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YouTube & the Wild West | Jake Larsen

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& the
Wild West



@JakeLarsen7

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Who Am I?
•  Writer
•  Designer
•  Director
•  Producer
•  Editor
•  Marketer

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Who Am I? What I’ve Done

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YouTube & the Wild West | Jake Larsen

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http://jakelarsen.me/youtube-the-wild-west/

Why YouTube is the Wild West
Go Viral on YouTube
Learn From Case Study's of ZAGG
How To Optimize Your Videos


Created By: Jake Larsen
YouTube Marketing Ambassador
http://JakeLarsen.me

SMX 2013 San Jose

http://jakelarsen.me/youtube-the-wild-west/

Why YouTube is the Wild West
Go Viral on YouTube
Learn From Case Study's of ZAGG
How To Optimize Your Videos


Created By: Jake Larsen
YouTube Marketing Ambassador
http://JakeLarsen.me

SMX 2013 San Jose

Weitere Verwandte Inhalte

YouTube & the Wild West | Jake Larsen

  1. 1. & the Wild West @JakeLarsen7
  2. 2. Who Am I? •  Writer •  Designer •  Director •  Producer •  Editor •  Marketer
  3. 3. Who Am I? What I’ve Done
  4. 4. ZAGGtv YouTube Channel Lifetime Stats Product Page EXTREME Campaign July 2009 - Nov 2012 Ave.Value Conv. Rate First 30 Days: 30 Days: $100 4% AD COST: $170,000 Views: 25,571,944 IMPRESSIONS: 47.8 MILLION Minutes: 13,211,626 $75 3% CLICKS: 389,000 Subscriptions: 7,091 $50 2% COST / VISIT: $0.24 (Avg: $2) Conversions: 10,751 UNITS SOLD: 346,148 No Video No Video REVENUE: $3.2 MILLION Value: $1,452,424.57 Video Video $25 1% ROI: +1,797% ZAGGtv Time Line iPhone 4S Scratch Test 200,000 VIEWS iPhone 4 iPad 2 Fake iPhone 5 iPhone 5 Scratch Test Destroyed Unboxing EXTREME iPad 3 Scratch Test 100,000 2009 Created ZAGGtv 2010 2011 2011 2012 2012 JULY YouTube Channel OCTOBER MARCH SEPTEMBER MARCH SEPTEMBER
  5. 5. YouTube Marketing AmBADASSador
  6. 6. Why?
  7. 7. New Land
  8. 8. What Made the West Wild? Freedom
  9. 9. Gold
  10. 10. What Makes Wild? •  High Demand •  Low Supply •  New Land •  Freedom •  New Opportunity
  11. 11. What Makes Wild?
  12. 12. What Makes Wild? 53x Video likely to appear on first page of Google.
  13. 13. What Does It Mean?
  14. 14. Then
  15. 15. Now
  16. 16. Then
  17. 17. Now
  18. 18. Traffic Sources
  19. 19. But Videos Are Expensive... ... We Can’t Afford It.
  20. 20. But Videos Are Expensive... ... We Can’t Afford It.
  21. 21. Popular Videos
  22. 22. iPhone 5 Unboxing
  23. 23. iPhone 5 Unboxing
  24. 24. iPhone 5 Unboxing Cost: Nothing
  25. 25. tv: Spikes iPhone 5 Unboxing Video Launched HzO Video (Waterblocking) InvisibleSHIELD EXTREME iPhone 4S Launched with iPhone 5 Released iPad 3 Released Popular Keyword Trends.
  26. 26. Increase Sales * Product Pages with Video Get 3X more Sales
  27. 27. Site Analytics
  28. 28. 7 Secrets to Getting Views
  29. 29. 1. Keywords
  30. 30. 2. Provide Value The 3 i's 1.  Informative 2.  Instructional 3.  Intertaining(Entertaining)
  31. 31. 3. Timing
  32. 32. 3.5 Trends
  33. 33. 4. Be Interesting
  34. 34. 5. Call to Action
  35. 35. 6. Optimize Catchy, Interesting, Relevant Link First The More the Merrier
  36. 36. 7. Thumbnail
  37. 37. Velcro Theory
  38. 38. Videos Potential Customers
  39. 39. Grow a Pear
  40. 40. & the Wild West Blog: JakeLarsen.me Twitter: @JakeLarsen7 Email: JakeLarsen7@gmail.com
  41. 41. & the Wild West Blog: JakeLarsen.me Twitter: @JakeLarsen7 Email: JakeLarsen7@gmail.com

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