1. Introducing…

2. “Fluff Nutter”
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3. Ingredients:
Peanut butter ice cream
Marshmallow swirl
Spongy angel food cake

4. Survey Results Are IN!

5. Why it will work
Appeals to both men and women
All teens, young adults, and adults
Well liked ingredients
Emotional appeals

6. Brand
“A blast to the past in just one
bit”
Packed Lunch

7. Spokesperson

8. 8

10. Feeding America

11. “Our mission is to feed
America’s hungry through a
nationwide network of member
food banks and engage our
country in the fight to end
hunger.”

12. Press Conference
What: Ben & Jerry’s Blast to the Past
Where: Chrysler Building, New York City, NY
When: 1:00PM, Wednesday, June 19, 2013
Who:
Michael Bloomberg, NYC Mayor
Jostein Solheim, Ben & Jerry’s CEO
Dakota Fanning, Actress;Spokesperson
Matt Knott, Feeding America CEO