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Slides thatentrepreneurs stick
presentation lessons for
Jan Schultink
Technion, Haifa
6 May 2009
Tonight we will talk
about presentations,
but first…
…let’s talk about myself (briefly)
EXCUSE MY ENGLISH
COMPUTER SCIENCE ENGINEER
PRELIMINARY
               CONSULTING WORK BUILT COMMUNICATION SKILLS
               Key success drivers resulting from McKinsey engagements




A decade of                                           Communication
                                                         skills*
                   Significant amount of data
                                                                         Presenting to senior
                   analysis and synthesizing


McKinsey
                                                                         management audiences
                   recommendations




                                                       Constant
                                                       structuring,
                                                       restructuring
              * Both verbal and visual                 of story lines
              Source: team analysis
FONTAINEBLEAU
LONDON
presentation design
            strategy consulting




Tel Aviv
Many of these were investor presentations
Updated through March 2009


Beverages


Furniture                                        Information security

                                                 Data center
Cosmetics
                                                 performance

Information security      Gaming                 Mobile payments


Application integration   Kids online            System integrator                              US hedge fund


Data quality              Online advertising     Display technology                             Israeli incubator


Database ILM              Flash memory           Web security            Cosmetics              European private equity


Gaming                    Drug development (1)   GI surgery              Pharmaceuticals        Israeli private equity


Homeland security         Drug development (2)   Bio-diagnostics         Information security   European VC (1)


3G-IMS telecom            Cardiology devices     Nuclear imaging         IT services            European VC (2)

                                                                         Food, personal,
Web 2.0                   Tissue engineering     Cardiology imaging                             Israeli VC
                                                                         home care

P2P caching               Biotech discovery      Ophthalmology           Beverages              Israeli conglomerate

                          Implantable
Business continuity                              Implantable GI device   Diamonds               Israeli incubator
                           obesity device


                                                                         Mature
Early-stage               Early-stage            Developing                                     VC/PE funds
                                                                         companies
Anyone can design PPT
not your typical “creative”
graphics designer
speech coach
administrative assistant
artist
PR consultant
Top            To the point
management   in 20 minutes
you understand it when
you can explain it
What is a good presentation?
“nice presentation,
     thank you…”
“WOW!”

Photo credit :Nicole Makauskas
Listen
Understand
Listen
The Curse of
 Knowledge
the presenter
taps a tune…
tap tapper de tap tap tap tap tapper de tap tap t


the audience
hears someone tapping
Act
Understand
Listen
OK, now what?
No content – no presentation…
Communicating to investors
the presentation
is an excuse to
figure you out
“we have no
competition”



               Sense of
                realism?
Willingness to listen, learn???
your audience:
intelligent
& busy
Cut to the chase


              your
              point
No need to preach to the converted
Address obvious weaknesses
Tell stories
No need for buzzwords




tap tapper de tap tap tap tap tapper de tap tap ta
No need for vision stuff
Don’t skip the technology
help them
construct the
“bottom up”
      picture
Presentation style
BULLET POINTS
10    slides

20    minutes

30    pt font


guy kawasaki
20 MINUTES CAN BE MORE THAN 10 SLIDES
You’ll need
one of these
What kind of presenter are you?
you are
an engineer...

…why stop
thinking as
a designer?
creativity
can’t hurry presentation design
esthetics
good graphics
         does not mean
sophisticated graphics
the black page
They’re different…

                           online   company
 pitch   hand   business
                           show     profile
 deck    outs   plan
Graphics secrets
Revenues in 2011
will be $3,402,012
We aim
    to be a
$3-4 million
  company
  in year 3
Ban clip art
pixels enable zooming
don’t stretch
appreciate white space
rule of thirds
All colors are fine – just stick to them
SAME DISTANCE
    ALIGN
SAME DISTANCE
    ALIGN
Old template…
…the new one!
Strong revenue growth
Strong revenue growth

       6

       5

       4
                                                         Series 1
       3
                                                         Series 2
                                                         Series 3
       2

       1

       0
           Category 1 Category 2 Category 3 Category 4
Strong revenue growth
160

140

120

100

80

60

40

20

  0
      Q3   Q4   Q1   Q2   Q3   Q4   Q1   Q2   Q3
Strong revenue growth and profitability
Revenues, $ million

                                                                          143
                                                                    136
                                                       120
                                              115
                                       98
                           90
                      79
              66
   50
                                7 consecutive profitable quarters




    Q3        Q4      Q1   Q2          Q3      Q4       Q1          Q2    Q3
       2006                     2007                            2008
BEFORE   AFTER
Easy on the
animations
Stay on time
Wow, this
                                 has changed
                                 the way
                                 I Iook at
                                 presentations
                                 forever…
Photo credit :Nicole Makauskas
stickyslides.blogspot.com

    twitter: @janschultink
email: contact@schultink.com

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Presentation lessons for entrepreneurs