The document discusses how the customer journey is now self-directed, with buyers preferring to do their own online research without interacting with sales reps. It notes that enterprises now manage hundreds of customer-facing websites on average. It then argues that current digital tools have not kept up, as they cannot combine speed, scale, and design together. Brandcast helps crack this code by providing a platform that allows for fast website creation and management of hundreds of sites while preserving design freedom.

1. Chris Schreiber, CMO, Brandcast
How to Take Control of the Customer
Journey

2. We Are Not In Control.

3. Speed Scale Design+ +

4. THE B U Y ER JO U R NEY IS NO W SELF-DIR ECTED
60%
B U Y ER S P R EF ER N OT TO
IN TER ACT WITH A SALES R EP
68%
B U Y ER S P R EF ER TO D O THEIR O WN
R ESEA R C H O N LIN E
SO U R C E: FO R R ESTER

5. Email
Promotions
Texts
Case Studies
Reviews
How To Content
White Papers
Ebook
Landing Pages
Corporate Site
Ads
Loyalty
Purchase
Web Content Needs to Move Prospects Down the Funnel
Comparison + Validation
Research + Education
Awareness

6. Enterprises Manage An Average Of 268
Customer-Facing Websites.
S OU RC E : FORRE S TE R
Scale

7. 41% Of Users Will Leave Your Site If It Takes
Too Long To Load.
S OU RC E : G OOG L E
Speed

8. 61% Users Quickly Move On If They Don’t
Find What They Are Looking For Right Away
On A Mobile Site.
S OU RC E : G OOG L E
Design

9. Why it’s hard to combine speed +
scale + design

10. EnterpriseGradeSMBGrade
Developer Platforms Marketing Platforms
Website Platforms
Design Freedom
Code-Free
Manage Scale
HighCustomizationLowCustomization
Content Management Systems
(CMS)

11. Tools To Create Interactive ContentEnterpriseGradeSMBGrade
Developer Platforms Marketing Platforms
The Design-To-Development Workflow Is Slow

12. EnterpriseGradeSMBGrade
Developer Platforms Marketing Platforms
Website Platforms
Design Freedom
Code-Free
Manage Scale
HighCustomizationLowCustomization
Content Management Systems
(CMS)
Website Builders

13. P
ROTOTYP
E
DESIGN
C
O
LLABORA
TE
PUBLISH
MANAGE
MARKETER
DESIGNER
BRANDCAST
LIVE SITE
Going Code-Free Increases Speed

14. Tools To Create Interactive ContentEnterpriseGradeSMBGrade
Developer Platforms Marketing Platforms
Generic Templates Constrain Design

15. Tools To Create Interactive ContentEnterpriseGradeSMBGrade
Developer Platforms Marketing Platforms

16. EnterpriseGradeSMBGrade
Developer Platforms Marketing Platforms
Website Platforms
Design Freedom
Code-Free
Manage Scale
HighCustomizationLowCustomization
Content Management Systems
(CMS)
Website Builders
Speed. Scale. Design.

17. Crack the Code
Speed + Scale + Design

18. Redesigned hundreds of websites for top
performing hotels in record time.
2 0 0
1 0 X
5 0
R E D E S I G N E D W E B S I T E S
SPEED TO M ARKET
U S E R S

19. Consolidated workflow for multiple
agencies and in-house teams across sub-
brands
42
23
6
U S E R S
WEBSITES
AG ENCY PARTNERS

20. Empowered field offices to create
hundreds of property websites and
market research reports.
400
100
20
WEBSITES
U S E R S
R E G I O N A L O F F I C E S

21. 3 Takeaways
• The Customer Journey Is Undergoing Digital Transformation
• Digital Tools Have Not Kept Up
• Marketing Technology Must Enable Speed + Scale + Design

22. Chris Schreiber, CMO, Brandcast
chris@brandcast.com
Thank You