The Good, the Bad & the Ugly: Business Use of Social Networks

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How businesses are using social networks, examples of successes, crisis management, laws implicated and legal issues to consider in connection with business use of social media

Business Technology

The Good, the Bad & the Ugly: Business Use of Social Networks July 9, 2010 Jamie Nafziger Nicole Haaning NALS REGION 5 CONFERENCE

Use of Social Networks ,[object Object],[object Object],[object Object],[object Object],Source: PEW Internet and American Life Project

Top 10 Companies by # of Users Who “Like” Them on Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: ALLfacebook.com As of 5/17/10

Top 10 Companies by # of Twitter Followers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Twitaholic.com As of 5/17/10

Case Study of Business Use of Social Networks ,[object Object]

Which Network(s) to Use ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Twitter ,[object Object],[object Object]

The Bad ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Advantages of Business Use of Social Networks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Disadvantages of Business Use of Social Networks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Ugly ,[object Object],[object Object],[object Object],[object Object]

Key Legal Issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

User-Generated Content: Legal Issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

1-800-Flowers.com Facebook Page ,[object Object],[object Object]

Advertising Issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Records Retention ,[object Object],[object Object],[object Object]

Corporate Issues ,[object Object],[object Object]

Privacy Issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Protecting Your Privacy on Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Protecting Your Privacy on Facebook ,[object Object],[object Object],[object Object],[object Object]

Use of Social Networks by Employees ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Other Employment Issues ,[object Object],[object Object]

Recommendations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Questions? Jamie N. Nafziger Dorsey & Whitney LLP 612-343-7922 [email_address] Twitter: @JamieNafziger Nicole Haaning Dorsey & Whitney LLP 612-492-6635 [email_address]

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