This document outlines a four day lesson plan for a Grade 12 class on communication. Day 1 focuses on identifying different clienteles and audiences of communication. Day 2 examines settings, processes and methods of communication. Day 3 distinguishes different communication media channels. Day 4 reviews key concepts from the prior lessons like distinguishing needs of different audiences and appropriate communication channels. The plan includes daily objectives, activities, examples and assessments to help students understand communication fundamentals.

1. School Grade: SHS Grade 12
Teacher Learning
Area:
DIASS (Disciplines and Ideas in the Applied Social
Sciences
Date Quarter: Second Quarter 2017-18
DAY 1 DAY 2 DAY 3 DAY 4
I. OBJECTIVES At the end of the lesson, the learners are expected to:
1. Describe the clienteles and audiences of
communication
2. Conduct a survey about the communication needs of
the individuals, groups, organizations and communities
3. Appreciate the value of good communication
At the end of the lesson, the
learners are expected to:
1. Identify the settings where
communications and
journalists are found;
2. Describe the different
processes and methods
involved in communication;
and
3. Illustrate the different
settings, processes and
methods involved in
undertaking
communication.
At the end of the lesson the
students
Are expected:
1. Distinguish the different
communication media channels.
2. Demonstrate communication
skills in different settings and
situations.
3. appreciate the use of mass
media, new media and social
media, and telecommunications
A. Content
Standard
Clientele and audiences in communication Setting, Processes, Methods, and
Tools in Communication
Setting, Processes, Methods, and
Tools in Communication
B. Performance
Standard
 Use acceptable research protocols, conduct survey
among young adults (18-21) on their social work
needs
 Present result and recommendation for class
discussion
 Using the results of the
survey conducted, critically
evaluate whether the
needs of the respondents
are addressed by the
practitioners and pertinent
institutions.
 Provide suggestions on
how needs can be
effectively addressed.
Propose suggestions on how
needs can be effectively
addressed

2. C. Learning
Competency
Describe the clienteles and
audiences in
communication
HUMSS_DIASS12-IIa-37
 Identify the setting in
which communicators
and journalists are
found
HUMSS_DIASS12-
IIa-39
 Illustrate the different
processes and
methods involved in
undertaking
communication
HUMSS_DIASS12-
IIa-40
 Identify the setting in which
communicators and
journalists are found
HUMSS_DIASS12-IIa-39
 Illustrate the different
processes and methods
involved in undertaking
communication
HUMSS_DIASS12-IIa-40
 Distinguish the appropriate
communication media
channel(s) to use in
different settings and
situations HUMSS_ DIASS
12IIa-41
II. CONTENT Clientele and Audience in Communication
1. Characteristic and needs of various types of clientele
and audiences
1. Individual
2. Group and Organizations
3. Communities
Setting, Processes, Methods,
And Tools In Communication
5. Communication media
channels
5.1 Mass media
5.2 New Media and Social media
5.3 Telecommunications
III. LEARNING RESOURCES
A. References
1. Teacher’s Guide
Pages
DIASS CG pp. 5 of 7 DIASS CG pp. 5 of 7 Curriculum Guide page 5 of 7 DIASS Curriculum Guide pp 5 of
7
2. Learner’s
Materials pages
3. Text book pages Cleofe, M.P. et.al. (2016) Disciplines and Ideas in the
Applied Social Sciences. Makati City: Diwa Learning
Systems Inc., pp 179 – 189
Melegrito, MLF. et.al. (2016) Disciplines and Ideas in the
Applied Social Sciences. Quezon City: Phoenix
Publishing House Inc., pp 203 -208
Sampa, E.M. (2015) Disciplines and Ideas in the Applied
Discipline and Ideas in the
Applied Social Sciences (Phoenix
pages 210-218

3. Social Sciences. Manila: Rex Book Store. pp. 132 – 140
4. Additional
Materials from
Learning Resources
B. Other Learning
Resources
Changingminds.org/techniques/general/four_audiences.ht
m
https://www2.mcdaniel.edu/rtrader/handouts/WhatisCom
munication/Communication_as_an_Academic_discipline.
pdf
http://www.uccs.edu/Documents/commcenter/Comm%20
as%20a%20discipline.pdf
Pictures Slideshow Presentation, Graphic Organizer,
Manila Paper and markers Slideshow
Powerpoint Presentation;
Metacard, Pictures
laptop, projector
IV. PROCEDURES
A. Reviewing
previous lesson or
presenting the new
lesson
What are the rights and
responsibilities of
Communication
Practitioners and
Professionals?
Who are the clienteles and
audiences in
communication? What are
their characteristics?
Q & A- (3 min)
Review the past lesson by
answering the question below:
What are the characteristics and
needs of the clientele and
audiences of communication?
Review the previous through a
game entitled “Catch and answer”
with specific guide questions.
The students will pass the ball,
every time the music stops, the
student will pick a question from
the box.
Guide Questions:
1.Describe the communication
process in the setting of
government?
2.Give two methods of
communication in the private
sector setting.
3.In school setting, give three

4. tools of communication?
(3 mins.)
B. Establishing a
purpose for the
lesson
Picture Analysis: The
teacher will present
pictures of scenarios that
show different audiences
and clienteles in
communication.
Pic 1: Best friends talking
to each other
Pic 2: Teacher and
students during class
discussion
Pic 3: Manager and
employees
Pic 4: Comedian and the
crowd
Pic 5: Mayor and
constituents
Guide Question
1. What is the situation
shown in each picture?
2. Upon seeing the
pictures, can you easily tell
who are the clientele/
audiences of
communication?
The students will present
their conducted survey
research about the
communication needs of
young adults (18-21 years
old)
Based on the results of the
conducted survey the class
will now have a discussion
about the needs of
clienteles and audiences in
communication.
4 PICS 1 WORD - (3 min)
Have the learners identify the
correct term for each set of
pictures & tell how information is
usually delivered.
1. Government
2. Private Sector
3. Civil Society
4. Schools
5. Community
Video Clip Presentation”
Guide Questions:
1. Based on the video, what did
you observe?
2. Can you give an example of
each communication media?
3. Enumerate three (3) features
and uses of communication
media.
(5mins.)
C. Presenting
Examples/instances
of new lesson
Discussion with Power
Point Presentation on the
Characteristics of the
Clienteles and audiences
of communication
Discussion with Power Point
Presentation on the Needs
of the Clienteles and
audiences of communication
PICTURE ANALYSIS
(7 min)
 The teacher will provide
photos of different settings
in communication.
1. Barangay
The teacher will provide pictures
of different communication media
channels
Ask the class to categorize the
pictures according to:

5. 2. Telecommunications
Company
3. An NGO (alternative:
Mall)
4. National High School
5. Church
 Each setting will be
described through
interactive class
engagement.
 Ask:
1. In which areas are
Social work performed
and exercised?
2. Who are responsible in
organizing
communication
activities in these
settings?
3. What information is
being received from
these organizational
settings?
a. Mass media
b. New media and social
media
c. Telecommunications
(4 mins.)
D. Discussing new
concepts and
practicing new skills
#1
Deepening of Discussion
Using the same pictures
shown by the teacher, the
students will analyze the
characteristics of the
different kinds of
audiences.
Deepening of Discussion
Guide Question:
What are the common
needs of the different types
of clienteles and audiences
in communication?
Lecturette- 10 min
 Discussion on the setting,
process and methods in
communication through
powerpoint presentation.
1. Why is communication
important in good
governance?
2. What are the key
Discussion on:
a. mass media
b. new media and social
media
c. telecommunications
(10 mins.)

6. communication needs of
the private sector?
3. What are the key
communication needs of
the civil society
organizations?
4. Why do schools engage in
communication activities?
5. How do communities carry
out their communication
activities?
E. Discussing new
concepts and
practicing new skills
#2
Exploration of the topic
with group discussion.
Guide Question: Describe
the characteristics of the
different types of clienteles
and audiences in
communication:
Group Activity:
Group 1 – Individual
Group 2 – Group and
Organization
Group 3 - Community
Group Activity Data
Retrieval Chart:
Describe the need of the
different types of clientele
and audiences and
determine the most
appropriate type of
communication medium
Clienteles/
Audiences
Needs
Medium
Individual
Group/
Organization
Community
Collaboration - 10 min
Further discussion on the
setting, process and
methods in communication
through group
engagement activity.
The teacher provides the
flow of communication for
each setting.
1. Government
2. Private Sector
3. Civil Society
4. Schools
5. Community
Group presenter will
explain the process and methods
of communication assigned to
them.
Deepening of discussion through
exploration of Communication
media channels.
Group I – Mass media
Group II – New media and social
media
Group III – Telecommunications
( 7 mins)

7. F. Developing
mastery
(Leads to Formative
Assessment)
Using the graphic
organizer, the students will
give the characteristics of
audiences and clienteles in
communication.
Using the same groupings,
the teacher will ask the
students to compose a short
jingle about the needs of the
clienteles and audiences in
communication.
Rubrics: See attached file
Ask:
What are the different methods of
communication used in different
settings?
By using graphic organizer, the
students will put the
Communication media channels
1. Mass media
2. New media and Social media
3. Telecommunication
(5 mins.)

8. G. Finding Practical
applications of
concepts and skills
If you were a journalist,
would you have a
preferred type of
audience? Who would it be
and why?
The teacher will provide
specific situations wherein
communication is needed by
individuals, groups,
organizations and
communities. The students
will identify the needs of
each type of clienteles and
audiences of
communication.
Collaborative/ Graphic
Organizer – 13 min
Explain how the desired
communication can be achieved.
Present your answer using a
diagram.
Situation A: A super typhoon is
expected to hit your area
Situation B: A case of food
poisoning was reported in a large
chain restaurant
Situation C: An NGO wants to
encourage healthy food habits
among children.
Guide Questions:
1. What information/
messages should be
communicated?
2. Who should be the source
of the message?
3. What communication
channel/s should be used?
4. Who should be the
receivers of the
messages?
Processing Questions:
1. How can students be
responsible to use the
communication now a days?
2. How can you use these
communication skills
effectively?
3. Which among the channels of
communication you mostly use?
(10 mins)
H. Making
generalizations and
abstractions about
the lesson
Why is it important to know
the characteristics of the
clienteles and audiences of
communication?
Expected answer:
Communication can only
be effective when
What are the different needs
of the clienteles and
audiences of
communication?
Expected Answer: Different
individuals, groups and
communities have distinct
3 min
Ask:
 What is the significance of
establishing settings, process
and methods in
communication?
Ask the learner: what new
learning did they develop about
the communication media
channels?
1. What is the importance of
different communication media
channels in mass media, new

9. communicators take into
consideration the
characteristics of their
intended clientele and
audiences.
communication needs.
Individuals for personal and
professional advancement,
groups and organizations in
accomplishing group tasks,
lastly, communities consider
communication as a form of
empowerment.
Expected Answer:
1. Good communication
ensures that you are being
heard;
2. Presents a strong point of
view and developing
mutual understanding;
3. Delivers efficient decisions
and solutions by providing
accurate, timely and
relevant information;
4. Enables mutually
beneficial solution;
5. Builds healthy
relationships by
encouraging trust and
understanding taking
control of the
communication process
media and social media and
telecommunications?
2. How do you use it effectively?
Expected Answer:
Communication is a dynamic
process in which humans strive
to convey to one another. It also
serves to understand the
people, environment, animals or
an object.
(5 mins.)
I. Evaluating
Learning
1. Give at least 5
characteristics of
audiences and clienteles
of communication. (5
points)
2. Which among these
characteristics of
clienteles and audiences
in communication is the
most important thing to
consider? Why? (5
Distinguish the needs of the
different clienteles and
audiences of
communication.
1. Individual
2. Group and Organization
3. Community
ESSAY - 10 min
1. What are the methods of
communication used in
different settings? 1-5
2. How vital is the process of
good communication in
times of solving issues and
concerns.
Evaluation: Performance using
rubrics
Mass Media – Radio
Broadcasting, TV Broadcasting
Social Media – Making Blogs
Telecommunication – Cellular
phone conversation in marketing
businesses
(7 mins.)

10. points)
J. Additional
activities for
application or
remediation
The class will be divided
into three (3). Each group
will conduct a survey
research about the needs
of the audiences and
clienteles (young adults
ages 18 – 21) in
communication. Students
are advised to observe
proper research protocols
Group A : Individuals
Group B:
Group/Organizations
Group C: Community
Write a reflection paper
explaining why is it
important to address the
needs of the clienteles and
audiences of
communication.
Agreement:
If you were a professional
communicator, what setting
would you choose? Why would
you choose it? Describe the
process and methods you expect
to be in chosen setting.
How do social media influence
you in connecting with different
groups of people?
Post your answer in our social
media group.
V. REMARKS
VI. REFLECTION
A. No. of learners who
earned 80% on the
formative assessment
B. No. of Learners who
require additional
activities for remediation
C. Did the remedial
lessons work? No. of
learners who have
caught up with the
lesson.
D. No. of learners who
continue to require
remediation
E. Which of my teaching
strategies worked well?
Why did these work?
F. What difficulties did I

11. encounter which my
principal or supervisor
can help me solve?
G. What innovation or
localized materials did I
use/discover which I
wish to share with other
teachers?

12. APPENDICES
(SECOND QUARTER, WEEK 1)
Picture Analysis
Best friends talking to each other
Teacher and students during class discussion
Manager and employees
Comedian and the crowd
President/Mayor and his constituents

13. Rubrics for Jingle