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THE RESOURCE FOR CORPORATE FINANCE, ACCOUNTING & TREASURY PROFESSIONALS

James Myers
Director, FP&A Strategy Consulting
http://m.entrepreneur.com/article/228176#!
http://m.entrepreneur.com/article/228176#!
In late 2008-early 2009, Google decided to expand finance.
But instead of hiring a lot of additional finance
practitioners, the company instead hired engineers and
business intelligence professionals.
Google then stopped hiring in finance altogether later in
2009 and determined that any incremental growth would
be on an emergency basis. Thomas explained that Google
CFO Patrick Pichette adheres to the Six Sigma
methodology. "He said, 'You need constant improvement.
As time goes on, you should be getting better and better at
what you do. And if this is working out where we're hiring
all of these BI and technical people, you should be able to
keep up with your workload,'" Thomas explained.

Over time, Google reduced its finance workforce yet still
maintained its productivity. But how did it do so? "We did
three things," said Thomas. "We eliminated, automated
and simplified."
http://www.afponline.org/mbr/reg/res/reg_news/Case_Study__How_Google_Overhauled_its_Finance_Department.html
Strategic Alignment
-

Lean analytics
Sales process development
Business model & strategy
deployment and
optimization

Historic Reporting

Future predictability

-

-

-

Maintain control and
integrity of information
Traditional analytics
Financial reporting

Revenue planning
Budgeting
Managing financial risk
http://ww2.cfo.com/leadership/2013/07/a-new-breed-of-cfo/
FP&A: Innovations in Financial Analytics to Support Organic Growth and Business Strategies
FP&A: Innovations in Financial Analytics to Support Organic Growth and Business Strategies
Polling Question
FP&A: Innovations in Financial Analytics to Support Organic Growth and Business Strategies
•

•
Source: Deloitte CFO Signals, Q3 2012
Lean Startup
Spending the least amount
of resource (time and
money) to discover a
sustainable business model,
for businesses that operate
in high uncertainty

Lean analytics: the tools that
measure how sustainable a
business is.
A business can be sustainable in
1 of 3 ways:
1.
2.
3.

Sticky - people keep coming back
Viral - word of Mouth
Paid – Advertising/Sales teams

Techniques to make smarter
business decisions, with reduced
resources (time and money)
during times of high uncertainty
•

•

•
•
FP&A: Innovations in Financial Analytics to Support Organic Growth and Business Strategies
The Black Swan – Nassim Nicholas Taleb
Polling Question
FP&A: Innovations in Financial Analytics to Support Organic Growth and Business Strategies
Hypothesis

Act

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Experiment
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ent
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sis

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ent
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sis

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ent

•
Hypothe
sis

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•
Act

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•
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•
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6%

6%

5%
4%

4%

Wk 36

Wk 37

4%

4%

3%
2%
1%
0%

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Wk 38

Wk 39
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FP&A: Innovations in Financial Analytics to Support Organic Growth and Business Strategies
Q&A
Make Note…
You will be prompted to take a short survey once this
webinar concludes, we would greatly appreciate your
feedback regarding this event.
Please join us at www.proformative.com to ask any
additional questions and to continue this conversation
with your peers.
If you have questions about CPE Credit, please send an
email to cpe@proformative.com
Sponsor
Polling Question

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