What is your job the second you receive an online lead? Here is a step by step funnel for clients at every stage of the buying process.

1. THE LEAD-GENERATION FUNNEL
e ve r y p e r s o n
y o u ’ ve e ve r
m e t
l e a d s
what’s expected from you
3-6MONTHS
awayfrompurchase
30-90DAYS
awayfrompurchase
0-30DAYS
awayfrompurchase
• choosing
from a
couple
comparable
neighbor-
hoods
• waiting
for loan
approval
• must sell
in order to
buy
contact 3x
per week
with new
listings
and
resources
research
is done;
just
needs to
sign
papers
now in
your
referral
network
buy a
closing
gift!
customers real estate professional
6+MONTHS
awayfrompurchase
k e e p y o u r n a m e
i n f r o n t o f a n y
p o t e n t i a l c l i e n t
monthly
newsletters
holiday
postcards
moving no longer
just a consideration;
actively searching
for properties
prioritizing what they
want for their next home
contact about
every week
send the most
up-to-date listings a
customer may be
interested in.
Some
factors that
may be
keeping
them from
purchase…
A good lead could
start anywhere on
the funnel, not
necessarily at the
top!
create
urgency
to move
client
down
through
funnel
contact
and
assist
customer
every
day
To see how HouseHunt can help you move clients
down the real estate funnel, check out our blog at:
http://wp.me/p2rBH8-WD.
For more information, visit HouseHunt.com.
Leads are anyone
moving to your area,
not just those
already local. Think
bigger picture!
who they are & where they’re at
F I N I S H
by HouseHunt Inc.