1. PERSONAL BRAND EXPLORATION
Jante Sherrod
Project & Portfolio I: Week 1
September 3, YEAR

2. My name is Jante Sherrod. Family is number
one in my life. I am very big on finding a way to
better yourself everyday. I have a passion for the
music and entertainment industry. I have had
experience in the industry since I was 4 years
old. My goal is to help people advance their
career and find new undiscovered talent.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Marketing Managers
• Talent Directors
• Public Relations Specialists
BRAND ARCHETYPE - I am very
passionate about motivating others
and inspiring them to reach their
dreams and passion. I am
determined to achieve the mission
at hand and assist the team anyway
possible.
Agents and Business Managers of artists performers and a

4. TARGET AUDIENCE
Manny Fox
Outreach Plan:
• Research artists that on the rise that have potiential for
growth and engagement
• Follow artists and engange with their post
• Within two weeks of initial engagement send a direct
message with a formal introduction
Unsigned artist
Marissa Valero
Outreach Plan:
• Follow and add on Linkedin
• Send a formal introduction on Linkedin
• Within the next motnth after making connection send a
resume to show my qualifications
HR at Roc Nation
Earl Johnson Outreach Plan:
• Follow and add on Linkedin
• Send out a formal introduction explaining that I am
trying to build my contact list
• Send a follow up message to make a farther connection
Senior A&R at Roc Nation

5. GOALS
Short Term: 2025
• Immediate after graduation I would like an internship
within a record label working with artist.
‣I graduate August 2025. I plan to have an
internship started or applied for by October
2025.
Mid Term: 2026
• Get a job in the industry after my internship
‣Finish up with internship either get a job at that
company or apply to jobs within the industry
Long Term: 2027
• Promote an artist to help build their career in under 6
months
‣Network and post on social media and go to
industry events to help build my network.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Artist Management
SOFT
HARD
Novice / Adept / Expert
Event Management Novice / Adept / Expert
Project management Novice / Adept / Expert
Time management Novice / Adept / Expert
Music theory
SOFT
HARD
Novice / Adept / Expert
Music Notation Novice / Adept / Expert
Novice / Adept / Expert
Teamwork Novice / Adept / Expert
Communication

7. I help artists do career development by
helping with marketing and networking.
PROMISE

8. CREDENTIALS
Work Experience:
• Audio Technician
• Video Technician
Education:
• Personal Trainer, Nutrition Specialist
• Entertainment Business, B.S., Full Sail University 2025
Awards:
• Any awards? If not, change section to
“Leadership Roles” or perhaps “Volunteer
Work”

9. COMPETITION
Cheyenne Arnold
Noteworthy Experience:
• Noteworthy experience goes here
• Noteworthy experience goes here
Jante Sherrod
Industry Experience:
• Artist Management at Roc Nation
Education:
• Berklee College of Music- Business Administration
Bachelors
Skills and Proficiencies:
• Ladership
• Public Speaking
• Critical Thinking
Overall Online Presence:
• 500 connections, has a custom banner image, needs a
new headshot
• Average 70/100
Industry Experience:
• Video and Audio Technician at Urban
Ministries
Education:
• Full Sail University- Entertainment Business Bachelors
Leadership Experience:
• Army
• Urban Ministries
Skills and Proficiencies:
• Leadership
• Customer Service
• Pubic Speaking
Overall Online Presence:
• 240 connections, doesn’t has a banner image, needs a
new headshot
• Grade: Poor 40/100

10. COMPETITION
Stephanie Joseph
Industry Experience:
• Artist Development & A&R Consultant
Education:
• Providence College- Music Performance Bachelors
• Northeastern University- Music Industry Leadership
Masters
Leadership Experience:
• Artist Management and A&R consultant
• Director A&R
Skills and Proficiencies:
• Pianist
• Ear Training
• Sibelius
Overall Online Presence:
• 500 connections, does have a banner image, has a
good headshot
• Grade: Average 65/100
Jante Sherrod
Industry Experience:
• Video and Audio Technician at Urban
Ministries
Education:
• Full Sail University- Entertainment Business Bachelors
Leadership Experience:
• Army
• Urban Ministries
Skills and Proficiencies:
• Leadership
• Customer Service
• Pubic Speaking
Overall Online Presence:
• 240 connections, doesn’t has a banner image, needs a
new headshot
• Grade: Poor 40/100

11. ARTIST MANAGER
For artist who need help building a fan base and
networking within the industry, I provide help with
social media, scheduling network events, shows,
and marketing because it is not easy to get
discovered in the music industry while trying to
maintain everything that takes part in building
yourself up.
JANTE

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Beyond the music
‣ Sept 28, 2023 | online
• Studio One E-Meet
‣ Dec 6,2023 | online
• All musician meet up
‣ Dec, 12, 2023 online
Digital Marketing
• Primary Content: I will create TIkToks and reels to promote
new music and artist.
• Primary Tools: TikTok and Instagram Daily by posting sound
bits of new songs
• Website: I will use it as a way to promote myself and the
services I have to offer
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I will seek a mentor that is willing to help guide me as I
begin my career. My mentor should have experience
working with artists ,venues, and labels. Should be
active within the music and entertainment industry. By
July2024.
Formal Education
• Entertainment Business B.S. Full Sail University 2025
Technical Skills
• Accounting software, Linkedin Jan, 2024
• LexisNexis, Feb, 2024
• Web Page creation Dec, 2023
Soft Skills
• Negotiation March, 2024
• Time management Oct, 2023
• Complex Problem Solving Oct, 2023

14. Jante Sherrod
You know how hard it is to get discovered by a label in the music industry?
Well, what I do is help artist network in the industry and promote their selves
and their music to build their fan base through social media and marketing.
In fact, I have helped artist learn how to network their selves on Tik Tok and
Instagram to build their following.

15. REFERENCES
(n.d.). Hero Brand. Kayeputnam. Retrieved September 3,
2023, from https://www.kayeputnam.com/brandality-quiz/
Joy, C. I. (2020). Music studio with premium, vintage and
analog gear [Photograph]. Unsplash.
https://unsplash.com/photos/ptVBlniJi50