1. A BLUEPRINT FOR PITCHING
THE PTCH DECK
JOHN DOE | JANE SMITH | JACK JONES
NOVEMBER 04, 2013
www.yourcompany.com | (123) 4567.8910

2. THE PROBLEM
Headline
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Headline
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What’s the problem?
Who has it? How many have it?

3. THE SOLUTION
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How are you going to fix the problem?
What are you selling? What is your value proposition?
Why is it better, faster smarter, different to existing solutions?

4. PRODUCT/SERVICE
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consectetur ac, vestibulum at
eros. Nulla vitae elit libero, a
pharetra augue.
HEADLINE
Morbi leo risus, porta ac
consectetur ac, vestibulum at
eros. Nulla vitae elit libero, a
pharetra augue.
HEADLINE
Morbi leo risus, porta ac
consectetur ac, vestibulum at
eros. Nulla vitae elit libero, a
pharetra augue.
HEADLINE
Morbi leo risus, porta ac
consectetur ac, vestibulum at
eros. Nulla vitae elit libero, a
pharetra augue.

5. BUSINESS MODEL
Who pays you? Distribution Channels. Gross Margins.
100
75
50
25
0
2013 2014 2015 2016
REVENUE SOURCES
Source Three Source One
Source Two
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ac, vestibulum at eros.
HEADLINE
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ac, vestibulum at eros.
HEADLINE

6. MARKETING & SALES
How will you reach your customers? What are your marketing
leverage points? What have you done already?
67%
VOLUME
COST
100
75
50
25
0
2013 2014 2015 2016
CONVERSION

7. COMPETITIVE LANDSCAPE
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consectetur ac, vestibulum at eros.
Headline
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consectetur ac, vestibulum at eros.
Current competitive advantages?
Sustainable competitive
advantages?
Unfair competitive advantages?
Patents?
Not why the competition is bad but why you are better.
16%
14%
19%
40%
11%
The Market
Male
$7M
Female
$3M
LOGO
B
Label
Label
YOUR LOGO
LOGO
C
LOGO
D
LOGO
A YOUR
LOGO

8. FINANCIAL PROJECTIONS
FORECAST
90
60
30
Year 1 Year 2 Year 3! Year 4 Year 5
# of Customers 1,000
# of Employees 2
Sales 5,000
Expenses $123,000
Profits $456,000
Reserve
Advertising & PR
Salaries
Production

9. CURRENT STATUS
TIMELINE TIMELINE TIMELINE TIMELINE TIMELINE LAUNCH
2011 2012 2013 2014
50 %
TITLE
75 %
TITLE
25 %
TITLE
Headline
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felis euismod semper. Cum
sociis natoque penatibus et
magnis dis parturient.
Title 90% Title 30% Title 60% Title 40%

10. WHO’S INVOLVED?
INVESTORS & ADVISORS
Capital First, XYZ Company, 123 Financial
Jane Doe!
Job Title
Key Facts
Jane Doe!
Job Title
Key Facts
Jack Jones!
Job Title
Key Facts
Jane Doe!
Job Title
Key Facts
Jane Doe!
Job Title
Key Facts

11. CAPITAL RAISE
THE ASK.
Capital? Stage/Size? Seed round up to ? Series A: ? Investment Terms: ?
WHAT WILL YOU SPEND IT ON?
Sales & Marketing, Hiring, Founders salaries, Technology development

12. CONTACT
YOUR LOGO
www.yourcompany.com
JACK JONES
(123) 4567.8910 | jack@jones.com