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Wired for Success #5
Getting Great With FaceBook
You Can NOT speak to us, unless we call on you.



You CAN type in a
question in your
control panel..and
we will answer it.
Or..

Raise your hand,
and we will TRY to
un-mute you.
What are we going to learn today?

 • Q u ic k R e C a p o f o u r S e c o n d
   Fac eB ook Les s on
 • U n d e r s t a n d in g G r o u p s
 • In t r o t o F a c e B o o k P A G E
   • D if f e r e n c e b e t w e e n F B p r o f ile a n d
     p a g e . 
 • D e e p D iv e in t o C o n t e n t S t r a t e g y  
 • W h a t is g r e a t c o n t e n t ?  
 • In t r o t o S p o n s o r e d S t o r ie s
 • W h a t d o I d o d a ily ?
   • 5 /5 /5
Introductions to Lists.
Lets Make a Referrer LIST.


            Hot prospects – people you are currently
            working with or are likely to have a need to buy or
            sell in the near future.

            Past clients – it’s cheaper to keep an existing
            client than gain a new one. This group is likely to
            use you again and be a big source of referrals for
            your business.

            Your Champions and Influencers – who
            sends you the most referrals?
Now LISTEN and ENGAGE!
Finding Friends
What do I do DAILY on Facebook?


   Respond to 5 updates in your Influence List



             Send 5 private Messages



      Post on 5 peoples Walls
Mastering your Content Strategy
95% of Brands don’t respond to Wall Posts
Key Takeaways

• Posting Frequency Matters

• Your content defines you

• Theme days make your life easier

• Give your clients a platform

• Be Responsive
Want a copy of my slides?


             Text your email to:



           646-475-6382
Wired for Success #5
Getting Great With FaceBook

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Facebook Marketing for Realtors

  • 1. Wired for Success #5 Getting Great With FaceBook
  • 2. You Can NOT speak to us, unless we call on you. You CAN type in a question in your control panel..and we will answer it. Or.. Raise your hand, and we will TRY to un-mute you.
  • 3. What are we going to learn today? • Q u ic k R e C a p o f o u r S e c o n d Fac eB ook Les s on • U n d e r s t a n d in g G r o u p s • In t r o t o F a c e B o o k P A G E • D if f e r e n c e b e t w e e n F B p r o f ile a n d p a g e .  • D e e p D iv e in t o C o n t e n t S t r a t e g y   • W h a t is g r e a t c o n t e n t ?   • In t r o t o S p o n s o r e d S t o r ie s • W h a t d o I d o d a ily ? • 5 /5 /5
  • 5. Lets Make a Referrer LIST. Hot prospects – people you are currently working with or are likely to have a need to buy or sell in the near future. Past clients – it’s cheaper to keep an existing client than gain a new one. This group is likely to use you again and be a big source of referrals for your business. Your Champions and Influencers – who sends you the most referrals?
  • 6. Now LISTEN and ENGAGE!
  • 8. What do I do DAILY on Facebook? Respond to 5 updates in your Influence List Send 5 private Messages Post on 5 peoples Walls
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20. 95% of Brands don’t respond to Wall Posts
  • 21. Key Takeaways • Posting Frequency Matters • Your content defines you • Theme days make your life easier • Give your clients a platform • Be Responsive
  • 22. Want a copy of my slides? Text your email to: 646-475-6382
  • 23. Wired for Success #5 Getting Great With FaceBook