This document provides background information for a Masters thesis project designing a visual identity for the Dadri wetlands in India. It discusses why wetlands are important, providing ecosystem services like water regulation and biodiversity. It then provides details about the Ramsar Convention for wetland conservation and describes different wetland types. The document outlines key information about Dadri, including population statistics and connections to surrounding areas. It notes threats to wetlands like loss of habitat and identifies rare species in the Dadri region. The document proposes using social branding and awareness of World Wetland Day to promote wetland conservation and provides a comparative study of logos from Unilever and World Wetland Day to help inform the design of a new visual identity.

1. Masters Thesis Project
Designing Visual Identity For Dadri Wetlands
DES511
Jai Vardhan Singh, 2110121113, M.Des 2021-2023
Project Guide: Dr. Vikash Kumar

2. Why Wetlands are Important?
• Wetlands have been part of ecosystem since ages and it has affected human
lives in many ways.
• All ecosystem services related to water are very significant and provided by
wetlands. They control the amount of water available, groundwater
recharge, and can help control floods and the effects of storms.
• Plant and animal life, as well as wetland agriculture, prosper in
wetlands. compared to most other ecosystems, it has a higher species
variety, nutrient recycling, and niche specialization.
Image Ref: Natural Capital of Wetlands Synthesis of the Wetlands Thematic
Area of TII (The Economics of Ecosystems and Biodiversity India Initiative)

3. Ramsar Convention
• The Convention’s mission is “the conservation and wise use of all
wetlands through local and national actions and international
cooperation, as a contribution towards achieving sustainable
development throughout the world”.
• The 4th Strategic plan for 2016-2024 is “Wetlands are conserved, wisely
used, restored and their benefits are recognized and valued by all”
where;
Wise use of wetlands” is defined as “the maintenance of their ecological
character, achieved through the implementation of ecosystem
approaches, within the context of sustainable development”.
• By looking at the number of Ramsar Convention sites, the largest
number in Asia at 75, we can see that India have major
significance of wetlands.
• Every year, World celebrates 2nd February as International Wetlands
day to raise national and global awareness about wetlands in order to
reverse their rapid loss and encourage actions to conserve and restore
them.

4. Types Of Wetlands
Human Made Ponds River
Floodplains
Swamps Estuaries Marshes
• These wetlands were
created for storage of
water, irrigation and
drinking, fish
production, or
recreation.
• Examples are dams,
barrages, salt pans,
aquaculture ponds,
and reservoirs.
• They offer vital
resources and
habitat for both
terrestrial and
aquatic
creatures.
• These are
areas of land
near rivers or
streams that
occasionally
become
submerged
when water
levels rise
above the
channel.
• The Yamuna
floodplains
are Delhi's
main water
source.
• Swamps are
wetlands where
trees
predominate.
• These have
inadequate
drainage, an
abundance of
water to keep the
ground soggy.
• Example:
Sunderbans
• In these,
herbaceous
plants
predominate,
and water from
sources other
than direct
rainfall, such as
surface runoff,
groundwater, or
tidal flow,
sustains them.
• A coastal body of
brackish water
that is partially
contained, has
one or more
rivers or streams
flowing into it,
and has a free
connection to the
open sea is
called an
estuary.
• Example:
Chillika

5. Problem Description
• Wetlands has been indirectly or directly makes an impact on
human life. According to the Ramsar convention, almost 90% of the
wetlands around the world have shrunken which is almost 3x times
faster than forest.
• Wetlands ecosystem is so important in terms of every flora and
fauna that it makes an impact over climate change, evolution of
species and conversation.
• The widespread loss of wetlands, particularly in cities, is also be
linked to a lack of understanding of wetlands and their ecosystem
functions.
• The demand for water is anticipated to increase as the population
continues to increase. Wetland restoration and conservation are
going to be extremely important in the next years due to the
competition between agricultural, home water usage, and
industrial use, which is anticipated to increase the demand for the
available water. However, it has turned into a dump area in modern
life, and it must even be cleaned correctly.

6. About Dadri
• Dadri is a town which comes under Gautam Buddh Nagar District, Noida. It has 108 villages under Dadri.
• The marked area is the main Dadri village
• Overall Population of Dadri (acc. To census 2011)- 91,968 with males constitute 54% of the population and females
46%.
• Literacy rate of Dadri city is 74.37 % higher than state average of 67.68 %. In Dadri, Male literacy is around 82.00 %
while female literacy rate is 65.57 %.

7. About Dadri Population
• It has a close relationship with the Doab region, which lies between the
Ganges and Yamuna rivers. This relationship is characterised by the
exchange of goods and services, cultural influences and economic
linkages. One of the most important aspects of the relationship
between Dadri and the Doab region is agriculture. The Doab region is
known for its fertile soil and abundant water resources, making it an
ideal location for agriculture. As a result, Dadri farmers have long
relied on the region to provide them with quality crops such as wheat,
sugarcane and vegetables. This agricultural exchange has been an
important source of income for Dadri farmers and has contributed
significantly to the region's economy.
Image Ref: Traditional Lok Sangeet Of Chithera

8. • Dadri town is connected by major cities, from east its Ghaziabad, west it is Bulandshahr then to Agra, North it goes towards Meerut
and further connected to Uttarakhand and south it goes to Noida, Delhi and Gurgaon.
• The middle east periphery highway connects with Delhi Expressway. Cities that are associated with dadri have major industries like
machinery, Pharma, Automobile, Beverages etc. Dadri is the easiest way to travel to extreme cities as the highway goes through it.
• There are 420+ acres of wetlands that have been mentioned in the municipal data.
Zoning
of
Dadri
region

9. Some Rare Species Found In Dadri Region
Porcupine Black Bucks Indian Jackals Saras Cranes
Common Mormon-M Common Mormon-F

10. • The land usage at Dadri is typically for agriculture purposes.
But with the growth of infrastructure, the increase of demand
of wetlands has grown up.
• Mostly, people with less income group lives near these areas
because its either captured illegally or the rate of land is quite
less.
• Dadri locals are unaware of the wetlands because it has
become a dump area because of that, anyone can feel filth
smell. Current wetlands in this locality in any size are filthy
and locals are not doing something about it.
• There is a relevant scientific data for the wetlands but not
initial steps to protect them.
• Due to all these reasons, rare species are on the verge of
extinction. In fact with the climate change, it is also affecting
the migration of birds.
Observations
Ref: https://www.ndtv.com/india-news/dadri-and-greater-noida-tale-of-two-places-15-kms-apart-1230131
https://www.newindianexpress.com/nation/2017/feb/10/in-communally-divided-dadri-no-one-talks-of-development-1569167.html
https://www.livemint.com/Politics/GewjgPoBMDF0QpDTUsuUhO/Death-and-development-Dadri-the-town-at-the-heart-of-India.html

11. Possible Awareness Method

12. Why Social Branding is important?
• Raising Awareness: Wetlands are often undervalued and
misunderstood ecosystems. Social branding helps to
increase public awareness and understanding of the
importance and benefits of wetlands.
• Effective wetland conservation requires changes in
people's behaviour and attitudes towards wetlands.
Inspiring and motivating individuals and communities to
support conservation efforts, such as reducing pollution,
conserving water, or participating in restoration activities,
becomes more accessible.
• Building Partnerships: Wetland conservation often
requires collaboration between stakeholders, including
government agencies, non-profit organisations, local
communities, and businesses. It helps unite diverse groups
under a common cause, creating a sense of belonging and
fostering cooperation for the conservation of wetlands.
• Long-term Sustainability: By building a solid brand
around wetland conservation, organisations can ensure the
long-term sustainability of their efforts. A recognisable
brand helps maintain public interest and engagement
beyond short-term campaigns or initiatives.
WWF India has made a significant impact through its iconic
logo. The logo, featuring a stylised panda, has become
synonymous with conservation efforts and is instantly
recognizable. It has effectively communicated WWF India's
mission, generating awareness and inspiring action for wildlife
and environmental conservation. The logo's enduring presence
has helped WWF India build a strong brand identity, establish
credibility, and attract support, contributing to its successful
conservation initiatives nationwide.

13. About World Wetland Day
• World Wetland Day is celebrated annually on February 2nd to raise
awareness about the importance of wetlands and their conservation.
• The day commemorates the signing of the Ramsar Convention on
Wetlands, an international treaty dedicated to wetland conservation
and sustainable use.
• Over 170 countries are currently party to the convention, demonstrating
a global commitment to wetland conservation.
• Each year, World Wetland Day adopts a specific theme to focus on a
particular aspect of wetland conservation.
• Themes like "Wetlands and Climate Change," "Wetlands for Disaster
Risk Reduction," and "Wetlands for Sustainable Urban Future" have
been featured.
• These may include educational workshops, seminars, field trips, clean-
up campaigns, photography contests, and community engagement
initiatives.
• Individuals, communities, and organizations can contribute to wetland
conservation by understanding their value and taking action.
• Advocate for public involvement in wetland restoration, volunteering
opportunities, and supporting initiatives that promote wetland
conservation.
• Highlight successful wetland conservation projects worldwide to inspire
and encourage further action.

14. To understand the visual identities,
Let’s study about two entities;
Unilever & WWD logo

15. Comparative Study on their Visual Identity
Unilever Logo World Wetland Day
1. It features a series of interconnecting icons
within a simple, round shape. The logo
symbolizes the interdependence of different
elements of life and the planet, emphasizing
sustainability and responsible business
practices.
1. It typically represents wetland ecosystems,
featuring elements like water, plants, and
wildlife. The logo aims to raise awareness about
the importance of wetlands for biodiversity,
water resources, and climate regulation.
2. Logo's interconnecting icons represent nature
and different aspects of life, conveying the
company's commitment to sustainability and its
belief in the interconnectedness of various
elements.
2. Logo symbolizes the importance of wetlands
as vital ecosystems, showcasing their beauty,
biodiversity, and ecological significance. It aims
to inspire conservation and highlight the value of
wetlands.
3. The Unilever logo is globally recognized and
associated with a wide range of consumer
goods. It has a strong brand presence and
contributes to brand recognition and recall for
Unilever products.
3. It is recognized and used by environmental
organizations, wetland conservation initiatives,
and individuals involved in promoting and
celebrating World Wetland Day.
4. It targets consumers and aims to create brand
recognition and loyalty. It represents a
multinational company's commitment to
sustainability and responsible business
practices.
4. It targets a diverse audience, including
environmentalists, scientists, policymakers, and
the general public. It aims to raise awareness,
educate, and mobilize individuals and
communities towards wetland conservation and
protection.

16. What can we derive from these identities?
• Interconnectedness: Both logos highlight the
interconnectedness of elements in nature and their impact on
the planet. This concept can inspire a new visual identity that
emphasizes the interdependence of different aspects.
• Environmental Sustainability: The logos promote
sustainability and responsible practices. This insight can be
used to create a visual identity that reflects the values of
environmental consciousness, conservation, and ethical
business.
• Natural Elements: Both logos feature natural elements like
water, plants, and wildlife. Incorporating such elements in a new
visual identity can evoke a sense of connection with nature and
promote awareness of ecological preservation.
• Harmony and Unity: The Unilever logo symbolizes harmony
and unity through its corresponding icons. This concept can be
integrated into a new visual identity, representing the
collaboration and collective efforts required for environmental
conservation.
• Symbolic Representation: Both logos serve as symbols to
convey important messages. Deriving a new visual identity can
involve the creation of a unique symbol that represents the
desired values, goals, or specific aspects of environmental
conservation.

17. Creating a visual identity for Dadri wetlands.
Objective:
• The objective of this design project is to create a compelling visual identity for wetland conservation initiatives. The
visual identity will serve as a recognizable representation of the importance of wetlands and their preservation, aimed at
raising awareness, engaging stakeholders, and promoting sustainable conservation practices.
Target Audience:
• The target audience for the visual identity includes the general public, environmental organizations, policymakers, local
communities residing near wetlands, and potential donors or sponsors interested in supporting wetland conservation
efforts.
Key Messages:
• Conservation and Protection: The visual identity should communicate the need to conserve and protect wetland
ecosystems as valuable natural resources.
• Biodiversity and Habitat: Highlight the diverse plant and animal species that depend on wetlands for their survival and
emphasize the role of wetlands as crucial habitats.
• Sustainability: Convey the importance of sustainable practices and responsible management of wetland resources.
• Community Engagement: Encourage community involvement and foster a sense of ownership and responsibility
towards wetland conservation.
• Education and Awareness: Promote public education and awareness about wetland ecosystems, their benefits, and
the threats they face.

18. Now we will go to
the making of the
logo

19. References
• Natural Capital of Wetlands Synthesis of the Wetlands Thematic Area of TII (The
Economics of Ecosystems and Biodiversity India Initiative)
• https://www.researchgate.net/publication/337185615_Wetlands_in_India_
Ecosystem_Benefits_Threats_and_Management_Strategies
• https://www.downtoearth.org.in/news/real-estate-invades-dadri-wetland-
36287
• https://www.business-standard.com/article/companies/dadri-wetland-puts-
ansals-up-govt-in-hot-spot-112020700076_1.html
• https://timesofindia.indiatimes.com/city/noida/dadri-wetlands-may-get-
respite-from-constructions/articleshow/10648021.cms
• https://timesofindia.indiatimes.com/city/noida/dadri-area-gets-wetland-
status/articleshow/16830416.cms
• https://timesofindia.indiatimes.com/city/noida/wetland-inside-ntpc-has-45-
bird-species-1st-survey/articleshow/80805746.cms
• https://timesofindia.indiatimes.com/city/noida/ngt-sets-up-panel-to-curb-
wetland-encroachments/articleshow/90736319.cms
• https://m.economictimes.com/news/politics-and-nation/mayawati-sells-
2400-acres-wetlands-in-greater-noida-to-
ansals/articleshow/11771901.cms
• https://www.ramsar.org/about/the-convention-on-wetlands-and-its-mission