James Van Fleteren
Designer
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Clients
American Lawyer Media
Andersen Consulting
Case Corporation
Chief Executive
Deloitte & Touche
Ford Motor Company
Harvard Business Review
Hewitt Associates LLC
The Hill Publishing
IBM
The Kinsman Group
Monsanto
Oracle Publishing
PricewaterhouseCoopers
Professional Golfers Association of America
Rodale
RR Donnelley & Sons
The Yellow Pages Publishers Association
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Freelancer
1999-present
Lead freelance design business focusing on custom publishing
for corporations and publishers. Develop brand strategies,
design prototypes and make client presentations. Launch
new publications as well as produce ongoing projects.
Manage art budget for each publication.
Maintain contact with network of top illustrators
and photographers worldwide.
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Chief Executive magazine special technology issue
Target: Top managers
Publisher: Chief Executive
Illustrator: Scott Matthews
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MH18 H E A L T H • T R U T H • L I F E
Spring / $2
varsity
PREMIERE ISSUE
blue
go yard, every time / 23
what to do when
she says no / 50
spring break 2000
lauderdale / 42
padre island/ 43
san diego/ 44
and more
hot wheels / 62
MH18 (prototype)
Target: Teenage boys
Publisher: Rodale
Offshoot of Men’s Health magazine
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Powertalk magazine
Target: Lobbyists
Publisher: The Hill Publishing
Illustrator: Robert Neubecker
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Powertalk magazine
Target: Lobbyists
Publisher: The Hill Publishing
Illustrator: Robert Pizzo
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The 81st PGA Championship Journal
Target: Event attendees
Publisher: Professional Golfers Association of America
Illustrator: Scott Matthews
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Hewitt magazine
Target: Clients and employees
Publisher: Hewitt Associates LLC
Photographer: Chip Simons
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Hewitt magazine
Target: Clients and employees
Publisher: Hewitt Associates LLC
Illustrator: Adam Nicklewicz
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L magazine
Target: Law students
Publisher: American Lawyer Media
Photographer: Lincoln Potter
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L magazine
Target: Law students
Publisher: American Lawyer Media
Photographer: Michael Darter
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L magazine
Target: Law students
Publisher: American Lawyer Media
Photographer: Donna Terek
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L magazine
Target: Law students
Publisher: American Lawyer Media
Illustrator: James Bennett
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L magazine
Target: Law students
Publisher: American Lawyer Media
Photographer: Michael Darter
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L magazine
Target: Law students
Publisher: American Lawyer Media
Illustrator: Robert Pizzo
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L magazine
Target: Law students
Publisher: American Lawyer Media
Photographer: Chip Simons
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Rodale
Design Director
Bicycling magazine
1997-1999
Complete redesign of the Bicycling magazine brand
of nearly 20 years. Created prototypes, templates, logos,
business papers and media kits.
Worked closely with the editor and publisher to target
the publication to the right audience. Renewals and
newsstand sales increased sharply.
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Bicycling magazine
Target: Cyclists of all ages
Publisher: Rodale
Photographer: Chris Anderson
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Bicycling magazine
Target: Cyclists of all ages
Publisher: Rodale
Photographer: Mark Johnson
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Bicycling magazine
Target: Cyclists of all ages
Publisher: Rodale
Photographer: Michael Darter
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Bicycling magazine
Target: Cyclists of all ages
Publisher: Rodale
Photographer: Mark Jenkins
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Bicycling magazine
Target: Cyclists of all ages
Publisher: Rodale
Photographer: Bob Allen
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Bicycling magazine
Target: Cyclists of all ages
Publisher: Rodale
Photographer: Chris Anderson
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Bicycling magazine
Target: Cyclists of all ages
Publisher: Rodale
Photographer: Drew Walker
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Mobium Creative Group
Associate Creative Director
Chicago, Illinois
1993-1997
Led custom publishing design group, a team of art directors
and production designers who handled several publications
as well as other integrated communications.
Oversaw all creative. Controlled group revenue targets.
Managed content-driven cross-group projects.
Determined staffing for group.
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Farm Futures magazine
Target: High-volume farmers
Publisher: Farm Progress Companies
Photographer: Ed Lallo
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Farm Futures magazine
Target: High-volume farmers
Publisher: Farm Progress Companies
Photographer: Todd Winters
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Farm Futures magazine
Target: High-volume farmers
Publisher: Farm Progress Companies
Photographer: Larry Mayer
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Identities
“It has long been an axiom of mine that the little things
are infinitely the most important.”
—Sir Arthur Conan Doyle, A Case of Identity, 1892
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OREDOM
TI-B
AN C
WALLED LAKE
OM
MUNITY HOU
HE
T E S
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Awards
Work has been recognized by:
ASME National Magazine Awards
Society of National Association Publications Excel Awards
Art Direction magazine Creativity Awards
New York BMA Ace Awards
Chicago BMA Tower Awards
Work has been reprinted in Print magazine and
reviewed by Communication World magazine.
Education
Bachelor’s degree in art direction
College for Creative Studies, Detroit
1989
contact

Cheers!
James Van Fleteren
734.428.7600
jvanf@sbcglobal.net