1. PERSONAL BRAND EXPLORATION
Jahmela Smith
Project & Portfolio I: Week 1
05/2/2023

2. As a first-generation Jamaican-American sports marketing and
media specialist, I aim to create impactful and innovative
strategies that resonate with diverse audiences. My core values
of integrity, hard work, self-improvement, and teamwork guide
my purpose to inspire and motivate others while contributing to
the growth of the industry. I am passionate about sports and
media and strive to bring diverse perspectives to the forefront
and drive positive change.
My goal is to create campaigns that not only achieve business
objectives but also connect with audiences on a deeper level.
As a Full Sail University academic scholar, I possess the skills
and knowledge to succeed in the fast-paced world of sports
marketing and media. I am confident that my unique
perspective, expertise, and dedication make me an asset to any
sports marketing team or project.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Senior Marketing Manager
• Social Media Marketing Manager
• Digital Marketing Manager
BRAND ARCHETYPE - As a skilled
sports marketing manager with a strong
magician brand archetype, my goal is to
establish my brand as a standout by delivering
unforgettable experiences, utilizing powerful
storytelling techniques, sparking curiosity and
enthusiasm, and prioritizing the satisfaction of
fans. Through these strategies, I am confident
in my ability to create a unique and captivating
identity that deeply resonates with my target
audience.
Sports Marketing Manager for Sports Agency

4. Hiring Managers at Sports Agencies
TARGET AUDIENCE
Alyssa Maitoza
Outreach Plan:
• Research her consulting site and her client ratings.
• I will send her a message on LinkedIn
• I will do a video follow-up message 4-5 days after my
initial outreach
Corporate Sponsorships at
National Football League
Dave Eisenberg
Outreach Plan:
• Research past productions produced
• I will send a message on LinkedIn and possibly
Instagram
• I will follow up 2-3 days after with a LinkedIn message.
Producer at Bleacher Report
Annie Dunbar
Outreach Plan:
• Research recent work social media posts to see if
there's a common niche or style
• I will send a direct message on Twitter
• I will follow up on my initial message with another
Twitter message 2-3 days later.
Social Media Manager at
ESPN

5. GOALS
Short Term: (Immediately After Graduation, 2025)
• obtain an entry-level position, establish a professional network within the sports
industry, and gain as much knowledge as I can about the sector through
research and practical experience.
• The number of job applications I submit, the number of industry
events I attend, or the number of courses I finish within 6 months of
graduation will be the key performance indicators (KPIs) I would use to
track my progress.
Mid Term: (2028-2030)
• I am determined to advance my career and become a prominent figure in the
industry. By improving my marketing management skills, I will enhance my
leadership and communication abilities, enabling me to effectively manage
projects, teams, and clients.
• To assess my progress, various key performance indicators (KPIs)
will be taken into consideration. These include the number of
promotions received, successful projects managed, marketing skills
displayed, and customer feedback.
Long Term: (2035)
• Establishing a reputation as an innovator, starting an agency, creating effective
campaigns, and mentoring others.
• Industry recognition, agency income, marketing performance, and
the number of successful mentees are examples of KPIs that would
be utilized to gauge my progress.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Editing & graphic design in Adobe Suite
SOFT
HARD
Novice / Adept / Expert
Social Media management and strategy Novice / Adept / Expert
Time management and Organization Novice / Adept / Expert
Written and Verbal Communication Novice / Adept / Expert
Data Analysis
SOFT
HARD
Novice / Adept / Expert
SEO/SEM, and marketing automation Novice / Adept / Expert
Developing strong professional relationships Novice / Adept / Expert
Creating Unique marketing campaigns Novice / Adept / Expert

7. I help sports organizations and athletes by
providing expert guidance to help them
achieve their marketing goals by devising
strategic plans and delivering successful
campaigns that thrill fans and generate
substantial revenue.
PROMISE

8. CREDENTIALS
Work Experience:
• Marketing Intern for Orlando Music Fest
• PTA President for High School for
Service and Learning
Education:
• Sports Marketing & Media, B.S., Full Sail University (Exp. 2025)
Awards:
• National Society of Collegiate Scholars
(NSCS) Award for Academic Excellence
in Marketing

9. COMPETITION
Alex Chen
Industry Experience:
• Marketing Intern at Orlando Music
Festival responsible for coordinating and
executing various marketing campaigns,
Education:
• Master's degree in Sports Management from Columbia
University
Leadership Experience:
• Marketing Manager at a Sports Agency
• Director of Sponsorship at a Sports Marketing Firm
Skills and Proficiencies:
• Strong analytical and problem-solving skills.
• Proficient in digital marketing platforms and techniques.
• Excellent communication and interpersonal abilities.
Jahmela Smith
Overall Online Presence:
• Has a strong overall online presence with a customized
LinkedIn banner image and professional headshot
• Highly detailed profile regularly publishes articles, and
is active on multiple social media platforms, resulting in
a Superior grade of 95 out of 100
Education:
• Bachelor's degree in Marketing from Full Sail University
Leadership Experience:
• Successfully led the High School for Service and
Learning's PTA as President, implementing various
fundraising campaigns and community events that
increased parent and student engagement by 40%.
• Demonstrated exceptional organizational and
communication skills while overseeing a team of 10
volunteers and collaborating with school administration,
resulting in the successful execution of the PTA's goals
and objectives.
Skills and Proficiencies:
• Brand management
• Event planning and execution
• Sponsorship activation
Overall Online Presence:
• Has a moderate overall online presence with a partially
customized LinkedIn banner image and a professional
headshot
• Profile is moderately detailed with some published
articles and occasional activity on other social media
platforms, resulting in an Average grade of 75 out of
100
Industry Experience:
• Expertise in asset management,

10. COMPETITION
Yanique Moodie
Industry Experience:
• Business Student
Education:
• BA degree in Muic Business and Marketing and Media
at Full Sail University
Leadership Experience:
• President for the Black Student Union
Skills and Proficiencies:
• Market Research and Analysis
• Brand Strategy
• Advertising Campaign Development
Jahmela Smith
Overall Online Presence:
• Has a strong overall online presence with a customized
LinkedIn banner image and professional headshot
• Highly detailed profile, regularly publishes articles, and
is active on multiple social media platforms, resulting in
a Superior grade of 95 out of 100
Education:
• Bachelor's degree in Marketing from Full Sail University
Leadership Experience:
• Successfully led the High School for Service and
Learning's PTA as President, implementing various
fundraising campaigns and community events that
increased parent and student engagement by 40%.
• Demonstrated exceptional organizational and
communication skills while overseeing a team of 10
volunteers and collaborating with school administration,
resulting in the successful execution of the PTA's goals
and objectives.
Skills and Proficiencies:
• Brand management
• Event planning and execution
• Sponsorship activation
Overall Online Presence:
• Has a limited overall online presence with a customized
banner image and an unprofessional headshot
• Profile is minimally detailed with few published articles
and little activity on other social media platforms,
resulting in a Poor grade of 80 out of 100

11. BRAND POSITION
For sports organizations seeking to reach diverse audiences with
impactful and innovative strategies, I provide a differentiated approach
that blends core values of integrity, hard work, self-improvement, and
teamwork to inspire and motivate others while contributing to the
growth of the industry. As a first-generation Jamaican-American sports
marketing and media specialist with a passion for sports and media, I
aim to bring diverse perspectives to the forefront and drive positive
change. With a track record of achieving business objectives and
connecting with audiences on a deeper level, I offer a unique
perspective, expertise, and dedication that make me an asset to any
sports marketing team or project.
"THE SPORTS CONTENT STRATEGIST"

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Paley Center for Media
‣ 2023 | New York
• American Marketing Association
‣ 2024 | Chicago
• International Association of Business Communicators
‣ 2025 | California
Digital Marketing
• Primary Content: I will create and publish a variety of content, including
thought leadership articles, engaging social media posts, and multimedia
pieces such as videos and podcasts. This content will reflect my innovative
and dynamic approach to sports marketing and media.
• Primary Tools: I plan to market my content and communicate with
followers and industry experts through social media platforms such as
LinkedIn, Twitter, and Instagram. My posts will be regular and varied, with
written, visual, and audio content.
• My digital portfolio site will serve as a platform for me to showcase my
expertise and express my ideas. Through my portfolio, I will establish
myself as a knowledgeable and trustworthy sports marketing and media
specialist, helping to build my reputation and increase my visibility in the
industry.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I aim to establish a mentorship partnership by the end of this year with
an experienced sports marketing and media specialist who has a
passion for innovation and diversity. Their lifestyle should align with the
values of hard work, integrity, self-improvement, and teamwork.
•
Formal Education
• In February 2025, I will have completed my sports marketing and media
degree program at Full Sail University. In addition, I plan to pursue other
professional certification programs to enhance my skills and knowledge
in the field.
Technical Skills
• Attend a digital advertising and social media marketing workshop at
Hubspot by June 2023 to improve my knowledge of digital marketing
strategies.
• Complete a certification program in Google Analytics at Google
Academy by November 2023 to gain a deeper understanding of website
analytics.
• Participate in a sports media production workshop at ESPN by March
2024 to enhance my skills in producing and directing live sports
broadcasts.
Soft Skills
• Attend a public speaking and presentation skills workshop at Dale
Carnegie in June 2023 to improve my ability to communicate effectively
in professional settings.
• Complete a leadership development program at the Center for Creative
Leadership in November 2023 to strengthen my ability to lead and
manage teams.
• Participate in a networking and relationship-building workshop at the
American Management Association in March 2024 to enhance my
ability to build and maintain professional relationships

14. Jahmela Smith
Do you know that building a strong personal brand and attracting sponsorship as a professional athlete can be a major
challenge? Well, what I do is leverage my expertise in sports marketing and media to create compelling digital content
that showcases the athlete's skills and personality. In fact, I hold a degree in sports marketing and media from Full Sail
University, have obtained professional certifications in digital advertising and analytics, and have participated in various
sports media production workshops to enhance my technical skills. By promoting this content across multiple social
media platforms and utilizing SEO strategies to optimize the athlete's digital portfolio site, I can help athletes and sports
agencies increase their visibility, improve brand awareness, and boost fan engagement. With my proven track record of
success, I can help you overcome the challenges of attracting sponsorship and building a strong personal brand as a
professional athlete.

15. REFERENCES
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Your Copyrighted Works - O'Reilly Media.
https://learning.oreilly.com/library/view/how-to-
protect/9781632650641/xhtml/copyright.html
LinkedIn Corporation. (n.d.). LinkedIn: The world's largest
professional network. https://www.linkedin.com/
Marketing91. (2019, February 16). What is sports marketing?
Sports marketing discussed in detail.
https://www.marketing91.com/what-is-sports-marketing-sports-
marketing-discussed-in-detail/
ONET OnLine. (n.d.). ONET OnLine. National Center for
O*NET Development. https://www.onetonline.org/
U.S. News & World Report. (2021). Best colleges rankings and
lists. U.S. News & World Report LP.
https://www.usnews.com/education/best-colleges/marketing-
major-overview
ZipRecruiter. (n.d.). Job search - millions of jobs hiring near
you. ZipRecruiter. https://www.ziprecruiter.com/
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