1. The document discusses the characteristics of successful people and businesses. It provides examples of successful leaders like Donald Trump and Warren Buffett. 2. It explains that the spirit of a successful enterprise involves selling the right product to the right customers at the right price through the right distribution channels. 3. The key elements of marketing mix that can bring profit are product, price, and promotion. Place and promotion are also important for connecting with customers.

1. Prešovská univerzita v Prešove
Fakulta manažmentu
(The Faculty of Management)
Uderman Jakub
Ružbarský Richard
Summer term
2013/2014
The Spirit of successful enterprise

2. Content
1. Who is Bussinesman ? Page 3
2. Charakteristics of successful person Page 4
3. Successful people Page 5
4. Leadership Page 9
5. Leader vs Boss Page 11
6. Success enterprise Page 12
7. Product Page 13
8. Place Page 14
9. Price Page 15
10. Promotion Page 16
11. Summary Page 17
12. QUIZ Page 19
13. Vocabulary Page 25
14. Keywords Page 26
15. Bibliography Page 27

3. Who is Businessman ?

4. Characteristics of a successful person
• Smiling
• Extrovert
• Good manners
• Friendly

5. Successful people
Donald Trump

6. Brian Tracy

7. Warren Buffett

8. Sir Richard Brendson

11. Leader vs. Boss
BOSS tell you: How
tell you : Where

13. One of the most
important things for
success. If you want to
build up your
company, you have to
find the right product
that can meet
people's needs.

14. Successful company
must choose the right
place where they sell
products. Also must
choose the right way to
connect with the
customer and the best
solution to sell their
product .

15. Price is a key
element of the
marketing mix as it is
a basic idea of what
the company
receives for the
product or service
offered by the
company.

16. The promotional mix
includes advertising,
personal selling, public
relations, direct
marketing, Internet and
online marketing. With
these tools is the target
group aware of the
existence of the product
or service and the
benefits (economic and
psychological) that brings
the customer.

17. Summary

18. Who is leader ?
A leader is a person who has a vision, a drive and a
commitment to achieve that vision, and the skills to make it
happen. A person that holds a dominant or superior position
within its field, and is able to exercise a high degree of control
or influence over others.
What Is the spirit of successfull enterprise?
There is a simple answer. If the company want to be
successfull, they must sell the right product to right person for
right price by right distribution channel.

20. The successful businessman should be:
1) Lofty
2) Friendly
3) Jealous

21. What is better introvert or extrovert?
1) Introvert
2) Extrovert
3) Something else

22. Who is one of the best known
successful leaders?
1) Brad Pitt
2) Donald Trump
3) Aston Kutcher

23. 1) Product
2) Promotion
3) Price
What part of the marketing mix bring
us profit?

24. The spirit of successful enterprise is
about:
1) Getting rich
2) Offering a prohibited goods
3) Selling the right product

25. • Menors – spôsoby
• Influence – vplyv
• Contribution – prínos
• Decision - rozhodnosť
• Imagine – predstaviť si
• Goodwill – dobre meno
• Target group – cieľová skupina
• Ecommerce – elektronicky obchod
• SEO – optimalizácia pre vyhľadávače
• Copywriter – tvorca reklamných textov
• Linkbuilding – budovanie spätných odkazov
• Affliate – partnerské programy
• Prohibited goods – zakázaný tovar

26. • Bussinesman
• Extrovert
• Successful person
• Leadership
• Ecommerce
• Marketing
• Enterprise
• Solutions
• Team-work
• Product

27. 1. Stephen R. Covey, The 7 Habits of Highly Effective People Personal Workbook, Simon
and Schuster, 2008, ISBN: 9781847375179
2. Zig Ziglar, Selling 101,Thomas Nelson Inc, 2003, ISBN: 9781418530297
3. http://www.comercialbelen.com/2013/01/4p-marketing-mix/
4. http://hn.hnonline.sk/budovanie-kariery-v-zahranici-286895
5. https://managementmania.com/en/marketing-mix-4p
6. http://hallingblog.com/study-shows-strong-ip-key-to-vc-back-company-success/
7. http://www.herosoftmedia.com/success-tips-tricks-and-secrets-for-internet-marketing/