1.
Business Plan

2.
NAME OF THE BUSINESS PLAN

3.
 Lake Restaurant is a 60 seat fine-dining restaurant with a 20
seat lounge. We focus on our New American-Swedish menu
with a touch of Asian influence. We will be located in the
booming, and rapidly expanding, Balu Nodi, Purbachal,
Dhaka- 1229. Approximately, 3km from 300 feet road. The
area is in need of a warm and friendly place with excellent
food. A place where you always know you will get the best of
everything. The lake restaurant will feature a cozy dining
room and an elegant lounge. Comfortable furnishings and
decor with soothing warm tones.

4.
Our vision is to capture the restaurant business in Bangladesh &
become the highest-ranking restaurant. Our aim is to introduce a
unique style of sea food among the people of Dhaka. In environment
where people can experience both nature and delicacy food. We
mainly focus to bring cuisine of fish of international level. Lake
restaurant is a restaurant that specializes in seafood cuisine and seafood
dishes. Dishes may include freshwater fish. The concept may focus upon
the preparation and service of fresh seafood, (as opposed to frozen
products). Our restaurants will have a marine-themed decor, with
decorations such as fish nets, nautical images and buoys. Fare can
vary due to seasonality in fish availability and in the fishing industry. Our
restaurants may offer additional non-seafood items, such as chicken
and beef dishes.

5.
 Staff Plan
Designation No.of stuffs Monthly salary in
taka
Total in annual taka
Manager 1 40000 480000
Operating in charge 1 40000 480000
Marketing in charge 1 40000 480000
Accounts 1 40000 480000
Cashier 1 10000 120000
Security Guard 3 5000 180000
Waiter 5 8500 510000
Chefs 2 20000 480000
Cleaning man 1 6500 78000
Boat man 2 5000 120000
Singer (3days a
week)
1 7000 84000
Photographer( 3days
a week)
1 10000 120000
Total 20 3,01,000 36,12,000

6.
MENU
Appetizers
♦Crawfish Fritters
♦Spinach & Artichoke Dip
♦Fried Gulf Coast Crab Claws
♦Big Hot Wings
♦House Smoked Salmon
♦Sausage and Cheese Plate
♦Chicken or Shrimp Nachos
♦Onion Rings
♦Mermaid Cheese Dip
♦Mermaid Cheese Dip
Salads
♦Nick's Smoked Chicken Toss
♦Mediterranean Pasta Salad
♦Side House Salad
♦Side Caesar Salad
Pizza & Sandwiches
♦Four Cheese Pizza
♦Southwestern Chicken Pizza
♦Mermaid Club
♦The Burger
♦Shrimp Po Boy
♦Southwestern Smoked Chicken Salad
♦Chicken Quesadilla
♦Fried Chicken Tender Basket

7.
Entrees
♦Paneed Tilapia
♦Stuffed Catfish
♦Grilled Redfish
♦Biloxi Shrimp Platter
♦Fried Thin Cut Simmon's Catfish
♦Pan Seared Salmon
♦Sesame Seed Crusted Tuna
♦Annie's Fried Chicken & Pasta
♦Chicken Piccata
♦Sautéed Shrimp
♦Shrimp & Grits
♦Cutlet
Desserts
♦Skillet Chocolate Chip Cookie
♦Homemade Bread Pudding
♦Caramel Custard
♦Vanilla Ice Cream
Children’s Plates
♦Fried catfish strips w/fries or chips
♦Fried shrimp w/fries or chips
♦Fried chicken strips w/fries or chips
♦Child’s Annie’s chicken
♦Grilled cheese sandwich w/fries or chips
♦Pasta w/tomato sauce
♦Pasta w/butter

8.
Industry Analysis
 Economic Environment
 Demographic Environment
 Technological Environment
 Natural/Geographic Environment
 Legal and Political Environment
 Competitive Environment

9.
Publicity
o We are offering live music every Thursday, Friday & Saturday.
o Photography every Thursday, Friday & Saturday .
o We will advertise our restaurant via TV media, radio media,
newspapers, magazines, internet etc.
We have some sales promotion offers, such as discount for food
packages for the first three months 10%

10.
Marketing Plan
Newspapers
Television
Magazines
Outdoor
Internet

11.
Financing The Business

12.
Conclusion
 Lake Restaurant will be completely unique an restaurant of Bangladesh. We have focused
on our menus with and different touch . The menu will be developed and promote the
menu every six months, but it is promised to keep 'the favorite.‟ Prices will be competitive
with other upscale in the area. The main purpose of “Lake
 Restaurant” is to have a unique experience in food . However, it is the strategy of “Lake
Restaurant” to give a perception of higher value than its competitors, through its food
and services. Most important matter of “Lake Restaurant” is the financial success and it
will be achieved by offering high-quality services and delicious food. It has been created
financial projections based on the experience and knowledge of the area and hope to do
so.