Coderstrust is a student finance platform for tech talents to upgrade their skills so they can earn more money in the freelancing market.
For more information please contact cayo@coderstrust.com
2. CodersTrust at a Glance
We provide student finance for IT talents to upgrade their skills, so they can earn
more money on freelance portals
34 full-time
employees
36.000 applications
and 2.500 students
Raised $1.3M USD from
private angels and
institutional investors
Project $1M in project
funding from World Bank,
DANIDA,Rockefeller, UNDP
As featured in: Headquartered in
Copenhagen,
Denmark (2013).
Operational Office in
Dhaka, Bangladesh
(2014).
Operational office in
Pristina, Kosovo
(2016)
CodersTrust Pitch Deck
3. Online Freelancing markets are booming but million of young
people in emerging markets are struggling to get online jobs
70%
of all freelancers are
struggling
150 Million
jobs created in 2020
Unclear where and
how to get started
Time being wasted
on getting rejected
Missing practical skills
usefull as a freelancer
Hard to break into
the freelance market
4. 02CodersTrust Pitch Deck
Learn in demand skills
Follow a customized learn and
earn path covering coding, soft
skills and freelance skills
Get mentor and peers support
Get instant help with coding
roadblocks, bidding, cover letters,
and freelance projects
Earn more money online
Accelerate your freelance career
and earn more money as an
online freelancer
CodersTrust provides a learn and earn platform upgrading the
skills in demand to make more money as a freelancer
5. 1.
Paid Program
300 USD
paid upfront
2.
Student Finance
375 USD
over 15 month
Students pay upfront or get funded from backers and repay with
future earnings from freelancing market
03CodersTrust Pitch Deck
6. Malaysia &
Bangladesh
India
0.16M
xxM
India
Large untapped market of 43.5M segmented addressable students in
Bangladesh, Malaysia & India with a focus on graduates & freelancers
04CodersTrust Pitch Deck
1.43M
8.55M
25.2M
3.1M
0.95M
1st Priority Market
Unemployed Gradts &
Struggling Freelancers
2nd Priority Market
University Stud & High
School Grads
0.33M
2.8M
Paid Program
# Students
Student Finance
# Students
1st Priority
Market
2nd Priority
Market
Malaysia &
Bangladesh
7. 04CodersTrust Pitch Deck
Paid Program
Price $300
Student Finance
Price $375
$48M
1st Priority
Market
$429M
$2.57B
$7.56B
$929M
$285M
$103M
$840M
2nd Priority
Market
Creating a $12.96B market opportunity for CodersTrust
India India
1st Priority Market
Unemployed Gradts &
Struggling Freelancers
2nd Priority Market
University Stud & High
School Grads
Malaysia &
Bangladesh
Malaysia &
Bangladesh
8. Strong traction provides 10x potential in converting
applications to enrolled students with students
finance scheme
36.0000
STUDENTS
APPLIED
336.0000
FACEBOOK
FOLLOWERS
2.000
ENROLLED PAID
STUDENTS
2014 2017
Missed 15X
Opportunity
9. Strong current and future unit economics enable large scale
student targeting at reduced costs with high gross margins
Current
29$
Acquisition Cost
Margin/
Acquisition4
117$
Gross Profit
Eco of Scale
Series A Target
20$
Acquisition Cost
Margin/
Acquisition8
167$
Gross Profit
Upselling
10$
Acquisition Cost
Margin/
Acquisition18
177$
Gross Profit
10. Growth trajectory with Series A is grossing $445K in gross
profit per month with 2.660 new students per month
NOW DECEMBER 2018
170 new students/
month
20.000 USD
/month in gross profit
445.000 USD
/month in gross
profit
2.660 new
students/month
15x Opportunity
to be realised
Series A target
11. Investment usage in 3 mainareas
Min. Investment
$100k
Runway
18 mo.
Series A Investment
$2M
1.
Student Finance
$1M
- $500K for Stud Finance
security
- Hire CFO
- Expand Fin Team in DK
2.
Student Acquisition
$300K
- Student Acquisition
- B2B Partnership set up
3.
Platform & Data Set Up
$700K
- Hire CTO
- Expand Product Team in
DK
Closing
Q4 17
Raising $2M to invest in student finance scale up, student
acquisition and platform development to achieve growth targets
09CodersTrust Pitch Deck
12. Student Finance: Leveraging $500K from Series A
as security to kickstart student finance scheme with
external backers & 20K students
1/3
1 500K
Series A Security
deposited as collateral
2
$1.5M
Student Finance
from external Lender e.g
Lendino
3
20.000
Students
financed over 3 cycles 15
months each
4
$6M
Revenue
$300 per student upfront
13. Student Finance: Creating a profitable student
finance case with expected 10% annual return to
attract external backers
1/3
Students earningStudent finance Student payment
$225
Avg. Backing / Investor
$300
Upfront
Course Free
$300
Repaid to Backer in
8 instalments
$75
Avg. Downpayment / Student
Months 15
75%
25%
Expected Portfolio Return
10%
Investor IRR p.a
82.5%
Students Repay
14. Student Finance: Engaging B2B partners to enable
large scale access to students, content and mentors
and student finance deployment
2/3
FINANCE SOLUTION FOR THEIR
STUDENTS
FINANCE SOLUTION FOR THEIR
STUDENTS
ACCESS TO MENTORS
• Conversion of non-paying
users for e-learning platform
• 20M pot. users with 300 USD
in average revenue/student
• $60 per student for use of
their content
• Offer student finance to
existing freelancers
• 70% of all freelancers are
struggling
• Activation of freelancer to
increase revenue for portal
• Access to +9000 qualified and
vetted mentors
• 90$ per student paid to
mentors
BUSINESS CASE BUSINESS CASE BUSINESS CASE
15. Platform Investing in data-driven student finance platform
as a centrepiece serving local operating entities
3/3
GLOBAL
PLATFORM DATA FUND
Student FundingPlatform Support
LOCAL PARTNERS RUN LOCAL MARKETING
AND EDUCATIONAL OPERATIONS ON A REVENUE SPLIT MODEL
16. Experienced team expanding product and finance
competencies in Denmark to scale SaaS offering after Series A
16
Jan Cayo Fiebig
COO and Co founder
Mehran Najafi
CMO
Taulant Ukmata
Student Data Lead
Jura Studenkov
Front End Lead
Rodolfo Galbiati
Student Finance Lead To be Hired in DK
CFO
Portfolio Risk Manager
Back End Lead
User Experience Lead
Alex Ribin
CTO in process
Ferdinand Kjærulff
CEO and Co founder
Asif Rahman
Data Lead
Peter Christensen
Platform Lead
+
Hafiz Rashid
Head of Education
Mizanur Rahman
Head of Finance
Ataul Osmani
Country Manager
+ 6 Code Mentors
2 Career Advisors
2 Student Affairs
2 Ed Team
1 Finance Department
17. With the vision to offer tech Talents in need a student finance
platform to repay their education through freelance earnings
15CodersTrust Pitch Deck
18. The unique access to human resources positions CodersTrust as an
attractive business case and makes an exit in various verticals possible
Ed & Work Tech
companies
Freelance/
Business Network
16
Larger Bank/
MFIs
Large IT /BPO
company
CodersTrust Pitch Deck
19. Morten Lund
Board Member
Founded or invested in more
than 100 high tech start ups
in the last 15 years, including
Skype.
Amar Duggal
Investor
Previous founder and CEO at
Pyxis Solutions, LLC
Viling Ventures
Investor
The investment arm of
Japanese educational business
company Viling Holdings.
Godrej Family
Investor
The Godrej family manages
and largely owns the Godrej
Group, a conglomerate
spanning various sectors.
Douglas Rushkoff
Advisor
American media theorist.
+100.000 followers.
Tommy Chia
Investor
Founding Partner SXE
Ventures & CIO of
Carita Investment Groups
Stig Abildsø
Investor
Successful Danish entrepreneur
and business angel
Kotaro Yamagishi
Investor
Co founded GREE in
December 2004, and serves as
the Company's director.
Jan Mattson
Advisor
UNOPS Executive Director
from 2006 to 2014.
Lone Fønss Schrøder
Investor
Co Founder of PGU Norfalck,
Senior Advisor at Credit Suisse
and Chairman of Volvo
Hide, Segnel Ventures
Board Member
Venture capital firm based in
Singapore, supporting
entrepreneurs within South
Asian / South East Asian region.
Jaarvis
Investor
Indian tech investor and
agency
Torben Nordal Clausen
Board Member
Investor and chairman in
Lendino, BOPA and former
CEO of Danske Commodities.
Taniya Mamoru
Investor
Founder and CEO of Anuka
Asset Management
Søren Jessen Nielsen
Advisor
Advisor and cofounder in
Nordic AI and former Partner in
Vækstfonden,
High profile investors & advisors who back the team and company
17
20. A Mind is a terrible thing to waste,
but a wonderful thing to invest in.
21. Key Competitive Parameters
Bank/Funds E-learning Peer-2-peer
Provide funding
Course Price / loan amount
Integration of Education
Linkage to job market
Student / Applicant intake
Skillsfund Andela Kiva
Yes
avg. $10K
-
-
limited to US
Limited*
Few*
Yes
$ - $$$
-
-
Many
Yes
Online
Many
* 0.5% of applicants receive scholarship
Offline
FreelancingCorporate
$24K $300
Looking at the competitive landscape, CodersTrust combines funding,
learning and earning at scale for future freelancers as USP
CodersTrust Pitch Deck
18
SkillsFund: Student Lending for cost intensive bootcamps limited to US
Andela: High level offline African training institution for corporate hiring
Kiva: Peer-2-peer non-profit lending platform across verticals for for good
CodersTrust USP: Affordable course price + online education + online job market + available to many
22. 19
Partial
Repayment
Low
Student employment
Student self-
financing and skin
in the game
Selective in-take
based on scoring
Self financing of
students to split
risk
Bonuses
depending on
student payment
Seniority of
investment
provides different
risk profiles
Mentor Model
with top 5% of
freelancers
Project Oriented
Learning
Matchmaking
Student / Jobs
DROP-OUT
IRR VOLATILITY
STUDENT
EMPLOYMENT
Peer Group
Learning
Clustering of
Students based in
captured data
Dedicated
Earn Team
Proactive
monitoring
High
Student drop-out
Risks & Mitigations
CodersTrust Pitch Deck
23. Earnings from student
are being tracked
real-time through APIs
B
Student earns $500
on Upwork in first
months Student receives $469
Backer
receives $31 until
fully repaid
20
In return for Ella’s education, she repays a fixed amount over 15
months to the backer until repayment
CodersTrust Pitch Deck
24. 21
Incentives encourage a fast repayment as well as the risk of social
exposure to the peers
Incentives
- Earning & employment potential as
CT mentor
- Social gratification & status upgrade
- Discount on future courses
- feature on CT page & success stories
Enforcements
- Peer & family exposure
- Lifetime ban from CT community
blockage of courses
- potential legal claim
Increase
Repayment
Increase
Student employment
Decrease
Student drop-out
CodersTrust Pitch Deck
25. | Company Presentation - August 2015
Roadmap
25
WORLD BANK
PROJECT GLOBAL COVERAGE
LAUNCH
BHUTAN
SIGNED
LAUNCH MALAYSIA
GLOBAL
STANDARD
LAUNCH 1ST
BATCH INDIA
PARTNERSHIP
PAYMENT
INTEGRATION
1ST ONLINE
BATCH
10 CENTRE
EXPANSION
9144
REGISTERED USERS
PARTNERSHIP
26. Students
0
350
700
1050
1400
May-21 Jul-21 Sept-21 Nov-21 Jan-22 Mar-22
Paid Financed
Revenues
US$ -
US$ 1 25.000
US$ 2 50.000
US$ 3 75.000
US$ 5 00.000
May-21 Jul-21 Sept-21 Nov-21 Jan-22 Mar-22
Growth in revenue & student thanks to Student
Finance and Branding
1 Year forecast
Students / months Revenue / months
CodersTrust Pitch Deck
22