3. 3MBG NORDIC - AN INTRODUCTION
The recipe for success has been distilled and refined
since the establishment of POD Marketing and
Vertrieb GMBH.
Today the success has spread to 58 countries worldwide.
The range consists of:
Beverage brands, concepts and trade across the globe.
250 colleagues generate 200 million Euros and
more than 1 million hectolitres of bottled enjoyment.
BUILDING BRANDS - SINCE 1993.
MBG Global. Heritage.
4. 4MBG NORDIC - AN INTRODUCTION
MBG has a constant ambition to drive
innovation within the alcoholic/non-alcoholic
drinks category.
We will do it by increasing the marketing
performance both On- and Off Trade.
Approaching and presenting the market to
new ways to collaborate.
MBG NORDIC
Vision
5. 5MBG NORDIC - AN INTRODUCTION
MBG Nordics mission is to market
current MBG range and in addition
attract and market relevant
quality products with development
potential in the Nordics.
By establishing and maintaining
long-term relationships we will
build a joint future on mutual trust
with our suppliers and customers
MBG NORDIC
Mission
7. 7MBG NORDIC - AN INTRODUCTION
The middle class is growing and so is the demand
for high quality drinks.
The next 35 years expected middle class growth
will mean a battle for attention in most markets.
The companies with large marketing budgets are
likely to attract consumers and thereby increase their
market share almost regardless of product quality.
The smaller companies will experience that their share of
market follows their share of voice. They have to find new ways
to separate them from the big spenders.
POTENTIAL, AND KNOWN CHALLENGES
Strategy
8. 8MBG NORDIC - AN INTRODUCTION
MBG Nordic will maximize the number of
channels in which the customer
engages and connects with a brand and its
products.
MBG Nordic will aim for a
continuous optimization
across platforms and segments.
MAXIMIZING THE CONNECTIONS
Strategy
9. 9MBG NORDIC - AN INTRODUCTION
MARKET POTENTIAL
World market reached 5.3 billion dkk in 2012.
(45% beer, 28% alcohol, 23% wine and 4% cider and other alcoholic drinks).
By comparison, the Danish GDP was
1.8 billion dkk in 2012.
Consumption is expected to
rise from 20 billion liters in 2004
to 25 billion in 2016.
Strategy
10. 10MBG NORDIC - AN INTRODUCTION
CUSTOMER FOCUS
Strategy
MBG Nordic works closer with
customers than traditional providers.
With several customer interactions
- especially end-users.
We don’t sell products – we create
relations through storytelling, on a
product and brand-level using our
high quality products and services.
11. 11MBG NORDIC - AN INTRODUCTION
PARTNERING MEANS
MUTUAL BENEFITS
Strategy
MBG Nordic is driven by the customer and end-user
needs and preferences.
MBG Nordic and its products will be something you
admire and trust.
In order to maintain our confidence, and the trust
from our partners and consumers, it is essential
that all products are high quality.
Even if the demand means inventing and
producing new products.
12. 12MBG NORDIC - AN INTRODUCTION 12MBG NORDIC - AN INTRODUCTION
We don’t
sell products
We create
relations
13. 13MBG NORDIC - AN INTRODUCTION
WORD OF MOUTH
Strategy
Recommended recipes, events, activities in bars or
special exhibitions in the retail industry should always be
shareable. An experience that will subsequently mean
recommendation.
Reviews, opinions on anything other than the company’s
products, the customer must feel that all our information is
of value to him/her.
With established trust – MBG Nordic
expects feedback on every product and will
handle the learnings in a way that is beneficial
for both the company, the customer and the brand.
15. 15MBG NORDIC - AN INTRODUCTION
Timing
MBG Nordic
began the
product marketing
in 2015.
Initiating the
establishment
of a Nordic distribution
network through local
importers, covering
On/Off Trade and
duty free travel
retail business.
16. 16MBG NORDIC - AN INTRODUCTION
16BG NORDIC - AN INTRODUCTION
Challenging
all trends
in the
market.
Maintaining
a high focus
on the scene
of action.
Changing the
marketing mix
and tools
on all levels.
Our
ambition
17. 17MBG NORDIC - AN INTRODUCTION
We mix passion
and market knowledge
with quality products.
The result is trust,
brand ambassadors
and satisfied customers.
Our
Promise
18. 18MBG NORDIC - AN INTRODUCTION
Product-manual, Brand-manual,
Activation manual, POS manual,
Brand consistency manual etc. are
only helpful if they don’t stand in
the way of the ability to access the
markets.
The gap in the market is where
brands act on the market and
consumer terms instead of
following old norms and patterns.
BUSINESS PLAN
VERSUS BRAND PLAN
Knowledge
The conversation
could be about:
New targets
New rituals
New channels
New paths
18MBG NORDIC - AN INTRODUCTION
19. 19MBG NORDIC - AN INTRODUCTION
BUSINESS PLAN
VERSUS BRAND PLAN
Knowledge
We have the
ambition and ability
to act differently.
We seek innovation.
Not forced
distribution channels.
We don’t seek
price or size.
We seek potential.
19MBG NORDIC - AN INTRODUCTION
20. 20MBG NORDIC - AN INTRODUCTION
MBG Nordic
brand strategy
+
Your
local
knowledge
=
Our mutual
success
BUSINESS IGNITION
Ambition
20MBG NORDIC - AN INTRODUCTION
21. 21MBG NORDIC - AN INTRODUCTION
27 MIO CONSUMERS
We distribute our portfolio via local
partners and distributors to cover
all grocers, retailers and monopolies
in the Nordic market as well as the
Duty Free/Travel Retail markets
throughout the region.
Note below links:
Norway www.vinmonopolet.no
Consists of 316 stores.
Sweden www.systembolaget.se
Consists of 426 stores.
Finland www.alko.fi/en
Consists of 350 stores.
Knowledge
21MBG NORDIC - AN INTRODUCTION
22. 22MBG NORDIC - AN INTRODUCTION
CURRENT SUCCESSFUL BRANDS
Passion
22MBG NORDIC - AN INTRODUCTION
