Slides from my final presentation for WashU's Taylor Community Consulting Program.

1. Network for Teaching
Entrepreneurship
TAYLOR COMMUNITY CONSULTING PROJECT
JAMESON COOK, DAVID CRAIN, MINGI LIM, JACOB SHAPIRO,
JONATHAN ZUCKERMAN
DECEMBER 9, 2015
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2. Agenda
2
Overview
Analysis
Growth
Marketing
Funding
Timeline
Intended Results

3. NFTE Organization Breakdown
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Mission Statement: “To provide programs that inspire young people from low-income communities to stay in school, to
recognize business opportunities and to plan for successful futures.”
Overview Analysis Growth Marketing Funding Timeline Results
Fast Facts
Key Differentiators
Offered Programs
• Founded in NYC by Steve Mariotti in 1987
• Low-income “street smarts” leads to “academic smarts” and “business smarts”
• Teaches entrepreneurial mindset
• Targets low-income, underrepresented communities
• Year round classroom curriculum and online program
• Yearly competitions and summer camps

4. Project Goals
1.
2.
3.
4.
• Conduct comparative and SWOT analysis for similar youth development organizations
• Determine relevant best practices
• Compile a comprehensive list of schools in the Greater STL area that meet NFTE’s criteria
• Develop a model projecting NFTE’s growth in the area
• Recommend creative marketing strategies to spread youth entrepreneurship through social media
• Establish best-practices for seeking grants
• Find ways to forge new relationships with donors willing to fund NFTE’s mission
4Overview Analysis Growth Marketing Funding Timeline Results

5. NFTE SWOT Analysis
55555Overview Analysis Growth Marketing Funding Timeline Results
Strengths Weaknesses
Opportunities Threats
• Unique target market: underrepresented minorities
• Unique offering: teaching entrepreneurship
• Staff constraints
• Small local presence
• Growth & funding
• Increased involvement & partnership with donors &
alumni
• Competing for funds & resources with other local
organizations
• Must prove growth & impact plans to justify funds

6. Industry SWOT Analysis
6Overview Analysis Growth Marketing Funding Timeline Results
Strengths Weaknesses
Opportunities Threats
• Participation with donors, students, & alumni
• Partnerships with STL Educational Boards & relevant
networking organizations
• Lack entrepreneurship-centered program
• Increased specification of programming to cater to
different career interests
• Involve more demographic groups
• Overlapping of goals could hinder total progress
• Competition for finite funds

7. 7
Growth

8. Holistic Compatibility Rankings
• Missouri Annual Performance Review (APR)
• Above 50% Free & Reduced Lunch
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Variables
Overview Analysis Growth Marketing Funding Timeline Results

9. Model Outcomes
99Overview Analysis Growth Marketing Funding Timeline Results
Result: List of Top 15 Most Compatible
Schools for NFTE
Expansion into
Recommended Schools
2x NFTE Current Student
Base by 2018

10. Growth Model
10Overview Analysis Growth Marketing Funding Timeline Results

11. 11
Marketing

12. Marketing
Social Media Intern
Course Syllabus for Mentors
Mentor Growth Strategy
Internship Program
Piazza
Events
Partnerships
1212Overview Analysis Growth Marketing Funding Timeline Results
Increase
participation of
mentors, donors,
and students

13. Public STL LinkedIn
13Overview Analysis Growth Marketing Funding Timeline Results

14. STL Metro Alumni Page
14Overview Analysis Growth Marketing Funding Timeline Results

15. Facebook Page
15Overview Analysis Growth Marketing Funding Timeline Results

16. Course Syllabus
16Overview Analysis Growth Marketing Funding Timeline Results

17. Mentor Growth Strategy
•WashU Student Entrepreneurial
Program
•Entrepreneurship and Venture
Capital Association
•Co- Working Spaces(T-REX, CIC,
TechArtista, Nebula)
•Google Form for Pipeline List of
Mentors
17Overview Analysis Growth Marketing Funding Timeline Results

18. Internship Program
•Bring Student to Work Day
•Rotational Summer Internship
•Key Partners: T-REX, CIC,
TechArtista, Nebula
18Overview Analysis Growth Marketing Funding Timeline Results

19. Piazza
Systematically connecting NFTE teachers, students,
and parents
19Overview Analysis Growth Marketing Funding Timeline Results

20. Events
•Goal: Engage current students, donors, and alumni through frequent
programming calendar
•Results:
• Students will learn from & connect with influential STL leaders
• Donors will stay up to date with NFTE
• Donors and alumni will be inspired by the outstanding students & want to get
more involved
Event
Ideas
Charity Golf
Tournament
Casino Night &
Silent Auction
Awards Gala &
Banquet
Coffee Chats
STL Arts &
Diversity
20Overview Analysis Growth Marketing Funding Timeline Results

21. Partnerships
•Get recognition from STL Board of
Education & STL Public Schools
•Join career advancement & public school
principals networking groups
•Partner with local organizations and
business schools on relevant
programming
•Results: Learn best practices, gain
recognition, create a presence, &
develop more partnership opportunities
21Overview Analysis Growth Marketing Funding Timeline Results

22. Funding
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23. Funding
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1.
2.
3.
A
Create a 3 Year Strategic Plan outlining performance goals
Make fundraising a key initiative among board members
Immediate Fundraising Targets
232323Overview Analysis Growth Marketing Funding Timeline Results
B
Banks in the St. Louis Area
EY Entrepreneur of the Year Central Midwest Program

24. 3 Year Performance Goals
FY 2017
Growth Target:
• 500 students (75 summer
camp, 400+ class)
Funding Target:
• $400K (to include additional
staff member’s salary +
benefits)
2424Overview Analysis Growth Marketing Funding Timeline Results
FY 2018
Growth Target:
• 200 students*
• 1-2 new school partnerships
• Additional course offerings in
current schools
Funding Target:
• $450-500K to achieve above
FY 2019
Growth Target:
• 240 students*
Funding Target:
• $500-600K (to include part
time office manager salary)
*20% growth

25. NFTE STL Youth Entrepreneurship Challenge
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Draw Upon Internal Connections to
Increase Event Sponsorship
• Emphasize fundraising as a key initiative
for Adivsory Board
• Encourage Citi and St. Louis Federal
Reserve to get involved in the
Entrepreneurship Challenge; currently do
not donate
• ‘Me too’ effect
Overview Analysis Growth Marketing Funding Timeline Results

26. Fundraising Targets
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Local Banks
• Community Reinvestment Act mandates
commercial banks invest in the community
• Compiled contact info for CRA officers
NFTE LA receives individual bank
donations of $5-10K
EY Entrepreneur of the Year Central Midwest
Program
• EY has demonstrated commitment to NFTE
• Held in June, recognized as one of the most
prestigious business award programs in the
country
• Awards exemplary entrepreneurs from
Missouri and Kansas
• One metric: personal commitment to their
businesses and communities
NFTE STL can connect with local
entrepreneurs and leverage their
connections to grow base
Overview Analysis Growth Marketing Funding Timeline Results

27. Implementation Timeline
Action Month 1 Month 2 Month 3 Month 4 Month 5
Get Funding Call Bank
CRA Officers
Follow Up For Donor Sponsorship
Social Media
Intern
Begin
Recruitment
Secure & Train Intern Intern: Execute Social Media Campaign
Program
Expansion
Contact
Principals Follow Up & Initiate Info Sessions with School Admin
Outreach Get The Board on Board! Attend Community Events & Network with Key Stakeholders
27Overview Analysis Growth Marketing Funding Timeline Results

28. Conclusion
Growth Opportunities
Marketing & Community
Engagement
Funding
Strategic Objectives
Recommendations
Expand REACH Maximize IMPACT Financial SUSTAINABILITY
28Overview Analysis Growth Marketing Funding Timeline Results

29. Thank You!
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