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Jeffrey Jose
- 1. Tracking growth with AMP Analytics bit.ly/amp-sisf Jeffrey Jose | Sept 25, 2019
- 2. Jeffrey Jose Product Manager at google_logo @jeffjose
- 4. The Web = Endless possibilities
- 6. 53% of consumers will abandon a site if it takes longer than 3 seconds to load Data from Google Analytics
- 7. 12 seconds Average mobile web page load on 3G
- 8. 8 40% of mobile connections worldwide are 2G
- 9. 9 An open source initiative to enable a better web, with sites that are fast, easy to create, and mobile-friendly.
- 10. Sites don't always meet users' needs contentbazaar.co/20160314/pi-way Content displaced by adsUnresponsive pagesSlow loading contentbazaar.co/20160314/pi-way Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco contentbazaar.co/20160314/pi-way
- 14. 14
- 15. Things that are slow are discouraged or banned How does AMP improve user experience? Content doesn’t jump around as it’s loaded Distracting ads are forbidden Things aren’t loaded until they’re needed
- 16. 2019
- 19. Websites Broader format support Expanding AMP’s capabilities E-commerce App-like experiences
- 20. Websites Build your site with AMP Action Network
- 21. Websites Build your site with AMP rep.repubblica.it & PWA
- 22. Websites mobile bounce rate -21% conversion rate +26% conversion rate on AMP vs non-AMP +62%
- 23. Easily build great experiences across the web Create visual stories on the web Build and serve lightning fast, safe ads AMP Ads AMP EmailsAMP StoriesAMP Websites Send interactive, dynamic emails to your customers Use AMP to create the best user-experiences across surfaces
- 24. Text (1998) Google is Becoming a More Visual Experience Images (2008) Videos (2013) 24 S20 (2018)
- 25. Run across mobile and desktop devices on the open web Storytelling through animations and tappable interactions Rich visuals with native video and image performance AMP framework ensures pages load instantly Enter AMP Stories
- 26. Proprietary + Confidential AMP Stories are not just for hard news Recipes Science Sports Entertainment 26
- 27. Proprietary + Confidential AMP Stories Utilize Video and Audio
- 28. Stories on The Web Entry points to AMP Stories through Google Publishers promote AMP Stories on their own sites
- 30. Dynamic mail
- 31. Dynamic mail
- 33. AMP is a web component framework to easily create fast, user-first
- 34. Provide a user-first format for web content. AMP’s mission
- 36. Tokyo partner.com Checkout Blue coat Qty: 1 $100.00 Green scarf Qty: 1 $30.00 Black gloves Qty: 1 $70.00 Vendor 1 Vendor 2 Vendor 3
- 37. Tokyo
- 39. On average, news sites … set almost eight times as many third-party cookies (81 vs 12) [compared with other popular sites] Reuters Institute, University of Oxford Tokyo
- 40. Tokyo
- 41. AMP linker
- 42. Verify AMP Linker is set up Use amptagtest.appspot.com to validate your tagging setup
- 44. Tokyo
- 46. Tokyo
- 47. Tokyo
- 48. Tokyo
- 51. Original Variant A Variant B Variant C
- 52. Original Variant A Variant B Variant C Server opts user into 25% experiment, sets cookie
- 53. <amp-experiment>
- 55. <amp-experiment> <script type="application/json"> { aExperiment: { sticky: true, consentNotificationId: "consent-notif", variants: { treatment1: 12.5, treatment2: 12.5, treatment3: 25.0, }, }, bExperiment: {...} } </script> </amp-experiment> <body amp-x-aExperiment="treatment1" amp-x-bExperiment="treatment3"> body[amp-x-aExperiment="treatment1"] .test-banner { display: none; }
- 56. Be a great citizen of the open web.
- 57. Privacy-preserving pre-rendering on publisher domains
- 58. Signed Exchanges on the AMP cache
- 59. How to implement Signed Exchanges? bit.ly/amp-packager bit.ly/amp-real-url
- 60. AMP continues to grow as a multi- vendor open source project
- 61. amp.dev
- 62. Thanks!