate via
a Chinese language website
(www.myfun.com).
THE SOLUTION:
Digital Jungle created a fully
integrated, 360 digital program.
The promotional channels included
social media (supported with key
influencers and paid media),
search marketing (Baidu, Qihoo
360 and Sogou) , affiliate and
content marketing.

19. Recent Clients

20. If You Want To Market To A Chinese Audience
Digital Jungle is the obvious choice!

21. www.digitaljungle.agency
BEIJING | SHANGHAI | SYDNEY | AUCKLAND