JAMES STONER■ 21391 Town Lakes Drive Boca Raton Fl 33486 ■ 917-299-5540■ jstoner3118@gmail.com
SALES MANAGER
Ambitious, personable, motivated professional with more than 20years of experience developing cohesive
sales/marketing programs by employing new technology and trends that consistently increase ROI in the graphics
and printing industry.
 Able to define, devise, and implement sales, growth, and profitability strategies and objectives that significantly
expand production capacity.
 Highly versatile, adapting and assimilating effortlessly into new areas and responsibilities and bringing about
positive changes through unique perspective.
 Exceptional leader, encouraging optimal performance through motivation and inspiration of staff to ensure their
understanding of their value in the overall business process.
 Recognizes and takes full advantage of opportunities that result in increased revenues and expanded market share.
 Experienced in solely building a company from the ground up, cultivating its growth into a market leader, while
also embracing the advantage of collaboration with other senior management to ensure a thriving business.
Areas of Expertise
Google Certified~ Leadership ~ Mentoring/Training ~ Customized Direct Mail Campaigns ~ Sales Strategy
Planning/Deployment of Operational Assets ~ Facility Management ~ Strategic Relationship Development
Brand Identity Development ~ Project Management ~ Streamlining Programs/Processes ~ Market Expansion
PROFESSIONAL EXPERIENCE
ACCOMPLISHMENTS
YP, formerly AT&T
 Managed production schedules and other operational aspects of direct mail campaigns to meet tight deadlines and
ensured targeted mailing volumes are achieved.
 Developed compressive understanding of a customer business model and created marketing strategies to
effectively increase revenue.
 Managed creative and analytic agency relationships to ensure on-goal and on-time campaign execution and
managed multiple initiatives from inception through completion.
 Coordinated creative changes via internal systems and ensured mail pieces are compliant with regulatory
departments.
 Worked closely with list providers to create targeted profiles to define accurate demographics for each customer.
 Tracked current and historical performance data, established goals and forecasts and tracked campaign results.
 Trained and supported a staff of twenty sales representatives to understand the printing and advertising process
in order effectively execute services for customers.
 Google Certified
Orbit 360
 Streamlined entire operation to ensure maximum efficiency.
 Partnered with Account Managers, Account Planning as well as Creative Departments in order to successfully
complete assigned projects.
 Attended press checks to maintain color accuracy.
 Established long term relationships with vendors.
 Created a production scheduled for each vendor.
 Worked with vendors in order to maintain a standard of excellence while delivering products at either on or
below budget.
 Conducted and scheduled weekly status meetings.

JAMES STONER■ 21391 Town Lakes Drive Boca Raton Fl 33486 ■ 917-299-5540■ jstoner3118@gmail.com
Allmedia Graphics/AMG Direct
 Managed all aspects of Print Production.
 Maximized efficiency by implementing internal system to manage inbound and outbound logistics.
 Instituted a program to develop more focused brand identity and brand equity.
 Recognized market trend and educated clients to the importance of online marketing.
 Worked with accounting department to finalize bills, invoices and negotiate volume discounts.
 Further contributed to annual growth by streamlining client marketing efforts to establish custom solutions that
increased their direct mail campaigns.
GMK Communication
 Launched several quality control programs that increased company training/management awareness.
 Acquired such accounts as MTV, VH-1, Pfizer, Fairchild Publications & Giorgio Armani
 Worked with production staff to assure the highest level of quality.
 Reviewed retouching work and color proofs prior to client approval.
SALES/MARKETING STRATEGY
 Directed corporate identity development by recruiting an in-house design team to implement overall
marketing initiative, including website launch, branding, collateral, press, and direct mail.
 Supervised teams of 15 with annual budgets of up to $15M, supporting sales, marketing, and operational efforts.
 Evaluated core competencies and employed them to streamline sales/marketing efforts to gain advantage over
competition.
 Enabled management to maintain product value development through a value chain analysis, while still
investigating other opportunities.
 Created and implemented sales strategies and performed extensive industry research.
CLIENT RELATIONSHIP DEVELOPMENT
 Encouraged communication with client base by implementing forums in which they could address concerns,
receive education, and continue asserting value proposition.
 Ensured consistency in service by establishing and sustaining internal departmental protocols.
 Assessed client environments/situations to accurately determine best possible solutions.
OPERATIONAL MANAGEMENT
 Offered intensive management training program targeting ways to improve managing efficiency,
effectiveness, ethics, and motivation of staff.
 Maximized efficiency by implementing internal system to manage inbound and outbound logistics.
 Ensured compliance regarding environmental and governmental regulations in all areas of company.
 Administrated departmental budgets to develop/execute departmental objectives that aligned with company goals.
WORK HISTORY
YP, Fort Lauderdale Fl, Direct Mail Manager 2012 - Present
Local Search, Media & Advertising
Orbit 360, New York, NY, Sales Management 2009 - 2012
Advertising Agency
ALLMEDIA GRAPHICS, Print Operations / Sales Management 1999 – 2009
Full-service commercial printing and design organization.
GMK COMMUNICATION, NEW YORK, NY, Sales 1991 - 1999
Advertising Sales
EDUCATION

JAMES STONER■ 21391 Town Lakes Drive Boca Raton Fl 33486 ■ 917-299-5540■ jstoner3118@gmail.com
UNIVERSITY OF NEW YORK AT STONY BROOK
GOOGLE CERTIFIED