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Re-inventing Student Finance
for the workforce of tomorrow
PITCH DECK
JUNE 2017
CodersTrust at a Glance
We provide student finance for IT talents to upgrade their skills, so they can earn
more money on freelance portals
34 full-time
employees
36.000 applications
and 2.500 students
Raised $1.3M USD from
private angels and
institutional investors
Project $1M in project
funding from World Bank,
DANIDA,Rockefeller, UNDP
As featured in: Headquartered in
Copenhagen,
Denmark (2013).
Operational Office in
Dhaka, Bangladesh
(2014).
Operational office in
Pristina, Kosovo
(2016)
CodersTrust Pitch Deck
Online Freelancing markets are booming but million of young
people in emerging markets are struggling to get online jobs
70%
of all freelancers are
struggling
150 Million
jobs created in 2020
Unclear where and
how to get started
Time being wasted
on getting rejected
Missing practical skills
usefull as a freelancer
Hard to break into
the freelance market
02CodersTrust Pitch Deck
Learn in demand skills
Follow a customized learn and
earn path covering coding, soft
skills and freelance skills
Get mentor and peers support
Get instant help with coding
roadblocks, bidding, cover letters,
and freelance projects 
Earn more money online
Accelerate your freelance career
and earn more money as an
online freelancer
CodersTrust provides a learn and earn platform upgrading the
skills in demand to make more money as a freelancer
1.
Paid Program
300 USD
paid upfront
2.
Student Finance
375 USD
over 15 month
Students pay upfront or get funded from backers and repay with
future earnings from freelancing market
03CodersTrust Pitch Deck
Malaysia &
Bangladesh
India
0.16M
xxM
India
Large untapped market of 43.5M segmented addressable students in
Bangladesh, Malaysia & India with a focus on graduates & freelancers
04CodersTrust Pitch Deck
1.43M
8.55M
25.2M
3.1M
0.95M
1st Priority Market
Unemployed Gradts &
Struggling Freelancers
2nd Priority Market
University Stud & High
School Grads
0.33M
2.8M
Paid Program
# Students
Student Finance
# Students
1st Priority
Market
2nd Priority
Market
Malaysia &
Bangladesh
04CodersTrust Pitch Deck
Paid Program
Price $300
Student Finance
Price $375
$48M
1st Priority
Market
$429M
$2.57B
$7.56B
$929M
$285M
$103M
$840M
2nd Priority
Market
Creating a $12.96B market opportunity for CodersTrust
India India
1st Priority Market
Unemployed Gradts &
Struggling Freelancers
2nd Priority Market
University Stud & High
School Grads
Malaysia &
Bangladesh
Malaysia &
Bangladesh
Strong traction provides 10x potential in converting
applications to enrolled students with students
finance scheme
36.0000
STUDENTS
APPLIED
336.0000
FACEBOOK
FOLLOWERS
2.000
ENROLLED PAID
STUDENTS
2014 2017
Missed 15X
Opportunity
Strong current and future unit economics enable large scale
student targeting at reduced costs with high gross margins
Current
29$
Acquisition Cost
Margin/
Acquisition4
117$
Gross Profit
Eco of Scale
Series A Target
20$
Acquisition Cost
Margin/
Acquisition8
167$
Gross Profit
Upselling
10$
Acquisition Cost
Margin/
Acquisition18
177$
Gross Profit
Growth trajectory with Series A is grossing $445K in gross
profit per month with 2.660 new students per month
NOW DECEMBER 2018
170 new students/
month
20.000 USD
/month in gross profit
445.000 USD
/month in gross
profit
2.660 new
students/month
15x Opportunity
to be realised
Series A target
Investment usage in 3 mainareas
Min. Investment
$100k
Runway
18 mo.
Series A Investment
$2M
1.
Student Finance
$1M
- $500K for Stud Finance
security
- Hire CFO
- Expand Fin Team in DK
2.
Student Acquisition
$300K
- Student Acquisition
- B2B Partnership set up
3.
Platform & Data Set Up
$700K
- Hire CTO
- Expand Product Team in
DK
Closing
Q4 17
Raising $2M to invest in student finance scale up, student
acquisition and platform development to achieve growth targets
09CodersTrust Pitch Deck
Student Finance: Leveraging $500K from Series A
as security to kickstart student finance scheme with
external backers & 20K students
1/3
1 500K
Series A Security
deposited as collateral
2
$1.5M
Student Finance
from external Lender e.g
Lendino
3
20.000
Students
financed over 3 cycles 15
months each
4
$6M
Revenue
$300 per student upfront
Student Finance: Creating a profitable student
finance case with expected 10% annual return to
attract external backers
1/3
Students earningStudent finance Student payment
$225
Avg. Backing / Investor
$300
Upfront
Course Free
$300
Repaid to Backer in
8 instalments
$75
Avg. Downpayment / Student
Months 15
75%
25%
Expected Portfolio Return
10%
Investor IRR p.a
82.5%
Students Repay
Student Finance: Engaging B2B partners to enable
large scale access to students, content and mentors
and student finance deployment
2/3
FINANCE SOLUTION FOR THEIR
STUDENTS
FINANCE SOLUTION FOR THEIR
STUDENTS
ACCESS TO MENTORS
• Conversion of non-paying
users for e-learning platform
• 20M pot. users with 300 USD
in average revenue/student
• $60 per student for use of
their content
• Offer student finance to
existing freelancers
• 70% of all freelancers are
struggling
• Activation of freelancer to
increase revenue for portal
• Access to +9000 qualified and
vetted mentors
• 90$ per student paid to
mentors
BUSINESS CASE BUSINESS CASE BUSINESS CASE
Platform Investing in data-driven student finance platform
as a centrepiece serving local operating entities
3/3
GLOBAL
PLATFORM DATA FUND
Student FundingPlatform Support
LOCAL PARTNERS RUN LOCAL MARKETING
AND EDUCATIONAL OPERATIONS ON A REVENUE SPLIT MODEL
Experienced team expanding product and finance
competencies in Denmark to scale SaaS offering after Series A
16
Jan Cayo Fiebig
COO and Co founder
Mehran Najafi
CMO
Taulant Ukmata
Student Data Lead
Jura Studenkov
Front End Lead
Rodolfo Galbiati
Student Finance Lead To be Hired in DK
CFO
Portfolio Risk Manager
Back End Lead
User Experience Lead
Alex Ribin
CTO in process
Ferdinand Kjærulff
CEO and Co founder
Asif Rahman
Data Lead
Peter Christensen
Platform Lead
+
Hafiz Rashid
Head of Education
Mizanur Rahman
Head of Finance
Ataul Osmani
Country Manager
+ 6 Code Mentors
2 Career Advisors
2 Student Affairs
2 Ed Team
1 Finance Department
With the vision to offer tech Talents in need a student finance
platform to repay their education through freelance earnings
15CodersTrust Pitch Deck
The unique access to human resources positions CodersTrust as an
attractive business case and makes an exit in various verticals possible
Ed & Work Tech
companies
Freelance/
Business Network
16
Larger Bank/
MFIs
Large IT /BPO
company
CodersTrust Pitch Deck
Morten Lund
Board Member
Founded or invested in more
than 100 high tech start ups
in the last 15 years, including
Skype.
Amar Duggal
Investor
Previous founder and CEO at
Pyxis Solutions, LLC
Viling Ventures
Investor
The investment arm of
Japanese educational business
company Viling Holdings.
Godrej Family
Investor
The Godrej family manages
and largely owns the Godrej
Group, a conglomerate
spanning various sectors.
Douglas Rushkoff
Advisor
American media theorist.
+100.000 followers.
Tommy Chia
Investor
Founding Partner SXE
Ventures & CIO of
Carita Investment Groups
Stig Abildsø
Investor
Successful Danish entrepreneur
and business angel
Kotaro Yamagishi
Investor
Co founded GREE in
December 2004, and serves as
the Company's director.
Jan Mattson
Advisor
UNOPS Executive Director
from 2006 to 2014.
Lone Fønss Schrøder
Investor
Co Founder of PGU Norfalck,
Senior Advisor at Credit Suisse
and Chairman of Volvo
Hide, Segnel Ventures
Board Member
Venture capital firm based in
Singapore, supporting
entrepreneurs within South
Asian / South East Asian region.
Jaarvis
Investor
Indian tech investor and
agency
Torben Nordal Clausen
Board Member
Investor and chairman in
Lendino, BOPA and former
CEO of Danske Commodities.
Taniya Mamoru
Investor
Founder and CEO of Anuka
Asset Management
Søren Jessen Nielsen
Advisor
Advisor and cofounder in
Nordic AI and former Partner in
Vækstfonden,
High profile investors & advisors who back the team and company
17
A Mind is a terrible thing to waste,
but a wonderful thing to invest in.
Key Competitive Parameters
Bank/Funds E-learning Peer-2-peer
Provide funding
Course Price / loan amount
Integration of Education
Linkage to job market
Student / Applicant intake
Skillsfund Andela Kiva
Yes
avg. $10K
-
-
limited to US
Limited*
Few*
Yes
$ - $$$
-
-
Many
Yes
Online
Many
* 0.5% of applicants receive scholarship
Offline
FreelancingCorporate
$24K $300
Looking at the competitive landscape, CodersTrust combines funding,
learning and earning at scale for future freelancers as USP
CodersTrust Pitch Deck
18
SkillsFund: Student Lending for cost intensive bootcamps limited to US
Andela: High level offline African training institution for corporate hiring
Kiva: Peer-2-peer non-profit lending platform across verticals for for good
CodersTrust USP: Affordable course price + online education + online job market + available to many
19
Partial
Repayment
Low
Student employment
Student self-
financing and skin
in the game
Selective in-take
based on scoring
Self financing of
students to split
risk
Bonuses
depending on
student payment
Seniority of
investment
provides different
risk profiles
Mentor Model
with top 5% of
freelancers
Project Oriented
Learning
Matchmaking
Student / Jobs
DROP-OUT
IRR VOLATILITY
STUDENT
EMPLOYMENT
Peer Group
Learning
Clustering of
Students based in
captured data
Dedicated
Earn Team
Proactive
monitoring
High
Student drop-out
Risks & Mitigations
CodersTrust Pitch Deck
Earnings from student
are being tracked
real-time through APIs
B
Student earns $500
on Upwork in first
months Student receives $469
Backer
receives $31 until
fully repaid
20
In return for Ella’s education, she repays a fixed amount over 15
months to the backer until repayment
CodersTrust Pitch Deck
21
Incentives encourage a fast repayment as well as the risk of social
exposure to the peers
Incentives
- Earning & employment potential as
CT mentor
- Social gratification & status upgrade
- Discount on future courses
- feature on CT page & success stories
Enforcements
- Peer & family exposure
- Lifetime ban from CT community
blockage of courses
- potential legal claim
Increase
Repayment
Increase
Student employment
Decrease
Student drop-out
CodersTrust Pitch Deck
| Company Presentation - August 2015
Roadmap
25
WORLD BANK
PROJECT GLOBAL COVERAGE
LAUNCH
BHUTAN
SIGNED
LAUNCH MALAYSIA
GLOBAL
STANDARD
LAUNCH 1ST
BATCH INDIA
PARTNERSHIP
PAYMENT
INTEGRATION
1ST ONLINE
BATCH
10 CENTRE
EXPANSION
9144
REGISTERED USERS
PARTNERSHIP
Students
0
350
700
1050
1400
May-21 Jul-21 Sept-21 Nov-21 Jan-22 Mar-22
Paid Financed
Revenues
US$	 -
US$	 1 25.000
US$	 2 50.000
US$	 3 75.000
US$	 5 00.000
May-21 Jul-21 Sept-21 Nov-21 Jan-22 Mar-22
Growth in revenue & student thanks to Student
Finance and Branding
1 Year forecast
Students / months Revenue / months
CodersTrust Pitch Deck
22

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CodersTrust Pitch Deck 26.06.17

  • 1. Re-inventing Student Finance for the workforce of tomorrow PITCH DECK JUNE 2017
  • 2. CodersTrust at a Glance We provide student finance for IT talents to upgrade their skills, so they can earn more money on freelance portals 34 full-time employees 36.000 applications and 2.500 students Raised $1.3M USD from private angels and institutional investors Project $1M in project funding from World Bank, DANIDA,Rockefeller, UNDP As featured in: Headquartered in Copenhagen, Denmark (2013). Operational Office in Dhaka, Bangladesh (2014). Operational office in Pristina, Kosovo (2016) CodersTrust Pitch Deck
  • 3. Online Freelancing markets are booming but million of young people in emerging markets are struggling to get online jobs 70% of all freelancers are struggling 150 Million jobs created in 2020 Unclear where and how to get started Time being wasted on getting rejected Missing practical skills usefull as a freelancer Hard to break into the freelance market
  • 4. 02CodersTrust Pitch Deck Learn in demand skills Follow a customized learn and earn path covering coding, soft skills and freelance skills Get mentor and peers support Get instant help with coding roadblocks, bidding, cover letters, and freelance projects  Earn more money online Accelerate your freelance career and earn more money as an online freelancer CodersTrust provides a learn and earn platform upgrading the skills in demand to make more money as a freelancer
  • 5. 1. Paid Program 300 USD paid upfront 2. Student Finance 375 USD over 15 month Students pay upfront or get funded from backers and repay with future earnings from freelancing market 03CodersTrust Pitch Deck
  • 6. Malaysia & Bangladesh India 0.16M xxM India Large untapped market of 43.5M segmented addressable students in Bangladesh, Malaysia & India with a focus on graduates & freelancers 04CodersTrust Pitch Deck 1.43M 8.55M 25.2M 3.1M 0.95M 1st Priority Market Unemployed Gradts & Struggling Freelancers 2nd Priority Market University Stud & High School Grads 0.33M 2.8M Paid Program # Students Student Finance # Students 1st Priority Market 2nd Priority Market Malaysia & Bangladesh
  • 7. 04CodersTrust Pitch Deck Paid Program Price $300 Student Finance Price $375 $48M 1st Priority Market $429M $2.57B $7.56B $929M $285M $103M $840M 2nd Priority Market Creating a $12.96B market opportunity for CodersTrust India India 1st Priority Market Unemployed Gradts & Struggling Freelancers 2nd Priority Market University Stud & High School Grads Malaysia & Bangladesh Malaysia & Bangladesh
  • 8. Strong traction provides 10x potential in converting applications to enrolled students with students finance scheme 36.0000 STUDENTS APPLIED 336.0000 FACEBOOK FOLLOWERS 2.000 ENROLLED PAID STUDENTS 2014 2017 Missed 15X Opportunity
  • 9. Strong current and future unit economics enable large scale student targeting at reduced costs with high gross margins Current 29$ Acquisition Cost Margin/ Acquisition4 117$ Gross Profit Eco of Scale Series A Target 20$ Acquisition Cost Margin/ Acquisition8 167$ Gross Profit Upselling 10$ Acquisition Cost Margin/ Acquisition18 177$ Gross Profit
  • 10. Growth trajectory with Series A is grossing $445K in gross profit per month with 2.660 new students per month NOW DECEMBER 2018 170 new students/ month 20.000 USD /month in gross profit 445.000 USD /month in gross profit 2.660 new students/month 15x Opportunity to be realised Series A target
  • 11. Investment usage in 3 mainareas Min. Investment $100k Runway 18 mo. Series A Investment $2M 1. Student Finance $1M - $500K for Stud Finance security - Hire CFO - Expand Fin Team in DK 2. Student Acquisition $300K - Student Acquisition - B2B Partnership set up 3. Platform & Data Set Up $700K - Hire CTO - Expand Product Team in DK Closing Q4 17 Raising $2M to invest in student finance scale up, student acquisition and platform development to achieve growth targets 09CodersTrust Pitch Deck
  • 12. Student Finance: Leveraging $500K from Series A as security to kickstart student finance scheme with external backers & 20K students 1/3 1 500K Series A Security deposited as collateral 2 $1.5M Student Finance from external Lender e.g Lendino 3 20.000 Students financed over 3 cycles 15 months each 4 $6M Revenue $300 per student upfront
  • 13. Student Finance: Creating a profitable student finance case with expected 10% annual return to attract external backers 1/3 Students earningStudent finance Student payment $225 Avg. Backing / Investor $300 Upfront Course Free $300 Repaid to Backer in 8 instalments $75 Avg. Downpayment / Student Months 15 75% 25% Expected Portfolio Return 10% Investor IRR p.a 82.5% Students Repay
  • 14. Student Finance: Engaging B2B partners to enable large scale access to students, content and mentors and student finance deployment 2/3 FINANCE SOLUTION FOR THEIR STUDENTS FINANCE SOLUTION FOR THEIR STUDENTS ACCESS TO MENTORS • Conversion of non-paying users for e-learning platform • 20M pot. users with 300 USD in average revenue/student • $60 per student for use of their content • Offer student finance to existing freelancers • 70% of all freelancers are struggling • Activation of freelancer to increase revenue for portal • Access to +9000 qualified and vetted mentors • 90$ per student paid to mentors BUSINESS CASE BUSINESS CASE BUSINESS CASE
  • 15. Platform Investing in data-driven student finance platform as a centrepiece serving local operating entities 3/3 GLOBAL PLATFORM DATA FUND Student FundingPlatform Support LOCAL PARTNERS RUN LOCAL MARKETING AND EDUCATIONAL OPERATIONS ON A REVENUE SPLIT MODEL
  • 16. Experienced team expanding product and finance competencies in Denmark to scale SaaS offering after Series A 16 Jan Cayo Fiebig COO and Co founder Mehran Najafi CMO Taulant Ukmata Student Data Lead Jura Studenkov Front End Lead Rodolfo Galbiati Student Finance Lead To be Hired in DK CFO Portfolio Risk Manager Back End Lead User Experience Lead Alex Ribin CTO in process Ferdinand Kjærulff CEO and Co founder Asif Rahman Data Lead Peter Christensen Platform Lead + Hafiz Rashid Head of Education Mizanur Rahman Head of Finance Ataul Osmani Country Manager + 6 Code Mentors 2 Career Advisors 2 Student Affairs 2 Ed Team 1 Finance Department
  • 17. With the vision to offer tech Talents in need a student finance platform to repay their education through freelance earnings 15CodersTrust Pitch Deck
  • 18. The unique access to human resources positions CodersTrust as an attractive business case and makes an exit in various verticals possible Ed & Work Tech companies Freelance/ Business Network 16 Larger Bank/ MFIs Large IT /BPO company CodersTrust Pitch Deck
  • 19. Morten Lund Board Member Founded or invested in more than 100 high tech start ups in the last 15 years, including Skype. Amar Duggal Investor Previous founder and CEO at Pyxis Solutions, LLC Viling Ventures Investor The investment arm of Japanese educational business company Viling Holdings. Godrej Family Investor The Godrej family manages and largely owns the Godrej Group, a conglomerate spanning various sectors. Douglas Rushkoff Advisor American media theorist. +100.000 followers. Tommy Chia Investor Founding Partner SXE Ventures & CIO of Carita Investment Groups Stig Abildsø Investor Successful Danish entrepreneur and business angel Kotaro Yamagishi Investor Co founded GREE in December 2004, and serves as the Company's director. Jan Mattson Advisor UNOPS Executive Director from 2006 to 2014. Lone Fønss Schrøder Investor Co Founder of PGU Norfalck, Senior Advisor at Credit Suisse and Chairman of Volvo Hide, Segnel Ventures Board Member Venture capital firm based in Singapore, supporting entrepreneurs within South Asian / South East Asian region. Jaarvis Investor Indian tech investor and agency Torben Nordal Clausen Board Member Investor and chairman in Lendino, BOPA and former CEO of Danske Commodities. Taniya Mamoru Investor Founder and CEO of Anuka Asset Management Søren Jessen Nielsen Advisor Advisor and cofounder in Nordic AI and former Partner in Vækstfonden, High profile investors & advisors who back the team and company 17
  • 20. A Mind is a terrible thing to waste, but a wonderful thing to invest in.
  • 21. Key Competitive Parameters Bank/Funds E-learning Peer-2-peer Provide funding Course Price / loan amount Integration of Education Linkage to job market Student / Applicant intake Skillsfund Andela Kiva Yes avg. $10K - - limited to US Limited* Few* Yes $ - $$$ - - Many Yes Online Many * 0.5% of applicants receive scholarship Offline FreelancingCorporate $24K $300 Looking at the competitive landscape, CodersTrust combines funding, learning and earning at scale for future freelancers as USP CodersTrust Pitch Deck 18 SkillsFund: Student Lending for cost intensive bootcamps limited to US Andela: High level offline African training institution for corporate hiring Kiva: Peer-2-peer non-profit lending platform across verticals for for good CodersTrust USP: Affordable course price + online education + online job market + available to many
  • 22. 19 Partial Repayment Low Student employment Student self- financing and skin in the game Selective in-take based on scoring Self financing of students to split risk Bonuses depending on student payment Seniority of investment provides different risk profiles Mentor Model with top 5% of freelancers Project Oriented Learning Matchmaking Student / Jobs DROP-OUT IRR VOLATILITY STUDENT EMPLOYMENT Peer Group Learning Clustering of Students based in captured data Dedicated Earn Team Proactive monitoring High Student drop-out Risks & Mitigations CodersTrust Pitch Deck
  • 23. Earnings from student are being tracked real-time through APIs B Student earns $500 on Upwork in first months Student receives $469 Backer receives $31 until fully repaid 20 In return for Ella’s education, she repays a fixed amount over 15 months to the backer until repayment CodersTrust Pitch Deck
  • 24. 21 Incentives encourage a fast repayment as well as the risk of social exposure to the peers Incentives - Earning & employment potential as CT mentor - Social gratification & status upgrade - Discount on future courses - feature on CT page & success stories Enforcements - Peer & family exposure - Lifetime ban from CT community blockage of courses - potential legal claim Increase Repayment Increase Student employment Decrease Student drop-out CodersTrust Pitch Deck
  • 25. | Company Presentation - August 2015 Roadmap 25 WORLD BANK PROJECT GLOBAL COVERAGE LAUNCH BHUTAN SIGNED LAUNCH MALAYSIA GLOBAL STANDARD LAUNCH 1ST BATCH INDIA PARTNERSHIP PAYMENT INTEGRATION 1ST ONLINE BATCH 10 CENTRE EXPANSION 9144 REGISTERED USERS PARTNERSHIP
  • 26. Students 0 350 700 1050 1400 May-21 Jul-21 Sept-21 Nov-21 Jan-22 Mar-22 Paid Financed Revenues US$ - US$ 1 25.000 US$ 2 50.000 US$ 3 75.000 US$ 5 00.000 May-21 Jul-21 Sept-21 Nov-21 Jan-22 Mar-22 Growth in revenue & student thanks to Student Finance and Branding 1 Year forecast Students / months Revenue / months CodersTrust Pitch Deck 22