A brief guide on creating and promoting Infographics. The ultimate guide to using infographics to demonstrate industry expertise, create visually engaging content for your audiences, drive traffic to your website or blog and generate leads. What’s inside? • Winning content • Searching for content ideas • Design tips for marketers and designers • How to credit sources • Promoting and creating sharability

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The Power of Infographics
A guide to using infographics to increase brand reach,
build brand affinity and generate leads.
jbh.co.uk/ebooks

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ABOUT THE AUTHOR
Aran Jackson
Creative Director at JBH
Aran is one of the top infographic designers in the country and is a Certified Designer for infographics site Visual.ly.
He’s also worked with many clients in a range of industries to help them communicate achievements, data, tips and
brand stories. In this handy guide, Aran will offer his top tips on creating an infographic that will help your brand build
recognition and get noticed for the right reasons!
Check out Aran’s infographics on the JBH Pinterest page for some inspiration.
jbh_aran
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What is an infographic?
“Data. Sorted. Arranged. Presented visually.”
(1)
Visual.ly
“Infographics are graphic visual representations of
information, data or knowledge”
(2)
Mashable
“Every picture tells a story, as they say, but sometimes it
takes a clever combination of words and pictures to tell a
story quickly, concisely and in an entertaining fashion.”
(3)
Creative Bloq
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The benefits of using infographics
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Demonstrate thought leadership in
your field
Generate leads and increase brand
awareness
Many brands use infographics to provide customers
with bite-size information or to communicate brand
stories as part of their content marketing strategy.
S
hare infographics via social media
to generate followers
Whatever the objective, infographics can be used
online or offline to support marketing activity or as
part of an integrated campaign!
Increase website and blog traffic
FACT
‘Researchers found that colour visuals increase the
willingness to read by 80%’ (4)
Use as part of your content marketing
strategy
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Infographic stats
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A social media infographic we designed for REED generated a 71% increase
in traffic to the www.reedglobal.com website.
Click the titles to
view the infographic
Job Hunting: 10 social media tips to help you stand
out from the crowd Infographic!
A Quick Glance at Love
Infographic
Client: REED
Website traffic: 71% increase to www.reedglobal.com/marketing
Stats: 1.1k views and 200+ social shares on Visual.ly. 71% increased
traffic to reedglobal.com/marketing
Secret to success: Trending theme, impressive stats, fresh design
and sharability.
Client: Dollar Shave Club
Stats: 600+ social shares. 3k views on Visual.ly.
Secret to success: Released just before Valentine’s Day.
Humourous content and design, and high sharability.
How to Spot an Undercover Agent Infographic
Client: Huffington Post
Stats: 4430 Stumble Upons and 5K views on Visual.ly.
153 comments on Huffingtonpost.com
Secret to success: Fun, engaging content and design.
Hundreds of millions invest in their favorite
brands Infographic
Client: eToro
Stats: 650 likes 50 shares via Facebook post.
1500 views on the eToro blog
Secret to success: Evokes interest through big brand names.
Simple English makes it easier for more people to understand.
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Winning content
So there is a myth, that infographics have to include
data or stats. Not true! Content can be any kind of
information that you think will be appealing to your
audience(s).
Quotes, thoughts, processes, ideas, costs,
percentages, tips and statistics – any useful
information. It doesn’t need to include numerical
values to be an infographic!
Content ideas:
• roduct innovation – inform customers of new
P
products or upgrades
• roduct tips – enable customers to get more value
P
out of your products
• Industry data - show expertise in your field and use
it to generate leads
• Lifestyle guides – share fun, informative info that
will interest your customers
• ews, events or cultural trends – what’s going
N
on in the world? Does it present an opportunity for
you?
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Search for content
1.
Start in your company and find out what
employees are talking about
2. sk Customer Service Advisors what support you
A
could offer customers
3. hat’s trending in your industry right now or on
W
your twitter stream?
4. o you have commercial results that will impress
D
stakeholders?
TOP TIPS
Once you have your content sorted, think about the
tone of voice you want to use. Is it consistent with
your brand and your audience(s)?
DON’T FORGET - Make it obvious what you want your
customers, suppliers or colleagues to do, or think, in
response to your content.
5. aunching a new product or service? Give
L
customers a sneak preview!
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Design
Here’s some of the most frequent tips and advice I give out to clients and designers.
What marketers should do:
What designers should do:
• e consistent – Consistency with your units of
B
measurement and length of text (especially if
comparing multiple data sets) will help keep the
infographic symmetrical.
• se the right tools – I’ll stick my neck out here
U
and say that you should be using Adobe Illustrator
to create infographics. I’ve been helping out
designers with advice recently, email me if you
have any questions.
• e concise – If it can be said with less words and
B
still make sense, cut it. Infographics are visual, so
no waffling!
• rovide the designer with the perfect script –
P
Format the text so that the designer has a clear
idea of what text is a header, subheader, graph
label and normal text. Move all of your sources to
the bottom, out of the way.
• void raster graphics and textures – They increase
A
the file size of the exported infographic.
• im to keep it simple and clean - Use your white
A
space well. You are blessed with almost umlimited
space, so there’s no need for your designs to be
crammed.
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How to credit sources
1.
First of all try and use authoritative sources not
Wikipedia!
2. rack the original source and confirm the data
T
How to write the source correctly
Template:
(5)
3. se the most up to date information/statistics
U
available (6)
4. on’t use too many sources to avoid credit
D
mistakes
(Source number)
Author (date published). Publication name. Publisher. URL
For example:
(13)
Aran Jackson (Oct 2013). The Power of Infographics. JBH. jbh.co.uk/ebooks
5. eference the exact URL for that page so others
R
can find the content easily
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How to promote it
As a minimum you should:
•
Use your website and blog to push your infographic
•
Share via social media
•
Add a pin-it button to your infographic so people can share it straight to Pinterest (7)
•
Add an embed code so viewers can share it on their own website (8)
•
Encourage colleagues to share it via their social networks to increase reach
Further:
• Submit to infographic sites (there’s more than Visual.ly...!)
•
Send the infographic to a tailored list of relevant journalists and bloggers
• Write a press release optimised for SEO(9)
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SOURCES
1. What is an infographic? Visual.ly. visual.ly/what-infographic-2
2. he rise of infographics: Marketing in the social media Age. Mashable. mashable.
T
com/2013/01/26/infographics-marketing/
3 7. 5 best infographics on the web. Creative Bloq. www.creativebloq.com/graphic-design-tips/
information-graphics-1232836
4. Why your Brain Craves Infographics. Neoman. www.neomam.com/interactive/13reasons/
5 6. Source Code: 5 Rules of Researching Infographics. Visual.ly. www.blog.visual.ly/source
code-the-5-rules-of-researching-and-sourcing-infographics/
7 8. ow to create an Infographic in an hour. Hubspot. blog.hubspot.com/marketing/free-pptH
infographic-templates-designs-ht
9. Five Ways to get your infographic to go viral. QuickSprout www.quicksprout.
com/2012/06/11/5-ways-to-get-your-infographic-to-go-viral/
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The Power of
Infographics
jbh.co.uk/ebooks