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SPONSOR
REPORT 2012


              1
3 Parque Arte Foundation


Content   01     5 Festival Abierto

                 11   Architecture
               20     Alliances & other Sponsors
               27     Reach
                31    Social Media & Web
                41    Communications
               46     Inauguration
               48     Media Newspaper & Magazine Impressions
               56     Open Tree Collective Art Project
               63     Live Music & Performances

          02   104 Future Editions

          03   107 Financial Report
                                                               2
ParqueArte is a nonprofit organization that produces and
promotes Cultural Events using public spaces in Panama
City. ParqueArte is supported by Abierto Corp., a company
dedicated to providing solutions for Corporate Social
Responsibility, connecting with artistic and cultural groups.




                                                                3
As a region excel in supporting social causes.
Q30.r03 - Total agree - I am much more comfortable shopping in stores or buying products / services from companies that donate to charity.




                                                                                                                         SOURCE: OMG Proprietary Milennials Study, 2011   4
01.
The New Face of CSR in Panamá –

Festival Abierto
                                  5
Festival Abierto is birthed from the dream of living in
a clean Panama where its citizens are environmentally
conscious, and their actions have a positive & concrete
impact towards the sustainability of our environment.


The time is now to initiate actions that generate big
changes in how our society treats Panama’s natural
reserves.


With a focus on endangered marine life, the tropical rain
forest, and native animals, Festival Abierto is a free event,
bringing Panamanian companies, institutions, and NGOs
together to cross-polinate knowledge about the country’s
biodiversity.




                                                                6
A FREE Educational,
Cultural, Scientific &
Artistic Festival for
Panamá
                         7
“A Festival that                “Festival Abierto has a very important role; reach all types of
                                audiences, no matter what their socio economical status is and
will show how                   offer free access to art, in a non intimidating environment.”
to make of our                  Carmen Aleman, ArteConsult Gallery

Earth a healthier
environment.”
Marta Linares de Martinelli,    “With an initiative like this I believe Panama is capable of
First Lady of the Republic of   leading a good path, because the possibilites are there... there is
Panama                          a responsible youth that wants to join these activities.”
                                Olga Sinclair, Artist




                                “Open... a very simple word, very fundamental, but full of promises...”
                                Patrick Dillon, Architect




                                                                                                      8
Enrich people’s lives                               by our focus on image and aesthetics in all
                      The Festival looks to enrich people’s lives         communication campaigns.
                      through education.
                                                                          Trustworthy
                      Education through mobile is a focus to counter      Investment in Festival Abierto is a trustworthy
                      balance its lack of penetration in Latin America,   proposal since it operates as an institution
                      a continent searching for tools to spread           through the Office of the First Lady.
                      information and culture, to impact and enrich
                      the life of its people.
                                                                          Smart Technology
                                                                          Training people in creating efficient power is


MANIFESTO
                      Innovation                                          demonstrated through the Festival. All pavilions
                      Festival Abierto is innovative because of its       are hand-built with smart construction methods
                      artistic and cultural exposure to interactive and   that allow them to consume less; and be reused.
                                                                          Audiences can see first-hand solutions on how
BRAND VALUES          educational communities.
                                                                          to apply technology to reducing waste and

OF FESTIVAL ABIERTO   Festival Abierto uses sustainable spaces, the
                      pavilions, where audiences are able to enter
                                                                          excess materials.

                      and generate collective experiences in new          We also applied this type of intelligence in the
                      behavioral patterns around sustainability.          organizational structure of Festival Abierto. Less
                                                                          is more.
                      Aesthetic Design
                      Festival Abierto parts from a specific aesthetic
                      conscience since it’s created around a structural
                      base.

                      We use the power of architecture to design
                      both physical and digital spaces, exemplified                                                         9
Parque Omar       La Prensa             Bio Museo         Smithsonian




Canal de Panamá   Biblioteca Nacional   Zona Colonial     Taller Cruz Diez




                                          YEAR ONE
                                          INITIAL MEETINGS & PREPARATION

Pecha Kucha
                                                                             10
Architecture
PROCESS & RENDERS




                    11
Modular Explorations
ARCHITECTURE
Process



         Structure Mockup




                                                   Tetra Pak &
                                                   Base Structure
                                                   Construction




                                                              12
ARCHITECTURE
Structure

    1




                   2




               3




                       Details
                       1. LG Mono-X 255W Solar Module
                       2. LG 4W-MR16 LED Lighting Heads
                       3. Tetra Pak Poly-Alum panels




                                                          13
ARCHITECTURE
                     LG Mono-X 255W Solar Module
                     LG 4W-MR16 LED Lighting Heads


                                                                                                                                                                                                                                                                                                                                                                                                                                                                            LG Monocrystalline
                                        LG LIGHTING                                                                                                                                                                                                                                                                                                                                                                                                                         Solar Module
                                            LED MR16
                                                                                                                                                                                                                                                                                                                                                                                                                                                                            LG240M1C / LG235M1C / LG230M1C



                                            LG LED MR16 is the high-efficient light source with                                                                                                                                                                                                                                                                                                                                                                                   Mechanical Properties                                                                                                   Dimensions (mm/in)
                                            excellent thermal dissipation and elegant design.                                                                                                                                                                                                                                                                                                                                                                                 Cells                                             6 x 10
                                            LG LED MR16 is designed to replace conventional                                                                                                                                                                                                                                                                                                                                                                                   Cell vendor                                       LG
                                            standard halogen reflector lamps.
                                                                                                                     e                             BEST e                    e
                                                                                                                                                                          50,000
                                                                                                                                                                                                                                                                                                                           e                          e            e          50,000
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Cell type                                         Monocrystalline

    Recycle      Recycle        PLACE        Compatible       COMFORT            Anti-Glare HIGH
                                                                                              Anti-Glare Control SAVE ECO SAVE
                                                                                                           Energy      40%                           Solution ANGLE
                                                                                                                                                                 SAVE Recycle    Recycle InstallPLACE
                                                                                                                                                                                    Easy          Packaging
                                                                                                                                                                                                          Compatible COMFORT
                                                                                                                                                                                                              NATURAL                                                                         Anti-Glare
                                                                                                                                                                                                                                                                                                    DESIGN Anti-Glare   Energy SAVE 40%Wireless
                                                                                                                                                                                                                                                                                                                             Low-Temp  SAVE   Solution           SAVE                      Easy Install   Packaging   NATURAL               DESIGN    Low-Temp   Wireless
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Cell dimensions                                   156 x 156 mm2                                                                              946.4 / 37.25
                                                                                                                                                                            hrs                                                                                                                                                                                                 hrs                                                                                                                                                                                                                                                                                                                                                             23.4 / 0.92
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                6 x 6 in2                                         2-Ø4.3 / 0.16

                                                                                                                                                                                                                                                                                                                                                                                                                                                                              # of busbar                                       3
                                                              Excellent Alternative
                                                              Significant energy savings over 80% through simple
                                                                                                                     e                                                                Diverse Beam Angles and Colors
                                                                                                                                                                                      A wide range of choices in beam angles and colors.
                                                                                                                                                                                                                                                                                                                           e                                                                                                                                                  Dimensions (L x W x H)                            1632 x 986 x 42 mm
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  11x 6.5 / 0.26
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 (+)        (-)

                                                                                                                                                                                             50,000                                                                                                                                                                           50,000
                                             Compatible       COMFORT                          Energy SAVE
                                                              replacement compared to conventional halogen lamp.                                     Solution                                                                                         Compatible COMFORT
                                                                                                                                                                                                                                                          NATURAL                                                       Energy SAVE                 Solution                                                          NATURAL                                                                                                   64.25 x 38.82 x1.65 in




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     1000 / 39
                                                                                                                                                                                                 hrs                                                                                                                                                                            hrs
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Maximum load (Pa)                                 5400




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            1632 / 64.25
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Weight                                            18.93 kg / 41.73 lb
                                                SHARE                                                                                                                                                                                                     SHARE
                                                                                                                                                                                                                                                                  Silver                                                                                                                                                                                                      Connector type                                    Tyco connector IP 67
                                             Compatible
                                                                                     More than 80%
                                                                                                                 40% SAVE                                                Long LIFE                                                        SunLightCompatible                       DESIGN                               40% SAVE                               Long LIFE                                  SunLight               DESIGN                                       Junction box                                      IP 65 with 3 bypass diodes
                                                                                                                                                                   15°                           36°                                 60°                          Puple                                                                                                                                                                                                                                                                                                                                                          926 / 36.46
                                                                                     Energy Saving                                                                                                                                                                                                                                                                                                                                                                            Length of cables                                  2 x 1000 mm / 2 x 39 in

      e                              e          e                                            e                                    e                e
                                                                                                                                                                                                                                                                  Titan




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             351.8 / 13.9
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  12 x 5 / 0.20
                                               50,000                                                                                                              50,000
e Recycle SAVE 40% SAVE
     Energy  PLACE    Compatible COMFORT
                          Solution   SAVE Anti-Glare
                                                  hrs Anti-Glare Energy SAVE 40% NATURALSolution
                                                          Easy Install Packaging SAVE                                                                DESIGN
                                                                                                                                                  SAVE                hrs         Easy Install Packaging
                                                                                                                                                                                       Low-Temp Wireless NATURAL                                                           DESIGN                          Low-Temp     Wireless                                                                                                                                                 Certifications & Warranty




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              186.8 / 7.4
                                                                                                                                                                         Long LIFE                                                                                                                                                                               Long LIFE

                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Certification (To be                              IEC 61215 Ed.2,                                                                                                                                                                                                 42 / 1.65




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            92.3 / 3.6
      e                                                                                      e
                                                              Energy Saving by High Efficiency                                                                                        Low Maintenance Cost                                                                                                                                                                                                                                                                                                                                                                                                                  986 / 38.82
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              processed or pending)                             IEC 61730, UL 1703                                                           0             5      10    15                  20        25                 30                  35                      40
                                                              Over 80% energy saving yearly compared with standard                                                                    Low maintenance cost due to extremely long lifetime of
                                                              50,000                                                                                               50,000                                                                                                                                                                                                                                                                                                     Product warranty                                  5 years
   Energy SAVE             Compatible COMFORT
                               Solution                       halogen reflector lamp and short payback period of
                                                                hrs               Energy SAVE     NATURALSolution                                            15°      hrs             36° hours.
                                                                                                                                                                                      50,000            60° NATURAL
                                                              about 1.4 Year.                                                                                                                                                                                                                                                                                                                                                                                                 Output warranty of Pmin                           12 years - 90%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             9
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                25 years - 80%                                                            Characteristic Curves
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           8
                                                Annual Electricity Cost (Unit : : USD) Total costCost of Ownership (UnitUSD)
                                                  Annual Electricity Cost USD)
                                                Annual electricity cost (Unit : (UnitUSD) Total Cost of Ownership (Unit : : USD)
                                                                                            Total of ownership                                                     Annual maintenance cost CostUSD) : USD) Total Maintenance costCost 10 Years (UnitUSD) : USD)
                                                                                                                                                                   Annual Maintenance Cost (Unit(Unit
                                                                                                                                                                     Annual Maintenance (Unit : : USD) Total maintenance Costfor 10 yearsYears (Unit
                                                                                                                                                                                                              Total Maintenance for for 10 (Unit : : USD)
                             SHARE                                                                                                                                 $13 cost Cost saving unit 1 unit
                                                                                                                                                                       $13 saving per 1 per
                                                                                                                                                                       Cost saving per 1 unit                                    $117$117 Cost saving unit 1 unit
                                                                                                                                                                                                                                  $117 Cost saving per 1 per
                                                                                                                                                                                                                                       cost saving per 1 unit
                                                    $9.5
                                                      $9.5                                   (USD)
                                                                                                (USD)
                                                                                              10 10                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          6
   40% SAVE                Compatible        Long LIFE                                     40% SAVE
                                                                                               SunLight
                                                                                                     Payback
                                                                                                       Payback
                                                                                                                                    DESIGN
                                                                                                                            Halogen Lamp
                                                                                                                              Halogen Lamp       Long LIFE                                                   SunLight                                   DESIGN
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 Electrical Properties (*STC)
                                                                        80% %
                                                                          80                                                                                        $5.6
                                                                                                                                                                       $5.6
                                                                                                      period
                                                                                                        period                                                                                                                                              75% %
                                                                                                                                                                                                                                                              75                                                                                                                                                                                                                                                                                                                                             4
                                                                                                                                                                                           87% %
                                                                                                                                                                                             87        Lamp replacement
                                                                                                                                                                                                            Lamp replacement       $136
                                                                                                                                                                                                                                     $136                             2nd~10th
                                                                                                                                                                                                                                                                           2nd~10th                                                                                                                                                                                           Max. output (Pmax)                                 240 Wp            235 Wp             230 Wp
                                                                                              5 5    1.4 year
                                                                                                       1.4 year                                                                                        cost cost ($)
                                                                                                                                                                                                            ($)                                                       year year ($) ($)
                                                                                                                                                                                                                                                                           cost cost
                                                                       $1.9
                                                                        $1.9                                               LG LED MR16
                                                                                                                             LG LED MR16                                                                                                                                                                                                                                                                                                                                      Performance tolerance                                                 0 ~+3 %
                                                                                                                                                                    $9.5
                                                                                                                                                                       $9.5                            Annual electricity
                                                                                                                                                                                                            Annual electricity                                        1st year year ($) ($)
                                                                                                                                                                                                                                                                            1st cost cost                                                                                                                                                                                                                                                                                                                    2
                                                                                                                                                                                                       cost cost ($)
                                                                                                                                                                                                            ($)
                                                                                                                                                                                                                                                                      $17$17                                                                                                                                                                                                  Module efficiency                                  14.9 %            14.6 %              14.3 %
                                             Long LIFE
                                                Halogen Lamp BEST LED MR16
                                                  Halogen Lamp LG LED MR16
                                                                 LG                          BEST       1 1    2 2   3 3    4 4    5 (Year)
                                                                                                                                      5 (Year)
                                                                                                                                                 Long LIFE
                                                                                                                                                                     Halogen Lamp LED
                                                                                                                                                                        Halogen Lamp LED
                                                                                                                                                                                                      $1.9
                                                                                                                                                                                                         $1.9                        $18$18
                                                                                                                                                                                                                                             e
                                                                                                                                                                                                                                        Halogen Lamp LED
                                                                                                                                                                                                                                     Halogen Lamp      LED
                                                                                                                                                                                                                                                                      $20$20
                                                                                                                                                                                                                                                                              ee                     e e50,000
                                                                                                                                                                                                                                                                                                               e                     50,000
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              MPP voltage (Vmpp)                                 29.7 V            29.6 V              29.5 V                                0             5           10         15        20        25                 30                  35                     40
                 HIGH           Control HIGH on 12 hrs operation per mayECO the lamp unit price, operatingANGLE andof halogen lamp.
                                            ECO ※Calculation result day, differANGLE $0.11/kwh and 2.2 times replacement product lifetime.
                                          ※Based
                                                   Control               electricity cost
                                                                                by           Recycle conditions Recycle Recycle            Compatible Based on※ Calculation Anti-Glare byAnti-GlareAnti-Glaretimes replacement of halogen lamp.
                                                                                                                                 PLACE Recycle      PLACE 12 hrsCompatiblemay differ the lamp unit price, operating conditions and product lifetime.
                                                                                                                                                    ※
                                                                                                                                                        COMFORToperation per day, electricity cost $0.11/kwh and 2.2 SAVE 40% SAVE
                                                                                                                                                                            results
                                                                                                                                                                                     COMFORT                  Energy    Anti-Glare Energy SAVE 40% SAVE
                                                                                                                                                                                                                                                 Solution SAVE Solution
                                                                                                                                                                                                                                                                     hrs                                                 SAVE Install hrs
                                                                                                                                                                                                                                                                                                                           Easy         Packaging
                                                                                                                                                                                                                                                                                                                                                Easy Install Packaging
                                                                                                                                                                                                                                                                                                                                                     NATURAL                  NATURAL
                                                                                                                                                                                                                                                                                                                                                                                  DESIGN                   DESIGN
                                                                                                                                                                                                                                                                                                                                                                                                              Low-Temp          Low-Temp
                                                                                                                                                                                                                                                                                                                                                                                                                         Wireless          Wireless                           MPP Current (Impp)                                 8.10 A            7.94 A              7.81 A
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 0                5         10         15        20        25                 30                      35                   40
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Open-circuit voltage (Voc)                         36.9 V            36.8 V              36.6 V
                                                              Eco-friendly
                                                              Eco-friendly light source, which contains no mercury and
                                                                                                                                                                                      Wide Application Coverage
                                                                                                                                                                                      Natural light with comfort for wide application.
                                                                                                                                                                                                                                             e                                e                                                                                                                                                                                               Short-circuit current (Isc)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Maximum system voltage
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 8.58 A            8.49 A
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          1000 V (UL 600 V)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       8.37 A
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 9
                                                                                                                                                                                                                                                                                                               50,000                 50,000
                                                              low CO2 emission.                                                                      Compatible          COMFORT
                                                                                                                                                                               Compatible                   COMFORT                     Energy SAVE                       Energy SAVE
                                                                                                                                                                                                                                                                               Solution                    Solution
                                                                                                                                                                                                                                                                                                                 hrs                   hrs             NATURAL                NATURAL                                                                                                                                                                                                                            8
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Series fuse rating (A)                                                 15 A
                                                                                                                                                                                                                                                                                                                                                                                                                                                                            *The electrical properties applies under Standard Test Conditions (STC) with 1000 W/m2 irradiation,                                                                                                                              Isc
                                              Mercury Contents (Unit :: mg)                       CO₂ Emission (Unit : kg)                                                                                                                                                                                                                                                                                                                                                  25°C cell temperature, and AM 1.5 spectrum.                                                                                          6
                                               Mercury Contents (Unit mg)                         CO ² emission (Unit : kgCO²)                                                                                                                                                                                                                                                                                                                                              The rated electrical characteristics are subject to a manufacturing tolerance of 0~3%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                            *The nameplate power output is measured and determined by LG Electronics at its sole and absolute
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             Voc
                                                                         200~250                                                                       SHARE                             SHARE                                                                                                                                                                                                                                                                              discretion.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 4
                                                                                                              99.0
                                                                                                                                                     Compatible                      Compatible                                          40% SAVE                          40% SAVE               Long LIFE             Long LIFE        SunLight                SunLight
                                                                                                                                                                                                                                                                                                                                                                     DESIGN                 DESIGN                                                                                                                                                                                                                                                                                                          Pmax
                                                   100~150
                                                                                                                            80%                                                                                                                                                                                                                                                                                                                                                  Temperature Coefficients                                                                                                        2

                                                                                                                            29.7                                                                                                                                                                                                                                                                                                                                              NOCT                                               45 ± 2 °C
                                                                10~20                 0
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 0                5         10         15        20        25                 30                    35                     40
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Pmax                                               -0.46 %/K
                                                  Metal Halide Fluorescent Mercury   LED                 Halogen Lamps      LED                                                                                                                                                                   Long LIFE             Long LIFE
                                                    Lamps         Lamps    Lamps
                                                                                                                                                               Display racks, lobby, reception areas, corridors, stairway, window etc.                                                                                                                                                                                                                                        Voc                                                -0.34 %/K
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Isc                                                0.046 %/K




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 North America Solar Business Team                                                                                                                           Isc
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 LG Electronics U.S.A. Inc                                                        Product specifications are subject to change without notice,
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 1000 Sylvan Ave, Englewood Cliffs, NJ 07632                                      LG, LG logo, and Life·s Good are trademarks of LG Electronics, Inc. worldwide.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 Contact : lg.solar@lge.com                                                                                                                                 V international copyright laws
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Trademarks and intellectual properties LG Electronics, Inc. are protected byoc
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 http://www.lg-solar.com
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             Pmax




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              14
ARCHITECTURE
Recycled Tetra Pak Poly-Alum panels




                                      Tabla 1: Resistencia a la Tracción, Resistencia a la Flexión y Absorción de Agua de las Placas Recicladas




                                      Tabla 2: Resistencia a la Tracción, Resistencia a la Flexión y Absorción de Agua de las Tejas Recicladas




                                                       Tabla 3: Determinación del índice de propagación superficial de llamas


                                        64




                                                                                                                             15
ARCHITECTURE
Renders




               16
ARCHITECTURE
Final Structures
Day




                   17
18
ARCHITECTURE
Final Structures
Night




                   19
Alliances &
other Sponsors
Private enterprises who participated in Festival Abierto are led
by LG, and all comply with the principles of CSR.




                                                                   20
Participants
2012




               21
TETRA PAK     ROBA MORENA   DONA FELICIDAD




HAPPY POSTS   ROCKISTMO     ECO CREANDO



                                             22
TORTUGUIAS        RECIMETAL                    SEMBRARTE




GLOBAL BRIGADES   ALIANZA ZERO CONTAMINACION   FUNDACIÓN AMANECERES



                                                                      23
YO VOY VERDE       PROGRAMA BANDERA AZUL   ÁNGELES DE LOS ANIMALES




JARDINES URBANOS   CREATE INVEST           FUNDACIÓN OLGA SINCLAIR



                                                                     24
25
26
Reach

        27
Initiating on Earth Day, Festival Abierto impacted the collective conscious
of Panama with more than 10,000 visitors coming to the Park, more than
300,000 people reached via social media, more than 110 publications
(web, newspapers, TV, editorial, and radio), more than 250 banners and
videos on the streets.

300,000 Tetra Pak cartons were recycled into Poly-Alum panels to create
the pavilions at the festival.

During the two days of the Festival we produced 92 kilowatts of
electricity using LG Mono-X solar modules, which is equivalent of
powering 10 average Panamanian households for a day.*

OOH value $65,000. Ad value $47,000. PR value $190,000.
                                             *using 8~10kw a home standard
                                             Metrics were provided by RUA-Porter Novelli Agency.
                                             Electrical metrics provided by PSI energy consultants.	   28
PUBLICATIONS AND PR VALUE




46%   Newpaper: $87,000
28%   Web: $52,000
10%   TV: $37,000
 5%   Editorial: $10,000
 2%   Radio: $4,000




                            Metrics were provided by RUA-Porter Novelli Agency   29
+10,000
 PEOPLE ATTENDANCE


                     30
SOCIAL
MEDIA&WEB
            31
SOCIAL MEDIA                                        Growth
Twitter

                                                    From the 22nd of March - 22 of April a total of 766 people
                                                    followed Festival Abierto on Twitter.



               +1,338
               Followers




                      Tweet Density
                      The density of tweets was
                      constant throughout the
                      campaign with its followers
                      and had the highest           Tweets:
                      interaction vaulues on        Messages originated from the brand.
                      wednesday and saturday at     Replies:
                      noon.                         Messages that the brand writes to respond to other peoples tweets.
                                                    RTs:
                                                    Other peoples tweets that the brand uses to show to its followers.
                                                    FFs:
                                                    User recommendations.
                                                                                                                         32
SOCIAL MEDIA
Twitter

In the days of the festival the number of followers went from 824     Tweets with furthest reach were able ranged from 7,310 to 21,247
to 975. After the festival the number peeked at 1145 displaying the   twitter users.
continues interest.

                                                                                   3 Retweets
                                                                                   21,247 People Reached
                                                                                   Sintoniza YA @mas23tv con los últimos
                                                                                   detalles del #FestivalAbierto!!!




                                                                                                                           18 Tweets
                                                                                                                           1 reply
                                                                                                                           7,310 People
                                                                                                                           Reached
                                                                                                                           Buenos Díaz Amig@s. Estamos
                                                                                                                           super emocionadas que MAÑANA
                                                                                                                           es el Festival Abierto! Vengan al
                                                                                                                           Parque Omar 10 A.M.!
                                                                                                                           no te pierdas! 

                                                                                                                                                               33
SOCIAL MEDIA
Twitter

Trendsmap report displaying second highest tweeted name for April   Hashtracking.com report displays Festival Abierto at 3rd place in
in Panama.                                                          their top ten list of impressions in Panama.




                                                                                                                                        34
SOCIAL MEDIA
Facebook        The Festival Abierto Open Tree announcement and tree gallery had the highest impressions during two
                months, it was later surpassed by the band lineup publication with 75 shares and was seen by over 2,548
Communication   people on Facebook.

                The age group for Festival Abierto followers in Facebook ranged from 18-24 years in the beginning, and
                reached an age group of 34 year olds by the day of the Festival.

                Growth was of 65% in only one month, which is astounding.

+2,225
Likes




                                                                                                                      35
SOCIAL MEDIA
Facebook       In the last 30 days of publication 261 posts (147 from Festival Abierto and 114 from followers), reached
               2,944 participating people with likes and comments to a total of 6,926 (more than twice per person).
Impact         This “voice” allowed that 108,580 people would see the name of Festvial Abierto on Facebook with a
               total of 931,218 (more than 15 times per person).* Festival Abierto’s Facebook page was clicked on over
               187,872 times by followers and non-followers.

               *The two variables mentioned demonstrates possible duplicates of people and is stands for an indicator
               of measurement.




               March 24 - April 22




                                                                                                                          36
SOCIAL MEDIA
Facebook       Fan percentage for 18-25 year olds to 34 year olds reached an equal percentage of 22%-23%.
Distribution
Demographics




                                                                                                            37
SOCIAL MEDIA
Facebook       Facebook fan support maintained a constant growth with the highlighted peak dates being the 21-22 of
               April.
Growth




                                                                                                                      38
SOCIAL MEDIA                               Performance
Facebook
                                            Facebook’s most liked message had a reach to over 2,500 people.




               Publication
               Density
               The highest number of
               participation was reached
               on thursday 9 am, while
               the rest of the days
               conversations remained
               constant with the fans.




                                                                                                              39
WEBSITE
Festivalabierto.com
Visitors Overview

Total Visits: 9,217      Statistics for
                         festivalabierto.com
Unique Visitors: 6,329   March - May 2012                                   Digital Downloable Guide for
                                                                            the Festival was provided to
Pageviews: 15,046                                                           have to reduce the carbon
                                                                            footprint.
Pages/Visit: 1.63
                                               68.71% New Visitor
Avg. Visit Duration: 00:01:48                  6,333 Visits
                                               31.29% Returning Visitor
Bounce Rate: 71.68%                            2,884 Visits

% New Visits: 68.67%




                                                      Location
                                                      Over 50 different countries in
                                                      the world looked at Festival
                                                      Abierto’s website during the
                                                      months of March - May.

                                                             Countries that visited www.festivalabierto.com




                                                                                                              40
COMMUNICATIONS
PRESS CONFERENCE
On March 28 we were honored to have Mrs. Marta Linares de
Martinelli, First Lady of the Republic of Panama to announce
the Plan for 3 years of Festival Abierto.




                                                               41
MEDIA
Press Conference Media Attendance
                             TV    SERTV
                                   RPC

                     NEWSPAPER     LA ESTRELLA
                                   EL VENEZOLANO NEWS
                                   LA PRENSA
                                   LA OPINIÓN
                                   MI DIARIO
                                   LA OPINIÓN

                      MAGAZINES    WEEKEND (Diario la Prensa)
                                   OCEAN DRIVE
                                   MUJER

                          RADIO    RADIO MIA

                    WEB PORTALS    PRENSA.COM
                                   LATERAL PTY

                    INSTITUTIONS   DESPACHO DE LA PRIMERA DAMA
                                   LATERAL

                                                                 42
From left to right:
Adela Mendoza Director of Public Relations LA PRENSA, Se Wo Park President LG, Maria Gilma Arrocha Director for Legal and Art FESTIVAL ABIERTO,
Marta Linares de Martinelli FIRST LADY PANAMA, Ana Melissa Correa President PARQUE ARTE, Jong Hwa Duly Lee Executive Director and Planner FESTIVAL ABIERTO,
Liliana Morales Director of Communications TETRA PAK, Dr. Oris Sanjur, Director for Scientific Support SMITHSONIAN INSTITUTE FOR TROPICAL RESEARCH.




                                                                                                                                                              43
44
45
INAUGURATION
SILENT AUCTION
Art pieces printed on Tetra Pak recycled panels, raised more
than $9,000 Dollars. A number well above all expectations.
The silent auction was carried out by arteconsult Gallery and
Fundación Fundahrte.




                                                                46
MEDIA
Inaugural Celebration




                        47
Media
Newspaper  Magazine Impressions



                                   48
MEDIA
Newspaper  Magazine Impressions




                                   49
MEDIA
Newspaper  Magazine Impressions




                                   50
MEDIA
Newspaper  Magazine Impressions




                                   51
MEDIA
Newspaper  Magazine Impressions




                                   52
MEDIA
Web Impressions




                  53
MEDIA
Messages




           Spreading
          Knowledge
      It was important for us
        to create interest and
      share knowledge using
    the artworks displayed in
   banners in both digital and
             outside displays.




                                 54
MEDIA
OOH


                             Av. Samuel Lewis     Av. Vía Israel   Calle 50




        Causeway de Amador




                             Av. Cincuentenario

                                                                              55
Open Tree
Collective Art
Project
                 56
OPEN TREE COLLECTIVE ART PROJECT
LG PRICE GIVEAWAYS FOR MOST TWEETED TREES




                               No Creative
                               Boundaries
                               Over 220 trees and
                               counting in an amazing
                               palette of styles, colors and
                               voices from people not only
                               in Panama but around the
                               world.




                                                               57
58
59
60
61
62
LIVE
MUSIC 
PERFORMANCES
               63
BAND LINE UP
MAIN STAGE
                  CHILE LOS TRES

               COLOMBIA SYSTEMA SOLAR

                PANAMA RAICES Y CULTURA
                       SEÑOR LOOP
                       CIENFUE
                       CARLOS MÉNDEZ
                       ORQUESTA GARASH
                       LOLAS




                                          64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
LINE UP
STAGE II
            Adrian Benedetti
             One Park at a time: Saving Environmentalism in Panama

             Passing through por Nána+na Danza
             Jaguar Clandestino
             Música por Roba Morena
             YOGA para Niños y Karate
             Teatro Mundo Esperanza (Teatro Casa Esperanza)
             Modelaje de proyecto reciclaje de Plástico
             de Fundación Suiza de Cooperación
             LOS COLORADOS + Launch of New Music Video
             Poesía y Performance de Mar Alzamora
             Teatro Carilimpia
             Yoga para adultos
             One day on Earth




                                                                     79
Passing through por Nána+na Danza   Poesía y Performance de Mar Alzamora



                                                                       80
Music Performances


                     81
Left Top: Música por Roba Morena
Left Bottom: Teatro Mundo Esperanza (Teatro Casa Esperanza)
Right: LOS COLORADOS + Launch of new Music Video

                                                              82
MAP                                                           ENTRADA
                                                              PEATONAL



                  RAMPA BIBLIOTECA                3
                                                      C
  ENTRADA
                  Entrada Festival        2




                                     
  PRINCIPAL


              1                                                                6
                                                                 B     1
                                     B2       A           5
                                 4


                                      7




                                                                           1   PARKING
                                                               A           2   LIBRARY  ART EXHIBIT




ON LOCATION
                                                              JUNGLE

                                                                           3   FOOD / BEVERAGES / MARKET

                                                              B            4   STAGE II




PARQUE OMAR
                                                              EARTH
                                                                           5   BRIDGE


                                                              C            6   LIVE MUSIC STAGE

                                                               OCEAN
                                                                           7   OPEN TREE EXHIBIT




                                                                                                           83
ONE LOVE
ONE FESTIVAL ABIERTO




                       84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
Teatro Carilimpia




                    100
101
102
103
03.
FUTURE
EDITIONS
           104
To celebrate the 500 anniversary
                  date of the discovery of the Pacific




2013
                  Ocean, the first Lady of the Republic
                  of Panama will be inviting the world
                  – as a commercial and cultural
                  strategy – to come to Panama to
                  celebrate this historic event.


“PACIFIC OCEAN”   Festival Abierto 2013 joins this
                  initiative as a program to invite
                  ATP (Authority for Tourism in Panama)
                  to invite visitors to Panama of the
                  entire continent.

                                                          105
2014
                 The Panama Canal celebrates
                 its 100th birthday and Festival
                 Abierto with Public Institutions will
                 be celebrating this event for its
                 magnificent world marvel.

                 An incredible closing will be in the
“PANAMA CANAL”   works to celebrate the 3rd year of
                 Festival Abierto.




                                                        106
03.
FINANCIAL
REPORT
            107
FINANCIAL REPORT
2012 PRODUCTION VALUE
                                                         Actual Cost

                                    ParqueArte Staff     $10,000
                                    Creative Services    $52,000
                                Marketing Production     $15,000
                                          PR Services    $11,000
                                                 OOH     $65,000
                                          Advertising    $47,000
                                    Music Production     $63,000
                         International Artist Lodging    $17,000
                          International Flight Tickets   $15,500
                        Infrastructure  Architecture    $40,000
                                   Energy Installation   $12,000
                                      Artists Expense    $6,000
                              Art Auction Production     $4,000
                                Staff Volunteer Costs    $2,500
                          On-Site  Security Services    $3,000
                                             Clean Up    $2,000
                                Year-long Workshops      $5,000

                                              TOTAL      $360,000


                                       Cash Sponsor      $162,000
                                    In-Kind Donation     $198,000


                                                                       108
THE SEED HAS
BEEN PLANTED.
HELP US MAKE IT
GROW  .




                  109
Festival Abierto Sponsor Report 2012
Festival Abierto Sponsor Report 2012

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Festival Abierto Sponsor Report 2012

  • 2. 3 Parque Arte Foundation Content 01 5 Festival Abierto 11 Architecture 20 Alliances & other Sponsors 27 Reach 31 Social Media & Web 41 Communications 46 Inauguration 48 Media Newspaper & Magazine Impressions 56 Open Tree Collective Art Project 63 Live Music & Performances 02 104 Future Editions 03 107 Financial Report 2
  • 3. ParqueArte is a nonprofit organization that produces and promotes Cultural Events using public spaces in Panama City. ParqueArte is supported by Abierto Corp., a company dedicated to providing solutions for Corporate Social Responsibility, connecting with artistic and cultural groups. 3
  • 4. As a region excel in supporting social causes. Q30.r03 - Total agree - I am much more comfortable shopping in stores or buying products / services from companies that donate to charity. SOURCE: OMG Proprietary Milennials Study, 2011 4
  • 5. 01. The New Face of CSR in Panamá – Festival Abierto 5
  • 6. Festival Abierto is birthed from the dream of living in a clean Panama where its citizens are environmentally conscious, and their actions have a positive & concrete impact towards the sustainability of our environment. The time is now to initiate actions that generate big changes in how our society treats Panama’s natural reserves. With a focus on endangered marine life, the tropical rain forest, and native animals, Festival Abierto is a free event, bringing Panamanian companies, institutions, and NGOs together to cross-polinate knowledge about the country’s biodiversity. 6
  • 7. A FREE Educational, Cultural, Scientific & Artistic Festival for Panamá 7
  • 8. “A Festival that “Festival Abierto has a very important role; reach all types of audiences, no matter what their socio economical status is and will show how offer free access to art, in a non intimidating environment.” to make of our Carmen Aleman, ArteConsult Gallery Earth a healthier environment.” Marta Linares de Martinelli, “With an initiative like this I believe Panama is capable of First Lady of the Republic of leading a good path, because the possibilites are there... there is Panama a responsible youth that wants to join these activities.” Olga Sinclair, Artist “Open... a very simple word, very fundamental, but full of promises...” Patrick Dillon, Architect 8
  • 9. Enrich people’s lives by our focus on image and aesthetics in all The Festival looks to enrich people’s lives communication campaigns. through education. Trustworthy Education through mobile is a focus to counter Investment in Festival Abierto is a trustworthy balance its lack of penetration in Latin America, proposal since it operates as an institution a continent searching for tools to spread through the Office of the First Lady. information and culture, to impact and enrich the life of its people. Smart Technology Training people in creating efficient power is MANIFESTO Innovation demonstrated through the Festival. All pavilions Festival Abierto is innovative because of its are hand-built with smart construction methods artistic and cultural exposure to interactive and that allow them to consume less; and be reused. Audiences can see first-hand solutions on how BRAND VALUES educational communities. to apply technology to reducing waste and OF FESTIVAL ABIERTO Festival Abierto uses sustainable spaces, the pavilions, where audiences are able to enter excess materials. and generate collective experiences in new We also applied this type of intelligence in the behavioral patterns around sustainability. organizational structure of Festival Abierto. Less is more. Aesthetic Design Festival Abierto parts from a specific aesthetic conscience since it’s created around a structural base. We use the power of architecture to design both physical and digital spaces, exemplified 9
  • 10. Parque Omar La Prensa Bio Museo Smithsonian Canal de Panamá Biblioteca Nacional Zona Colonial Taller Cruz Diez YEAR ONE INITIAL MEETINGS & PREPARATION Pecha Kucha 10
  • 12. Modular Explorations ARCHITECTURE Process Structure Mockup Tetra Pak & Base Structure Construction 12
  • 13. ARCHITECTURE Structure 1 2 3 Details 1. LG Mono-X 255W Solar Module 2. LG 4W-MR16 LED Lighting Heads 3. Tetra Pak Poly-Alum panels 13
  • 14. ARCHITECTURE LG Mono-X 255W Solar Module LG 4W-MR16 LED Lighting Heads LG Monocrystalline LG LIGHTING Solar Module LED MR16 LG240M1C / LG235M1C / LG230M1C LG LED MR16 is the high-efficient light source with Mechanical Properties Dimensions (mm/in) excellent thermal dissipation and elegant design. Cells 6 x 10 LG LED MR16 is designed to replace conventional Cell vendor LG standard halogen reflector lamps. e BEST e e 50,000 e e e 50,000 Cell type Monocrystalline Recycle Recycle PLACE Compatible COMFORT Anti-Glare HIGH Anti-Glare Control SAVE ECO SAVE Energy 40% Solution ANGLE SAVE Recycle Recycle InstallPLACE Easy Packaging Compatible COMFORT NATURAL Anti-Glare DESIGN Anti-Glare Energy SAVE 40%Wireless Low-Temp SAVE Solution SAVE Easy Install Packaging NATURAL DESIGN Low-Temp Wireless Cell dimensions 156 x 156 mm2 946.4 / 37.25 hrs hrs 23.4 / 0.92 6 x 6 in2 2-Ø4.3 / 0.16 # of busbar 3 Excellent Alternative Significant energy savings over 80% through simple e Diverse Beam Angles and Colors A wide range of choices in beam angles and colors. e Dimensions (L x W x H) 1632 x 986 x 42 mm 11x 6.5 / 0.26 (+) (-) 50,000 50,000 Compatible COMFORT Energy SAVE replacement compared to conventional halogen lamp. Solution Compatible COMFORT NATURAL Energy SAVE Solution NATURAL 64.25 x 38.82 x1.65 in 1000 / 39 hrs hrs Maximum load (Pa) 5400 1632 / 64.25 Weight 18.93 kg / 41.73 lb SHARE SHARE Silver Connector type Tyco connector IP 67 Compatible More than 80% 40% SAVE Long LIFE SunLightCompatible DESIGN 40% SAVE Long LIFE SunLight DESIGN Junction box IP 65 with 3 bypass diodes 15° 36° 60° Puple 926 / 36.46 Energy Saving Length of cables 2 x 1000 mm / 2 x 39 in e e e e e e Titan 351.8 / 13.9 12 x 5 / 0.20 50,000 50,000 e Recycle SAVE 40% SAVE Energy PLACE Compatible COMFORT Solution SAVE Anti-Glare hrs Anti-Glare Energy SAVE 40% NATURALSolution Easy Install Packaging SAVE DESIGN SAVE hrs Easy Install Packaging Low-Temp Wireless NATURAL DESIGN Low-Temp Wireless Certifications & Warranty 186.8 / 7.4 Long LIFE Long LIFE Certification (To be IEC 61215 Ed.2, 42 / 1.65 92.3 / 3.6 e e Energy Saving by High Efficiency Low Maintenance Cost 986 / 38.82 processed or pending) IEC 61730, UL 1703 0 5 10 15 20 25 30 35 40 Over 80% energy saving yearly compared with standard Low maintenance cost due to extremely long lifetime of 50,000 50,000 Product warranty 5 years Energy SAVE Compatible COMFORT Solution halogen reflector lamp and short payback period of hrs Energy SAVE NATURALSolution 15° hrs 36° hours. 50,000 60° NATURAL about 1.4 Year. Output warranty of Pmin 12 years - 90% 9 25 years - 80% Characteristic Curves 8 Annual Electricity Cost (Unit : : USD) Total costCost of Ownership (UnitUSD) Annual Electricity Cost USD) Annual electricity cost (Unit : (UnitUSD) Total Cost of Ownership (Unit : : USD) Total of ownership Annual maintenance cost CostUSD) : USD) Total Maintenance costCost 10 Years (UnitUSD) : USD) Annual Maintenance Cost (Unit(Unit Annual Maintenance (Unit : : USD) Total maintenance Costfor 10 yearsYears (Unit Total Maintenance for for 10 (Unit : : USD) SHARE $13 cost Cost saving unit 1 unit $13 saving per 1 per Cost saving per 1 unit $117$117 Cost saving unit 1 unit $117 Cost saving per 1 per cost saving per 1 unit $9.5 $9.5 (USD) (USD) 10 10 6 40% SAVE Compatible Long LIFE 40% SAVE SunLight Payback Payback DESIGN Halogen Lamp Halogen Lamp Long LIFE SunLight DESIGN Electrical Properties (*STC) 80% % 80 $5.6 $5.6 period period 75% % 75 4 87% % 87 Lamp replacement Lamp replacement $136 $136 2nd~10th 2nd~10th Max. output (Pmax) 240 Wp 235 Wp 230 Wp 5 5 1.4 year 1.4 year cost cost ($) ($) year year ($) ($) cost cost $1.9 $1.9 LG LED MR16 LG LED MR16 Performance tolerance 0 ~+3 % $9.5 $9.5 Annual electricity Annual electricity 1st year year ($) ($) 1st cost cost 2 cost cost ($) ($) $17$17 Module efficiency 14.9 % 14.6 % 14.3 % Long LIFE Halogen Lamp BEST LED MR16 Halogen Lamp LG LED MR16 LG BEST 1 1 2 2 3 3 4 4 5 (Year) 5 (Year) Long LIFE Halogen Lamp LED Halogen Lamp LED $1.9 $1.9 $18$18 e Halogen Lamp LED Halogen Lamp LED $20$20 ee e e50,000 e 50,000 MPP voltage (Vmpp) 29.7 V 29.6 V 29.5 V 0 5 10 15 20 25 30 35 40 HIGH Control HIGH on 12 hrs operation per mayECO the lamp unit price, operatingANGLE andof halogen lamp. ECO ※Calculation result day, differANGLE $0.11/kwh and 2.2 times replacement product lifetime. ※Based Control electricity cost by Recycle conditions Recycle Recycle Compatible Based on※ Calculation Anti-Glare byAnti-GlareAnti-Glaretimes replacement of halogen lamp. PLACE Recycle PLACE 12 hrsCompatiblemay differ the lamp unit price, operating conditions and product lifetime. ※ COMFORToperation per day, electricity cost $0.11/kwh and 2.2 SAVE 40% SAVE results COMFORT Energy Anti-Glare Energy SAVE 40% SAVE Solution SAVE Solution hrs SAVE Install hrs Easy Packaging Easy Install Packaging NATURAL NATURAL DESIGN DESIGN Low-Temp Low-Temp Wireless Wireless MPP Current (Impp) 8.10 A 7.94 A 7.81 A 0 5 10 15 20 25 30 35 40 Open-circuit voltage (Voc) 36.9 V 36.8 V 36.6 V Eco-friendly Eco-friendly light source, which contains no mercury and Wide Application Coverage Natural light with comfort for wide application. e e Short-circuit current (Isc) Maximum system voltage 8.58 A 8.49 A 1000 V (UL 600 V) 8.37 A 9 50,000 50,000 low CO2 emission. Compatible COMFORT Compatible COMFORT Energy SAVE Energy SAVE Solution Solution hrs hrs NATURAL NATURAL 8 Series fuse rating (A) 15 A *The electrical properties applies under Standard Test Conditions (STC) with 1000 W/m2 irradiation, Isc Mercury Contents (Unit :: mg) CO₂ Emission (Unit : kg) 25°C cell temperature, and AM 1.5 spectrum. 6 Mercury Contents (Unit mg) CO ² emission (Unit : kgCO²) The rated electrical characteristics are subject to a manufacturing tolerance of 0~3% *The nameplate power output is measured and determined by LG Electronics at its sole and absolute Voc 200~250 SHARE SHARE discretion. 4 99.0 Compatible Compatible 40% SAVE 40% SAVE Long LIFE Long LIFE SunLight SunLight DESIGN DESIGN Pmax 100~150 80% Temperature Coefficients 2 29.7 NOCT 45 ± 2 °C 10~20 0 0 5 10 15 20 25 30 35 40 Pmax -0.46 %/K Metal Halide Fluorescent Mercury LED Halogen Lamps LED Long LIFE Long LIFE Lamps Lamps Lamps Display racks, lobby, reception areas, corridors, stairway, window etc. Voc -0.34 %/K Isc 0.046 %/K North America Solar Business Team Isc LG Electronics U.S.A. Inc Product specifications are subject to change without notice, 1000 Sylvan Ave, Englewood Cliffs, NJ 07632 LG, LG logo, and Life·s Good are trademarks of LG Electronics, Inc. worldwide. Contact : lg.solar@lge.com V international copyright laws Trademarks and intellectual properties LG Electronics, Inc. are protected byoc http://www.lg-solar.com Pmax 14
  • 15. ARCHITECTURE Recycled Tetra Pak Poly-Alum panels Tabla 1: Resistencia a la Tracción, Resistencia a la Flexión y Absorción de Agua de las Placas Recicladas Tabla 2: Resistencia a la Tracción, Resistencia a la Flexión y Absorción de Agua de las Tejas Recicladas Tabla 3: Determinación del índice de propagación superficial de llamas 64 15
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  • 20. Alliances & other Sponsors Private enterprises who participated in Festival Abierto are led by LG, and all comply with the principles of CSR. 20
  • 22. TETRA PAK ROBA MORENA DONA FELICIDAD HAPPY POSTS ROCKISTMO ECO CREANDO 22
  • 23. TORTUGUIAS RECIMETAL SEMBRARTE GLOBAL BRIGADES ALIANZA ZERO CONTAMINACION FUNDACIÓN AMANECERES 23
  • 24. YO VOY VERDE PROGRAMA BANDERA AZUL ÁNGELES DE LOS ANIMALES JARDINES URBANOS CREATE INVEST FUNDACIÓN OLGA SINCLAIR 24
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  • 27. Reach 27
  • 28. Initiating on Earth Day, Festival Abierto impacted the collective conscious of Panama with more than 10,000 visitors coming to the Park, more than 300,000 people reached via social media, more than 110 publications (web, newspapers, TV, editorial, and radio), more than 250 banners and videos on the streets. 300,000 Tetra Pak cartons were recycled into Poly-Alum panels to create the pavilions at the festival. During the two days of the Festival we produced 92 kilowatts of electricity using LG Mono-X solar modules, which is equivalent of powering 10 average Panamanian households for a day.* OOH value $65,000. Ad value $47,000. PR value $190,000. *using 8~10kw a home standard Metrics were provided by RUA-Porter Novelli Agency. Electrical metrics provided by PSI energy consultants. 28
  • 29. PUBLICATIONS AND PR VALUE 46% Newpaper: $87,000 28% Web: $52,000 10% TV: $37,000 5% Editorial: $10,000 2% Radio: $4,000 Metrics were provided by RUA-Porter Novelli Agency 29
  • 32. SOCIAL MEDIA Growth Twitter From the 22nd of March - 22 of April a total of 766 people followed Festival Abierto on Twitter. +1,338 Followers Tweet Density The density of tweets was constant throughout the campaign with its followers and had the highest Tweets: interaction vaulues on Messages originated from the brand. wednesday and saturday at Replies: noon. Messages that the brand writes to respond to other peoples tweets. RTs: Other peoples tweets that the brand uses to show to its followers. FFs: User recommendations. 32
  • 33. SOCIAL MEDIA Twitter In the days of the festival the number of followers went from 824 Tweets with furthest reach were able ranged from 7,310 to 21,247 to 975. After the festival the number peeked at 1145 displaying the twitter users. continues interest. 3 Retweets 21,247 People Reached Sintoniza YA @mas23tv con los últimos detalles del #FestivalAbierto!!! 18 Tweets 1 reply 7,310 People Reached Buenos Díaz Amig@s. Estamos super emocionadas que MAÑANA es el Festival Abierto! Vengan al Parque Omar 10 A.M.! no te pierdas! 33
  • 34. SOCIAL MEDIA Twitter Trendsmap report displaying second highest tweeted name for April Hashtracking.com report displays Festival Abierto at 3rd place in in Panama. their top ten list of impressions in Panama. 34
  • 35. SOCIAL MEDIA Facebook The Festival Abierto Open Tree announcement and tree gallery had the highest impressions during two months, it was later surpassed by the band lineup publication with 75 shares and was seen by over 2,548 Communication people on Facebook. The age group for Festival Abierto followers in Facebook ranged from 18-24 years in the beginning, and reached an age group of 34 year olds by the day of the Festival. Growth was of 65% in only one month, which is astounding. +2,225 Likes 35
  • 36. SOCIAL MEDIA Facebook In the last 30 days of publication 261 posts (147 from Festival Abierto and 114 from followers), reached 2,944 participating people with likes and comments to a total of 6,926 (more than twice per person). Impact This “voice” allowed that 108,580 people would see the name of Festvial Abierto on Facebook with a total of 931,218 (more than 15 times per person).* Festival Abierto’s Facebook page was clicked on over 187,872 times by followers and non-followers. *The two variables mentioned demonstrates possible duplicates of people and is stands for an indicator of measurement. March 24 - April 22 36
  • 37. SOCIAL MEDIA Facebook Fan percentage for 18-25 year olds to 34 year olds reached an equal percentage of 22%-23%. Distribution Demographics 37
  • 38. SOCIAL MEDIA Facebook Facebook fan support maintained a constant growth with the highlighted peak dates being the 21-22 of April. Growth 38
  • 39. SOCIAL MEDIA Performance Facebook Facebook’s most liked message had a reach to over 2,500 people. Publication Density The highest number of participation was reached on thursday 9 am, while the rest of the days conversations remained constant with the fans. 39
  • 40. WEBSITE Festivalabierto.com Visitors Overview Total Visits: 9,217 Statistics for festivalabierto.com Unique Visitors: 6,329 March - May 2012 Digital Downloable Guide for the Festival was provided to Pageviews: 15,046 have to reduce the carbon footprint. Pages/Visit: 1.63 68.71% New Visitor Avg. Visit Duration: 00:01:48 6,333 Visits 31.29% Returning Visitor Bounce Rate: 71.68% 2,884 Visits % New Visits: 68.67% Location Over 50 different countries in the world looked at Festival Abierto’s website during the months of March - May. Countries that visited www.festivalabierto.com 40
  • 41. COMMUNICATIONS PRESS CONFERENCE On March 28 we were honored to have Mrs. Marta Linares de Martinelli, First Lady of the Republic of Panama to announce the Plan for 3 years of Festival Abierto. 41
  • 42. MEDIA Press Conference Media Attendance TV SERTV RPC NEWSPAPER LA ESTRELLA EL VENEZOLANO NEWS LA PRENSA LA OPINIÓN MI DIARIO LA OPINIÓN MAGAZINES WEEKEND (Diario la Prensa) OCEAN DRIVE MUJER RADIO RADIO MIA WEB PORTALS PRENSA.COM LATERAL PTY INSTITUTIONS DESPACHO DE LA PRIMERA DAMA LATERAL 42
  • 43. From left to right: Adela Mendoza Director of Public Relations LA PRENSA, Se Wo Park President LG, Maria Gilma Arrocha Director for Legal and Art FESTIVAL ABIERTO, Marta Linares de Martinelli FIRST LADY PANAMA, Ana Melissa Correa President PARQUE ARTE, Jong Hwa Duly Lee Executive Director and Planner FESTIVAL ABIERTO, Liliana Morales Director of Communications TETRA PAK, Dr. Oris Sanjur, Director for Scientific Support SMITHSONIAN INSTITUTE FOR TROPICAL RESEARCH. 43
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  • 46. INAUGURATION SILENT AUCTION Art pieces printed on Tetra Pak recycled panels, raised more than $9,000 Dollars. A number well above all expectations. The silent auction was carried out by arteconsult Gallery and Fundación Fundahrte. 46
  • 48. Media Newspaper Magazine Impressions 48
  • 49. MEDIA Newspaper Magazine Impressions 49
  • 50. MEDIA Newspaper Magazine Impressions 50
  • 51. MEDIA Newspaper Magazine Impressions 51
  • 52. MEDIA Newspaper Magazine Impressions 52
  • 54. MEDIA Messages Spreading Knowledge It was important for us to create interest and share knowledge using the artworks displayed in banners in both digital and outside displays. 54
  • 55. MEDIA OOH Av. Samuel Lewis Av. Vía Israel Calle 50 Causeway de Amador Av. Cincuentenario 55
  • 57. OPEN TREE COLLECTIVE ART PROJECT LG PRICE GIVEAWAYS FOR MOST TWEETED TREES No Creative Boundaries Over 220 trees and counting in an amazing palette of styles, colors and voices from people not only in Panama but around the world. 57
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  • 64. BAND LINE UP MAIN STAGE CHILE LOS TRES COLOMBIA SYSTEMA SOLAR PANAMA RAICES Y CULTURA SEÑOR LOOP CIENFUE CARLOS MÉNDEZ ORQUESTA GARASH LOLAS 64
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  • 79. LINE UP STAGE II Adrian Benedetti One Park at a time: Saving Environmentalism in Panama Passing through por Nána+na Danza Jaguar Clandestino Música por Roba Morena YOGA para Niños y Karate Teatro Mundo Esperanza (Teatro Casa Esperanza) Modelaje de proyecto reciclaje de Plástico de Fundación Suiza de Cooperación LOS COLORADOS + Launch of New Music Video Poesía y Performance de Mar Alzamora Teatro Carilimpia Yoga para adultos One day on Earth 79
  • 80. Passing through por Nána+na Danza Poesía y Performance de Mar Alzamora 80
  • 82. Left Top: Música por Roba Morena Left Bottom: Teatro Mundo Esperanza (Teatro Casa Esperanza) Right: LOS COLORADOS + Launch of new Music Video 82
  • 83. MAP ENTRADA PEATONAL RAMPA BIBLIOTECA 3 C ENTRADA Entrada Festival 2 PRINCIPAL 1 6 B 1 B2 A 5 4 7 1 PARKING A 2 LIBRARY ART EXHIBIT ON LOCATION JUNGLE 3 FOOD / BEVERAGES / MARKET B 4 STAGE II PARQUE OMAR EARTH 5 BRIDGE C 6 LIVE MUSIC STAGE OCEAN 7 OPEN TREE EXHIBIT 83
  • 84. ONE LOVE ONE FESTIVAL ABIERTO 84
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  • 105. To celebrate the 500 anniversary date of the discovery of the Pacific 2013 Ocean, the first Lady of the Republic of Panama will be inviting the world – as a commercial and cultural strategy – to come to Panama to celebrate this historic event. “PACIFIC OCEAN” Festival Abierto 2013 joins this initiative as a program to invite ATP (Authority for Tourism in Panama) to invite visitors to Panama of the entire continent. 105
  • 106. 2014 The Panama Canal celebrates its 100th birthday and Festival Abierto with Public Institutions will be celebrating this event for its magnificent world marvel. An incredible closing will be in the “PANAMA CANAL” works to celebrate the 3rd year of Festival Abierto. 106
  • 108. FINANCIAL REPORT 2012 PRODUCTION VALUE Actual Cost ParqueArte Staff $10,000 Creative Services $52,000 Marketing Production $15,000 PR Services $11,000 OOH $65,000 Advertising $47,000 Music Production $63,000 International Artist Lodging $17,000 International Flight Tickets $15,500 Infrastructure Architecture $40,000 Energy Installation $12,000 Artists Expense $6,000 Art Auction Production $4,000 Staff Volunteer Costs $2,500 On-Site Security Services $3,000 Clean Up $2,000 Year-long Workshops $5,000 TOTAL $360,000 Cash Sponsor $162,000 In-Kind Donation $198,000 108
  • 109. THE SEED HAS BEEN PLANTED. HELP US MAKE IT GROW . 109