Email Marketing Still Top Priority for Online Businesses

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Emails are still one of the primary forms of communication online. There are more than 200 million emails sent out per minute, every day. According to an article on Entrepreneur, email marketing still bears significant weight. It is a major focus on online business marketing strategy.

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Email Marketing Still Top Priority for Online Businesses

  1. 1. Email Marketing Still Top Priority for Online Businesses PR Caffeine 2438 East 117th Street, Ste. 100 Burnsville, Minnesota 55337 (612) 254-6300
  2. 2. Emails are still one of the primary forms of communication online. There are more than 200 million emails sent out per minute, every day. According to an article on Entrepreneur, email marketing still bears significant weight. It is a major focus on online business marketing strategy. In a survey conducted by Marketing Sherpa, nearly 72% of U.S. adults say they prefer companies who communicate through email. This includes event announcements, newsletters, discounts, and email confirmations of purchases. It also includes email queries and customer support. The Numbers on Email Marketing In the article posted on Entrepreneur, about 73% of companies still rely on email marketing, with over 25% of them stating that emails provide them with the highest return on investment (ROI).
  3. 3. ` Web Pro News also reports that about 71.8% have a dedicated email marketing strategy. This is from a survey that included 3,550 business professionals from a variety of fields. On average, a typical email campaign will require one to five hours to develop, with over 30 emails sent per month. Around 86.7% of the respondents mention that they plan on increasing their expenditure on email marketing. Dynamic Content is More Effective Email marketing requires careful creation of content. Spam emails are still a problem, and readers do not trust poorly written content. Unsolicited email marketing is the most unsuccessful type of email marketing. Readers do not want to be sent emails from companies they did not sign up for. On the other hand, the most successful email campaigns are newsletters that readers willingly subscribed to through the company’s website.
  4. 4. Emails are no longer limited to text. Readers expect dynamic, interactive content. According to Web Pro News, strong headers, email blasts, and image carousels receive good feedback from end users. This requires coding in an email, which gives email marketers some problems. Around 40.4% of marketers cite coding as the biggest problem when creating emails. Marketers must overcome this hurdle to create an effective email campaign. Email marketing is still a powerful tool to advertise for online business. Sources:  https://www.entrepreneur.com/article/252581  http://prcaffeine.com  http://www.webpronews.com/email-2016-04/

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