Advocacy planning model based on information gathered through primary and secondary research. It seeks to empower persons affected by the problem to contribute to the solution.

1. Advocacy Planning
The Advocacy Planning Model
Prepared by: St. Rachel Ustanny, M.Sc., B.Sc. (Hons.)

2. Problem Selection
Issue
Prisoner’s rights
Problem Statement
Lack of realisation of human
rights by persons incarcerated
in Jamaica adult penal
institutions

3. Problem Selection cont’d
Problem Pre-assessment
What are the benefits of the
affected?
1. Realisation of human rights
2. Increased literate and rehabilitated
inmates
3. Less tense prison environment
4. Increased displays of sensitivity
5. Reduction in recidivism
6. More effective penal institutions

4. Problem Selection cont’d
Problem Pre-assessment
Are there possibilities to involve
those who are directly affected?
The affected group will be needed to play
critical roles such as:
Facilitating research activities,
Community mobilisation,
Facilitating local meetings,
Internal lobbying,
Providing advice about institutional
structure,
Motivating family members to get
involved,
Encouraging ex-inmates to participate
Review and edit communiqué

5. Problem Assessment
• Low self-esteem by inmates
• Lack of motivation to be rehabilitated
• Increased violence in penal institutions
• Lack of respect law & human rights
• Corruption
• System failure
• Increased recidivism rates
Lack of realisation of human rights by
Jamaicans incarcerated in adult
penal institutions
• Lack of knowledge
• Underpaid & unmotivated prison staff
• High levels of frustration & neglect
• No value of human rights
• Limited resources for human rights
• Lack of human rights policies
• No enforcement of human rights legislation
• Corruption
• Vindictive & punishing system
• Corruption
• Part of the black struggle
• Bureaucracy
• Little access to the Constitution, etc.

6. Problem Assessment cont’d
Information needed How to get information
Report of human rights Inmate and ex-inmate stories
violations and testimonies
Internet research, United
Information on prisoner’s
Nations website, Jamaican
rights, responsibilities, common
Constitution, Houses of
violations, and prison human
Parliament, recommended
rights policies and programmes
books
Jamaicans for Justice,
Mandate of non-governmental
Independent Commission on
human rights organisations
Human Rights
operating in Jamaica
Inmates, prison rights advocacy
List of national stakeholders
group & coordinator
important for advancing
networking and advocacy
Interview with correctional
Primary research on the lack of
officers, vox pop with Jamaicans
awareness and respect for
in a bus park or taxi stand,
human rights by Jamaicans
interview with inmates,
interview with members of the
advocacy group

7. General Aim
To ensure, for all inmates of
adult correctional institutions
in Jamaica, the realisation of
human rights based on the
standards articulated by the
relevant United Nations tools
and the Jamaican Constitution

8. Objectives
To increase knowledge about and respect for human rights by
prison officials and inmates by executing human rights
workshops in one adult correctional centre (July 2008-
March 2010)
To network with and forge partnerships with stakeholders
interested in and who have responsibility for inmate
rehabilitation by writing introductory letters aimed at
inviting them to a meeting to advance dialogue on support
needed (July 2008-October 2008)
To promote public awareness of prisoner’s rights and the
human rights violations of inmates of adult correctional
institutions in Jamaica, as well as the potential impact on
the society by producing educational and advertising
materials on the issues and publishing them on the
Internet and in traditional media (March-December 2009)
To encourage national dialogue about the human rights
violations of inmates of adult correctional institutions in
Jamaica by engaging in media advocacy—talk show call-ins,
letters-to-editor, press releases, public concert, media
interview (July 2008- Ongoing)
To encourage the mobilisation of family members of
incarcerated Jamaicans serving time in adult correctional
institutions in Jamaica by word-of –mouth in prisons and
introductory letters and key note presentations to
churches (July 2008-July 2009)

9. Target Prioritisation
Target Indirect How to Target’s How to Target’s
target contact feelings influence way of
target about issue target decision-
making
Family & Inmates Inmates, Very Appeal to Consult with
friends churches supportive of kinship & other friends
inmates their Christian & family
values
Executive JFJ Board of Letter & Aware of Request Consult with
Director, JFJ Directors telephone call human rights partnership BOD on
(BOD) to JFJ violation in support to some issues &
prisons- implement a autocratic
supportive human rights decision with
project others
Executive IJCHR BOD Letter to Conducts Request Consult with
Director, IJCHR work on partnership BOD on
IJCHR prisoners’ support to some issues &
rights- implement a autocratic
supportive human rights decision with
project others
MNS- PS Letter to MNS Governmental Petitioning of Don’t know
responsibility family &
for prisons- friends,
maybe Advocacy
defensive spearheaded
by NGOs
Head of MNS-PS Letter to Management Obtain TOR from
Correctional Correctional responsibility support of MNS, advice
Services Services for prisons- MNS-PS of MNS-PS
maybe
defensive
Inmates Family & Word-of- Very Appeal to lack Individualistic
friends mouth at visits, supportive of of lack of
word-of- respect for realisation of
mouth by prisoners’ minimum
inmates rights human rights
standards
Correctional Head of Correctional Responsible Orders from By orders,
officers Correctional Services for inmate head of individualistic
Services Department rehabilitation- Correctional
maybe Services
defensive

10. Stakeholder Classification
MNS-PS
Head of
Correctional
Services
Target
Inmates Correctional officers
Advocacy Objective
To increase Churches
knowledge of &
MNS respect for human Concerned
rights by prison Jamaicans
Correctional officials & inmates in
Services one adult correctional
Human rights NGOS
institution in Jamaica,
Department
July 2008-
Families & friends
Correctional officers
March 2010
Allies
Tertiary
students
Jamaicans Inmates
Beneficiaries Human rights Professional
funding agencies workers

11. Available Resources
Financial Resources
1.
None
Human Resources
2.
12 family & friends with various skills
1 Coordinator skilled in events planning,
research & facilitation
2 inmates with leadership & organising skills
Other Resources
3.
Human rights documents and other materials
obtained from Internet research

12. Action Plan
Advocacy Objective: To increase knowledge about & respect for human rights by
prison officials & inmates in one adult correctional institution in Jamaica, July 1, 2008-
March 31, 2010
Target Activity Resources required Persons/ Timeframe
org
responsible
Department Introductory letter Human resource: Coordinator July1-31,
of to head of Coordinator, bearer 2008
Correctional Correctional Equipment: Computer,
Services Services requesting printer
meeting Stationery: Envelops, letter
size printing paper
MNS-PS Introductory letter Human resource: Coordinator July1-31,
to MNS-PS Coordinator, bearer 2008
requesting meeting Equipment: Computer, MS
Office, printer
Stationery: Envelops, letter
size printing paper
Human rights Introductory letter Human resource: Coordinator July1-31,
NGOs to Executive Coordinator, bearer 2008
Directors seeking Equipment: Computer, MS
the support of their Office, printer
organisations in Stationery: Envelops, letter
specific activities size printing paper
Human rights Conduct research Equipment: Computer & Coordinator July1, 2008-
funding on their areas of Internet access Ongoing
agencies work, criteria for
funding, etc.
Correctional Workshops on Human resource: Coordinator April 1, 2009-
Officers human rights & Coordinator, administrative March 31,
responsibilities assistant 2010
Equipment: Computer,
printer, MS Office, Internet
Stationery: Pocket folders,
letter size printing paper,
pencils
Inmates Workshops on Human resource: Coordinator April 1, 2009-
human rights & Coordinator, administrative March 31,
responsibilities assistant 2010
Equipment: Computer,
printer, MS Office, Internet
Stationery: Pocket folders,
letter size printing paper,
pencils

13. Monitoring & Evaluation
Advocacy Objective: To increase knowledge about & respect for human rights by
prison officials & inmates in one adult correctional institution in Jamaica, July 1, 2008-
March 31, 2010
Target Activity Timeframe Expected Indicators
outcome
Department of Introductory letter July1-31, 2008 Meeting with head Positive response
Correctional to head of of Correctional to letter pointing to
Services Correctional Services the scheduling of a
Services requesting meeting date
meeting Monitor: dates &
times
MNS-PS Introductory letter July1-31, 2008 Meeting with MNS- Positive response
to MNS-PS PS to letter pointing to
requesting meeting the scheduling of a
meeting date
Monitor: dates &
times
Human rights Introductory letter July1-31, 2008 Letter, phone call, Positive response
NGOs to Executive or meeting affirming to letter pointing to
Directors seeking the support for the scheduling of a
the support of their human rights meeting date
organisations in programming in Monitor: dates &
specific activities Jamaican times
correctional
institutions
Human rights Conduct research July1, 2008-Ongoing Attainment of Funding sources
funding agencies on their areas of funding to execute identified,
work, criteria for human rights fulfilment of basic
funding, etc. education & criteria for applying
research project for for funding, positive
1 year in 1 reply to funding
correctional proposal
institution in
Jamaica
Correctional Workshops on April 1, 2009- Increased Ability to articulate
Officers human rights & March 31, 2010 knowledge & human rights,
responsibilities awareness of behaviour change,
human rights and acceptance and
prisoners’ rights promotion of an
internal human
rights policy
Inmates Workshops on April 1, 2009- Increased Ability to articulate
human rights & March 31, 2010 knowledge & human rights,
responsibilities awareness of behaviour change,
human rights and acceptance and
prisoners’ rights promotion of
internal human
rights policy