1. WHAT I ACHIEVED AT KEEK
JAMIE KING, CHIEF PRODUCT OFFICE, JUNE 2014 - JUNE 2015
2. I implemented Scrum and Kanban methodologies,
continuously whiteboarding and visualizing the
funnels for everyone in the company.
I focused on the user and the data, utilizing an
analytics framework heavily influenced by Dave
McClure’s ‘Pirate Metrics’ and Eric Ries ‘Lean
Analytics.’
INTRODUCED AGILE PROCESS
3. I hired third party specialists to support the in-house design of
all UI/UX wireframes. Collectively, we blueprinted a complete
evolution of Keek’s UI/UX across web and 3 mobile platforms.
We focused on new flows for SSO, User Onboarding,
engagement, native advertising and content discovery.
REDESIGNED THE PRODUCT
6. DELIVERED IMMEDIATE SEO RESULTS
Realized rapid growth in website traffic and impressions immediately after the launch of the new site. During the first
four months, optimized organic search delivered 50% growth in impressions.
10. WORKED CLOSELY WITH MARKETING AND SALES
Established and managed a production
services team.
Produced homepage takeovers, branded
content and sales assets.
Updated social media pages and
implemented Hootsuite tools.
Worked very closely with the SVP of Sales. Integrated ad
serving technologies across web and mobile platforms.
Managed Ad Ops team, working directly with vendors and
customer support groups.
11. GAVE 100% COMMITMENT
I worked hard to really understand the product and the
audience. I recorded and uploaded 149 videos to the Keek
platform, sharing my posts across Facebook and Twitter.
I made a bunch of new friends as I commented, shared
and subscribed to other user’s content. Key wins I’m
proud:
❖ Improved average app store scores to 4.5 out of 5.
❖ Improved product quality with 90% reduction in iOS
platform crashes and 55% reduction in Android
platform crashes.
❖ Achieved 74% growth in average video views per
active user (Jan–April 2015).
❖ 24% increase in total video views month on month.
❖ 17% average monthly increase in video creation per
active user.
❖ 50% growth in website impressions and clicks, (Jan–
April 2015).
