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A business plan that actually makes sense

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There's a number of misconceptions about business plans out there. Some say they don't need one, others believe it has to be a complete document. The truth is that it doesn't take more than 6 questions to get started today.

Veröffentlicht in: Business

A business plan that actually makes sense

  1. 1. A Business Plan That Actually Makes Sense A presentation by Jan-Joost den Brinker
  2. 2. Jan-Joost den Brinker I’m from Rotterdam, NL I was the VP of Growth at Skill Goulash Currently working on my third startup I have a (startup ) marketing/growth background @jjdbrinker This page is orange because the Dutch love orange and I’m Dutch
  3. 3. What is a business plan? (All of us had different definitions...)
  4. 4. What is a business plan? Financial plan Outline of operations & processes Customer analysis Products & services explained
  5. 5. What is a business plan? Financial plan Outline of operations & processes Customer analysis Products & services explained Market analysis Marketing plan Experience of the founder(s) Financial Projections Industry analysis Scaling Strategy
  6. 6. A business plan is a roadmap.
  7. 7. Maps give you direction.
  8. 8. Direction for your business.
  9. 9. Common misconceptions (a fancy way of saying you are wrong)
  10. 10. First misconception
  11. 11. “I don’t need a written business plan”
  12. 12. Second misconception
  13. 13. “Business plans need to be complete”
  14. 14. Is that really necessary?
  15. 15. NO
  16. 16. The alternative
  17. 17. The Business Plan That Actually Makes Sense
  18. 18. - 6 Simple Questions - Regular Feedback - Regular Improvements
  19. 19. The questions
  20. 20. What is my product or service? How will I let my customers know I exist? How am I going to beat the competition? What am I going to learn from my competitors? What am I going to take from my customers? Who are the people I need to surround myself with?
  21. 21. @jjdbrinker Tweet or e-mail your questions! janjoost@agonos.org Any questions?

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